The Russell Brunson Show

Inside This Episode... We're talking about an exciting internet marketing opportunity that's been hiding right under our noses, and we didn't even realize it. Experts Mike Schmidt and AJ Rivera join the conversation to share the 'loophole' they accidentally found that nobody knows about yet... and how you can turn this specific 'funnel' into a thriving BUSINESS. Listen Out For: Why people are losing upwards of 96% of their (and how to PLUG that hole in your business) ​The BIG difference between a Website and a FunnelHub ​How you can quickly grow a service-based business or agency building FunnelHubs for other businesses Like This Episode? You can learn more about building a FunnelHub for your own business, or starting an agency that builds FunnelHubs for others through Mike & AJ's training program called FunnelHub Launchpad. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my biggest "ah-ha's" and "takeaways" from day 1 of our highest level mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers podcast. I'm in a good mood today. I'm in a really good mood today. I hope you are as well. We relaunched my Inner Circle. We opened a new level called the Category Kings. We had a chance to meet with him yesterday, and actually I'm driving to downtown Boise, because I'm going to be hanging out with that group again for the next two days and then my Inner Circle for the next two days after that. And so this is like a week of hanging out with my favorite people in the world, and so I'm excited. I've got some long car rides back and forth this week, so you'll probably get some episodes of me talking about what we're talking about, what's happening. And I'm doing this for a couple reasons, number one is I want you to learn from some lessons and the key takeaways that I'm getting from these events. And number two, hopefully it will inspire you to want to set as a goal someday to be in my Inner Circle, and eventually to send up with the Category Kings and things like that. So there you go with that said I'm going to cue the theme song, when we come back I'm going to share with you guys some of the cool aha I had from our meeting yesterday. All right everybody. So yeah I'm driving downtown Boise here, about to go hang out with my Category Kings, which is a small group mastermind I have with some of the Category Kings here inside of the Click Funnels universe, which is fun. When I decided, as some of you guys know I've run my Inner Circle mastermind program for seven or eight years, and then two years ago, about six months before the COVID lockdowns I decided I needed a break. And so I paused Inner Circle. I shut it down, whatever you want to call it, and decided to take a two year hiatus, actually I didn't know how long it was going to be at the time. So decided to take a hiatus and maybe it was going to be forever. But over the last two years, I missed it. For me there're different ways to learn, like you can learn from a book, you can learn from a course, you can learn from a seminar, and for me I've done all those things. I'm a voracious reader. I go through everybody's courses. I love going to seminars, but eventually for me it gets harder and harder to like mine the gold out right? Because you just are more aware of things. And I've been doing this game now for almost 20 years. And so I've been to more seminars than most of you guys probably even knew existed in our industry. So for me it gets harder and harder to find like that gold nugget. And I was in, I remember my very first mastermind group I ever joined was Dan Kennedy and Bill Glazier’s, which some you guys heard we recently acquired their company, which is such a cool thing. But in those groups it was interesting because it wasn't like I was learning, it wasn't like here's course curriculum. It was like the mastermind group, we get together, we all get share and talk, and ideas. And like that's where I started getting these nuggets of things that were just like, oh wow, I can apply that. Oh I can apply that. It was a different type of learning I never experienced before, but I fell in love with it. And I was in Bill's mastermind group for six years. And then when he retired and sold his company I wanted to go see if I could find another mastermind group to join. And I ended up joining all of them. Like all the ones I could find in my world in similar markets, I would join them all. And I never got the same experience. I didn't know why. And that was about the time I decided to launch my Inner Circle. And I think the reason why most of the masterminds I tried to join was like you join them, and there were a whole bunch of internet marketers in the group. And so everyone, I don't know, it was just, it never felt awesome. But what was cool about the Inner Circle I launched it, because we have ClickFunnels we didn't just have internet marketers who are using the platform, we had people in every market you can dream of. We have 100 and something 1000 active members now. And again, there's people that are chiropractors, dentists, doctors, people in curing cancer, wellness, health filled, people in marriage, family, counseling, relationships, dating, every market you can dream of are using ClickFunnels. And so when we opened the Inner Circle, it was crazy, because it wasn't just like, oh a whole bunch of internet marketers joined to talk about internet marketing stuff. It was like the best people in each industry joined it. And it was so cool, because now in this mastermind I was learning like what's working now in the relationship market? What's working over here in the supplement market? What's working here, because we had such a such wide variety of people. And man for me it lit up. And if you've read, specifically the Expert Secrets book, the Expert Secrets book was written in the middle of when the Inner Circle was at its peak. When people like Brandon and Calum Poland and Alex Hormozi and I could list all, the most of the names you guys know in the ClickFunnels community today were in the Inner Circle during that time. And it was fun, because I was writing that book, I would like test ideas and then I would test it on my business, have some success, I'd share it with the entire Inner Circle and within hours it was being tested in 40 different industries. And we got feedback and course correction, and tweaks back and forth and back and forth. And really the Expert Secrets book was born from that testing process inside the Inner Circle. It was so cool. Anyway, I digress. So for me after two years of having it closed down I reopened it, specifically because I missed learning. Like I've been in a weird spot where we've been growing, we've been acquiring companies, we're doing things, but I don't feel like I've been personally growing and you know growth is a big value for me. That's why I have so many books that I study so much, is I'm looking for ways to grow all the time. And so I reopened it with the excitement to start regrowing again with a small group of really cool people. So the Category Kings have 15 people in it. Each of them spend $150,000 a year to be part of it. And then the Inner Circle is $50,000 a year, and there's a 100 people in that one. And so those are the two groups, the Category Kings one was funny, I thought that was going to, I was like there's no way people are going to spend that much money. That one sold out in two days and Inner Circle, man we ended up from Funnel Hacking Live, we only presented it to people at Two Comma Club. We had a special luncheon. And from that I think we had 60 or 70 people join during the luncheon. And so anyway, so there's some context to what it is, why it is, why it's exciting, why I'm so passionate about it. So with the Category Kings, to kick off kind of this new group some of you guys have read the book Play Bigger, which teaches you how to become a category king. And I thought, how cool, and it's funny, because half of our, the Category King group are actually women. So as of yesterday I'm calling it the Category King and Queens, because there's as many Queens in the group as there are Kings. But anyway I digress, I thought it'd be really cool to have one of the authors of that book come and actually present. And so Dave Peterson came and he presented on how to like design your category. And it was interesting, because I've read the book multiple times, I've referred it to, I think he told me I was probably the top refer of his book, because I told everybody about it. And so it was interesting, because as we were preparing for this I had it in my head what he was going to do. He was going to use the principles in the book. We're going to map it out. We're going to category design. Like I thought, I really thought that was the direction we were going to go. It was interesting, because he told me, he's like, you know everything I've learned about category design for the most part happened after I wrote the book, we wrote the book based on these principles and he's like, we've been coaching for the last decade now. And he's actually now doing it in a company again. And he's like you know most of what I’ve learned about category design, I have learned since the book. And so there's a lot of things that are different. And so anyway, we had a four hour workshop with him and what was fascinating to me was we didn't cover most of the things in the book. In fact the first hour was all spent on something that seemed so simple. I'm almost nervous to tell you guys this, because you'd be like, oh that's so simple Russell. But me and 15 other people in this room of arguably Category Kings in their industries, none of us were able to really answer it. And that's what I want to share with you guys today. So the question and it's interesting, because like the way that I, the lens that I view the world at typically for me is like, okay I'm going to go find, who's my dream customer? And then I'm going to create an offer for them. That's like for me, like ground zero, that's where I begin this process. And then if you've read Extra Secrets, you know it's like, hey do we make an improvement offer? Or a new opportunity? Create a new opportunity. There's this whole thing around like down that rabbit hole. And that's where I begin. That's where I kind of start running with. And I always knew that when we're creating offers and creating products, and services and things like that, where like our goal to solve a problem. But what was interesting is that Dave asked us, he's like, what is the problem that you solve? And he showed a bunch of the big companies you're aware of. Like the billion dollar brands and most of them have like a really simple, less than 10 word statement on the problem that they solve for the market. Like for example the wetsuit guy, I don't know who it was, but like his problem he's trying to solve is I want to swim in cold water longer, but that was it. I want to swim in cold water longer, eight words right. And like, what is a wetsuit? Oh it helps people swim in cold water longer. What was the problem you try to solve? Boom this is a solution and billion dollar brand. And every company had something like that. And then he was interesting, he said that he would go to, or he was talking about some of his friends that have big companies. And he said that he started doing this exercise with them, when he'd get in the car with them, and he'd be like, Hey how's it going? How's business? Real quickly, what do you think the problem is you guys as a company solve? His friend would tell him the answer and he'd write it down, and next time they hung out three or four days later he'd be talking, he's like, wait real quick, what was the question? What is the main problem you solve again? And the guy would be like, oh, he'd tell him again, and then he'd do it again, he'd do it five or six times over the next month and a half or so. And eventually the guy came back and said, you know the seventh or eighth time he asked him, he's like, dude you got to quit asking me this. Like you keep asking and I keep telling you the problem we solve. And then Dave came back and said, actually what's interesting is I've been writing them down. He's like every single time I've asked you that question, you've given me a different answer. And the guy was like, oh my gosh. And he started looking at him and he was disagreeing with himself, not knowing it. But if you look at like, he's like I solve this problem, I solve this problem. And I solve this problem. And they kept changing around. And he said a lot of times he'll do consulting with people and they're in category design, and he'll ask everybody in the executive team, what is the problem you solve? And everybody's answers different. And then he'll ask the employees and everyone's answers different. And he's like, this is the foundation. Business is all about solving a core problem for an industry. Like what is the core problem? And what's interesting he said that if you figure out the problem correctly, he said, the category will take care of itself. Like you don't have to go and figure out the category and design, all kind of stuff. He's like it all relies on this one thing, is what is the problem you solve? And it was interesting, because as he said that, instant I'm like oh sweet I can answer this. And then I was like, wait a minute. I could answer this seven years ago when ClickFunnels first came out. That was the problem we were solving seven years ago? It was that entrepreneurs couldn't code. And so we had to make this easy drag and drop builder, oh sorry this is the solution. The problem is that entrepreneurs aren't coders, that's the problem right? And so we built ClickFunnels, because someone like me who's an entrepreneur who needs funnels, I can't code. And so it was like this simple thing. And so that was the problem we solved. Now fast forward seven years later, that's not the market problem anymore. There's a million ways that entrepreneurs can code something. There's a million Wix's and WYSIWYG editors, and WordPress and Shopify, and Etsy and Amazon, like there's a million ways to do it. So, that's no longer the core problem. Although, that's the problem that we solved initially. And so it got me thinking, what is the problem we solve today? Like the problems change in a market and an industry over time. In fact, I asked someone, I was like, does the core problem stay the same forever? And he's like, no, no. He's like there's a core problem, and you got to figure out and identify that, because that'll define the category and everything else. But he's like markets shift, markets change. And he showed this graph of the CRM industry over the last 50 years or 60 years, initially he was it was business cards. And then it was some dude figured out you could take a business card and type it into a data processor. Now you had a digital business card, and then the next wave was like... Sorry, we can come back to the problem. So the first problem is like I needed contacts. So business cards became the thing. That was the problem. And then next thing I have all these business cards, I don't know how to manage them or track them. And so someone made a program where you could type it in. It's like, oh I have a digital version, I can look at it. And if my book of business cards burns up I don't lose my business. So problem solution, and then a little while later it's like, okay this is tough I hate typing in these things. And so the next wave of that industry was card scanners, where you take a business card, you scan it and boom it's in your computer now, you've got it there. And that solved the next set of problems in the industry. And then later it was I don't just want a business card. I want a business card, but to be able to take notes. And if I talk to somebody and things like that, and it was like the first version of CRM, and he showed, was it Seabolt and showed how they became the Category Kings and they dominated. But then eventually it was like well, first Seabolt was really hard to install and all these kind of things. And that's when Mark Benioff came out with Salesforce, which was not software, it was hard and confusing and you had to have people come install it and set up. It was just web based software. And he was the very first to do SAS based software. And so like that became the next thing. And he kept showing them the industry shifting, because the problem shifts over time. And it was interesting, because in your market if you're not shifting your problem over time, someone else is going to solve the problem and that's when you lose the category. That's when the person passes you, which is so fascinating. And so the question came down to, what is the problem you solve? And so that's the thing I want to identify for you guys. And the problem that us entrepreneurs have is like, oh we solve a ton of problems. We do this and this and this, and this and this, and this and this, this and that is the wrong answer. You don't solve a whole bunch of problems. You've got to solve one problem for the category. And by doing that, by creating that, by understanding and identifying and framing that problem from there the category is built. And then we got deeper and talked about POV statements and things like that, it got deeper from there. But that was the core foundation, that again, if I was teaching, I'd be like step one find a problem, step two, what is the offer? And then like you know, and I'd go directly into that, but it's like, no, no, we got to step back to the foundation, which is really what is the problem that you're solving for the industry? When you figure that out the category will take care of itself, which was so fascinating. And again, he said, try to keep your problem statement to under 10 words. And that's hard to do. I spent 45 minutes talking about, 15 minutes work shopping it, and then I spent the next four hours like noodling on it, like try to figure this out, like what in the world, especially as I know some of you guys know we're launching ClickFunnels 2.0 soon, so like with this whole new launch, this new thing, what is the problem we're trying to solve? How do I identify? How do I structure? How do I make it so simple that it keeps us as the Category King? So anyway I hope that's helpful. Obviously there was a lot of stuff yesterday that was really, really cool, but that was the one that was like the biggest insight. It was funny, because we came back from the first workshop, I raised my hand initially, I was like, all right I don't know if it's just me, but that was really, really hard. And I looked around at everybody else, every other Category King and Queen in the room looked back and said, oh, then Kevin's like, we're so grateful it was hard for you Russ, that was really, really hard for us and we thought we were the only ones. I'm like, no, I'm going to be vulnerable here too. That was really hard. And then it was fun, because it opened the dialogue with us all trying to figure it out and work with each other. And Annie Grace, a lot of you guys know her, she spoke at Funnel Hacking Live two years ago, she actually wrote out mine and my POV statement and all these things for me, it was like I think this is what yours is. And like, anyway it was magical. So anyway that was the first half day of Category Kings and Queens. And so I'm heading into the event room now, I'm getting close actually. And I'm excited because I was up till two o'clock last night working on my presentation, because I'm going to, based off of what we learned yesterday with the problem I'm going to take that as the foundation point and then show everybody over the last seven years how ClickFunnels has built to the place it is. We've got over half a billion dollars in sales, well over that now, we built the category, we’ve done these things. So I'm going to kind of show the next phases for me to the group. I'll probably spend two or three hours going deep into that, which I'm so excited for. And this is like Russell raw, like if you guys see me live, I'm Russell polished where I'm, I've got slides, I've got things. Russell raw you get me and a black marker and that's about it. So I'm excited for these guys they're going to, for those who haven't been with Russell raw this will be my first hardcore doodle session with them going through the principles of how we build ClickFunnels into the category king it is. Things I've learned along the way, the pros, the cons, the ups the downs, and yeah stuff I don't get to talk about typically. So, that's the cool thing about these groups, if you look at our coaching programs we have all the base level stuff. And then if you come in one funnel way and courses and all that kind of stuff, but when you decide to ascend up and get into coaching with us, the first is our Two Comma Club X coaching program. The goal of that is to get somebody from where they are today to Two Comma Club. After you get done with Two Comma Club and you've made a million dollars inside of a funnel, that's when you get invited into the Inner Circle and then from there into category Kings. But it's interesting because the reason why we break it up like that, we used to always have it all together and everyone would be dumped in one coaching program. And it was tough because, or one mastermind group, but it was tough, because there're different conversations that happen at different levels. Like the conversations I'm having with people that spend $150,000 to be in a group, they have to make a minimum of five million a year, and have had to sold over 10 million. They had to have won at Two Comma Club X award. The conversations they have in that room are different than the conversation that happen in a room with people who just passed the million dollar mark. And they're different than the conversation I've going to have with somebody who is in a startup mode trying to get into Two Comma Club. So it's just fun, because again these are things I don't get to talk about, or share ever. And so the place it gets to happen is here inside Category King. So for you guys who are looking to say, okay this is the path, I'm going to hit Two Comma Club X. And then from there Inner Circle, then Category Kings, just know we do record these things and there's a private members there. So when you get to Category King some day, come in here and watch Dave Peterson's talk on Category Kings and watch my presentations from the next day. And you'll have a chance to kind of see where I went from there. So with that said, thanks for listening. This is a long episode because I got a long ride. Hopefully you guys enjoyed it. I miss doing stuff like this, I'm going to try to... We have some fun updates to the podcast coming that I'm doing a few things more long form, I'm going to have someone come and interview me on some topics, because I think those make fun episodes and yeah it's going to be anyway... I'm going to be spending more time with you guys here, is my plan and my goal. So with that said, thanks so much for everything and we'll talk to you guys all again soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently I acquired my mentor’s company, and we’re working over the next 12 months turning it around. If you want to know what we’re doing and why, listen to this episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys have an amazing day. I had a really fun, interesting week working with Dan Kennedy's company, Magnetic Marketing, and a whole bunch of other cool things. Some of you guys may or may not have heard, but we acquired his company recently. And with that, we got 40 years of intellectual property. And so this episode, we'll talk about what we're doing with it all, what it's going to look like, why I'm so excited, and a whole bunch of other cool stuff. All right. So number one, how cool is this? I keep pinching myself. When I first got in this game, my first mentors, my first internet mentor really was Mark Joyner, which helped get me to a certain level. And then I started looking for more stuff and that's when I bumped into Dan Kennedy and Bill Glazer, and I started going to their mastermind groups and their events. And man, it really was like the next evolution for me is just really understanding these core principles and things that have been working since the beginning. I always kind of tease these guys are teaching how to use fax machines and the Pony Express to deliver marketing messages, because a lot of it was like direct mail bootcamps and stuff like that, all kind of older school stuff. And at first it didn't make sense to me how this stuff worked until really I started realizing through Dan that these things that we all think we are, like we think we're internet marketers, he's like, "No, no, no." He's like, "The internet is a channel. It's a media channel." And a lot of us, we think Facebook, Instagram, YouTube is media channels, but for Dan's rule, it's like the internet's one channel. There's direct mail, there's TV, there's radio, and internet is a channel. And nowadays obviously it is I think the best and the coolest channel, but the principles and the philosophies and the psychology and the persuasion and all the things that are working today on the internet are things that were pioneered and developed through direct mail, through TV, through radio. And so, so much of Dan's stuff, he's had a chance to work with everybody for the last 40 years. I say 40, not four, the last 40 years has been just kind of all around these things. And it's just like ... Anyway, so I digress. Again, when I was getting into this, I started learning those things and all the sudden I was like, oh my gosh, the things I'm learning that they did in their fax marketing or their direct mail, I can use on the internet, I can use on the Facebook ads, I can use, and for me really, it was what changed my business. And honestly, for most of you guys, your businesses, as well. A lot of you guys probably don't even know that the core foundations that ClickFunnels were built on were the principles that I learned from Dan Kennedy and that we just turned it into software and turned it something that everybody could do. So that's why it's so exciting. And we recently acquired the company, which is a huge honor for me because I have this unique opportunity and chance now to take my mentor's stuff and to continue it on and bring it into the future. And I'm excited. So this week, on Monday, Tuesday, this week, we had the existing Magnetic Marketing team, the people that are still there, the company flew out here to Boise, and we spent two days kind of figuring out what's the plans, what's the future? How do we get this thing back to the point where there's 10,000 active members on membership and there's all these things that are happening? And so as they showed up, we also had a chance to look at like, okay, what did we actually acquire here? What's all the intellectual property? And it's insane. There's 40 years of stuff. And some is not relevant, and so we're sifting through those, but most of it is some of the best stuff ever. And it's cool, because as we were building out funnels and looking at these courses that they've been selling for $2,500 or $3,000 or $5,000, and it's just like, they're not selling a lot of them. I'm like, ugh, it's because they just need to be packaged differently. But I also think that the pricing is different nowadays than it was 15, 20 years ago, even. And so what's going to be cool is we're taking, you know, Dan's written, I don't know, 20, 30 books, we're taking each book and we're figuring out what courses sync with it, what content fits in this process. And we're building out new funnels, like book funnels that take people through all the products and the courses and the events that Dan did related to each book. Every book he wrote, he wrote a book and then they'd do an event teaching it and then they would do workshops and they'd do all these things. And so every book has got like an archive of stuff that nobody's ever seen before, which is insane. And I'm going through the archives. I'm like, oh my gosh, I thought I owned everything Dan ever had, and I had never seen this, never seen this, never heard of this. And so it's just so exciting. We're having a chance to come pull things out and plug them in and all these things. But as excited and as nerdy as I am in this process, the thing I wanted to share with you guys is that the things that you are learning, the principles you are learning, the things that you've been, especially going deep with me and you've been reading DotCom Secrets, Expert Secrets, Traffic Secrets, literally all we're doing is using that playbook. I'm coming in to this company where I learned a lot of these principles with, but the company's been sold twice since Dan and Bill ran it. So they've fallen away from a lot of the core principles that made them great initially. And so what we're doing literally is like, hey, what's the value ladder? Okay, what is the front end offer? Okay, here's the funnel, what do we need? What's the free plus shipping? What's the order form bump? What's upsell one, upsell two? What's downsell? You know, like walking through and then, okay after someone buys this, where's the next step we take them? What's the next tier on the value ladder? How do we move them up one tier? And then okay, from there, what content do we need, what pieces, and we're kind of just literally just taking the same blueprint that you guys have been learning forever. I laid the blueprint out for you guys, like this is the blueprint. It doesn't deviate. It doesn't change. It's the same for every business. I don't care if you're selling info, products, or coaching, or physical products, or dental, you know, cleaning people's teeth, or if you are doing chiropractic adjustments. It doesn't matter. It's all the same. The framework's the same. It's like a house. The framework's the same. You have a bathroom. You have a kitchen. It doesn't matter if you're making a $30,000 house or a $30 million house, the framework's the same. And so we're just bringing up the same frameworks you guys have been learning and studying and then taking all of the pieces, the content, the copy, the assets and everything, and just plugging it into that framework. So I wanted to share that with all you guys, because I know that, and I'm probably one of the causes of this because I get so excited and I want to launch a thousand funnels because I know the profits, I know how they work. I can just do it over and over again. And so we roll out a lot of things. But if you actually look at this strategy, me coming into this new company and having 40 years of intellectual property and a million courses and products and all this stuff, the strategy is the same. It's the same thing. And so if I was you guys and you're still not sure what to do, start there, start with the DotCom Secrets book, read the book and say, okay, what's the value ladder? What's funnel number one? What's offers inside of funnel number one? And coming back to the basics. I get people, it's crazy, on Instagram, I don't know if you guys ever click over to the other tab, which is messages that don't go in the inbox. I look at that probably once a week or so, just to see if I'm missing any conversations with people who I need to be having conversations with. And I look over there just to make sure I'm not missing anything. And as crazy as it is, I will tell you that each week there are probably anywhere from 20 to 50 people that message like, "Oh your stuff's so good. Where do I start?" Or, "I love your stuff. I can't figure how to get started. What should I do?" Like oh my gosh, you guys, this is simple. Read book number one. That's why I wrote the first book, so you'd have the foundation. Go read DotCom Secrets. The same thing that we're doing now, after we acquired this huge company, it's like okay, apply principles. It reminds me of Vince Lombardi. They said the first year of every football season, he'd walk out to his team. We're the best in the world, you know? And he'd hold the football and be like, "Gentlemen, this is a football." And he's just showing them, here's the foundation, here's the beginning. Here's the start of this. And I think that's what sometimes we forget, is we're trying to figure out the secret ninja, Facebook advertising hack, and the this and the that. And it's like, no, no, no, come back to the fundamentals, come back to the foundation. Gentlemen, this is a funnel. Right? Okay. Which funnel is it? Value ladder, boom, boom, boom, boom. And then you're just plugging the pieces into the model that's been proven to work over and over and over again for decades. And like I said, initially, it's the stuff I learned from Dan and learned from Bill, and such an honor to have a chance to come back. In fact, it's funny, because I was like, I'm going back to the advertising archives. We're pulling all the old sales letters back from when Dan and Bill ran the company. It's like, okay, this is what we need to see, because this is when it was done correctly. You know, everything in the last decade, since some of the other people who bought the company, they messed up the model. They didn't understand the model. They bought it, not understanding it. And they jacked the whole thing up. We're coming back, thinking back to the foundations, back to the fundamentals. What worked before? How does this work? Plug in the system. And so I'm excited. You guys will see the first iteration of what we're doing. We'll be launching probably the first week in January or maybe the last week in December. Not quite positive, but around there. And then over the next 12 months, you'll see the process. You'll see it happening in real time. You'll see, oh, there's the front end of the value. Oh, he's moving us up a step. Oh, from there we're moving to the high ticket. Oh, from there there's a continuity. You'll be able to see it rolled out in real time over the next 12 months, which will be really, really fun. So I'm pumped. I'm excited. Hope you guys, are as well, to see behind the scenes of the process. But that's what we did this week. So if you guys, if you are at the beginning of your business, I would stop what you're doing. Go reread DotCom Secrets, and then do what we just did. Do two day planning meetings. Okay, what's our value ladder? What's the funnel? What are the offers inside the funnels? What's the first funnel we're going to launch? And then just focus on that. Because we built out a whole value ladder. This is the thing that a lot of people make mistakes. They build a value ladder and they're like, okay, I've got to build all these things. And then they spend the next six years building all the things. No. You build a value ladder so you know where you're going. But then you just build the first thing. Like for us, it's okay, now we know where we're going between now and the next three months. The only thing that matters is this funnel, that's it. Nothing else matters. And blinders on. Let's go. And that's what we're focusing on for the next, well, it shouldn't take three months because we're ClickFunnels. Come on now. But the next 30 days, the next 60 days, is picking the one and focusing on it and not trying to build out the coaching program, the high ticket, and all these things in between, it's like, no, just focus on the one. The value ladder is there so we know where we're going, but we begin from our funnel and launch it and then we start the process from there. So anyway, I hope that helps. Again, if you're just beginning, go read the DotCom Secrets book, take two days with your business partner, your family, your friends, whoever you're working with, and map that out. If you've got a business that you just acquired and you're trying to figure it out, do that. If you are struggling in business and you're like, it's all chaos and nothing's working, and you're frustrated, take two days and do this. It's key. So hope that helps you guys. Anyway, we're getting close to Halloween. I've got my Inner Circle. Some of you guys know we relaunched Inner Circle at Funnel Hacking Live. We actually relaunched three different tiers. First is the Inner Circle for life, which is $50,000 a year. And we have, I think like 70 or 80 people signed up for that, which is crazy, but I'm excited to be able to bring back the Inner Circle. It's been closed for two years. And then we opened a second tier of Inner Circle called the Category Kings. And we started the pricing there at $150,000 a year. And there's only 14 spots. I was like, oh, it's going to take us a while to fill that up. We sold those 14 spots in two days and we have a waiting list of probably 30 people who are waiting to be able to send me $150,000 for that, which is insane. I didn't think that was going to happen. So note to self, I should have launched two Category King groups. Anyway, not this year, I'm too tired. And then we have a third tier called the Atlas Group, which is going to be, I know we have people on the waiting list. We haven't actually opened that one yet, and it's going to be really fun as well. So anyway, I'm excited because next week, all next week we've got five days of meetings with the first two tiers of Inner Circle and it's going to be a lot of fun. So anyway, I'm sure I'll probably box you, or not box you, probably do podcast episodes somewhere during that window next week and share some of the insights and the ideas and things that are happening there. And if you want to be in the Inner Circle someday, I always tell people this is where you're ascending to, get in my Inner Circle. That's where I have a chance to work really close in very small groups with you guys. So that is a goal. Nowadays you have to be a Two Comma Club winner to qualify for it. So set that as a goal. Get your Two Comma Club and then get in the Inner Circle with us, coming out, because there's a lot of fun stuff happening. All right, thanks everybody. Appreciate you all for listening, and excited to show off what we're going to be doing behind the scenes with Magnetic Marketing, Dan Kennedy's company, over the next 12 months. Thanks everybody, and we'll talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here is the exciting wrap up of the final two days of this year’s Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets Podcast. All right, I'm going to break down day number three and day number four of Funnel Hacking Live for you. All right, so day three is where we start transitioning into... For me, if I go in very funnel specific, I like taking people through on this day, the bottom of the value ladder, moving up, and just showing a lot of different ways to build funnels, because there's so many different ways to do it. You can have book funnels, and challenge funnels, and webinar funnels, and high ticket funnels, and a million other things in between, summit funnels. Yeah, there's a lot of stuff, and so on day three I started going into this. And the very first person that we had speak in the morning was Kiana Danial, and she's someone who has been on every news channel a million times, Fox news, CNBC, all the business stuff, talking about investing and things like that. And she thought that was going to make her a bunch of money, but it didn't. And she ended up joining our Two Comma Club Coaching Program a couple of years ago, and we got her focusing on driving all that traffic to a funnel, and in no time she became a Two Comma Club winner. And so it was cool having her tell that story, just showing all these things that she thought meant it was going to be money like, "I thought I'd be on TV on all these shows all the time. I thought these things were going to be the things that made me money, but it wasn't. It wasn't until I actually had a funnel, I had a way to convert people into customer, that I started making money. And so it was really cool hearing her presentation. And then after that, we started moving up the value ladder. So next was Pedro Adao, and Pedro has become infamous for challenge funnels, not like challenge funnels like The One Funnel Away, which is a paid challenge funnel, but doing free challenge funnels. And Pedro talked about that, and he was awesome, he was on fire people went crazy. This is actually important, the one reason I had Pedro in here is because inside the new Two Comma Club Coaching Program, if somebody chooses the expert route, the first eight weeks we focus on them all doing a challenge, and so it's fun for them, they'll see through Pedro what these challenge funnels look like. And then later in the pitch, we would come back and say, "Oh, that thing that Pedro did, we're going to be doing that." And Pedro is going to be one of the coaches helping on that, which is really cool. So Pedro talked about free challenge funnels. After he was done, then Peng Joon, he’s one of my favorite speakers, but he was stuck in Malaysia. We almost didn't know if he was going to come, he's like... Anyway, it was a big deal to get him here, and luckily he made it to the States. And what was cool is he showed how you can basically take a 30 minute presentation and turn a 30 minute presentation into an entire business, and he showed how he did it. With last time we spoke at Funnel Hacking Live, he took his presentation, he made it a book, and from there he had an upsell of the audio book, and the episode, the done for you version, and the done with you version, and he showed the whole process, how you can take one 30 minute presentation and turn it into entire business, and lead with the book funnel, and that was really cool to see that. I think it's something that most people could do pretty simply and pretty easily. After Peng Joon, then we started moving up the value ladder a little higher to Lauren Golden, and Lauren, she's built her empire, and she won multiple Two Comma Club awards, primarily through webinar funnels. So she talked about webinar funnels, showed her process there, and then she talked about other bunch of the cool things that she was really excited talking about as well, but it was the next phase of the value ladder, is like, "Hey, here's a webinar funnel." After Lauren was done, then Sarah Petty had been doing live event funnels and crushing it, and doing huge volume. The market she serves are photographers. A lot of times people think, "Well, there's not much money in photography. Photographers aren't going to pay for high ticket things." But Sarah does these virtual live events and gets photographers on them, and then from there sells a really expensive high-end coaching, and they're killing with it. And it's just really cool to see cause they do a lot of just things that I don't think through. I don't know if it's like feminine masculine, or maybe she's just more creative than me, probably that one. Anyway, but all these cool things where when someone signs up for a virtual event, they get this box, and the box has them unlocked like, "Open this thing first, this thing second, this thing third." Takes them through this whole journey, but that's what Sarah talked about, which was amazing. And then, after that, then Eileen Wilder spoke about high ticket sales, and her presentation was really fun for me because she quoted a lot of the old time personal development people who I'm studying right now, and so it was fun for me because I was like, "I'm reading about these people right now." And she's quoting them, and she's talking about them, and her presentation was awesome. That got my wife all fired up. Collette was like, "Eileen got me on fire. I got so excited about everything." And so hers was awesome. And the whole morning, it was just power-packed, and fun, and exciting, and everybody ran over on time, so there was all the stress for me and everyone on our team, but man, it turned out awesome. That morning was great. So after that, then we went and we broke to lunch. Now a couple of things we did, is we broke to lunch, and we had a special lunch for anybody who'd won a Two Comma Club award in the past. And that was for a couple of reasons, number one, to give them a free lunch, but then also, some of you guys know that I've recently reopened my inner circle, and one of the qualifications to be in the inner circle is to have won a Two Comma Club award. So we had all the Two Comma Club winners at lunch, and then we told them about the inner circle and invited them to join if they wanted to, and we end up signing up a lot of people into the new inner circle, which was awesome. It was really a soft pitch, I just said, "This is what it is, if you're interested, go sign up, and then go back and have some lunch." And so it wasn't a hard pitch, it was just letting them know there's an opportunity and that's what's happening. So we had lunch, after lunch we got back, and I was excited because over the last year... So I become really good friends with a dude named Nick. I'm going to probably mispronounce the last name. He's got the hardest last name ever, so I apologize in advance Nick, if I mess up, but Nick Santonastasso. Oh, man. Anyway, if you guys know Nick, he was born with one arm and no legs. Two arms, one arm was really small though, and the other one has got one finger on it, stuff like that. I connect to him a while ago, and he was the wrestler too, which was really fun. In fact, he came to my house and I wrestled him, and we got video of us wrestling, but just someone who's such a cool dude, I just love him. And he gave a presentation called Play The Hand That You're Dealt With, and showing people that like, "Man, life is tough. You've got a lot of hard things." But he's like, "Look at the hand I was dealt yet." Yeah, because even with this stuff he's become a bodybuilder, and he's become a coach, and he's become a speaker, and all these amazing things. He was a wrestler. Just because he was born with something that would have made life harder, he has a strong mind, and he was able to do such amazing things. So it was awesome, Nick there speaking. And then when Nick got done, it was time for me to do my presentation, to let people know about our coaching program. And every year this is hard for me, because those who had studied my stuff, they know how I sell, and so I tend to start selling, they're like, "Oh, here it comes, Russell is trying to sell something." And so this presentation was a little different than a traditional perfect webinar. The elements were all there, but it was wrapped differently. But this was one where I was actually talking about personal development, which is something I haven't talked a lot about, but I've been geeking out recently. I'm working on a book, and so I just have a lot of stuff top of mind right now. Yes, I do that presentation about that kind of stuff, and then after the presentation was towards the end, then we talked to people about success inside of our coaching program. Every year we redesign Two Comma Club X. We make it a little different, we get feedback and make tweaks and changes. And one of the biggest things that we're noticing now is that half our audience are people who want to be experts, and half our audience are people who are selling physical products. And our coaching is always steered more so towards people who are experts, because that's what I'm better at, right? And so this year we decided to partner with Alison Prince, who is someone who I just have so much love and respect for, and we decided to break it down into two tracks. There's one track that's the e-comm track, and one track that's the expert track, and people will get to pick which one they want. And Alison also helped us line up momentum coaches, and a whole bunch of other amazing things, and just really tweak the program in a powerful, powerful way. And when I did the presentation, I got to bring Alison out to talk about it as well. And people hadn't met Alison yet, so it was a weird thing to figure out how to do the presentation, to get people weaved in to get to know her in a short period of time. And then, also from there do our pitch, a new coaching program. And so what's cool with Alison, she, I don't know, she made 40 or $50 million on physical products, it's crazy. But when I met her, she was trying to learn how to become an expert. And so it's fun because I was able to tell her story about... Or excuse me, I told the story, but she told it as well, like, "I wanted to learn how to be an expert, and so I came to Russell, and he taught me these things, we did the webinar together, and boom, and I built this whole thing where Alison's won two Comma Club Awards, two Comma Club X, and this year she won two Heart Awards , which means they gave over a million dollars to charity. And she was like, "I was able to do that because of the expert business that Russel taught me. And then we were able to flip the tables and be like, "Now, Alison sends out physical product stuff. In fact, two weeks ago, I decided I wanted to see how well her stuff worked to see how much we could do, so we followed her process and put together an e-comm product, and we launched it, and we ended up doing, I think it was 15 or 16 grand in two weeks off of just following Alison's process. And I'm like, "This stuff actually works, this is so cool." And so we had both those case studies and like, "These are the two paths. Who here wants to be experts who wants to be e-comm?" It was a 50/50 split. I'm like, "Okay. Cool thing is that you can pick whatever you want in the program." And then from there we sold the Two Comma Club X Coaching Program. And then after people signed up, Todd and I got pictures of all the buyers. So they have a picture of me and them and Todd up on stage they can look at as they're trying to work towards winning Two Comma Club award. And so that went really, really well. Sales crushed it, Alison is so good. And after dinner, then we had Alison come back and do a whole hour long workshop, teaching her process and how it works, and showing all the things. And so she did her presentation after dinner, which was really, really cool. And then we soft pitched TCCC again before we went to bed that night. That's what happened at day number two, and so it was amazing. We got to go through the entire value ladder doing funnels. We had a chance to hear Nick just motivate the heck out of you, and you get excited about what's possible. And then I got to do my personal development stuff, and then Alison, and Alison got to come in and talk about physical products. So that was the end of day number three, and at day number four, and I'm just going to go directly to day four, because three and four weave together. Day number four is where I came out in the morning, I did a presentation called Bootstrapped, which is how we built our business, we bootstrapped it. And I actually announced a new award called the Bootstrapped Entrepreneur of the Year Award. I talked about that, and then my twins were here at Funnel Hacking Live this year. So I brought them on stage, helped me show the new awards, which are insanely cool. And I did a presentation showing how we bootstrapped ClickFunnels, and ups and the downs, and told that story. And then we did what's called the re-pitch, which is basically like, "This is the last time, it's time for the coaching program, go and do it now." And we took a break, and people signed up, and that was the end of the selling part of Funnel Hacking Live. And then from there on out, it's usually for me, I get to relax and just enjoy the rest of the day, which is awesome. And so the next presentation after the break was Garrett J White. and those who know Garrett, Garrett spoke at every Funnel Hacking Live in the past. He's usually, traditionally, the one I have to go and warn everybody that he's going to curse a lot, and if they need to, they can leave. And every year I get people who complain because of Garrett, but I also get people who tell me it's the thing that changed life the most. And so I didn't know what to expect with Garrett, as I don't normally know. And this year he came out all in white with a choir, and it was an interesting presentation. He's recently found Christ, which is amazing. And so he came and he did his presentation, where weaving business principles in with God and with Christ, and they had choirs singing, and it was powerful. But at the same time I had people who were offended about that. And anyway, I don't know, I love Garrett, he gets people to move. It doesn't matter which side, him dropping the F-bomb from stage, him talking about God from stage, either way I get complaints. But at the same time, people don't complain, all are just like, "That was the most amazing thing ever." Anyway, so it's always this weird thing. Not a weird thing, it's always an amazing thing, but it's always just this tension for me of just like, "What's going to happen? What's he going to say? How's he going to say it?" Anyway, that was Garrett. And then from there, we broke to lunch, and we had a big welcome lunch for everyone who was a Two Comma Club Member who signed up, which was really, really cool. And then, after lunch we had Tim Ballard who flew out, which was cool, and so we had him to come and say hi to everybody and talk about the Save a Child Challenge that we launched on day number one, and how much money we had raised, and Tim thanked everybody, which was really cool. I hadn't seen him in a while, it was a really good seeing Tim, and him and his team are just... They're amazing, all the things that they're doing. And there's a whole bunch of people talking negative about them online, there's things that are not true. People have asked me, "Is this true? Is this true?" I'm like, "No, this is not true. These people are lying. They're horrible people who literally are trying to get in the way of saving children." It's the most demonic, evil thing in the world, but Tim and his people have such good hearts. They're there saving people from Afghanistan. Tim's running the Nazarene Fund for Glen Beck, which is saving thousands of kids, and plus he's running the whole O.U.R thing, and it's heavy. And you could feel the weight on his back and his shoulders, carrying this mantle. And anyway, I was grateful to be able to have him there, and hopefully give him a little rest, and show him that people love him, and they're grateful for the work he's doing. So that was cool. And then after that, then Tony came and spoke. And Tony, every year, we never really know how long he's going to talk for. Anyway, this year our contract was three hours, but I think it's the first time Tony's been on stage in front of a whole huge group of people as well, and so he went and he did his presentation for three hours, and then he kept talking, and had it going for six hours on stage, which was crazy and super awesome. So we had Tony talk for six hours. Yeah, he's kept going and going, and he just loved it. He asked me, "What time do you think I need to stop?" Like, "Dude, just keep going. People are here, they're happy, don't stop." So Tony went on for six hours, which was awesome." And then when he got done, we got on stage Todd and I, and wrapped the event up, and that was it. And that was Funnel Hacking Live 2021. And every year we're putting things together, it's just like an insurmountable task like, "How do we sell the tickets? How do we get people to show up?" And this year is even bigger because of COVID, and the restrictions, and the problems, and just all the things that come with that. But man, after going through the whole process and I see how many people's lives were changed, people that have their big aha's, the big things they were hoping for, people who were stuck, who got unstuck, people who were able to go to the next step with us to the higher coaching, people who are so excited about ClickFunnels 2.0. Just all the things, and then getting all of our funnel hackers together, and having people together to... The whole thing, it was amazing and magical, and I'm grateful for all of you guys who came and participated. If you didn't come this year, make sure to be here next year. Next year, hopefully, there'll be less chaos in the world. There may be more, I don't know, but regardless, the party's happening, it's going to be in Orlando. And hopefully you can be there. So you can get your tickets at funnelhackinglive.com. But that's some of the behind the scenes. Hopefully helps you guys to see some of the detail people talked about, but even more so, how we structure these things for a maximum sales, maximum impact, all those things. So hope it helps. I appreciate you all, thanks for listening, and we'll talk to you guys all again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event!Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell goes on a deep dive, explaining all the fun things that went on behind the scenes of the first day of this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. It's been a little while since I've talked to you personally. That's not completely true. You guys have been listening to some of the Traffic Secrets episodes over the last few weeks, but right now I'm recording this episode about two weeks after Funnel Hacking Live 2021 is over. And I wanted to share some of the thoughts, some of the behind the scenes, some of the craziness and chaos that happened, and how we pulled off the biggest events since the coronavirus has hit inside of our industry. So with that said, I'll queue up the theme song. When I get back, we'll hang out and talk about the event. All right. So first off for those who came to Funnel Hacking Live that was so much fun. Thank you for coming, for participating, for playing all out. Folks who weren't able to come, but watched from home, thank you as well for participating. I hope you guys enjoyed it. It was really cool. This is our first year ever doing a hybrid where we were going to have people in person and at home. And honestly, I've never told anybody this, but about 30 days before Funnel Hacking Live actually happened, we had to make the decision if it was going to happen. And it's one of those weird meetings where it's like, "Do we do this? Or do we not?" Because COVID numbers are spiking and all sorts of like just the chaos and just all the things that were happening. And we had to basically put down a down payment on Hogwarts because yes, we rented Hogwarts for the inner circle and two comma club winners. And so that was like the drop dead. We have to write a check right now for, I don't know how much it was, quarter million dollars or whatever it was for Hogwarts. "Are we do this or not because there's no way to get this money back if we decide to not do Funnel Hacking Live," and I was like, "Wait, we may not be doing Funnel Hacking Live?" And they're like, "Well, this is the last shot to change it." I'm like, "Ah." So there's all the fear behind that. So finally, I was like, "All right, we're doing it. Put the money down. This is happening." As we got closer to the event, one of my kids got COVID at school and we're like, "Oh no," because I was like, "I don't really care. I'm not too nervous about getting COVID." Other than if I get COVID during the event, like that would be tragic, right? Like everyone's coming to hear me talk about funnels and stuff. And if I'm not there, I can't speak. Or are people can get on stage and get their pictures with me or all the different things. Give their awards on stage and it could have ruined the whole event for so many people who'd put it in life savings for some people to come and travel here and to be part of this thing. I got really, really nervous and so I started doing everything you can dream of to protect myself and my health. I was taking every pill and powder you can dream of. I had my natural path coming and doing I.V. drips throughout the day, so I'm working while I've got bags of stuff, hooked to all my veins and all the chaos to try to make sure that we could stay healthy for the event. We also normally fly commercial there, but I was like, "Anything I can do to minimize my exposure until the event happens the better." So we flew private out there and we got to FHL and we got their day earlier than I normally do, which was actually really nice. A chance to get to see everything and watch things get set up. You could tell there was something about year that was just different. The energy in the hallways. And you saw people was just, you could tell people missed being around each other and missed networking and all that kind of stuff. And so everything started building up towards that. And I remember the night before, so we did our big party at Hogwarts. We took the inner circle members and two comma cup winners and two comma club X-ers and all of our high-end coaching people to Hogwarts and we rented the whole thing out, which was crazy. So we got to be hanging out in Diagon Alley, and ride a Gringotts ride, and then get butter beer and just hang out and network. It was really a really cool special time for, I think everybody. But for me, I had to like leave a little early cause I was like, "I'm still not done with my slides," as Russell normally does. In fact, we brought our two twins. One of them was just like, "Dad, you're still not done with your slides" like this is crazy." I'm like, "I know I just- there's so many of them to do." Anyways, went back home that night and got everything ready. The next day was Funnel Hacking Live day. Those who haven't been to our event before, we don't start till like noon on day one, which gives us the morning to keep getting people registered and just gives me the morning to kind of prepare and make sure that I'm ready. It's scary when you start at nine. That means you have to be up by like six, preparing. Day one, we start at noon, which is really, really nice. And this day one was going to be interesting for a lot of reasons. Number one, it was the first time we had a virtual audience at home plus our normal people in the audience. And so there's kind of that dynamic that we had to kind of figure out at first, but also this year was our Click Funnel seven year birthday. And so I got up of very beginning and talked about entrepreneurship. Excuse me, I have a cough right now. I'm kind of recovering from, from Funnel Hacking Live, honestly. Anyway, and so I did my initial presentation and then I brought Todd out because we had something that we've been secretive and kept secret for the last, over a year now, which is, which is crazy that I kept a secret that long. You guys should be so proud of me. I'm not, I'm not very good at keeping secrets, but we announced that we are about to launch Click Funnels 2.0 and people went crazy. We kind of talked about it a little bit and I said, "You guys want to see a video of people who've actually seen Click Funnels 2.0?" and everyone went crazy as we watched this reveal video of just everybody watching it and freaking out. And it ended. And I was like, "Who here wants to see Click Funnels 2.0?" And they all went crazy and I was like, "Cool, tomorrow's our birthday. And tomorrow we're going to show you all inside everything." And it just like got quietly, just dead, quiet, awkwardly, quiet. I was like, "Oh crap, what do we, what do we do now?" And then I didn't know how to transition. That's when Todd is going to transition off stage and I was going to start the keynote presentation that I was going to give. It was just this weird thing. And I was like, "Okay, well, thanks, Todd." He kind of walks off. I totally messed that part up. And then I turned around and looked the audience and they were all just like, "You're really not going to show it to us right now?" I was like, "No, if I went to my first presentation," excuse me, which was one I was really excited for, it's called advanced funnel audibles. But because of the weird energy, I feel like the energy kind of dropped with my not giving them any info on 2.0 and do that next presentation. And it was the more advanced one. And I was so excited for that one, but I didn't feel like that one nailed it. I don't know when you're on stage. You can, you can feel like which one's like, "This crushed it," and which one's kind of you're like, "That didn't quite go perfect." And so I did the presentation. I think again, it was great, but it just didn't land. The energy wasn't what I wanted when I was sharing that. I wanted that to be my kickoff. So that was kind of one of those things where it's like, I think people understood what I was talking about. Blown away, but the energy just kind of wasn't... Anyway, this is me re-second guessing everything. I want to go back and redo day number one. But after that, then Anthony Trucks came and spoke on identity shifts and he was amazing. I've known him for quite a few years, but it's the first time I'd ever seen him speak in person and he just brought the level of energy and excitement that he brought was amazing. And just talking about his life and how many times he had these identity shifts in his life and how it affected everything and how to actually be able to take your identity and consciously change it, to be able to get the outcome that you're looking for in life. It was really, really cool. So Anthony spoke. After that Kaylin Poland came and spoke, which is exciting, because I wanted her to show how a lot of times people aren't in our industry, in our Click Funnels world, they think, "Oh, why sell physical products?" Or "I sell info products." Or they have a thing that they do. And I was trying to have Caitlin show that, no, you have a customer and you serve that customer. Right? And you do it through all means possible. You can sell them information, or physical products, or supplements, or coaching, or clothing, or whatever, your job is to serve those people. And that's the focal point. So she showed how they'd done that, Lady Boss, and how they've grown this huge company because of it. And that was really, really cool. After that, then we brought Stu McLaren on stage and we were able to give him a check for him and his wife's charity called Village Impact. And that's the group that I go to Kenya with every... Man, almost every year seems like. We're going in March, I believe, as long as it doesn't get canceled. But when we first launched Click Funnels, we set up where every time somebody builds a funnel, we donate a dollar towards the Village Impact and so this year's check was crazy. It's over $200,000, which was so cool and it's going to help so many amazing kids over in Africa. That was really fun. And then we also had a chance to launch a new site we'd built for Operation Underground Railroad called the Save a Child Challenge. And so we launched that at Funnel Hacking Live, which was really, really cool as well. And that was kind of everything before dinner. And then we fed everyone dinner there, because we wanted to keep people close around. And then that night we did workshops. Typically, if you've been to Funnel Hacking Live, in the past we do these round tables and everyone has a chance to be around the round tables, but because of COVID restrictions and stuff, we thought it'd be better to just do breakout rooms kind of. We had four breakout rooms. Jim Edwards went and talked about copywriting and he helped everybody actually build out their customer avatar, which is really cool because it's the foundation of all copy where most people never even do that. So he got them to actually build that out, which was really, really cool. Catherine Jones was back this year again, and she talked about funnels and building funnels and she did an amazing job as well. Rachel Miller came and talked about free traffic, which was really cool. And then Myron Golden talked about sales. And so those four people run these hour long workout workshop rooms. And while I was sitting there, I was supposed to be doing this other presentation that I was really excited for, but I was still kind of bummed about my my earlier presentation. I was like, "I don't want to give this. I just want to go home. I'm so tired. I want to go to bed. It's been such a long, stressful day," and all of a sudden people started filling back in the rooms and I'm like, "Oh man, I got to do this." And so I got on stage and I did my second presentation for the day, which was called Virtual Real Estate Secrets. And for whatever reason, I never know which ones are going to hit or not hit. But for whatever reason, the energy during that presentation nailed it. People were excited, they were on fire. They were just excited about the possibilities. What I was showing them was, I've talked about before on this podcast, but sometimes we talk about trying to build this huge empire. We're going to have tons of followers and fans and all these kind of things, but the reality is there's other ways to make money online too. And I talked about how in real estate you can buy a house and you can flip it. You can buy it and you can rehab it. You can buy it and you can put renters in it. There's all these things you do with real estate and I’m like, you can do the same things with virtual real estate, these little websites, these little funnels. And so I had like probably a dozen examples of little businesses that I've built that are just kind of running on autopilot, my little virtual real estate empire. And I kind of showed those things. And anyway, I think it was really cool because I think a lot of people, it opened their mind like, "Oh my gosh, I could do that. I could do that." And I started helping them just have ideas, of ways that they could get started easily without having to stress about, "What's my message going to be and who are my people," and all the things I think a lot of people get nervous about. So it's like, "Well, don't worry about that right now. Let's just make some small businesses. Make a business cash flows you a hundred bucks or 500 bucks or a thousand bucks." These are really easy to do when you understand the basics, so that was really fun one. And that wrapped up day number one, which was really cool. So anyway, I'm going to do a couple episodes, kind of talking about some of the core things that we did in this event. Throughout I'll also talk about the things we do during the event to help stimulate sales later in the event. Because you guys come to me, you want to learn marketing. So how do we use Funnel Hacking Live? How did we, did we use it to generate well over $10 million from the event? And so I'll talk about some of those things, but it all started on day number one. Day number one, the goal is to blow their minds, get them where like, "Man, if this is all I got this was still worth it." That's the first thing we want people thinking. And then also is helping them understand that there's a vision bigger than you. So you've ever noticed that Funnel Hacking Live day number one, we always have some kind of charity component where they're watching me give money to charity. And then also we're asking them to give money to charity because it helps train people on how does the room work if you're going to give somebody money, where do you go? Like where's the back of the room, where's the table? But also it shows that me and Todd, who are the ones who run this company, run the event like that. That we don't just say this stuff. We practice what we preach. We're donating money. We're giving money. In fact, you'll notice, we'll talk about this later, but on day four, whatever money people give to the Save a Child Challenge, we matched it. We're trying to show that like, "Hey, we also are doing these things too. I'm not asking you to anything that we're not willing to do as well." And so it all kind of starts with that day number one is blowing their minds, making them see that you're doing the same things you're asking them to do and just giving them a really good experience. And that's kind of how the very beginning of Funnel Hacking Live went this year, 2021. So those who were there, if you enjoyed it, please, take a picture of this podcast episode and tag me in it and let me know what your biggest favorite thing was from day number one, there's so many cool speakers, so many cool things. For me, my favorite thing I think was my last presentation, when I did the virtual real estate presentation, I can just feel the energy was perfect. And everyone was so excited. That and also the Initial Launch 2.0. I did the whole teasing thing and everyone's energy dropped. It was still cool to be able to finally talk about this thing that we've been talking about for so long. We were so excited to share with the world. So anyway, there's day number one at Funnel Hacking Live. Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn... Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hanging out a little differently. Hopefully this still works and you guys can all hear me. And right now, we are live on Facebook and Instagram, and I'm excited to be hanging out with you guys today. So, it is Friday. We are a couple of weeks into this whole crazy quarantine now. I think I told you guys, Boise officially got locked down a couple of days ago, which is good for you guys. Means we all get to hang out more often here, and we're going to start sharing more things from the books. And I'm curious, how many guys have had a chance to listen to the entire audiobook? I know that the new Traffic Secrets book doesn't actually ship until May fifth, but the audio book is available. I sat in a theater, or studio actually, for seven days. It took me three days to read the Traffic Secrets book, two days to read the DotCom Secrets, and two days read the Expert Secrets book. I got audiobooks done of all three of the new updated versions, but curious how many guys actually had a chance to listen to the whole thing? I know a bunch of guys were like, "I'm going to buy it. I'm going to get the audio book, and I'm going to listen to the whole thing before tomorrow." So hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, all right, Chris Baden said, "Me." All right, so, good. If not, it's time to... What are you guys doing? We're sitting around doing nothing anyway. Might as well be listening to sharpen your saw, sharpen your mind, and getting prepared for what's coming next. So, Austin said, "Russell, BJJ or wrestling?" Come on, now. Wrestling is the greatest sport of all time, but BJJ is number two. So, it is good. All right, are you guys excited for today, I'm going to read some more of the book. In fact, we are finishing up section number one today, here inside Traffic Secrets. I'm going to open this thing up. And this is the box set, this is the trilogy. And it's funny, I sent this to Liz Benny, a picture. I'm like, "This is the trilogy." And she's like, "Russell, there's four books. A trilogy only has three." And I was like, "Crap." Well, I'm like, "This is the trilogy, and this is the workbook that goes with the trilogy. So there's four books in a trilogy." I don't know. "Trilogy" sounds cooler. So, there you go. And check this out, if you see the book... Can you guys see the box set? It's really cool. It says, "The Secrets Trilogy by Russell Brunson." On the back, it's got the Dotcom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know, it might be backwards for you guys. It says "You're just one funnel away," and then a quote from Garrett White says, "The life you want, the marriage you want, and the family want are going to be fueled by the businesses you build." And so that's kind of what's in the box set. All right. Let's open this up. We're going back in Traffic Secrets. We've been doing this every single day now for almost two weeks, which has been a lot of fun for me. And we're almost to the end. Today we're going to finish up talking about the first section of the book, which is going to be cool. So we've covered a lot of stuff. So section number one in the book is all about... In fact, if you look at the title, section one is called "Your Dream Customer." It's really understanding and mastering your customer. Where are they at? How do we find them? How do we get a hold of them? What are the hooks, the stories, the offers for you to grab their attention, to pull them into your world? Who's already congregated? How do we follow up with those people? All the things we've been talking about. And so, secret number seven is infiltrating the Dream 100. How do you do that? It's going to be really fun. And then next week, we're getting into section number two of the book, which is called "Fill your Funnel." This is now where we started breaking down different networks. We're going to Facebook, Instagram, Google, YouTube, podcasting, and a bunch of other ones. I'll show you guys a pattern of how we dominate all of those. But when you understand the pattern, what's cool about it is we'll give you the ability to dominate anything. Cause you can use this process to dominate TikToks, Twitch, the new platforms coming out next week. Xavier said, "Throwing my wallet on the screen." That's amazing. I love it. I love it. All right. So we're going to Dream 100. So, infiltrating your Dream 100. How do you get into those people? This is the question a lot of people have, cause I've been talking about Dream 100 pretty consistently now for a decade. I tell people, "Build your Dream 100. Go find those people. Network with them, build relationships, get them to promote you." Things like that. And it's funny, because some people hear me say that, and they don't do anything about it. That's the majority of people. Some people hear me, they build the Dream 100 and start contacting, but they never get in with them. They never ask them to do anything. They just kind of start the exercise, but they don't actually finish it. And so this is going to help you guys understand how to finish this exercise. How do you take this Dream 100, and how do you infiltrate it? How do you build relationships? How do you get in with them? So secret number seven, we're on page 104. Those who are following along in your books, which haven't been shipped yet. They ship May fifth though, so you should be getting them about a month from now. You guys should all start getting your books. If you don't have your book yet, or the audiobook, you can go get a free copy at trafficsecrets.com. You just got to cover the shipping, which is not that much money. I think it's under 10 bucks in the U.S., And a little more international. If you go to trafficsecrets.com, you can get it. There's a bunch of amazing videos and you get immediately the bonuses. Plus, the order form bump is the audiobook. So if you want to listen to it this weekend, you can go upgrade your order and get the audiobook, and you can listen to me reading this entire book to you. And yeah, so it's kind of fun. All right. So, infiltrating the Dream 100. So I want to tell you guys a story that I tell in the book. How many of you guys remember the Arsenio Hall Show? How many of you guys are old enough? I turn 40 this year. So, old enough to remember that Arsenio Hall Show. He's the late-night "Who, who." That's Arsenio Hall, right? Now, I remember when I was growing up, my parents would not let me watch the Arsenio Hall Show for whatever reason. I think it was cause it was late-night. But my friend's parents let him watch it all the time. So he'd always talk about it, and he was always doing that thing. And so, I remember he would tell me stories and I always wanted to watch it. I never did, until one night, we had a sleepover at his house and I got to watch the Arsenio Hall Show. It was so cool, because he would run out, and he does this "Who, who, who," and everyone's excited. He's interviewing people, and they're funny people. And it was just this really cool thing. And what's interesting is, I started doing... Oh, actually, this was really funny. After we saw that, that became our thing. That was Arsenio Hall's thing, but that became our thing. We were playing basketball, we'd dunk on someone. We'd play football, catch a touchdown, and like, "Who, who." It became all of our things, right? Oh, someone said that their aunt worked on the show. How cool is that? All right. So, Arsenio Hall Show, at the peak of it, in fact, in June 1992, Bill Clinton, who was running for president at the time, came on the Arsenio Hall Show, played the saxophone. He played the song Heartbreak Hotel, and many people said that one of the main... Not the main reason, but a big reason why President Clinton won the election is because the people who watched Arsenio Hall Show. They said it helped build his popularity among minority and younger voters, which is one of the main... Not main, but one of the major reasons why he won the election. Which is very interesting, right? Anyway, so then two years after that, Arsenio Hall Show gets canceled, right? And then how many guys have heard of Arsenio Hall since then? No one has, right? He disappeared off the face of the planet. What happened? Until a couple years ago in 2012... I can't believe it was 2012. That was really 10 years ago? I don't know what year we're in right now. In quarantine time, I don't remember what year we're in. Anyway, 2012, we're watching Celebrity Apprentice, cause that's what we do. And all of a sudden, Arsenio Hall is one of the contestants on Celebrity Apprentice. Which we're like, "This is amazing," right? So we're watching this whole thing and there was something interesting that happened. So they do different fundraisers on Celebrity Apprentice, things are happening. And then one of the episodes was a fundraiser. And so all the contestants jump on the phone, they're calling all their friends, everyone they know, they're trying to raise money, right? And every single one of the celebrities get on the phone and raise money. Somebody raise 30 grand, some raise hundreds of thousands. Everyone's got different levels of it. A couple of people raised half a million or something. Everybody raised money, except for one contestant. Can you guess which contestant that was? The only contestant that raised not even a penny was Arsenio Hall. And you see the scene, he's on the phone with his address book, and he's calling person after person after person, nobody will return his call. He's like, "Why is nobody returning my calls?" And then at the very end, they tally up, and he's the only one that doesn't get any money. And they showed us a little clip of him in the boardroom or whatever, talking to the camera. And he's all frustrated. And he just looks at it, and he says, "You know what?" He said, "When I had my own show, everybody returned my call." Boom. Okay? Now, most people missed that. But for me, it rang in my head like a bell. When Arsenio Hall had a show, he had a platform. He was able to call anyone on earth, including Bill Clinton, who was currently running for president and say, "Do you want to be on my show, man?" And the next day, Bill Clinton's on his show, playing saxophone, right? He loses his show, loses his platform. No one returns his call. People ask me, "Russell, how in the world did you get in with Tony Robbins and Dean Grasiozi, and all these people?" And I would love to think that the reason why I got in with all these guys is because I'm so nice, or charismatic, or maybe think my haircut's cool, or whatever. Right? And as much as I wish that was the truth, I know, I'm fully aware that the reason why I was able to get into my Dream 100 is because the thing that I have to offer them is my platform. That is what I have to offer people. So when I met Tony, I'm like, "Hey Tony, I've got a whole bunch of entrepreneurs that follow me. Can I interview you? Can I get to know you? Can I..." I met Dean, "Hey Dean, I want to help promote you. Hey Dean, do you want to be on my show? Hey..." And you can name off all the people in my Dream 100, everyone I've tried to get, my platform is the thing that I had to offer my Dream 100. It's the tangible thing that I own, that I control, that provides value to people who are three, or four, or five levels above me. Right? And so, for you, the question is, you're building this Dream 100, and then how are you going to approach them? Like, "Hey, Dream 100, can you do this thing for me? Can you do this thing?" They're going to say "no," right? They have enough things happening in their lives. The thing you have to offer them is your platform, but you've got to have a platform. Right? And so that's this whole secret number seven is about, is building up your platform. So what does your platform look like? Well, for everyone it's going to be different. Some of you guys... In fact, I'm going to do a poll right here. How many of you guys right now who are listening to this love to write? Like, "I love writing. If I could just write all day, I'd be the happiest person in the world." Okay. If you are someone who loves to write, the platform you need to be building is you need to be starting a blog. You should be writing. How many of you guys are like, "Writing sounds like the worst thing on planet earth. I do not want to write ever, but I love to talk." Right? Okay. Maybe for you, you should be starting a podcast. That's the platform. You love talking and speaking, that should be your thing. How many of you guys are like, "I like writing, podcasting, but I love being on video. I want people to see my face. I want them to see my excitement. Oh, this is amazing." For those, you guys should be starting a video channel, a vlog, a YouTube channel, or Instagram, or Facebook, or somewhere. You got to find the spot that you're the most comfortable. Okay? Because if you're not comfortable, you're not going to be consistent with it. That's number one, figuring out, where do you want to build your platform at? Right? And then, you've got to start actually growing it. Okay? And I have a whole bunch of stuff here, I wish I could read all of it to you. Starting on page 112, it's like, how do you find your voice? Because when you first start your own show, it's scary, right? How do you know how to talk? If you listen to the first 40 plus episodes of my podcast, they were really bad. I was shy and awkward, nervous. And people are like, "Russell, you seem like such a natural communicator. How did you become so natural at it?" I became natural because I published 800 episodes of my podcast consistently three to five times a week, every single day for the last eight years. Okay? And I've been on Facebook Live hundreds of times. And I've been on tons of other… I sound natural because I've done it a lot. I found my voice and I continue to try to develop it and make it better. But it's consistency. Okay? Before any of you guys saw me up here talking to you, it was a decade of me putting in the time and the effort of publishing, and finding my voice, and doing it over and over and over again. And so what I want to recommend for all of you guys is you need to pick a platform, whatever one it is, especially now, especially during times when everyone's stressing out. This is your shot, your chance to step up as the leader that your people are looking for, and start talking. Start sharing. Start giving faith and hope and a brighter future for your people. Now is the time. So I want to challenge you guys to figure out... If you're a writer, you're starting a blog, and I would recommend going to medium.com, starting a blog there. If you're a speaker, you're going to start a podcast. If you like video, you can start a video vlog. And I don't care if it's on Facebook Live, YouTube Live, I don't care. Pick a platform and stick with it. And then, I challenge you to publish every single day for the next year. Starting today. Not mañana, starting today. I want you to publish every single day for an entire year. Okay? And at first you're like, "I don't have stuff to talk about for entire year." I get it. Okay? But what's magic is that you start speaking, more things will come to you. Okay? As you open up your mouth, the Lord will bless you with more ideas, more inspiration, more things. As you share, as you give, as you're helping other people, more stuff will come to you. So it's very important to understand that. Okay? So you got to publish every single day for at least a year. And the reason why we do this is a couple of things. Number one, at first, you are going to be very, very bad. Okay? So you need to start publishing to be able to find your voice, this is the big part of it. If you don't start publishing now, you will never find your voice. The reason I'm good today is because eight years ago, I started publishing every single day. Okay? So you start publishing to find your voice. And first you're like, "Oh, but no one's listening to me." That's good. Cause you suck right now. So it's okay that no one's listening to you. You shouldn't worry about it. Now's the time for you to find your voice and learn how to actually speak and figure out what people actually want to hear. Number two... So number one is for you to find your voice. Number two is you have to publish long enough for people to find you. Okay? Number one, you're finding your voice. Number two, it's you're publishing long enough for them to find you. And there's a really cool blog post that my buddy, Nathan Barry, wrote on his blog. It's called Endure Long Enough to Get Noticed. I'm going to read it, cause it's one of the most powerful things I could possibly share for you guys. He said, "How many great TV shows have you discovered in season three or later? I started watching Game of Thrones after they had released five seasons. Pat Flynn had released at least 100 episodes of his podcast before I even knew it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced that we can't possibly discover it all. So instead, we wait for the best content to float to the surface after time. If step number one in building an audience is to create great content, step number two is to endure long enough to get it noticed. Seth Godin is very generous with his time and will appear in almost any relevant podcast, but you have to have recorded at least 100 episodes first. His filter is creators who have shown they're willing to show up consistently for a long time." Oh, oh, this is so good. Do you guys get this? All right. So step number one, you're doing this, publishing everyday for a year on your chosen platform. I don't care what it is. Okay? Number one reason is for you to find your voice. At first, no one is going to be listening and you're going to suck at it, and that's okay. That's the plan. That's the process. Okay? Number two is you're doing it so that your audience can find you. If you just published three episodes, they're never going to find you. You publish 100, they're going to start finding you. You publish every day for a year, you'll have endured long enough that your people will start finding you. Okay, when I launched my first podcast, it was called Marketing in your Car. And I did the same exercise I'm asking you. I was like, "What am I going to be most comfortable with? What can I be most consistent with?" I was like, "If I do an interview show, I have to have microphones and stuff. I'll never do it because it will be too hard." But I was like, "I'm in my car every day for 10 minutes. I'm just going to record a podcast while I'm driving." So I called it Marketing in your Car podcast. And I knew I'm going to be consistent, and do it at least three times a week, and maybe more. And I had days where I did it every single day. And I did it for years. Now, I was lucky at the beginning. I didn't know how to check my stats. So because of that, I never checked my stats. And so what's amazing is, I think I was three years into publishing my podcast before I learned how to find out if people were actually listening. And I am so grateful I never knew. Cause if I had known that the first 40, 50, 60 episodes had 10 listens each, I probably wouldn't have kept doing it, if I'm completely honest. But now I've done this many. Every episode that I publish gets tens of thousands of downloads. Okay? But I had to keep doing it consistently for long enough for my people to find me. And I do it consistently long enough to find my voice. And so that's the secret to Dream 100. And then, when you have your own platform, now you can go to these people who are your Dream 100, and be like, "Hey, I've got a podcast. Yu want to be on it? Hey, I got a YouTube show. You want to be on it? Hey..." And now you have something of value to provide to them. That's the thing you have to provide your Dream 100 is your platform. That is the big secret. And some of you guys are like, "Russell, do I have to publish if I'm going to get Traffic Secrets?" You don't have to. There's a lot of ways to drive traffic. But I promise you, this will make a very holistic traffic. It gives you the ability to find your voice. It gives you the ability to infiltrate your Dream 100, to build the relationships with people you didn't have the ability to before. In fact, as you read this, it's... This is your journey, right? In your podcast, you're documenting your journey of the result you're trying to get for yourself. And here, you're telling your story along the way. I wish I could go on for two days about this alone. But my job is, I'm documenting my journey. Every single podcast, I'm telling my story. I'm talking about what I'm learning today, where I'm going, what I'm trying to figure out, as you're doing this journey to get a certain result for yourself. So don't think, "I'll start my podcast after I figure it out." No, you start today. Figure out what's the result you're trying to get for yourself. Okay? And then document your journey along the way. Every episode is a documentation. Then, in between here, this is your Dream 100. You're pulling people in and you're interviewing them. You're pulling them in, you're interviewing them, and you're building relationships. You have a chance to interview someone for 30 minutes or an hour on your podcast, on your show, on your video, you build the relationship with your Dream 100 you can't get in any other way. Okay? It opens up so many doors, so many gates, and that is the big secret. So infiltrating your Dream 100, you guys, it all starts with building out your own show. I wish that I could just fly to your house and force you to do it. Most of you won't, but the ones who do are the ones who are going to thrive during this time of economic uncertainty, okay? Your people are waiting for you. They're waiting for your voice. They're waiting for your guidance, your leadership. And unless you start doing it, they're never going to find you. And so they always say... This is an old Chinese proverb. "The best time to plant a tree was 20 years ago. The second best time is right now." So, today. This is the time you guys. You're sitting around and you're in quarantine. You got a whole weekend to figure it out. Figure out, how do we blog? It's easy. You go to medium.com, create an account. Boom. You can start blogging today. Okay? "I don't know how to start a podcast." There's an app called anchor.fm, I think. It's free or five bucks on your phone. You download it. Boom. You can be podcasting today. Okay? A video, I went to Facebook, I put "Go Live." Boom. I'm live. YouTube, same thing. You don't have to wait. Now is the time. Start publishing, start finding your voice, document your journey towards something that you're trying to create, something you're trying to learn, and just share what you're doing. You don't have to make things highly-produced. You're just talking and telling your stories and what you're learning along the way. And as you do that, two things will happen. Number one, you will find your voice. And number two, you endure long enough that your people will be able to find you. All right, guys, I got to bounce, cause I've got an interview with one of my Dream 100 starting two minutes. Yes, I practice what I preach. So I got to jump off here. If you don't have a copy of your book yet, go to trafficsecrets.com and get it. The hardbounds don't ship till May fifth, but the audiobook is available right now. So go and get it. I highly recommend get the order form bump, which is the audiobook. You can listen, for seven hours, me read this entire book to you. So by this time on Monday, when we're hanging out again, you can have this whole book in your brain and done. All right, I have to go, guys. I start in one minute. Appreciate you all. Thanks for everything, you guys. Start publishing. Now is the time. Your people are waiting for you. Let's go. All right. Thanks, you guys. Talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy another awesome episode from the Traffic Secrets book launch podcast.Want to exponentially increase how much money you make on every new lead? Well... for every $1 Russell makes on the front-end funnel, he makes $16 with his follow-up funnel over the next 30 days. On this episode, you're going to learn... Why you should be willing to spend up to $3 to acquire a new lead (IF you have a follow-up funnel). The 3 closes that every sales page MUST have. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want FULL ACCESS to your dream customers? What if you didn't need permission from Facebook or Google to talk to your dream customers? On this episode, you'll learn... Why your email list should be your NUMBER ONE growth metric. How Russell made his first $70 by building an email list illegally. How to convert ANY website visitor into traffic that you OWN and never have to pay for again. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to our chance every day where we get to hangout and talk about traffic and funnels and all of the fun things. Excited to be with you guys here today. It's actually kind of cool be in this whole quarantine thing. Where outside everything looks normal and it's this weird, eerie feeling. But then inside we can hangout and be with our family, our friends, we can go live, we can share thoughts, ideas. I think this has been a really cool time for so many people to start sharpening their saw, and starting to get smarter and better about what they're doing and why their doing it and how they're doing it and all kind of stuff. So I'm excited to be here with you guys today. We're going to be talking more about traffic secrets. Today we're going to be covering the third type of traffic. Yesterday we talked about the first two types of traffic. Traffic that you control, traffic that you earned and then today we're talking about the third type, which is traffic that you... you guys know what it is? Traffic that you own. That's the best kind of traffic. So we're going to be going to that in here a few seconds. But while we're waiting for everybody to jump on and get here, I want to make sure you guys know that we're in the middle of the traffic series book launch, which is kind of fun. We've been selling books like crazy. This is the highest numbering funnel we've done so far. So for my funnel hackers, if you're going through the funnel make sure to buy slowly and watch the process and see what's happening and why it's happening because it's doing really, really well. You can go to trafficsecrets.com. This is it right here. There's the video. In fact, you watch the video, I'm very proud of the video, hopefully you'll learn some stuff just from watching that. You can see the offers, you can buy the book for free, just cover shipping and handling, it's 9.95 shipping in the U.S., a little bit more internationally, but you can go get that there. Scroll down you can see the sales pitch. This is a chance, look at what I'm doing, you guys. I spent two years writing the book and about the same amount of time brainstorming this funnel and getting it live and ready. It is over 20,000 books sold and it's kept a $63 average cart value, which is insane. Especially knowing that a lot of you guys are my funnel hackers. You're like, "I bough the book six times. I want to get everybody's bonuses." With that said, to be able to keep the average cart value that high I would say the real average cart value, if I were to pull out all the duplicates, the average is probably 80 plus dollars, which is insane. Most book funnels are 20 to 30 bucks max. The funnels are awesome, so make sure to go watch it, buy slowly, learn some stuff while you're doing it. You just go to trafficsecrets.com. For those of you that are extra bored, especially if you're bored with your kids, right here is funnelflix.com. And if you go to funnelflix.com, you can get a free premiere week. Which basically you go in there, and you get a bunch of video for free. Including the very first one, which is from, I don't know if you can see it right there, that is Frank Kern... this is Frank Kern right here. He spoke at Funnel Hacking Live. Nobody knew he was coming, we kept it a surprise and he came out and people lost their mind. Frank is one of the original OGs. When I was learning internet marketing, Frank was one of the dudes teaching it. You can actually go and literally go watch his presentation online for free, bunch of other ones as well. Julius, I hear he's got 5,000,000 followers on Instagram. He walks you how he does it, how he did it. You get that one for free. You get one from me for free. Anyway if you go to funnelflix.com you get Funnel Flix premiere week for free. Then if you go over here to trafficsecrets.com, you get Traffic Secrets for free. So anyway, that's what's happening. All right with that said, you guys, we got a full audience between Instagram we're about 160 people, Facebook we're at 155-ish, so we've got 300 people here. We can start this party and get started and it should be fun. Lionel said, "I think I found my ADD community." Yes, welcome to the ADD-nis. All right. Okay, so today we're talking again about Traffic Secrets. If you don't have your free copy of the book, go to trafficsecrets.com. And this is the box set with all the books. If you don't know anything about me, these are the books I've written. Dotcom Secrets is the first book. This is the new updated hardbound version. This is Expert Secrets is the second book. And Traffic Seekers is the third and final book in the trilogy. And Unlock the Secrets is this amazing workbook that goes with all of these books here. It's kind of fun. Anyhoo, let me pull out book number one. All right, the Traffic Secrets book. So here we go, Traffic Secrets. Today we're going to be going into one of the secrets. Brian saying, "How do you get the box set?" The box set is not for sale right now unless after you get the Traffic Secrets book the upsale may or may not be the box set. This is all pre-order, these aren't shipped till May 5th. But the audio books are available today. I spent three days in the studio reading the Traffic Secrets book. It's a seven hour audio, you can go and get that. It's for the order form bump. You can grab that, plug it in and start listening, which is kind of cool. Also, we've got the audio books of the Dotcom Expert Secrets new update as well as part of the sales funnel. If you go through the funnel, you'll see all the cool stuff. So you just got to go to trafficsecrets.com and slowly today go through the funnel and have some fun with it. Reesio said, "How is my quarantine?" It's been good. We're having a good time. I think I'm driving my kids crazy sometimes, they're driving me crazy sometimes, but as a whole, we're doing really good. Thank you for asking. All right, hope you guys are all doing as well, good as well. My job for the next 25 minutes or so is to entertain you, get you excited, inspire you, open your mind to how to get traffic. What you do with traffic, how it all works. I've been doing these live on Instagram and Facebook every day for the last two weeks, so if you missed any of them feel free to go back there. We may or may not also be launching a Traffic Secrets podcast that'll have the recordings of these too. That may be live in the next day or so, I'll let you guys know and then you can start listening in there as well, which will be kind of cool. All right, here we go, Traffic Secrets. So what we covered so far. Section number one is all about your dream customer. Secret One we figure out who's your dream customer. We talked about figuring out and understanding them at a deep level. Figuring out are they moving towards pleasure or away from pain? What's interesting in this market today, I think two weeks ago a majority of customers were moving towards pleasure. Which meant your ads, your advertising is all focused on grabbing people or trying to move towards pleasure. Over the last two weeks, people are in pain and they're now in a state where they're moving away from pain. Looking at that lens, most of our advertising and marketing should be shifting from speaking to them moving towards pleasure to speaking to them moving away from pain. So there's a little hint from Section number one. We also talked about the difference between a searcher and a scroller. What advertising networks people are searching, which ones they're scrolling and how you differentiate your ads and your landing pages and everything based on if they're a searcher or a scroller, the pros and the cons. That was all secret number one. Number two we talked about now you know who they are. Where are they hiding? Where are they congregating? We've got to find those pockets of our dream customers so we can go and target them. We also talked about then who's already congregated and who are our dream 100? And we built the list of our dream 100. After that, secret number three, we talked about hook story offer. How do we throw our hooks in the water to grab their attention and we tell the story to increase perceived value of what it is we're selling them and then how we make them an offer. And secret number four. Yesterday we talked about with your dream 100 how do you work your way in and how do you buy your way in? And that's what brings us today. Today we're talking about secret number five, which is traffic that you own. So I'm going to jump right there, we're going to go through that. This is the best type of traffic of all the types of traffic that are out there. So many things I have to gloss through because this book is super huge and I can't just cover every... make sure you still get the book and read it because there's so many things, like in here, just in the last chapter, I walk through five of our front end funnels. I'll show you the stats, numbers, every single funnel, how it works. I talk about how much you spend on traffic, how much on ads. I give you very detailed numbers. It's like six pages of the numbers of the funnel that you can get inside the book and look at and say, okay, here's the product. How much is it sold for? Here's the order form bump. Here's the commissions, the percentages, here's how it all worked. I breakdown every funnel in great detail. Those are all things I can't do on a live like this that you get inside the book. Okay. Secret number five, traffic that you own. So if you look at the image here, you can see here is the dream 100, right. If you've done this exercise with me over the last couple days, here's Facebook, here's all the people that have already congregated my dream customers on Facebook. Here's Instagram, here's a lot of people that have already congregated in my dream customers Instagram. On Facebook, on YouTube, on Google, we find those people, we have our dream 100 list. Now we're trying to figure out from yesterday how do I work my way in and how do I buy my way into these audiences, okay? Because that's where are traffic's already at, we're just trying to work out way and buy our way in into the audiences. And then from there, this is what this whole secret's about: Traffic v. Yield. So all the time we're getting traffic, our goal's not to get traffic to sell products, our goal is to get traffic where we're either getting traffic that we've earned or traffic we control and we're converting it into traffic that we own. That's the big secret, okay. So, for example, traffic that I earn. If I'm earning traffic, it means I'm going out and I'm working for it, right. I'm getting on podcast interviews, I'm doing Facebook lives with people. I'm getting somebody to promote my product for me. This is stuff I'm not paying for, but I'm earning it, I'm putting in the time and the energy and the effort, okay. Traffic I control is I go to Facebook, right. And I don't own Facebook ads, right? Mark Zuckerberg, he owns all that traffic on Facebook, but he allows me and you to go to him and say, "Hey, I want to control some of that traffic. I will pay you if you let me divert some of that traffic from Facebook over into my funnel," okay? It's the traffic you control. There's traffic that I earn, I'm working my way in. There's traffic that I control, where I'm buying my way in. Now the goal of both those traffic sources is not just to sell a product. This is where most people get it wrong. This is the very shortsightedness of almost all entrepreneurs. They're like, "Oh, cool, I bought traffic from Facebook. I'm going to sell my product." Yes, that's part of the goal, but the bigger goal, the overarching strategy is to convert traffic that you earn and traffic that you control into traffic that you own. When you own traffic, you own your own destiny, right? If Facebook shutdown tomorrow, I'd be okay because I have an email list of, I don't know, one and a half to almost 2,000,000 people. So I own that traffic. Any day I can wake up like, "I want to send traffic to this." I can send an email and, boom, traffic goes there. I launch a new book, I want to send traffic here. Because I own that traffic, I own this ball of traffic, I can send it to this page or this page or that page. I can send it wherever I want because I own that traffic, okay? So all the other things I'm doing, all the other exercises of buying ads and working my way into doing podcast interviews and all those things, the only goal of those things is to convert the traffic that I'm controlling and then buying, or that I'm earning and controlling, into traffic that I own, because then I control my own destiny. For me, for the last few years, I've been working on that. For the last decade and a half I've been building my list, building my following, it's traffic that I own now. Even if Facebook disappears, if Google goes away tomorrow, I'm still going to be in business because I own traffic, okay? And that's the mindset shift of what you guys are all having, that you need to understand that you want to be able to own that traffic, okay? So that's what this whole secret's about, owning traffic. When I first kind of started understanding this, let's see... When I first started understanding this, it was back early in my journey. One of my first mentors was a guy named Mark Joiner. Some of you guys know Mark, he's amazing. He's the one who kept telling me, "Russ, we have to focus on building a list, building a list, that's the secret to internet marketing. Building a list, building a list." And I remember at the time there were all these people that were doing different ways to make money. And I was so grateful that my first mentor told me, "You have to build lists, you have to build lists," because that thing has saved me now for a decade and a half. During the ups and downs of the trials of my business and the safe parts of my business. Having a list has helped me to endure. The people who have email lists right now, are the ones who are going to thrive during this whole crazy recession and depression, whatever ends up happening. I don't even know what's going to happen. But those people are surviving because they're prepared for that, right? It's very important to understand that. Let's see. There's so many things I could share with you guys. Just get the book and read it, it's so good! Anyway. Okay. Oh, there's a story in here, but the story's four pages long. Part of me wants to read it, and part of me is like if I read that I'd lose half of you guys. I'll tell you the gist of the story and I'll read one part of it. So this was the day that I learned about list-building, the day it really got sunk in my head. I was like, "Oh my gosh, I need an email list," right? In fact, I told this story yesterday on an interview with Jim Edwards, it was kind of fun. All right, when I first started learning about this whole game of internet marketing, I started hearing people talk about email list. I remember reading and article online and it was about... sometimes you hear about the gurus and they make $30,000 in a weekend and you think it's scam, right? And the guy's like, "No, it's not a scam. Let me explain how this whole thing works." And he explained, he said, "The gurus, whatever you want to call them, they have an email list of maybe 10,000 people, or 30, or a 100,000 people." He said, "All they do is an email out to a 100,000 people and if they send an email to a 100,000 people and they get 10,000 people who actually go and sign up for the thing," right. "Say you send an email to 100,000 people, 10,000 people open the email, 5,000 click through to the thing, and then 500 of those people actually buy the product and let's say it's a $20 product, you just made 10 grand or 30 grand, whatever the math is," right. And he's just like, "It's just a numbers game." He said, "The reason why these gurus make a ton of money is because they spent the last X amount of time building up these huge email lists, right, traffic that they own." And when I read that I was like, "Oh my gosh," it was the epiphany and all of a sudden I understood." I was like, "I need my own email list." I didn't know how to get an email list. So the first thing I did was I jumped on Mr. Google. I said, "How do you get an email list?" And I started searching around and within a few minutes I found this website. I can't remember the domain exactly, I think it was spam for emailaddresses.com. I was like, "Sweet, that's what I need, spam for email addresses." So I went and there was some DVDs where you could buy a DVD with a 100,000 email addresses, one with 500,000, one with a 1,000,000. I'm like, "Well, if I'm going to get an email list, I want a 1,000,000." So I spent 70 bucks and bought a DVD with a million email addresses on it. I waited for it to get sent to me, I get this thing with 70,000,000 email addresses. I'm like, "I'm going to be rich." I'm doing the math in my head. Send an email to a 1,000,000 people, if I get a 100,000 to open, 10,000 to click, 5,000 to buy the thing times $20. If I could send an email every single day, I'm going to be rich. I'm doing the math in my head, I'm trying to explain to my wife, we'd just gotten married at the time. "You can literally quit your job tomorrow. We are going to be rich. I figured out the secret of internet marketing. This is going to be so easy." So I took this DVD, and back then the way we sent emails was different. It wasn't through an email auto responder, you had to buy desktop software. So I bought the software, I put it on my desktop and I uploaded the DVD with a 100,000,000 people's email addresses. I wrote an email and I remember that night, about to go to bed. And you have to remember this was almost 15 years ago. It was, no, probably 16-17 years ago. Anyway, it was before we have high speed internet, before we had cell phones, things like that. If you remember the internet back then, usually you had one phone line and it was your phone or your modem. So I had to crawl under my desk, unplug the phone and plug in my modem, get online. I remember that night writing an email, clicking send and then telling my wife I was like, "We'll be rich by morning. You can literally quit your job tomorrow." And I remember sitting there watching the email software, boom, one email sent, two emails sent, three, four. I'm like, "Oh, this is amazing!" I go to bed that night and I'm like a kid at Christmas time, laying there in bed thinking about it. Every couple of hours I get out of bed and run in, move the mouse to get my screensaver off and 600 sent, 800 sent, 2000 sent. I'm just freaking out, right? So finally the next morning I wake up, my wife's getting ready for work, I'm getting ready for school. And I sneak back in the room where the computer's at, I look at it. And overnight we'd sent, I think we'd sent 6500 emails or something like that during the night. And I was like, "Dang it, I thought I was going to send a million overnight. It's going way slower than I thought." Then Colette was like, "I need to use the phone." I'm like, "You have to use the phone? You don't understand, we're printing cash right now, we cannot use the phone." She's like, "I have to use the phone. I have to call someone at work." So I crawl under the desk, I go and unplug the modem, I plug back in the phone and as soon as I plug it in, I'm still under the desk, I hear the phone ring, brrg. I get out, I pick up the phone and on the other end was my internet service provider yelling at me and screaming at me and cursing me out. Telling me how many spam complaints that they got in the last four or five hours. They're shutting me down and they're going to potentially file a lawsuit and all this stuff. I just like, oh, crap, and I totally freaked out. Finally, the guy hangs up on me, shuts off my internet. I hang up the phone and Colette's like, "Who's that on the phone?" I'm like, "Uh, nobody. Oh, and by the way, please don't quit today. Just wait it out a couple days." She kind of laughs at me. Anyway, she goes to work and that day I'm kind of bummed out. I'm licking my wounds and I go and I put my backpack on and I'm walking to school. I get to school and I'm super bummed out because I lost internet. I can't even check my email, I've no internet right now. I go into the computer lab at school and I check my emails. I said I felt like, "I wonder if anybody bought anything?" So I logged into my PayPal account like I did many times prior, and every time I logged into PayPal in the past, there's always a big zero on top. How much money did you make? Zero dollars. I'm like, "Ah." And I logged in this time and guess what? It didn't say zero. First time ever, it said 70. I was like, "What?" I was like, "I made 70 bucks." The way I did it apparently was illegal, but I did it, I made 70 bucks. This actually works! And it was the proof I needed. This whole thing actually works. This whole idea of having a list works. I did it the wrong way, but there's got to be a right way to do this. So it started me on this journey of I have to figure out the legitimate way to build the email list because other people are doing it. I got a little taste of it, I made 70 bucks the wrong way so I got to figure out the right way. So I started this journey of I have to learn how to build a list, have to learn how to build the list. That became my obsession for the next decade of my life and it's still an obsession today, which is why I have a big email list, because I focus on it. In fact, every single day we have a company-wide meeting. We call it the Click Funnels Pulse Meeting. And one of the stats we share every single day is how many people joined our list yesterday? That's the number we're looking at. It's a metric, it's a KPI in our company. How many people today joined your list? It was interesting for all of you guys who are watching this, if you're not looking at that metric daily, your list probably isn't growing. I've seen some people who have a business, they'll grow a list and they get 10,000, 20,000, 30,000 people on the list and then they stop and go, "Oh, I got a list." And they send emails to the list and they're making money so their fine. But what happens is that list will start to atrophy over time, get smaller, smaller and eventually your business just disappears and dies. Your focus point is you need to consistently, continually always be building your list. That should be the number one metric. You wake up every morning, how many people joined my list yesterday? How many joined yesterday? I remember the first time I got that, one of my friends, Dagen Smith, he told me that. He asked me, "How many people a day join your email list?" I'm like, "I don't know." He's like, "You don't know that number?" "I mean people are joining, but I don't look at that." He's like, "Dude, what you watch, what you measure grows." And so I was like, "Okay. I'm going to start looking it." I started looking at it. I remember at the time there's probably 60-70 people a day joining my list, and so I started watching it. And what's crazy is I started looking at the numbers every single day, it started making me upset in my head. "Ah, only 70 people." Then your subconscious mind starts looking for ways. "Well, how do I make this bigger? How do I make it bigger?" As I'm sitting there thinking how to make it bigger, new ideas pop in my head. Then I morph from 70 a day to 100 a day to a 150 a day, and 500 a day to a 1,000 a day, to 2,000 a day. And it became the focal point of my business. For all you guys, when you start getting this book, that's what I talk about. All the things you're doing, from traffic you control, the traffic you're buying, the traffic that you're earning, the goal of all that traffic is just to convert into traffic that you own, which is your list. Your list is the key. If you look at, "What's the biggest secret of the Russ Brunson's internet marketing?" Your list is the key. You need to be building your list. That's the big aha, okay? You have to understand that. All the things I'm doing, from Facebook live to videos, to podcast interviews, to buying ads, the goal of all the thing is to build my list. And the key metric, the KPI I look at every single day, the most important one of my business for me, is how many people today joined my list? Okay. So all you guys need to be focusing on that. That's the big thing. Someone said, "What software do you use?" I use this weird software called Click Funnels. Click Funnels builds my list, it does everything. All right. That's the big thing to understand. Okay. So there's my little tangent, the way to understand, it's the traffic that you own, okay? And I told you that story already. When I'm doing all this stuff, when I'm buying ads, when I'm earning traffic, the goal of both of those is to get into traffic that I own, right? So when I'm on a podcast interview, I'm doing a podcast and I'm earning traffic while I'm there and being interviewed. At the end of it what do I say? At the end of it I'm like, "Hey, by the way, I got this cool new book called Traffic Secrets. Go to trafficsecrets.com to get a free copy." People go to trafficsecrets.com, they click on the button, they put in their what? Email address. Then what happens? They join my list. Oh. That's the goal. If I do the podcast interviews, not just do an interview. I do an interview the interview's not like that's okay. Yeah, I want to sell copies of the book, but the only reason I'm trying to sell copies of the book is I want you on my email list because that's the game, okay? Hopefully, that helps you understand that. So all the traffic you're buying, all the traffic your earning is all going into one spot where you can build an email list because that's the secret of internet marketing. If you look at these, some of you guys have already seen this. This is one of my squeeze pages, okay. If you go to marketingsecrets.com/blackbook, this is one. This lead page alone has generated over 300,000 leads for me. 300,000 leads, okay, boom. This is where my book funnels. The goal of it is to get somebody to join the email list. I'm sending people from all these places to spots. You notice that every page I send somebody to, like right now I sent you to trafficsecrets.com. When you go there, guess what happens if you click on the button? You join my list. I send you to funnelsclick.com, you go there you get this free stuff or I give you this bait to go watch Frank Kern's presentation, Julius', and mine, right. It's four hours of free video, but what happens if you watch those videos? You give me your email address. Now you join my list. I'm working my way right now to you guys, right. We'll then buy ads to this video, which I'll be buying my way in, but the goal of all of them is to get you on my email list, right? I've been telling you you got two email lists today. That's my goal. I'm trying to convert all this traffic that I'm earning, right, I'm earning it, right. We've still got 160 viewers on Instagram, we got 185 in Facebook. We'll push these things live over the next two or three weeks. We'll probably get, I don't know, 50 to 100,000 people to watch this video. From that, hopefully, I'll get, I don't know, 20-30,000 people to join my list from it. That's why I'm doing these exercises, okay. That's why we do all this stuff. So I hope you guys understand that. Okay, one more thing I'll talk about list-building, just to give you guys some metrics to make this really tangible for you and then we'll wrap it for today. When I got started, I had one of my friends, who's actually Mike Filsaime, I love Mike. Mike told me, he said, "You should average, on average you should make at least one dollar per month, per name on your email list." And I didn't know if that was high or low. It's actually really low. You should make more than that, but this is a really good baseline, right? So what that means, let's say you got a 100 people on your email list. You should average one dollar per month, per name on your email list. So I got a 100 people on my email list, I should make at least a 100 bucks a month from those people. I got a 1,000 people on my email list, I should be making a 1,000 bucks a month. If I've got 50,000 people on my email list, I should make 50,000 a month and so on and so forth, right? And for you guys who are starting your business, you're growing your company, you're like, "How do I grow my company?" That's the big secret. How many people are on your email list right now? If I ask you and you're I don't know, then you don't have a business. You're goofing around, okay. Engagement on Instagram does not count as an email list, right? The goal of engagement on Instagram is to get people to go to your email list and join your list, right? That's the tangible business that we're in. I remember he told me that, I was like okay. So I started at that point, it was my very first product called Zip Brander and I had it top of my list. I started driving traffic to it. I remember the very first month I got 217 people. Isn't funny you remember some random numbers like that? 217 people joined my email list that very first month. In that month, I think I made $300 in sales. I was like, okay, that's a little more than a one dollar per name. I'm going to keep focusing. I took that money that I made, I reinvested it back into more traffic. I got more people in and in month number two I had 600 people on my list. That month I made like 800 bucks. I was like, uh. So I reinvested that 800 bucks back into ads, I kept doing it, and soon I got to 2,000 people on my list and 1500 people, then 2,000 people on my list. And that number stayed pretty sync. When I had 2,000 people on my list I was making a little over a two grand a month. When I had 5,000 people on my list, I made five grand a month. When I had a 100,000 people on my list I was making a 100 grand. Now I'm at over 1.7, 1.8 million people on my email list, we make more than that per month, right? So those numbers sync. And what's interesting is you get better at this game, you get better communicating with your audience, better making offers, better telling stories. All this I'm teaching you through these books that number will go up. You shouldn't just make a one dollar per name on your email list. You can make five dollars or $10. Sometimes I see local businesses where the list is small, they only have 800 people on their list, 500 people on their list. It's usually because of the relationship, because they're local they're able to make 10, 20, 30 bucks per name per email on their email list, okay? I want to give you that number as a metric. Because if some of you guys are like, "I need to retire." "I want to work from home," I want to do whatever, right? That's the number you should be looking at, right? If you're thinking I need to make six figures a year. Okay, if you had 10,000 people on your email list, you're averaging one dollar per month per name, that's 10 grand a month times 12 months, that's 120,000 a year. If you can focus, and get 10,000 people on your email list, based on the math, you should be making 120,000 bucks a year, your six figures a year. If you're like, I need to make five grand a month to survive, cool, you should be focusing on building a list of 5,000 people. You get a list of 5,000 people, you should, based on the math, if you do it okay, you should be making 5,000 grand a month. If you're I want to make a 1,000,000 bucks. I want to hit two comma club, cool. It's just a math game, right? That means if you want two comma club, you need to focus on getting a 100,000 people on your list, 100,000 people times 12 months is 1.2 million bucks a year. That's the game, you guys. That's what you've got to start to understand. The list is the secret. That's the metric, that's the thing we're all focusing on. So all this traffic stuff we're doing, as much fun as it is, like how do you Facebook ads, and Google ads, and do integration marketing? And how do you do growth hacking? All the things we're talking... as exciting as those things are, and they are, they're pretty amazing. The real secret, the real big aha, is that all the focus point of that is to turn it into traffic that you actually own. And I think tomorrow we're actually going to talk about followup funnels. I'm pretty sure. So tomorrow, we're going to talk about followup funnels. So followup funnels is like now someone's on my list, now what do I do with it? How do you make a dollar per name per month, Russell? Well, you do it by the followup funnel. This is the sequences and tomorrow we're going to go deep into that. But I'll give you guys a hint, just so you know. I was doing a... and I'll show this tomorrow, we'll go deep into this. I was looking at my front end funnels and we did a 30 day snapshot in a window. And in a 30 day window, for every dollar we made on one of our front end funnels, those are the funnels that buy ads too where I push stuff through like this. I'm buying my way, working my way, for every dollar I make in that front end funnel, we made $16.49 in the next 30 days through the followup funnels. These are the emails and messages that are sent to them over the next 30 days. So that's the big secret, you guys. So, again, I will share that with you guys tomorrow. If I can do nothing else, to drill into your brain, say the traffic secret to drill in your brain today, the most important thing you'll be focusing on is traffic that you own. How do you convert all the traffic you're earning, all the traffic you're buying into traffic that own? Because then when the storms come, and they're coming, you're feeling it right now. When the recession hits, when the depressions hit, when Facebook is shutdown by the government, when whatever. The platform you're on, the people are huge on buying and then buying got destroyed and then people have podcasts. Let's say the podcasts disappear. Who knows what it's going to be? But as long as you're focusing all your efforts on one thing, traffic that you own, you'll survive the hard times, okay? I've survived two collapses of the economy, excuse me, one big collapse of the economy, two collapses of my business. I've survived all these things because of one thing, and one thing alone: I have my email list. That's the big secret. You guys got that? That's the big secret. So always have to think about that today. In fact, that should be your goal right now, as you get off this thing, start thinking, okay, how big is my email list today? That's number one. If it's zero people, now's the time to start, okay. But look at it, how big is your email list, that's number one. Then number two, how many people per day are joining it, okay? Again, if that's zero, then that's the next thing, how do I get people every day to do it? Then number three, okay, how do I make that number bigger? What you measure grows. So if you start measuring it, it'll grow, or shrink if you're in weight loss, right? If you're measuring your waist every day, you don't want it to grow, but it'll shrink. But in business you want it to grow. So whatever you measure will grow. So every single day the number you should be looking for is how much did my list grow today? How many leads have I got today? That's what you got to start focusing on, okay. Help you guys to survive the storms or the craziness, that's just as important. So there you guys go. That is the Traffic Secret for today I'm going to share. We had a good turnout today. You guys must be bored out of your minds at home during the quarantine. So if you are, what I recommend doing right now... by the time we hangout tomorrow, you guys could listen to this entire book. Go to trafficsecrets.com, you can pre-order a hardbound copy of this book for free. They don't ship until May 5th though, but the order form bump is the audio book of this. If you get the audio book you can plug it into your ears and you could listen to it. It's seven hours of me reading the entire book, word-for-word. By this time tomorrow, you can have it done, we can get back to work. That's your challenge. While you're sitting around, go do it. Let's go. Trafficsecrets.com, get the hardbound book. There's also a whole bunch of amazing video bonuses you get. You get a presentation from Prince Ea who has over three billion views on Facebook. He does a presentation you get for free in there. Payne June talks about how he does his social media, presentation for me about traffic. A bunch of cool stuff you get for free in there. You just got to go get the book for free and then get the audio book you can start listening to today, if you want. Those who have been asking about how do you get the whole box set. The upsale flow you can get the box set in the upsale flow, so that's there as well. And then, you guys, after you've done that and you're like, "I need more stuff, Russ. I want to keep geeking out. I want to sharpen myself, want my brain to get bigger." Then just go to right here, funnelflix.com. Click Funnels has entered the streaming wars, we are trying to destroy Disney+ and Netflix and all the others. No, I'm just kidding. This is way better. But you guys get a free week at funnelsflix.com, it's called Free Premiere Week. You can go there. You put your email address in, click submit and you can get the first four presentations for free. First one's from my man Frank Kern. One of the original OGs in internet marketing. He's one of the dudes I was learning from when I got started. He did a secret presentation at Funnel Hacking Live. Nobody knew he was coming and when he came out on stage, they flipped out. Anyway, his presentation is there for free. You have funnelflix.com, put your email address in here, and then what happens? Oh, you joined my list! "What? Russ practices what he preaches! Oh, this is so crazy." You joined my email list, right? Boom, you watch Frank's presentation. Then, number two, you go right here, and you watch the presentation of Julius, who built an Instagram following of I think 5 or 6,000,000 people. He's a magician, his presentation was insane. His magic is awesome. Then over here you've got a presentation from me on your value ladder which is awesome. Anyway. So funnelflix.com, so trafficsecrets.com get your book. Funnelflix.com go geek out, you've got free premiere week over here, bunch of cool stuff. With that said, you guys, I appreciate you all hanging out. Tomorrow we'll be back. Tomorrow we're going to go into followup funnels, which will be a lot of fun. Yeah, it's going to be fun. Anyway, appreciate you guys. Thanks for hanging out today. If you got any value from this, please call me down below and let me know. If you're on Facebook watching this, please share it. That'd be awesome too. I don't know, can you share this on Instagram live? I don't really know how that works. But feel free to share this if you got any value, it'd mean the world to me. Thank you guys for hanging out, appreciate you all. And we'll see you guys all again tomorrow. Bye. Learn more about your ad choices. Visit megaphone.fm/adchoices

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody. Learn more about your ad choices. 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