The Russell Brunson Show

In another episode from the recent "Ecomm Vs Expert Smackdown" event, Russell and Alison discuss the importance of selling your vision and how doing that will actually sell your product.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing---Transcript---In Russell Brunson's Marketing Secrets podcast, a Q&A session is held to explore the potency of selling a vision rather than a product. This concept is exemplified by Alison's presentation at an e-commerce event, where wood blocks are transformed into desirable items through creative visualization. The importance of entrepreneurs embracing this mindset to boost sales is emphasized by Russell.Advice is sought by Andrea on promoting home cooking to parents through an e-book. Despite having a large Instagram following, she struggles to convert Latin moms. Recommendations are given by Russell and Alison to shift the focus from easy cooking to emotional connection. The use of Instagram to drive traffic to her email list is suggested, emphasizing its effectiveness for sales.Consistent email communication is highlighted as crucial, with Russell sharing his experiences and stressing its long-term impact. Practical tips on crafting engaging email content are offered by Alison. Gratitude is expressed by Andrea, who pledges to implement the advice to enhance her marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode from the recent "Ecomm Vs Expert Smackdown" event, Russell and Alison answer a question about how to balance family and business in your life. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey, what's up everybody? We're back to Q&A's here on the Marketing Seekers podcast. The question for today's episode, again, came from the Ecomm versus Expert Smackdown with Alison Prince and I. And during that event, we opened it up for questions and you guys asked them and we gave answers. So this next one was about how do you make time for, if you have a busy life, like how many of you guys have a busy life? You got family, you got work, you got all these things. How do you do business and family and church and all the things? How do you juggle all the things and don't go crazy? So that is the question for today. And both Alison and I tag team this one to give you guys some answers that hopefully will help. Again, they're not something that we're flawless at or perfect. I'm definitely not, maybe Alison is, she probably is. But something that I've been learning and I've been... That I've had to do to be able to try to do all the things. We always want to have it all. How do I have a business and a family and my church responsibilities and I want to read books and I want to have fun and I want to... All the things. How do you do it all? So hopefully this question will help answer the way that Allison and I look at things, and hopefully it'll give you nugget or two to help you on your journey as well. So that said, we're going to queue up the theme song. When you come back, you have a chance to hear Alison and I talking about how in the world we make time for family and business and church and all the things at the same time. Brent Coppieters: Another question from Kathy that we pulled off, she says, "I have loved every moment of this event so far. I have an extremely busy family that is always on the go with work, family life, and church. I want to ask how you manage to have time for your business and your family." Russell: Good question. We can both probably answer this really well. Alison Prince: Yeah. Russell: My life right now, just so you guys are fully aware, is insanely busy, too. I'm in the middle wrestling season. I'm one of my kids wrestling coaches so every single day at 2:30, besides yesterday, but today I'm leaving as well, I pack up everything and I run and from 2:30 till 6:30 I'm at the gym with my kids wrestling. That on top of running 'Click Funnels' and 'Magnetic Marketing' and 'Marketing Secrets' and my church calling, so I get it. Life is busy and I've got five kids and there's also soccer games and all the other things. It comes down to a couple things. Number one is prioritizing your calendar, where do things actually fit in? And number two is becoming really good at being present, like I am here and I am present. I'm a hundred percent with you guys. I'm not over here on wrestling practice right now or my family... I'm here a hundred percent. And when I go home, I'm with my family a hundred percent. When I'm at my office, I'm a hundred percent. Most people are splitting their brain power between five different things. They're at work, but they're also worried about this over here and they're not being present. And for me, it's like, I have my calendar and I say, okay, for me, I have to get up earlier to get everything done. Especially during the wrestling season, it's really hard for me. So I get up between five and seven depending on what I need to get done. So that time's there, it's blocked out and it's usually writing time. I need to write during this time. And then from seven till like 8:30, that's when I'm waking my kids up, I'm driving them to school. I want to be the dad who drives my kids to school. So that time it's like, computers off, everything's off, and I'm in the car driving kids back and forth because I have kids in every school, they don't all go to the same school. So it's like back and forth and back and forth and back and forth. And then I get done, I got a 30 minute shower and then boom at the office. And from this time, this time, I'm work mode and I'm doing work, I'm getting work done. And it's like, I'm able to be present in that moment. I think for most people, it's figuring out I got to schedule the time or it's not going to happen. I know the time my wife and I have, this is the time my wife and I have to spend together and it's blocked out, it's scheduled, I'm present when I'm there as much as I can. And I'm not perfect with this. I would be lying if I was like, "Oh, I'm flawless." But I try to do it that way where I figure out in Google calendars, I block out this is when this happens, this happens, this happens. And in those windows, I try to be a hundred percent present, on the thing and so I can get the work done. And if you think about this, a couple times a year this happens, where like my wife and I are flying somewhere, flying to Hawaii for a family trip or something. I got a two hour window in the morning to get work done. And when I come in and for two hours, I go as fast as I can. I can get more done in a two hour window than typically I would get done in an eight hour day. Why? It's because there's time that's compressed and I'm present. And so for me, it's like, I got to be living my life that way all the time so I can get everything done I'm trying to get done. So it's like compressed time, being present, and you get so much more done than you'd ever believed. That's kind of my hacks. Alison: That's so good. I call them 'power hours.' And it is, it's putting that limited time and you get so much more done in there. But think of it this way, too. We're both super busy, right? We understand it. And so this program is actually designed for busy people, because if we can teach you how to do this when you're busy, imagine what's going to happen when it's not busy. And so we didn't design this to go slow, to... I don't know, dawdle around. We designed this for busy people and we show you... I talk about 'power hours' all the time and how to set them and make them like... I think of it like when I schedule a hair appointment, you probably don't have this problem, but when I schedule a hair appointment, I will not miss that hair appointment for anything. If I have a broken leg, I'm still going to show up because it takes two to three months to get in. And if we can treat those 'power hours' like that, then that's when magic happens. And so again, we teach you how to do it on a busy schedule so that you can make this happen. We help you to build those habits that keep you going over and over and over again. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another question from the recent "Ecomm Vs Expert Smackdown". Russell and Alison talk about college and entrepreneurship and which one they feel is more valuable. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey, this is Russell, and welcome back to the Marketing Skills podcast. You guys have really been enjoying these Q and A's, so we got a couple more for you. And again, these came from the e-comm versus experts Smack Down Allison Prince and I did. Hopefully had a chance to attend that event. If you didn't, come on now, do you hate money that bad? Like we put on these amazing events, we kill ourselves, we prepare for months at a time to put these things on for you, and then you were too busy or you didn't take the time off. Come on, you got to be there. There's gold every single time. Anyway, the event was amazing, and we did a whole day of Q and A's and stuff. There's goal every single time. Anyway, the event was amazing and we got some, we did a whole day like Q and A's and stuff. A lot of really good ones came through. This one was one that's interesting. I'm titling this episode College Versus Entrepreneurship. But the questions you'll see with somebody who's about to graduate from college, has spent all the time, energy, and money doing this thing, but then they're not passionate about what they're learning. They are passionate about being an entrepreneur, like what do I do? I think for a lot of you guys you're in some version of that, right? Most people don't start entrepreneurship on day number one. You've done something, you've pursued something, you have a career, you have a business, you have a family, you have something first, and you're not happy. You're looking for where to go from there. Hopefully the Q and A from this session will help you if that's where you're at. All right, with that said, we'll cue up the theme song, when we come back we're going to discuss college versus entrepreneurship. Brent Coppieters: First off is from Austin Lark. He says, "I'm so torn. I am just about to graduate from college, and I am not passionate about what I have studied. I feel drawn to life as an entrepreneur. What advice would you give someone like myself?" Alison Prince: Do you want to take it or do you want me to? Russell: We can tag team this. So good news, I remember going through my college. I went to college because I wanted to wrestle, so that was the thing. I got my degree, and I remember at my graduation sitting out, had cap and gown, all these things on. I remember luckily for me I had started my business at the time, but I remember looking around at everybody else, and they're all celebrating inside, and I was like, I didn't actually learn anything of value. I have no valuable skills. If I was these guys I would be so scared knowing that they had to go out the next day and use what they learned to actually get paid money. I was so grateful I had this thing. I think for you, I wouldn't look at it as a negative thing. My college time was amazing because I got to wrestle, I met my wife, all the amazing things happened, friendships. But man, I was so grateful that I had this thing that I was looking for, that I was doing, and it wasn't big at the time, but I had started, and I was like okay, now this is the direction I want to go with my life. I think if I was you, and I don't know your situation, life, what you're doing or where you're at, but I would be excited that I had a chance to experience the college life, I got to do all those kind of things, but now I've been given this gift where I know what to do and I know what to do with my future. I remember looking over, because my degree was computer information systems. I was going to be a programmer. Alison: You were? Russell: Yeah. I can't program anything. And I remember everyone that was on my row at graduation, they were all in my class. I was like we didn't learn how to... I have a degree, I don't know how to program anything. And these guys got the same degree and they're supposed to go to like real companies and ask for jobs to do the this thing. I was like man they still have to go and learn all this stuff on the job anyway. They didn't actually get anything that was going to be helpful, at least in my degree. My guess is, for most of you guys, especially if you're going through college, you probably don't have the skill set anyway. You're going to have to learn it on the job anyway. Might as well start doing that next to the learning on the job on something that you're passionate about, that's going to be for you. That would be kind of my feedback. I don't know. Alison: One thing that I've learned and I've thought is super fun, I've actually watched a lot of people do this is the whole ability to sell. We actually have to use this all the time. Not just in our business, we buy houses, we buy cars, some of you buy motorcycles, right? And then we have to sell it and then we go buy the next thing. And you can actually use this process all the time. Because we're constantly buying things. Right? I had one student, this was before the big housing boom where houses were not selling at all, and she used the process of selling. Her house had sat on the market for a long time, wasn't moving. She went to the realtor and says, "Can I just tweak something?" She went in wrote up a new description, within 24 hours, she had not only a full price offer from three people. Someone paid over $30,000 more because of the description. And so the stuff that we're teaching is more... It's so good for business, yes, and get you going, but you need this stuff in everyday life. Why isn't this stuff taught in regular schooling? I don't understand because this is what we have to have to survive as adults. Russell: Yeah. Sales, persuasion, all those kind of things for sure. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell and Alison answer another question from the recent “Ecomm Vs Expert Smackdown”.  Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I'm back with some more Q&As from the e-com expert SmackDown that Alison Prince and I did last week, and this next question was a really fun one. The question they asked was, as they're pursuing their business, how do they choose between their head and their heart? This person asked a question, their heart had an idea and a passionate thing they wanted to do, but they didn't know if they saw the clear path. How is it was going to make money? How is it going to do all these things versus their head. Oh, there's other ways I can do this that are very numbers based. I can make money faster and all those things. The question was, how do I choose between my head and my heart? So I think it's something a lot of us struggle with because all of us have these missions, right? We're called on this mission. Then part of it's like, oh, I got to make a bunch of money. And the yin yang between that, and how do you figure it out, and what do you do, and which one do you follow? Do you follow your head or your heart? So I think that this question was very relevant and timely for most of us, and hopefully for you, and hopefully my answers and what Alison and I give back will be useful for you as well. So that said, we're going to queue up the theme song when we get back. You have a chance to answer this question. How do you choose between your head and your heart? Brent Coppieters: This is from John. He says, "How do I choose between my head and my heart? My heart tells me that I should pursue one direction, vision, and path. And this feels like my calling from God to empower men, in particular husbands, to overcome destructive, addictive behaviors. But my head says that I should pick a more practical direction, a product or some other safe bet. How do I go all in and follow my heart when self-doubt and fear are so strong?" Russell: People look at my business today and they're like, "Oh, Russell, you picked such a good market. You picked funnels." And, of course, that's the big thing. This is amazing. But I want to rewind back 18 years ago. 18 years ago I started learning about this and I was like, "This is the greatest thing in the world!" And I started telling everybody. I told my mom about it, my friends about it, my family about it, and they're like, "Oh, he's crazy," right? And I was like, "None of my friends want to know about this. I gotta tell someone about it. So Brent was here for this. I literally bought radio ads in Boise, Idaho saying, "I'm doing an event talking about marketing and sales funnels, and how you can grow a business online. Dah, dah, dah, dah." I ran radio ads because I was so excited about this topic. And guess what? We got a dozen people who responded to radio ads. Like sweet, rented a Holiday Inn. We got things set up. I got there. I had a presentation. I had my shirt and tie on. I was all ready. People showed up for the event. The first event was supposed to have, I don't know, 50-60 people that had RSVPd from the radio ad. Two people walked in and I was like, "Oh, crap." And I'm like, "Well, we should wait a minute or two to see if anybody else comes in." And then no one came in. I'm like, "Well, all right." And so I did a presentation to two people talking about funnels. And then two hours later, the next group was supposed to come in, like one person came. The next group, three people came in. So that day I was expecting to teach a bunch of people about funnels, but nobody cared. But guess what? I didn't care because I loved it. I was obsessed about it. I was passionate about it. So I talked about it, I talked to about it, I talked about it even though nobody was there. Then I did another event and guess what? Nobody showed up. I did another event and very few people showed up. I did another one and another one and another one, and I did it because I care about the topic, because I'm obsessed with it. I did it because I loved it, and I would've done it even if nobody ever showed up. Now, guess what? Because I love about it so much and I kept doing it and kept doing it, this is the heart stuff. I kept doing it and kept doing it and kept doing it, eventually other people started getting excited. Other people started seeing the vision. Other people started showing up. And now 18 years later, you go to Funnel Hacking LIVE and there's 6,000 crazy people in the stands who are all obsessed with funnels like, "Oh Russell, you're a genius. You picked the greatest market ever." No, I picked a market that was not there, but I was obsessed about it and I cared about it. And so for you... What's his name? John? Brent: Yeah. Russell: If you're excited, if you're passionate about that, don't... If you're going to say, "What's going to make me the most money the fasted?" Don't go that way. Look at like, what do I actually care about? Funnels are not making me the most money the fastest by any stretch, but it was my art. It's what I cared about, it's what I wanted to do all day. All I wanted to do all day is talk about funnels. And there was no market. Nobody cared about it, but I kept talking and kept talking until people cared about it. And that's what we have to do, especially on the expert side. If you're excited by it, this is your art, this is how you're called to change the world... Like your people might not be ready for you, but you might not be ready either. Most people who came to my event 18 years ago in the Holiday Inn in Boise, Idaho with the two other people you'd have been like, "That guy has no idea what he was talking about," right? Because I didn't understand my framework, so I didn't know how to talk. I was awkward. I was nervous. I was all the things. I wasn't ready either, but I would never become ready if I didn't start. And I kept talking about, I kept talking about. So this is the heart stuff. If you love this, if this is your art, this is your passion, this is your mission, you've got to go out there and start doing it. Start talking today. That's why I always tell of people, if you want to do this, start publishing somewhere. It can be a blog or a podcast or a video, just doing something, because a couple things will happen. Number one, you're going to feel awkward when you first start because you're like, "Oh, nobody's even listening." And the good news is that at the very beginning, you're probably going to suck, and so it's good news that nobody's listening, okay? But if you keep doing it consistently, eventually you're actually going to get good. And the longer you do it, the longer your dream clients, the people you've been called to serve, will have to actually find you. In Traffic Secrets, I'll probably mess up the quote, but Nathan Barry wrote a blog post and I quoted it in the Traffic Secrets book, but it was called endure long enough to get noticed. In the blog post he talked about how most of us... There's so much content between Netflix and Disney blog, all the shows. There's so much content happening that most of us don't jump on the new show. We wait for season one, season two, season three. If after season three or four people are still talking about it, then we're like, "Okay, I'm going to go dive into this thing because it's endured long enough to get noticed." And the biggest thing is true for us as well. At first, no one's going to pay attention. But you keep doing it, you keep doing it. And if you are willing to out survive it because you're so passionate about your art, and you keep doing it, and you keep doing it, and you endure long enough, then your people have a chance to find you. So that's the key. Don't do the practical thing like, "Oh, I'm going to go get a doctor's degree," or whatever. Do the heart thing, but don't do it because I'm trying to start a business right now. Do it because you are actually called, because you love the people, because you want to change their lives. And if you keep doing it, and you're passionate, and keep talking about it, eventually they'll come. But you’ve got to double down. Alison Prince: Can I ask you a question? Do you think your passion helped you to get through the hard days, to help you to keep showing up, versus let's say you are an accountant. You're like, "Oh, I got to show up again." Do you think showing up from your heart versus your head helps you to get through the harder times? Russell: 100%. Your head... Yeah, yeah. Because for me, again, it wasn't... I think you're the same way. Whether you made money on this or not, you're here to serve people because you love this. You change your life. You want to change... That's the biggest thing is the heart is like it doesn't matter if it succeeds or it fails. Some days we have big sales days. Some days we have no sales days. But we keep showing up because this is my calling. This is something that I believe in. I'm so passionate about it. Even if somebody doesn't buy something, but they hear something that gives them that shift, that means the world to me. But if it's in your head, maybe you'd make more money in the short term, but in the long term... The legacy flows through our VIPs... I did a private session to you guys yesterday morning talking about our Super Bowl goals and things like that. You want to hit what is your Hall of Fame goal? It's going to be hard to hit up here. It's going to be coming from here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the recent "Ecomm Vs Expert Smackdown" event, a question about imposter syndrome was posed by Ben Moote. Russell Brunson introduces the Q&A segment from the event on his Marketing Secrets podcast, highlighting the relevance of the topic for everyone in their career journey.Ben shares his struggle with imposter syndrome, expressing how deeply ingrained beliefs of scarcity and unworthiness have affected his opportunities and relationships. He seeks advice on overcoming this negativity to move forward.Russell responds by acknowledging his own experiences with imposter syndrome, revealing that he still faces it despite his success. He emphasizes the importance of shifting focus from oneself to serving others. Russell shares his personal coping mechanism of prayer and focusing on the audience's needs rather than his own insecurities.Alison Prince recounts her initial fear of public speaking and how she visualizes passing her fear to someone else, like Russell, before going on stage. She shares how this technique has helped her overcome her nerves.Russell adds that having support systems like momentum coaches can be crucial in dealing with imposter syndrome and other limiting beliefs. These coaches provide guidance and help entrepreneurs navigate their challenges.Alison underscores the value of momentum coaches in providing support and guidance tailored to entrepreneurs' needs. She shares her gratitude for the opportunity to work with individuals who are willing to take risks and make positive changes in their lives.The conversation highlights the ongoing nature of personal growth and the importance of having support systems in place to navigate challenges and achieve success in entrepreneurship. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a recent episode of his podcast, Russell Brunson discusses the pursuit of worldly goals and shares a powerful message he received from Brooke Castillo on the topic.Russell begins by introducing Brooke Castillo, an entrepreneur who has built a successful coaching business. He highlights her impact in certifying coaches and praises the quality of individuals who go through her program.He then delves into the topic of pursuing worldly goals, acknowledging the challenges associated with it, especially within certain cultural and religious contexts. Russell reflects on his own journey and how hiring a coach helped him align his business goals with his spiritual mission.Russell shares Brooke's message, emphasizing the importance of worldly goals in personal evolution. He highlights how setting ambitious goals requires overcoming self-doubt, fear, and societal pressures, ultimately leading to personal growth.Brooke's message underscores the idea that individuals are inherently worthy and capable of pursuing their desires. She encourages embracing discomfort as a sign of progress and emphasizes the significance of pursuing big goals.Russell relates this message to biblical teachings, particularly the parable of the talents, which illustrates the importance of utilizing one's gifts and talents to their fullest potential.He concludes by affirming that individuals are called to pursue greatness, even if they feel unworthy or unprepared. Russell encourages listeners to step into their potential and embrace their desires, acknowledging that the journey of personal growth is ongoing.Overall, Russell's discussion highlights the transformative power of pursuing worldly goals and the importance of aligning personal aspirations with one's spiritual journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode Russell dives deeper into goal setting, which goals to pick, why to pick them, and a whole bunch of other cool stuff.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing---Transcript---Russell's podcast episode is packed with valuable insights on setting and achieving goals. He breaks it down into two main concepts: the Hall of Fame goal and the Super Bowl goal.The Hall of Fame goal is like a long-term vision, reflecting who you want to become and be remembered as. Russell emphasizes the importance of identifying role models or mentors whose characteristics you admire and aspire to embody. By setting this overarching goal, you establish a direction for your personal growth and contribution to others.On the other hand, the Super Bowl goal is more tangible and time-bound. It's about achieving specific milestones or accomplishments that contribute to your overall vision. Russell suggests applying the concept of definiteness of purpose to these goals, meaning having a clear and specific plan to achieve them.Throughout the episode, Russell emphasizes the importance of having a definite purpose, whether it's in personal growth, business, or contribution to others. He also touches on the significance of understanding and meeting your basic needs, as outlined by Tony Robbins' six human needs framework, before focusing on growth and contribution.Overall, Russell encourages listeners to think deeply about their goals, both in terms of who they want to become and what they want to achieve, and to approach goal-setting with clarity, purpose, and a strategic plan. Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this fax that Dan Kennedy sent to his Diamond Members talking about Batman, success, and a whole bunch of other really cool things. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up everyone? This is Russell Brunson and I'm excited. Today's episode is going to be a little bit different. Right now, I'm working on a project with Dan Kennedy. And for years, he used to send a weekly fax to his diamond members. And right now, we're putting all of those into a book. And there's a bunch of cool things happening with it. It's insane. But one of the faxes, I just stumbled upon it and the title caught me. I had to read it. And then it was so good, I wanted to read it to you. So the title of this fax from Dan Kennedy is called, Parables of The Batman. All right, so like I said, I'm working on this project with Dan Kennedy. We're putting together all his faxes. People used to pay $297 a month to be a diamond member. They still do, actually. Sorry. And in that program for the five, or six, or seven-year period of time, Dan would send them a weekly fax. And I found in the archives all these faxes. They're insanely cool. Dan's thoughts on whatever he was thinking about that week, it was literally fun. And so we're actually putting them together into a book that eventually, we'll be giving to all diamond members. So if you want more of these, you need to upgrade to become a magnetic marketing diamond member here in the future. That'll be the bribe, is giving everyone this book of all of Dan's faxes from a seven-year window. But anyway, as I'm going through the book, I found this one. Obviously, you guys know I'm a superhero fan. I'm a Batman fan. I'm all the things. And so this fax, as I was scrolling through the book before we sent it out to print, the title of this fax was called, Parables of The Batman. And so, of course, I had to read it. And it was so cool, I wanted to read it to you, too. So here we go. This is in Dan's words from his fax. He said, "I finally got around to watching The Dark Knight Rises, the third, final and only disappointing film in the trilogy produced by Christopher Nolan. In it, there is a hell-hole of a prison deep beneath the earth's surface, featuring the ultimate cruelty, impossible hope. There's a tall tower carved out of the rock, rising several stories to the surface. Blue skies visible when standing at its bottom, looking straight up. Prisoners are free to attempt climbing up and out. And they do from time to time, with a rope tied around their waist to catch them bungee-style before they fall to their death. There's a legend known to all the suffering prisoners passed from one generation to the next about the only person who ever succeeded at this escape, a child." "It is in this subterraneal hell that a crippled Batman, i.e., Bruce Wayne, has been left to die. After a brutally-difficult, primitive-managed rehab, he attempts and fails in this escape. Not once, but twice. At point of surrender, an aged prisoner, who has befriended him, tells him the secret of the child who did successfully clamor up the entire tower and escaped. The child climbed without the rope. The weight of the rope, more the embedded thought created by wearing the rope, that one is going to fall is just enough burden to ensure failure. The old man says that to have a chance you must climb without the rope. This is a remarkable success parable buried deep in the film that few will notice." "Most people try to achieve various lofty ambitions, perhaps the greatest of which is freedom and autonomy, while still dragging contrary conventions, industry norms, counterproductive beliefs, slothful behaviors, et cetera, tied to them by a heavy rope. The higher they try to climb, the heavier the burden of the rope. I first taught this in the early 1980s as a simplified cycle cybernetic concept, in terms of the importance of a bountiful garden and pulling weeds, not just planting flowers. I'm often asked that, to be super successful must I lose my friends? If your friends are unambitious, or delusional, or toxic, then yes, they must be left behind. You must sever your ties to all the ordinary ideas, and behaviors, and business practices of the masses, of the majorities. You must climb without the rope." "The Batman himself is a parable. He is unlike most other costumed superheroes. As I pointed out before, Superman is an alien from outer space and that is the source of his superhuman powers. Spider-Man was bitten by a radioactive spider, et cetera. Most superheroes come from a distant planet and are gifted powers by unworldly beings, the Green Lantern, for example, or science experiments gone wrong or accidents like spideys. Few have no superpowers at all, but simply decided to make themselves into superheroes. The Batman is a creature entirely of Bruce Wayne's decision. If the genealogy of such things interests you, the predecessor closest is the Shadow. Further, The Batman made himself into a master detective and an extraordinary athlete, martial artist, fighter and an intimidating personality." "Anyway, there's probably a rope tied around your waist. Perhaps thinned by use, skinny as twine. Perhaps thicker and heavier than the huge rope tied to the steamship's anchors. You might want to pull on it and examine all that's tied to the other end. Shedding dead weight eases the speed of the journey. Oh, and the heaviest dead weights are never things or people. They are thoughts and beliefs." Oh man, you got Dan Kennedy talking about Batman, and superheroes, and personal development. What more could you want? All in one amazing fax. So any of you guys who eventually, someday get the Dan Kennedy fax book, The Batman fax is on page number 79. Hope you guys enjoyed this one. And I'm going to keep bringing you guys cool stuff I learn from Dan. Thanks, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

The secrets of transforming your identity into an actual obsession. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. This is Russell Brunson. Welcome back to The Marketing Series Podcast. Today, we're going to be going even a little bit deeper, talking about identity. All right, I know I talked about this stuff a lot, but it's in my head on my mind a lot. I think sometimes we talk about a topic and then we're like, oh yeah, I know what that is. So the topic we're talking about is identity shifting again. And I've talked about it in so many different ways. Like we talked at it from a marketing standpoint, like with your audience, you've got to create an identity shift if you truly want them to move and follow. In goal setting, we talked about you have to have an identity shift if you want to actually move and change. But I had a weird realization over the last probably 48 hours or so. So those who don't know, my life right now, and we're in the middle of wrestling season. I help coach the kids high school team. So every day at 2:30, I leave the office, race over to the school, and I coach. And it's kind of weird, because I'm not the head coach. I'm there just kind of wrestle my kids, and help people, and whatever. But it brings back all the memories of when you were doing it, right? When you were wrestling, and when you were competing. And for me, it was like, man, wrestling was my life. Like it was the only thing that mattered. There was nothing else. There wasn't like a number two or number three. It was like wrestling and then nothing else. And it's interesting because I watched the kids now, we've got some really good wrestlers on our team, but I think it was two days ago, maybe three days ago, I had this realization. I said there's a difference between people who are wrestling and someone who is a wrestler. And I was looking, because most of the people on the team are here and they're wrestling. They come to practice every day, they wrestle. Then they go to the matches, they go to the tournaments. They do stuff and they wrestle. They're wrestling. But there's a difference between just wrestling and then those who are wrestlers. Right? And it was interesting, because last night my high school I grew up in, it's Hillcrest High School in Sandy, Utah. Every year there's this rivalry against Brighton High School. We hate Brighton. And Brighton's the big... It's Hillcrest versus Brighton. And I think it was like 40 or 50 years ago, they started this thing called the Battle of the Ax. And so they had this huge Ax. And each year, whoever wins the dome gets to keep the Ax. And so when I was a senior in high school, we had lost the ax like 13 or 14 years in a row. And our senior year, we were a really, really good team. And my senior year we actually won the Battle of the Ax. And what's crazy cool is last night, Hillcrest won the Battle of the Ax again, for the first time in 24 years. First time since I was a senior in high school. And so I saw that on Facebook, someone posted it. So I got all excited. And so I started going back through all my old video files. And I found videos of me wrestling in the Battle of the Ax. And then us winning the ax, and us going crazy, and videos of the ax and like all these things. And so it's kind of fun, I went and took some little screenshots and some clips of me wrestling. And I posted it on Facebook and tagged all my old wrestling buddies and coaches. And anyway, the last 12 hours have been a lot nostalgia for me, just seeing my coaches comment, my friends and my teammates. And ah, just thinking about it. But I started thinking this morning again, as I was looking at that, this is the identity shift, right? There's a lot of people who do wrestling. There's a lot of people who, again, they go through the motions, they do the thing. But there's a difference. When I was competing, I was a wrestler. And what does that mean? Like what does it look like? Because from the outside, it probably looks similar. But the difference was, when I would wake up in the morning, all I was thinking about was how to become a better wrestler. I was at school, in classes, that's all I was thinking about. When wrestling practice started, I was there. I showed up early. As soon as I got in the room, we started wrestling, started rolling around. As soon as practice ended, my dad would show up and I would do a second practice every single day. And then on the weekends, like when we traveled, we brought wrestling mats. We literally have wrestling mats that we'd hook to the top of my dad's truck. When we'd drive on family vacations, we'd get the wrestling mats out and we'd wrestle in the morning before we would go do our, go on the lake or whatever. I wasn't someone who was wrestling, I was a wrestler. It was different, right? It's an identity shift. Like it was my life. There was nothing else. It is who I was. And I look at the kids who are the most successful, if not the ones who wrestle, that it's the ones who are wrestlers, where it is who they are. It's who they become. And I keep trying to think, how do I instill that in kids? In wrestling, how do I get you to go from being like, oh yeah, I'm wrestling. I go to wrestling practice. Like, no, no, no. You don't understand. If you really want to be the best, if you want to be a State Champ, or a National Champ, or an All American, or whatever, the thing is, you have to... It's more than this. It's not just doing the motions that everybody's doing. It's like, you have to have this identity shift where you become a wrestler, where that's all you do. That's your full-time am job, income, livelihood, thought process. Like everything is wrapped into that thing. So why do I share this with you guys? I share it with you guys because as I've been now, 20 something years, teaching entrepreneurship, and online marketing, and doing this thing, I see that same division. There are people who start businesses. There are who try to make money. There's people who, whatever, right? But the people are successful, the ones who actually had the identity shift, where they have become an entrepreneur, they become a publisher, they become an author. They become something different. And you can tell that shift because it goes from like, "Okay, I got to work on my business today for an hour." Or, "I got to block out three hours," to "This is my obsession." I was talking about it with... Recently, I let go some people who had been in our company a long time. And I remember for me, it was like... It's tough because I'm like, man, if I got fired from this, from what I do, it's my life. There's not like I go to work and then go home at night. It's like, this is my life. And this is my life and I'm thinking about it all the time, like when I'm the shower I'm thinking about it. At my home, my family... Maybe that's wrong. I don't know, it's an obsession, but if you look at my identity, what am I like? I am an entrepreneur. I am a curator. I am a... Like, I could give you different identities that I resonate with. But it's deep. It's not a dabble. In fact, I remember, this is a couple years ago, somebody asked for my email address. I gave it to them. They're like, "That's your work email. What's your real email?" And I was like, "What are you talking about?" And they're like, "Well, don't you have a personal email and a work email?" I'm like, "There's no division." I don't have a personal life and work life. This is my life. You know what I mean? And I was confused, because I remember someone on my team, assuming now I think I've learned since then that almost everyone has a work email and a personal email. But for me, again, there's not a line between those two things. This is my mission. When I was wrestling, I was a wrestler. My mission was singular focused. There was one thing. Since I've gotten out of wrestling and I've become who I am now at today, there's no work Russell and home Russel. There's Russell, and this is who I am. This is my personality. This is my identity. That's how deep your identity shift has to become. And not that you can't have success without it. People have success, they make money, blah, blah, like those things. But if you really want to, in my mind, to change the world, to do something amazing, it's deeper. It's this thing where it becomes you. That's what an identity shift is. It's not saying, "Oh yeah, I wrestle." No, no, no, no, no, no. I'm a wrestler. Like you cut me, I bleed that color. I remember Stephen Larson one time, in fact, we made a whole t-shirt, a theme, out of funnel hacking live when you're calling people diehard funnel hackers. And his joke was, if you cut me open and you see my heart beating inside, you'll notice there's a blue gear and a red gear. That's how deep I am in this community. And so we made these t-shirts that said Diehard Funnel Hacker, and it had a beating heart, click funnel's heart. But again, that's the kind of identity shift you have to have. And I don't know exactly how to do that, or how to have it, other than it's got to become an obsession. I think in our society, in our world, people talk down about obsessions sometimes. Because there's definitely a negative stigma sometimes. And it's tough. As a producer who likes to produce, I struggle with people I love around me, including my wife and other family members, other people who are just like, "You got to turn it off. You got to stop." And I'm like, I don't understand what this means, turning it off. It's not like I'm going to work and I'm leaving work. It's who I am. It's my identity. There's no on off switch. It's just, it is.And that's the level of identity shift you've got to have you really want to change the world. I remember, I think I shared this on the last episode of the podcast. But I remember there was a wrestling film I used to watch all the time, with Tom and Terry Brands. And it started with, "My name's Tom Brands. My goal's simple, I want to be the greatest wrestler in the whole world." And then the second guy is, "My name's Terry Brands. My goal is simple. I want to be the greatest wrestler in the whole world." That was not somebody who was going to work and then going home at night. That was someone who, they were trying to change the world. They were trying to be the best. And I feel like, man, if you really want to do something great, you got to do that. And it's tough for most people. Because most people don't have that. It's interesting, I had my time when I got to be an athlete, which for me was from... I didn't start wrestling until eighth grade. So from eighth grade till college. So there's what, four years high school, 8, 9, 10. So I had a decade. Wow, I had a decade. I had a decade where my sole focus was being an athlete, and everything was there and focused. And I look at most people, it's interesting, because now that I'm coaching high school wrestling, most people, their only chance to be athletes is two or three years. If they start as a sophomore, maybe freshman, they make it four years. That's the window of the life they're an athlete. And if they're not great or whatever, like again, if they haven't had that identity shift, they do the thing, but they're not... Like they miss that. I think for me, I was lucky where I had a decade of my life where I was singular focused. I had a chance to have that. And so for me to go deep on something, to be obsessed with something, I had done it before. That pattern was in my brain. It was easy for me to, as I switched to business, to become like, okay, I'm going to tackle this with the same like fervent energy that I did with wrestling. And so I was able to go deep on it, where a lot of people have never had that chance in their life. They've never gone deep. They never sacrificed everything they had for something that they wanted to get. And if you haven't in life, it's going to be kind of hard. It's going to be hard to even understand. You've seen somebody who's crazy like me, and you've seen somebody. You get people around you, but you never experienced that. And it's like, how do you trick your mind? How do you train your mind? How do you go deep on it? And I don't know the exact answer, other than I think we got to stop thinking about it from a, go to work and back, and more of like, this is who I am, this is who I've become, this is who I serve. This is all the things related to that. So anyway, I'm sure some of you guys think I'm crazy, and you're rolling your eyes. And you're like, Russel, I didn't get in here to try to change the world, just trying to make some extra money. And I get that. But you will find out very quickly that the money is short lived. And the thing that, at least for me, and I don't think I'm unique in this. I've talked to a lot of successful people at the highest levels. I've talked to the Tony Robbins of the world, people like that. And it's the same thing, I don't do this for money. I have plenty of money. I do this because this is who I am. Like Tony Robbins is Tony Robbins. He's not like, I go to work and I motivate people. No, no, no, no, no. You don't understand. Tony is... I don't know how to explain it other than he is Tony. This is his mission, his life. And he'll be on his deathbed, running a UPW, like streaming it in. Like, I don't want to stop. Like, I'm going to go til the heart stops beating. Just keep going and keep going. And I think that's me. It definitely is me. Unless I find something different to shift my identity to, but as right now, I love this. I love who I serve. I'm obsessed with it. The art is so rewarding and fulfilling to me, where, again, like Russell you got to turn it off. Like why would you want to turn it off? I can't understand that. It does not compute in my brain. And that's the level of obsession I think you really got to have, if you want to be successful in anything at the highest levels. So anyway, again, just thoughts in Russell's head that I want to share with you guys. Yeah, so I hope that helps. I hope you guys... And for those of you guys who are like me, and hopefully it gives you permission to be like, it's okay. It's okay that I'm obsessed. I got to be careful, because there's a line of obsession where you can lose everything. You can lose your family, you can lose your friends. And I don't believe in that. I believe in trying to incorporate the people you love most into your mission. Like my dad was at wrestling practice every day with me. My mom came to my tournaments. I was able to incorporate the people I loved in the mission that I was on at the time. And I feel like the same thing's true here. I had the chance to bring my kids to Funnel Acting Live. We created a whole family event, unlocked the secrets for our families, because I wanted to bring my kids to an event. So it's like, you don't have to do it and lose everything, unless you isolate from the people you love. It's like, how do you incorporate and bring those people on the trip and the ride with you? So anyway, I hope that helps somebody. I appreciate you guys for listening. It means the world to me. We're working on a new Funnel Hub inside of ClickFunnels 2.0, the very first one is marketingsecrets.com. So it's not quite live yet. By the time you guys hear this, it might be live. Hopefully in the next day or two, we'll have it up there. But it is the first ever Funnel Hub built on ClickFunnels 2.0, which is exciting. Actually, it's not true. We launched magneticmarketing.com on ClickFunnels, 2.0. So that was the first one. And it is live so you can go see it. You can test page speeds. The page speeds are insane on it, which is really cool. Even though we haven't actually turned on all the cashing and optimization stuff yet, it's still way faster than every other page builder. So it's exciting. Good things are happening. And do you want to know why? It's because we're obsessed. All right, thanks, guys, for listening. Appreciate you. And we'll talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most achievers I know struggle with truly feeling fulfillment. Some of my thoughts after a long weekend. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, good morning everybody. This is Russell Brunson, and I want to welcome you back to the Marketing Seekers Podcast. I just dropped my kids off at school and I'm slowly exiting the parking lot with a million kids driving, hoping for my life. But I wanted to talk about something that's been on my mind for a little while, which is some of the downsides of being a hyper achiever. All right everyone, I'm still in the kids' parking lot, trying to get out, but I wanted to talk to you guys today about something that I was thinking about a lot this weekend, and it's interesting. I don't know if you'll learn anything from this, but I think for people who are like me, hopefully you'll feel less alone. And then people who aren't like me, this is me sitting on a couch and you get to be my therapist. So that's kind of the game plan. I hope that's all right. But what I want to talk about is some of the downsides of being an achiever, especially a hyper achiever. It's been interesting in my life and I wouldn't say all my life. When I was younger, I didn't have much direction or motivation or things I was trying to do. I used to come home from school and we'd watch cartoons and we'd eat Cheerios or Rice Krispies until dinner, and then we'd eat dinner and do homework, and that was kind of end of it. And I tried to play basketball. I tried to do some things, but I wasn't that good at anything. It wasn't until I started wrestling that I had my first identity shift, my first thing where I did something, I was like, oh my gosh, this is who I am. This is who I want to become and that was the day I became an achiever. I don't want to be good, I want to be the best. In fact, I remember there's an old wrestling movie we used to always watch and it had Tom and Terry brands on it, who, you know who they are they're twin brothers, the wrestled for Iowa, both world champs. One of them was an Olympic champ. And the video started with Tom Brands saying, "My name is Tom Brands and my goal is simple. I want to be the greatest wrestler in the whole world." And the next scene was Terry Brands. He said, "My name's Terry Brands and my goal is simple. I want to be the greatest wrestler in the whole world." And I remember I used to watch that and think in my head, my name's Russell Brunson and my goal is simple. I want to be the greatest wrestler in the whole world. And that was my goal and obviously I never met that goal. I never became the greatest wrestler at all time, but I set a high goal and I started working towards it and I killed myself to reach that goal. And I became an achiever so much so where I would do anything. I would cut 30 pounds a week. I was telling my high school kids I literally would come in on Monday at 160 pounds my sophomore year and then Thursday, I weighed at 130. And so yeah, I was losing 30 pounds a week every single week. I was doing just crazy things. I was working out. I was just wrestling, lifting weights, traveling around the country. Everything I could to reach that goal. And it's interesting. It's like there's something powerful about being a high achiever. You have this drive and you push and you get to accomplish and achieve things. But one of the downsides, probably the biggest downside is it's hard to be content and that's something I've struggled with my whole life. In fact, I see people who are very content and it's something that I am jealous of. Man, I wish I could just be content. I wish I could just sit there. I wish I could just relax. And the reason I started thinking about this, this weekend is because I start thinking about when in my life have I really felt content? And as hard as I can think, I only remember two times and the first time was in wrestling. And I apologize. I have kind of a cold right now. So if I'm sniffling, that's why. Or if my voice sounds funny. So the first time that I think I ever felt content was after my junior year and I had set the goal, I wanted to be a state champ. And I had worked towards it, worked towards it, worked towards it and I remember my junior year, I won the state title. And I remember winning it and then in the car driving home, I remember this is 17 year old Russell at the time and I'm driving home and I'm looking around, I'm looking at all the mountains and the scenery outside. And I was like, this is all? And I lived in Utah as a Utah state champ was looking around. I was like this is all of Utah and I'm a state champ. I'm the best in Utah right now. I'm the best in this entire state and I remember feeling so content that I was driving home and just like, ugh, I did it. I achieved that thing. And the rest of my wrestling career, I was always chasing after goals and dreams. I wanted to be an all American. I did get that. I became an all American, but I wanted to be a national champ and I took second. And then in college I wanted to win this tournament, that tournament. I did well, but I was never a national champ. I was never a PAC-10 champ. I never got to experience the big win again. I won tournaments and things like that, but winning my state title was the big thing and I felt so content afterwards. And so, but yeah, the rest of my wrestling career, I kept racing, chasing, chasing, chasing, and then eventually I lost and my career ended and that was the end of it. I never achieved that thing. And then for me, I was like, ah, as an achiever, I have to achieve something, and at the time I kind of started my business. And so I shift my focus to business and then I spent the next decade and a half running a business, running a business. And the weirdest thing I remember about business was there was never a time where you got your hand raised. It never ended, just like this continual cycle. IN wrestling, there would be tons of work and effort towards a goal and then you either win or you lose but it was finite. Where business is this revolving circle, which is good on some ends, because the game you can play for a long, long time. But it was also bad because I never got my hand raised. It never ended. I never felt like I achieved something. In fact, I remember one time, somebody to me, "When did you feel like you made it?" And I was like, "I don't know. I'll let you know if I ever do." I've never felt that way. There's always this constant pressure grind. And I've enjoyed it as an achiever. It's taken me to a lot of places. I've met a lot of cool people, done a lot of cool things, accomplished a lot of cool stuff but it was never a point where I was like, ah. Even when I go on mastermind trips or retreats or things like that, there's always this anxiety or stress. At Funnel Hacking Live, I always think at the end of it, I'm going to feel like ah, this complacency or that feeling, but I never felt it because as soon it was done, it's like, ah, we sold people in our coaching program. Now I've got to worry about that. And it's just always this cause of stress. Except for one time and the one time was after the 10 X event and some of you guys know this story. I set a goal before we went. I was like, I want to do 3 dollars million dollars in sales because that means I'll net a million. And that event was the perfect storm where we said the whole thing, the presentation just killed it and we ended up doing $3.2 million dollars in sales. And there was this moment after the pitch was done, and I stood in line for six hours taking pictures of everyone. And Collette and I went back to our room and we were so tired and I remember laying in bed and we took this picture of us just laying in bed, smiling together. And then we passed out for four hours. And that was the second time in my life I can remember being content where I was just like, ah, we did it. I set a big goal, achieved it and then it was done. And then I remember that night after we woke up, we went back into the room where everyone was processing the money and counting all the order forms and it just felt complete. It was final. I set the goal, I achieved it and I got a break. I had a chance to rest. And those are the two times in my life. Isn't that funny? Two times in life where I felt like I could rest where I was just like, oh, like I did it. And the rest of my life has been running and sprinting. And I don't know about you, but for me it's always like, when my book's done, then I'll have a chance to rest or when the event's done, or when the thing or whatever. But each of those as I finish one, it starts the next thing. We finish the book and then we start the book promotion. Then we finish the promotion and then we got to start the backend sales and the backend sales to the event and then the event to the next thing and it just keeps going and going. And I never felt that feeling of it being done, of just ah, it's finished. And yeah, like I said, only two times in my life I can remember feeling that feeling. So being an achiever, like I said, it's amazing because it gives you a chance to run and to achieve things and experience things and it makes your life very fulfilling. I feel like my life is very colorful. I feel good at painting this beautiful, amazing thing. And I love it. But the thing that I miss is the downtime, the quietness, that feeling of ah, you did it. I feel like that's probably what I've been chasing for so long. Some of you guys know I started my next book probably over a year ago now dang. And the subtitle to the book was going to be The Art of Achievement. Or excuse me, The Science of Achievement, the Art of Fulfillment because that's what I wanted the book to be about. And it was interesting because the parts where I was writing about achievement was really easy for me to write, the Science of Achievement. Here's how we do it. That part was really easy. And then every time we got to the Art of Fulfillment, that part was really, really difficult for me. I struggled writing those things so much so that I ended up stopping writing that book. And I was like, you know what? I don't know how to be fulfilled. I haven't felt that. I don't feel content. I don't feel fulfilled all the time. I'm still trying to figure this out. So I've actually changed the whole book where the book now, I change the title as well. The new book is going to be called Secrets of Success and it's going to be about achievement, about success. How do you get these things? Because that's what I've mastered, but I understand that I'm good at. But the fulfilling part, I don't know yet. I understand pieces of it. I understand the psychology, I understand things, but I haven't been able to really feel that often in my life. And so I'm saving that book or that part of the book for a later year in my life where I have a chance to figure those things out. So anyway, this weekend for me was interesting because I sat down and I had this chance to start thinking through how do I feel fulfilled? How do I feel content? What is that thing? And that's when the whole thought came. In my life when have I felt content? And the only times I could think about was I won the state title and when I did the 3.2 million in sales at the 10 X event. The two times I felt I like I could rest and I feel like I'm chasing something, looking for that next time to rest. And so I think for me and I'll report back on this because I'm going to try to set goals that have a celebration time. When you achieve this thing, you did this, this, and now you get to rest. Take a day off or do whatever. I don't take any days off and when I do, I'm usually stressing out because the next thing's in the way or things are happening, you know what I mean? So anyway, that's the pros of the cons of being an achiever. I'm sure some of you guys relate to that. Some of you guys think I'm crazy. Either way is totally cool. But for me that's what I'm looking for is how do I get more of those things in my life? And for any of you guys who have been on this hamster wheel like me and you're running and you're achieving and you're doing the things, I want to give yourself permission to try to do what I'm trying to do, which is okay, how do I get fulfillment? How do I get my hand raised? How do I succeed? And then rest in that moment so I can feel it and I can enjoy it and recharge off it before I go to the next accomplishment. Before I climb the next mountain, before I try to conquer the next demon. So anyway, that's what's on my mind this weekend. Hopefully this helps somebody. Like I said, just not really how to as much as most of my podcast episodes, but hopefully just... Yeah, again, therapy for me to talk it out. So thanks you guys. I appreciate you all for listening and hopefully you have a great day. Talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices