The Russell Brunson Show

It's "Inner Circle" week. I want to tell you about what's actually going on in the room where it happens.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Yeah literally, when you understand these core principles, you can change the world in as many crazy ways as you would like to. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up everybody. This is Russell Brunson. Welcome back to the Marketing Seekers podcast. And I'm not going to lie, I'm pinching myself right now. I cannot believe that this is my life. Okay, so I want to talk about why you guys have to master these skill sets. And I know you guys, I'm preaching the choir, you're the ones listening to the podcast. You're reading the books, you're doing the challenges, you're going to the adventure. You're in it, right? Which is awesome. But I want to just restate why this is so important. After you have the skill set, you can do so many cool things with it. And it is the most exciting thing in the world. So, it's 8:20 at night, I just got done at the office doing a webinar for Operation Underground Railroad, where we raise a bunch of money for human trafficking. And helped promote my favorite charity, right? Which is a cool thing, like philanthropy. I can never say that word, philanthropic or philanthropy. You guys know what I'm talking about, helping charities. Which isn't like so cool. But then also at the same time right now I was just boxing with Steven Larson, and I was like, "It's crazy what we're going to do right now." And yes I have ADD, don't do what I'm doing. Focus on one project. But I've got a big team of people now. And right now I'm currently actively working on a whole bunch of books. For example, Dan Kennedy and I are co-writing a book right now, so I'm working on that. I'm also still in the process writing my big next book, which is Secrets of Success that I'm so excited for. But on top of that, I'm also republishing a whole bunch of old Napoleon Hill thing to new books. I've got five or six other high ticket books in production. We're launching a huge supplement company, actually three supplement companies. I shouldn't be telling you this. We got our coaching programs Inner Circle, My Category Kings, Clickfunnels 2.0 is coming out, and my certification program. All these things, it's just crazy and it's just the same skill set done over and over and over and over and over again, which is all of these things you've been talking about. Right? Learning how to give presentations, building a following. And when you have these skill sets, you can apply it towards anything you want, right? Apply it towards your mission, apply it towards somebody else's mission. Apply it towards a book you want to write, or apply it towards a book you want to write with somebody else. Apply it towards somebody else's book that you happen to like. Oh, it's just, it's so cool and so exciting. And it's crazy that this is what we could do with our lives. So I wanted to box that in the moment as I'm feeling this excitement. I literally was just boxing this to Steven Larson, and then now I'm like, "God! This is so cool. I want to share with everybody." And so it's worth mastering these skill sets. At first it's frustrating, it can painful and you got to learn a lot, you got to grow a lot, and you got to do all these things. But then you can use it for so much good and so much fun. You want to publish a new book, go and do it. I'm trying to bring back from the dead all these Napoleon Hill works and Charles Haanel, and Orison Swett Marden, and Samuel Smiles and all these people that I love and I respect. Who are the most amazing work in the world that it's forgotten off this planet. And because I have this skill set and I love it, I'm able to now go and bring it back from the dead. And because I understand all the stuff you guys are learning right now, so I don't know, I'm just excited. This is going to be a short podcast because it's nothing more than I'm just excited. But I'm hopefully casting a vision for you guys in the future. Okay, I need to learn these things because I got all sorts of stuff I want to do with my life. I have charities I care about, I have missions I want to do. I have whatever, like all the... There's so many cool things. It's funny my very first home study course I ever created was on public domain, very first one. And now almost 20 years later, I'm obsessed with public domain. I'm buying all these books and I want to show it to you guys, because I think there's such a valuable thing. So many guys can be finding these works in your markets of people who have passed on and bringing their messages and their stories back from the dead, and helping extend their legacy, which is such a cool thing too. So, I don't know, you guys want me to do a trading on that specifically on the public domain and how to profit from it, and have fun with it, and use it for all sorts of things. From lead magnets, to backend, to front-ends to... Oh, anyway, sorry. I digress. I'm excited. And now I just got to the high school, I'm running in to go grab my kids who are wrestling practice. Well, one of my kids is at wrestling practice, and tomorrow morning I have my wrestling practice and I'm preparing for my tournament. Anyway, I'm excited. I'm happy. Hopefully you guys are as well. I know that there's ups and downs. Everyone goes through different parts of it. But I think sometimes hearing the excitement can be good. There's other times in my life where I'm stressed out and overwhelmed, which is even yesterday I felt that way. In fact, you can ask my team. I was like super overwhelmed. But we got things in place. I got structure around and I got people helping with a lot of pieces that I'm struggling with. And now I'm back to the spot where I'm like in this creation, fun, so exciting. So anyway, thanks to you guys for listening. I'm your biggest fan. I'm cheering for you, I'm praying for you. I'm working my butt off to make things easier and more... to give you the ability to have more success. So, hopefully I'm able to do that and hopefully you guys are listening, paying attention you're doing the things you're learning. So, grateful for you all, thanks for listening. And now it's time to get back to work. Let's go and change the world. All right, talk to you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you notice this when you were reading any of Napoleon Hill's works? You should be modeling this for your business too.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Some of my biggest insights after spending a day at Dan Kennedy's house.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic MarketingRussell Brunson recounts his experience spending a day with Dan Kennedy, sharing insights and takeaways. Initially, he reflects on his admiration for Kennedy and the opportunity he missed in the past to meet him. Despite a scheduling mishap, he finally visits Kennedy's house for a consult day. Brunson describes the setting, Kennedy's basement office filled with books, and their discussions on various business strategies.Kennedy emphasizes the importance of both current and future bank deposits in business, focusing on building long-term relationships with customers. They delve into marketing tactics like text-based campaigns, leveraging industry-specific newsletters for book promotions, and radio advertising strategies. Kennedy's unique approach to disconnecting from the internet to maintain focus and productivity also stands out to Brunson.Additionally, they discuss Herbalife's successful marketing techniques, including the use of promotional pins and hosting opportunity meetings as infomercials. Brunson highlights potential applications of these strategies in network marketing or affiliate programs.Overall, the day with Kennedy provides valuable insights into business tactics, marketing strategies, and the importance of balance in work habits. Brunson encourages listeners to subscribe to the No B.S. Newsletter for further insights from him and Kennedy. Learn more about your ad choices. Visit megaphone.fm/adchoices

For those who have haters, enemies or competitors that are driving you nuts, listen to this sage advice from Napoleon Hill. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Seekers podcast. I am publishing this episode from inside the Napoleon Hill room in my makeshift library. And I want to share with you some thoughts on competitors, on enemies, on people that are frustrating you in your life directly from Napoleon Hill back in 1922. All right. So I'm working right now in the Napoleon Hill library on actually the No BS May newsletter, which is fun. Well you guys don't know, I spend multiple days each month writing out the No BS newsletter, Behind the Scenes newsletter, a bunch of other things. So if you want to hear the thoughts inside of my head, without waiting for my next books to come out, make sure you are a subscriber. You can go get subscribed to nobsletter.com, which is where we have our print newsletter. It comes out twice a month for marketers and it's awesome. But anyway, in these issues, most of the issues I have some kind of something from Napoleon Hill or someone who I respect, personal involvement things from back in the day. And today I was going through a bunch of my old Napoleon Hill magazines and this one was from 1922. And at the very beginning, God, there's so much gold here. Some of these things are in the public domain, I'll be republishing. But yeah, this is from the January, 1922 issue. And at the beginning he has the thing says, the editors thought inspiring epigrams and I actually didn't know what epigrams meant so I had to look up that word. It means like statements. So these are almost like memes or I don't know, quotes or whatever you want to call them. But they're things that he said he had gathered as he studies the motives, which actuated men and their dealings with another. And there's five or six pages of these and they're all these little cool quotes. And so a bunch of them I'm actually republishing in this month's newsletter, but there were five or six that were in a row all about enemies. And it's actually interesting because those who don't know Napoleon Hill's story, he had a business partner when he launched his first magazine called Hills Golden Rule. And then eventually his business partner screwed him over. I don't know the whole story behind it, but in fact, I have the issue. It was March, 1921 when it shifted from Hills Golden Rule magazine to the Golden Rule. And basically his partner, I believe, kicked him out. And so he did what any good entrepreneur would do. And he started a new one, so he started his own magazine a year later called the Napoleon Hill magazine. And it's interesting as you read his writings, he doesn't say exactly it at all times, but he's very much blatantly like, "Hey, I got screwed over here." Not so much that, but he's talking about the circumstances and what he's learned throughout it. But it was interesting because in this issue, he's talking about enemies. And so I don't know if he's specifically talking about the enemy who was his partner in the Hills Golden Rule magazine or something different, but he has five or six bullet points. And again, I don't know if he wrote these, if they're quotes he found from other people, a lot of them do sound like him the way he talks. The more I read him, the more I understand him and I feel like these are his thoughts. So in fact he says on here, "This is the page of condensed philosophies." And so these are condensed philosophies and there's five or six of them here specifically about your enemies. I thought were fascinating, so I wanted to share just a couple of those here with you. So the first one says, do not try to destroy your enemies. Only combat them to the point of holding them in check so that they cannot destroy you. And from that point on, thank God that you have enemies because they keep you alert, active on the job and at work on the plan to keep them from getting the better of you. This develops strength and power in you that you would've never otherwise known. And as I read that, I was like, "Oh, this is so cool." Right now, I'm sure you guys see, ClickFunnels, we're the first funnel builder. And now there's a whole bunch of knock offs and competitors and things. And part of me gets annoyed and angry about it. But then, after reading this, I'm like, "You know what? The reason why we built 2.0, the reason why we're doing what we're doing, the reason why we are about to come in and just rock the entire marketplace is because of these enemies." Because these people who are fighting against us. And so it keeps you sharp, keeps you alert. Wrestling the same thing, the better the opponents I had, the better I became because I to get good enough to beat those people. Having really easy matches didn't help me ever. It was the competition that made me great. That was really cool. Here's another one. It says, "If our enemies are constantly watching us, we are careful not to let them find a weak spot in our fortifications. And this eternal watch list develops qualities in us, which we would otherwise permit to lie dormant." Again, they're watching you, they're trying to figure things out. Don't give them your weak spots, fortify yourself against these weak spots. And again, it's going to be a benefit to you. Another one he said, "If I had no enemies, it would be necessary for me to go out and to create some because I need them to keep me stimulated to top notch speed and determine to do nothing except that which will pass inspection under the closest sort of scrutiny." Saying, you need enemies. If you don't have them, go out and create some so that you have this new pressure that's pushing you to become more, to do more, to create more. He says, "You will be fortunate when you adopt this philosophy concerning the advantages in having an enemy or two. And you may rest assured that you are developing power and bigness and depth of character. When you can smile, as you watch your enemies, trying to undermine you, knowing that your house is built upon a rock that cannot be disturbed by the destroyer." Oh, he is so good. I love Napoleon Hill. Here's another one. Never give your enemies the satisfaction of involving you in a foolish argument. Ooh, this is for all of us who get in debates on Facebook with our enemies. He says, "Never give your enemies the satisfaction of involving you in a foolish argument. You might as well know in the beginning that neither logic nor right will convince an enemy. Therefore, you will be unwise and waste much valuable time and energy if you stop to argue with a man who's looking only for arguments and not for facts." Ooh, this is so good. And the last one I'll share says, "If you have enemies who are trying to get between you and the star of your definite aim in life, you should pay no attention to the enemies, but increase the luster of that star so it will shine over and above those who would shut it off." Oh, so good. So good. Anyway, Napoleon Hill from the grave. Thank you. He's amazing. And again, one of my favorite authors. And you're going to hear more Napoleon Hill stuff from me, there's some cool things happening, cool projects I'm working on that I'm excited to share with you guys. So I hope you enjoy this episode. If you did, and you have enemies, there's some good advice for you. Don't let the haters hold you back. Don't argue with them. And if you don't have enemies yet, go create some because it will make you sharp. It'll make you better. The competition will make you better at your craft. So hope that helps. Thanks you guys so much for listening and we'll see you on the next episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

A lesson that I learned from John Childers almost 20 years ago that is changing my life today.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic MarketingRussell Brunson makes a compelling case for why you should record everything you say. He shares his experiences of going through archives, finding gems, and repurposing them for various purposes. From purchasing Dan Kennedy's company to diving into the public domain, Russell emphasizes the value of recording conversations, presentations, and even personal experiences.He reminisces about his early days in internet marketing and recalls advice from John Childers about recording everything. Russell's journey of recording conversations with mentors, creating courses, and conducting interviews highlights the wealth of content that can be accumulated over time.Russell explains his process of creating "one-pagers" from his archived content, which he can use as bonuses, lead magnets, or incentives for various offers. He stresses the importance of documenting experiences, conversations, and ideas, as they can be repurposed in the future for different purposes.Through anecdotes and examples, Russell encourages listeners to start recording everything they do, whether it's audio, video, or written content. He believes that these recordings can become valuable assets that can be used creatively to enhance offers, products, or promotions.In closing, Russell announces Funnel Hacking Live and invites listeners to join the event. He expresses his excitement for the upcoming event and encourages people to check out the website for tickets and updates.Overall, Russell Brunson's message underscores the power of recording and repurposing content to maximize its value over time. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're struggling to find time amongst all the things to get your business out there, this little hack/shortcut should help get you to the finish line fast.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic MarketingThat was quite the podcast episode! Russell really dove deep into the process of building a business while juggling various other responsibilities. He emphasized the importance of momentum over time management, suggesting that getting started and putting your work out there imperfectly is key to progress.Russell shared his own journey of creating products and the initial failures he experienced. He stressed the need to embrace imperfection and to start selling or publishing before things are perfect, as waiting for perfection can hinder progress.His advice to start talking about your project and making it public, even if it's scary, resonated with the idea of building momentum. By consistently putting your work out there and iterating based on feedback, you can accelerate your progress and eventually find success.It sounds like Russell's friend, who's struggling to find time for his passion project, could benefit from this perspective. Encouraging him to start sharing his work and seeking feedback could help him gain momentum and move forward with his business goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

As I'm preparing for our writers retreat, I want to explain the value, the purpose, and why you should be doing these in your business as well.Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic MarketingRussell Brunson discusses the concept of a writing retreat he's excited about on his Marketing Seekers podcast. He draws inspiration from past experiences, like the hackathons he used to do with his team when ClickFunnels was launched. These intensive sessions of focused work and collaboration led to the birth of ClickFunnels. Now, as they prepare for ClickFunnels 2.0, Brunson wants to replicate that level of focus and creativity.He shares insights into the process he's adopting, inspired by the Harmon Brothers' approach. They book a two-day writing retreat for every viral video project they undertake. During these retreats, three different writers work on three different scripts, each presenting their ideas to the team. The scripts are refined through iterative feedback sessions until they reach a final version.Brunson emphasizes the importance of the script in marketing and sales, highlighting that it's often more critical than the product or offer itself. He encourages listeners to consider implementing similar focused retreats in their businesses to elevate their marketing efforts from "good to great." He also discusses the significance of defining the problem your business solves and mentions seeking out market data to support arguments and create compelling core stories.Overall, Brunson's podcast episode offers practical advice and insights into improving marketing strategies through focused collaborative efforts and data-driven storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Use Personality Profiles To Hire Rockstars And Build Teams Inside Of Your Company!Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool little nugget I learned from Dan Kennedy that I think you're going to love!Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing---Transcript---Russell Brunson discusses the keys to selling information products, inspired by insights from Dan Kennedy. He emphasizes the importance of differentiation in a crowded market and proposes a co-authoring concept for a book titled "Marketing Secrets." This book would allow collaborators to leverage Brunson's frameworks and credibility in their specific niches, potentially expanding the reach of his ideas. Brunson seeks feedback on this idea, inviting interested parties to reach out via social media. Learn more about your ad choices. Visit megaphone.fm/adchoices