Lean Marketing

Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods.John discusses the importance of understanding clients' goals, challenges, and resources, and how his 'serve call' framework can lead to significant business growth. Learn how to create customers rather than just cash, simplify your business model, and effectively sell premium programs even if you're starting from scratch. John also delves into his background in economics and entrepreneurship, his work with industry legends, and offers practical advice for coaches, consultants and entrepreneurs. Check out today’s guest, John Meese:Free Book: https://servetosellbook.com/lean Newsletter: sellyoursmartsonline.com Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Lean Marketing Meets Kaizen with Adam Lawrence.With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions. Join host Allan Dib as he welcomes Adam Lawrence, a seasoned expert in Kaizen, lean methodologies and the mastermind behind the Wheel of Sustainability. Adam also shares the principles behind how the One Page Marketing Plan dovetails perfectly with lean strategies, ensuring businesses eliminate waste while maximizing customer value. Tune in to learn how aligning Lean Marketing with Kaizen can lead to remarkable business breakthroughs.Check out today’s guest, Adam Lawrence Website: www.pi-partners.comLinkedIn: https://www.linkedin.com/in/adam-t-lawrence/YouTube: https://www.youtube.com/channel/UCm79zUJADNFsfs8riwMRM3wCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

The Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser.Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies and becoming a top-tier marketer. Learn about his strategies for maintaining a balanced lifestyle while achieving business success, the importance of continuous learning, and the critical role of health and biohacking in enhancing personal and professional life. Greg also reveals his secrets about the Bitcoin four-year cycle and how he leverages it for significant investments. Don't miss this episode packed with valuable lessons on managing your business and life for long-term success!Check out today’s guest, Greg Cassar Website: https://www.gregcassar.com/ LinkedIn:https://www.linkedin.com/in/gregcassar/ Instagram: https://www.instagram.com/gregcassar/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Sometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily process, and dealing with the internal struggle of seeking validation, Tim offers insights on how true impact often comes from helping others. Tim is the author of "The Secret Society of Success" and the CEO of David Novak Leadership, a 501(c)(3). Early in his career, Tim spent a decade launching two brands — StoryBrand and Business Made Simple — as COO alongside New York Times bestselling author Donald Miller.His conversation with Allan today touches on the challenges of maintaining motivation, large-scale goal execution, and the importance of team dynamics and empathy in leadership.Check out today’s guest, Tim Schurrer: LinkedIn:https://www.linkedin.com/in/timschurrer/Book: https://www.amazon.com/Secret-Society-Success-Chasing-Spotlight-ebook/dp/B09832RNSR?ref_=ast_author_dp Check out Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Every business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life. James has built and sold several online agencies. Has coached many superstars of the online world since 2009. He is a membership and revenue share deal specialist, author of Work Less, Make More and loves surfing.James shares his approach to designing a lifestyle-focused business, emphasizing the importance of recurring cash flow and setting up the right business model. He elaborates on his transition from seeking success to finding fulfillment, influenced by his experiences with successful but unhappy individuals and his passion for surfing. James concludes vulnerably by opening up around the power of a supportive network and the joy of helping others succeed.Check out today’s guest, James Schramko Website: https://www.jamesschramko.com/Book: https://www.jamesschramko.com/book LinkedIn: https://www.linkedin.com/in/jamesschramko/?originalSubdomain=au Instagram: https://www.instagram.com/jamesschramko/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Discover how to make friends as an adult with Nick Gray, the author of 'The Two-Hour Cocktail Party.' In this episode, we dive into the challenges and solutions for making friends as adults. Nick shares his structured approach to hosting events that facilitate new connections and relationships, especially for those who struggle to build a network as they age.Explore various themes from his book, including the importance of name tags, round introductions, and providing a clear start and end time for gatherings.The conversation also delves into Nick's background, including his past success with Museum Hack, and practical tips for engaging with people at social events. Learn how to expand your social circle and the significance of hosting gatherings intentionally. Additionally, Allan provides insight into marketing strategies and discusses the impact of writing a book on one's personal and professional social life.This episode is packed with actionable advice on making friends as an adult, ensuring you walk away with the tools and confidence to build meaningful connections.Check out today’s guest, Nick Gray Website: https://party.pro/Book: https://party.pro/book/Linkedin: https://www.linkedin.com/in/nickgraynews/YouTube: https://www.youtube.com/user/nickgray Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

In this solo episode, Allan Dib, the author of the world-famous The 1-Page Marketing Plan, guides you through writing, promoting, and monetizing a bestselling nonfiction book.Allan is an author who has written two bestselling marketing books—the ones he wishes he had when he was first learning marketing. His book, The 1-Page Marketing Plan, was called one of the "10 Best Marketing Books" by Huffington Post. Translated into over 30 languages, it has transformed the marketing strategies of over a million businesses globally. Now, Allan is excited to share insights on writing a nonfiction book that could transform your career.Pros and Cons of Writing a Nonfiction Book: Is it worth the journey?Developing a Strong Book Concept: What makes a concept irresistible?Writing Process and Structure: How can you elevate your writing to the next level?Effective Promotion Strategies: How can you maximize your book's reach and impact?Gain actionable insights on how to make your nonfiction book a success from an expert who has been there and done it twice!Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Join Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth.Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conversation with Allan, Stephan unveils the pivotal moments that shaped his career trajectory, his profound spiritual awakening, and the transformative power of bold decisions and synchronicities. Gain valuable insights into effective business strategies, personal development, and the seamless integration of professional achievement with inner peace.Delving into Napoleon Hill's concept of "The Drift," Stephan illuminates how individuals can avoid complacency and align with their higher purpose. Discover actionable strategies to maintain focus and navigate your spiritual journey with purpose and clarity.Whether you find yourself at a spiritual crossroads or are simply intrigued by the intersection of business and spirituality, this episode promises to ignite inspiration and challenge conventional perceptions. Tune in to explore the boundless possibilities and learn how to invite more magic and synchronicity into your life journey.Check out today’s guest, Stephan Spencer Website: https://www.stephanspencer.com/ Podcast: https://www.getyourselfoptimized.com/Podcast: https://www.marketingspeak.com/Book: https://www.artofseo.com/ Agency: https://www.netconcepts.com/ LinkedIn: https://www.linkedin.com/in/stephanspencer/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals.-The common mistakes people make when designing websites for themselves rather than their audience.-Greg’s bold move that pivoted his business from T-shirt designs to high-end website creation.-How to build trust and long-term relationships with clients through strategic design offers.-Leveraging AI tools in the design process to enhance creativity and efficiency.-The importance of good mentorship and how figures like James Schramko have influenced Greg’s approach to business.-Practical tips on improving your brand identity with cohesive visual elements and strategic design thinking.Whether you're a budding entrepreneur, a seasoned business owner, or someone interested in the power of good design, this episode is packed with actionable advice and inspiring stories. Tune in to learn how to elevate your business through thoughtful and audience-focused design.Check out today's guest, Greg MerrileesWebsite: studio1design.com/leanEmail: greg@studio1design.com LinkedIn: https://www.linkedin.com/in/greg-merrilees-00bb1628/Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn

John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems.In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting.Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness.Understand the value of a focused marketing approach and the power of a "not-to-do" list.Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.Check out today's guest, John JantschWebsite: https://ducttapemarketing.com/ Linkedin: https://www.linkedin.com/in/ducttapemarketing/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn