Confessions of a B2B Entrepreneur

Nick has no SEO experience.He's a sales person.Yep somehow... he's been able to generate insanely good results for the clients of Content Distribution (we're talking from 0 to 400k organic sessions in months not years).How?Well this lack of SEO experience actually helps Nick... instead of hinders him. It means that he can ignore SEO dogma from previous Google Updates that are no longer relevant.It's a simple approach to SEO:👉 On page metrics now matter more than backlinks👉 Improve on page metrics by finding better writers and making posts longer👉 Hire expats living in cheaper countries👉 Aim for $150-200 per 2k word articles👉 Build the writing system and then scale FASTNick just executes this better than anyone else. Fortunately for us, he breaks this down in more detail in the podcast episode so you can set this up for your B2B business, without having to pay an agency... though feel free to reach out to Nick if you do have budget for their services!We then move on to understand how Nick has built Content Distribution up to a team of 25 employees and also their internal SaaS product Cluster.ai to over 1,000 users.Nick initially built Cluster.ai to help with their internal keyword research and has since released the product out into the world with a SaaS model... similar to what we are doing with Fame (agency) and bCast (SaaS).Here are some additional links from Nick:0 to 479,000 organics/month in 16 months: https://contentdistribution.com/seo-case-studyCluster.ai: https://contentdistribution.com/keyword-grouping-toolSEO & Content Marketing: https://facebook.com/groups/contentdistributionengineBuilding Stronger Remote Teams: https://web.facebook.com/groups/strongerremoteteamsThanks for listening... any feedback please leave it in the form of an Apple Podcasts rating and review or just hit me up directly on tom@saasmarketer.io.Keep growing,Tom - SaaS MarketerAnd of course, we can't forget our sponsor: Ahrefs Webmaster Tools.Sign up to get these three things for free:1. Backlink alerts2. SEO health3. Keyword trackingWe use Ahrefs to track SEO progress for both Fame and bCast... you should too!And finally, if you would like a shout out on the show... simply head to Apple Podcasts, leave a rating and review and then send me a screenshot to tom@saasmarketer.ioConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Around August last year I started to get some heat in our Facebook Group.One group member was having doubts about the lifetime deal we were running on AppSumo at the time.His doubts centre around my flaky work history and the potential  unsustainability of the deal.His suggestion to others in the group was that maybe they would purchase the deal, only for the business to go bust in six months, causing everyone to lose their investment.It's a fair argument. I don't blame this person, or others for thinking this.The only logical step was for us to both jump on a podcast episode to has out these differences.​So here we are.It just so happens that Vineet Devaiah (CEO of Teliportme) is an experienced entrepreneur himself...​So we discuss:Vineet's storyVineet's beef with bCastThe pros and cons of AppSumoEnjoy...Big news... Ahrefs FREE Webmaster Tools have signed up to sponsor the podcast for six whole months... massive.During this time I will be taking you on a journey of how I used Ahrefs every single day to tweak and improve our SEO for Fame, bCast and SaaS Marketer.More on this in future episodes... but for now... if you haven't signed up for these free tools, then you will need to if you're going to follow along in this journey.Do that here: Ahrefs FREE Webmaster Tools.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Approximately four years ago, I spent 6 hours detailing how we bootstrapped the build of our software business: Virtual Valley.I then published this onto the blog of an up and coming influencer marketing/outreach tool: Ninja Outreach.Ninja Outreach were a few steps ahead of us:They had significant MRRA small teamAn awesome CEOThat CEO was Dave Schneider.Dave went on to grow Ninja Outreach and ultimately sell it.He now runs health and wellness eCommerce agency: Shortlist.I wanted to bring Dave onto the show to understand:How he built Ninja OutreachWhy he sold Ninja OutreachAnd why he transitioned into starting an agencyTake a listen... and let me know if I achieved these things!Keep growing,Tom - SaaS Marketer(Originally posted here: https://saasmarketer.io/selling-a-saas-then-starting-an-agency-with-dave-schneider-ceo-at-shortlist)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

The last few months have been solid.Solid growth...Both from bCast (podcast hosting SaaS) and Fame (podcast hosting agency).Here are the stats:Nov 18, 2020:bCast $250 MRRFame $14k MRRJan 10, 2020:bCast $400 MRRFame $20k MRRSlow but steady progress…In this podcast episode I share:More details on why I think these numbers are going upThe top three focuses for each business in 2021What I think I need to do in 2021 in order to hit our revenue goalsEnjoy!(Originally posted here: https://saasmarketer.io/ep-017-january-income-report-2021-goals)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

I used to be Head Of Marketing at a B2B SaaS...I remember sipping my black coffee early one gloomy afternoon in London, exhuasted from an active morning of meetings... just refreshing my email.And something pops up... that initially I coudn't understand.It was like no cold email I had ever seen before... and it had came from Geoff Atkinson of Huckabuy.I won't go into the details here as Geoff does a better job of that in the full episode.What I will say is that it will blow your mind...We then go on to discuss:Other cold email strategiesHow Huckbuy are currently getting customersWhy Geoff thinks that SEO should be a crucial part of your growth planEnjoy and of course... check out:HuckabuyGeoff On LinkedinAnd yes... if you have ANYTHING to say about this episode... jump over to Apple and leave a review... as always, if you do, I will get you a shout out on the show :)This episode is brought to you by Ahrefs super, freaking, awesome, free Webmaster Tools.You can:Monitor the health of your siteCheck for backlinksSee which keywords are working for youBy simply signing up here.(+9026 people signed up in the past 7 days!)Originally posted here: https://saasmarketer.io/saas-cold-emailConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

After our previous episode, Sujan causally mentioned that he would love to talk further about growing bCast...I jumped at the chance and asked Sujan if he would be happy to record them: he was.We didn't speak about it again until we jumped on another call to record... I think Sujan did approx. 5 minutes of research before. He then proceeded to brain dump 4 MASSIVE growth strategies for bCast: Focus on features that help existing customers GROW 10x SEO volume Pure backlink hustle Get to know the influencesWe could have gone on for another 30 minutes, but we only had 30 minutes to record.Each of these have been put into practice since we recorded approx. a week ago and I will update you with how we do right here on this blog. We may even bring Sujan back on in 6-12 months to debrief on progress.Check out:Sujan's blogSujan's TwitterMailshakeAlso... thanks for reading/listening and of course... if you jump over to Apple and leave a review... always, if you can leave a review I will get you and your business a shout out on the show!This episode is brought to you by Ahrefs super, freaking, awesome, free Webmaster Tools.You can:Monitor the health of your siteCheck for backlinksSee which keywords are working for youBy simply signing up here.(+9026 people signed up in the past 7 days!)(Originally posted here: https://saasmarketer.io/ep-015-sujan-patel-shares-4-saas-growth-strategies-for-bcast)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Sujan Patel is on a rampage.He’s leveraging agency cashflow and a strong personal brand built by a book downloaded 50k times into the growth of Mailshake – a monster of a sales cadence SaaS.I HAD to understand more about Sujan’s strategy, we discussed:How much organic traffic Mailshake is getting (HINT: it was over 300k sessions in Sept 2020)How they get MASSIVE backlinksThe benefit of AppSumoWhy every marketer should spend time working in an agencySujan’s favourite link building strategyWhy each marketer should build a personal brandMailshakes first (and final) growth strategyOverall… the theme of the discussion was long term thinking.“Focus on the long term, don’t try and milk the value today.”I loved this chat so much… Sujan is going to come back on to give feedback on the bCast growth strategy live on the show this week. Can’t wait for you to hear that.Check out:Sujan’s blogSujan’s TwitterMailshakeHow I Made $342k From an eBook Without Amazon KindleHow I Sold 40K+ Copies of My EbookAlso… thanks for reading/listening and of course… if you jump over to Apple and leave a review… always, if you can leave a review I will get you and your business a shout out on the show!Originally published here.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

AJ had a problem.People were signing up for his Gmail SaaS product: GMass, but a big segment of them didn’t know what to do.The hard part had been done… he had convinced people to invest their time and money into his tool. They just got lost after sign up.So what did he do?Built what I believe to be one of the smoothest onboarding flows in the history of SaaS.He takes the users through the process of building a mail merge in their Gmail inbox… and then actually sends it to test email addresses.His users now understand what they need to do AND more importantly, have the belief that they can do it (as they were just guided through the process).They can also now see the value of the tool as the evidence is left right there in their inbox.I first wrote about this here approximately a year ago… and just had to bring Ajay on to the show to learn more about:Why he built this flowThe impact this flow hadHow GMass has grown to over $130k MRRAnyway… thanks for reading/listening and as always, if you can leave a review for the podcast on Apple I will get you and your business a shout out on the show!Originally published here.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Full show notes here: https://saasmarketer.io/ep-012-bootstrapping-to-640k-mrr-with-omar-zenholm-of-webinarninjaConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9