Confessions of a B2B Entrepreneur

Everyone wants to know how to grow...How to find more clients, close more customers and see their revenue chart go up and to the right.But the issue is... that they are asking the WRONG question.Before looking for the new acquisition strategy, hack or hiring that new sales person... you need to understand why your existing customers are churning, or why they aren't buying again.Remember: retention is the foundation of growth.In this episode of Confessions Of A B2B Marketer, Tom shares: 👉 Why this podcast has been quiet for the past 5 months👉 Revenue numbers for both Fame & bCast👉 Content planz for the futureThanks for listening and hit me up on Linkedin if you have any questions: https://www.linkedin.com/in/tomhuntio Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

"Tom, why do you share your revenue numbers on Linkedin?"Was a question asked of me by a business colleague recently...And it made me think... why do I do it?Because it gets more attention? ProbablyBecause it helps people? ProbablyBecause I like it? ProbablyBut ultimately... I do it, because I can.There is no investor there to make rules about what we can share and what we can't. So why not?In this episode of Confessions Of A B2B Marketer I share:👉 Why we moved our treasury to Bitcoin👉 What happened when we acquired another podcast agency👉 Where the new clients came from👉 Lesson's from this growth you can apply to growing your marketing team Enjoy this episode... and please don't share it with our competitors ;)P.S.And of course, we can't forget our sponsor: Ahrefs Webmaster Tools.Sign up to get these three things for free:1. Backlink alerts2. SEO health3. Keyword trackingIt's a no brainer ;)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Corey is on a journey.A journey through the world of marketing: from student to growth lead to thought leader.It all started many years ago when Corey joined an early stage tech business in Los Angeles as their first marketing hire... doing a little bit of everything. And he fell in love...Now I've seen Corey around for the past few years:👉 Always adding value👉 Always growing cool thingsSince spending a couple of years growing Baremetrics, Corey has ventured out on his own with a few marketing focussed ventures.And, so I had to bring him on the show to learn a few things:👉 How he got started on his marketing journey👉 How the personal brand that Baremetrics helped him grow is helping him on his entrepreneurial journey👉 What marketers should stop doingWe touch upon a few solid marketing nuggets AND learn more about how Corey leverages social, reputation and his network to build and grow new marketing focussed businesses.Here are some additional links from Corey:Swipe Files: https://www.swipefiles.com (discount code: CONFESSIONS)Everything Is Marketing Podcast: https://podcasts.apple.com/us/podcast/everything-is-marketing/id1549291757Twitter: https://twitter.com/coreyhainescoThanks for listening... any feedback please leave it in the form of an Apple Podcasts rating and review or just hit me up directly on tom@saasmarketer.io.Keep growing,Tom - SaaS MarketerAnd of course, we can't forget our sponsor: Ahrefs Webmaster Tools.Sign up to get these three things for free:1. Backlink alerts2. SEO health3. Keyword trackingWe use Ahrefs to track SEO progress for both Fame and bCast... you should too!And finally, if you would like a shout out on the show... simply head to Apple Podcasts, leave a rating and review and then send me a screenshot to tom@saasmarketer.ioConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Nick has no SEO experience.He's a sales person.Yep somehow... he's been able to generate insanely good results for the clients of Content Distribution (we're talking from 0 to 400k organic sessions in months not years).How?Well this lack of SEO experience actually helps Nick... instead of hinders him. It means that he can ignore SEO dogma from previous Google Updates that are no longer relevant.It's a simple approach to SEO:👉 On page metrics now matter more than backlinks👉 Improve on page metrics by finding better writers and making posts longer👉 Hire expats living in cheaper countries👉 Aim for $150-200 per 2k word articles👉 Build the writing system and then scale FASTNick just executes this better than anyone else. Fortunately for us, he breaks this down in more detail in the podcast episode so you can set this up for your B2B business, without having to pay an agency... though feel free to reach out to Nick if you do have budget for their services!We then move on to understand how Nick has built Content Distribution up to a team of 25 employees and also their internal SaaS product Cluster.ai to over 1,000 users.Nick initially built Cluster.ai to help with their internal keyword research and has since released the product out into the world with a SaaS model... similar to what we are doing with Fame (agency) and bCast (SaaS).Here are some additional links from Nick:0 to 479,000 organics/month in 16 months: https://contentdistribution.com/seo-case-studyCluster.ai: https://contentdistribution.com/keyword-grouping-toolSEO & Content Marketing: https://facebook.com/groups/contentdistributionengineBuilding Stronger Remote Teams: https://web.facebook.com/groups/strongerremoteteamsThanks for listening... any feedback please leave it in the form of an Apple Podcasts rating and review or just hit me up directly on tom@saasmarketer.io.Keep growing,Tom - SaaS MarketerAnd of course, we can't forget our sponsor: Ahrefs Webmaster Tools.Sign up to get these three things for free:1. Backlink alerts2. SEO health3. Keyword trackingWe use Ahrefs to track SEO progress for both Fame and bCast... you should too!And finally, if you would like a shout out on the show... simply head to Apple Podcasts, leave a rating and review and then send me a screenshot to tom@saasmarketer.ioConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Around August last year I started to get some heat in our Facebook Group.One group member was having doubts about the lifetime deal we were running on AppSumo at the time.His doubts centre around my flaky work history and the potential  unsustainability of the deal.His suggestion to others in the group was that maybe they would purchase the deal, only for the business to go bust in six months, causing everyone to lose their investment.It's a fair argument. I don't blame this person, or others for thinking this.The only logical step was for us to both jump on a podcast episode to has out these differences.​So here we are.It just so happens that Vineet Devaiah (CEO of Teliportme) is an experienced entrepreneur himself...​So we discuss:Vineet's storyVineet's beef with bCastThe pros and cons of AppSumoEnjoy...Big news... Ahrefs FREE Webmaster Tools have signed up to sponsor the podcast for six whole months... massive.During this time I will be taking you on a journey of how I used Ahrefs every single day to tweak and improve our SEO for Fame, bCast and SaaS Marketer.More on this in future episodes... but for now... if you haven't signed up for these free tools, then you will need to if you're going to follow along in this journey.Do that here: Ahrefs FREE Webmaster Tools.Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Approximately four years ago, I spent 6 hours detailing how we bootstrapped the build of our software business: Virtual Valley.I then published this onto the blog of an up and coming influencer marketing/outreach tool: Ninja Outreach.Ninja Outreach were a few steps ahead of us:They had significant MRRA small teamAn awesome CEOThat CEO was Dave Schneider.Dave went on to grow Ninja Outreach and ultimately sell it.He now runs health and wellness eCommerce agency: Shortlist.I wanted to bring Dave onto the show to understand:How he built Ninja OutreachWhy he sold Ninja OutreachAnd why he transitioned into starting an agencyTake a listen... and let me know if I achieved these things!Keep growing,Tom - SaaS Marketer(Originally posted here: https://saasmarketer.io/selling-a-saas-then-starting-an-agency-with-dave-schneider-ceo-at-shortlist)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

The last few months have been solid.Solid growth...Both from bCast (podcast hosting SaaS) and Fame (podcast hosting agency).Here are the stats:Nov 18, 2020:bCast $250 MRRFame $14k MRRJan 10, 2020:bCast $400 MRRFame $20k MRRSlow but steady progress…In this podcast episode I share:More details on why I think these numbers are going upThe top three focuses for each business in 2021What I think I need to do in 2021 in order to hit our revenue goalsEnjoy!(Originally posted here: https://saasmarketer.io/ep-017-january-income-report-2021-goals)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

I used to be Head Of Marketing at a B2B SaaS...I remember sipping my black coffee early one gloomy afternoon in London, exhuasted from an active morning of meetings... just refreshing my email.And something pops up... that initially I coudn't understand.It was like no cold email I had ever seen before... and it had came from Geoff Atkinson of Huckabuy.I won't go into the details here as Geoff does a better job of that in the full episode.What I will say is that it will blow your mind...We then go on to discuss:Other cold email strategiesHow Huckbuy are currently getting customersWhy Geoff thinks that SEO should be a crucial part of your growth planEnjoy and of course... check out:HuckabuyGeoff On LinkedinAnd yes... if you have ANYTHING to say about this episode... jump over to Apple and leave a review... as always, if you do, I will get you a shout out on the show :)This episode is brought to you by Ahrefs super, freaking, awesome, free Webmaster Tools.You can:Monitor the health of your siteCheck for backlinksSee which keywords are working for youBy simply signing up here.(+9026 people signed up in the past 7 days!)Originally posted here: https://saasmarketer.io/saas-cold-emailConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development