This Week in Business

Hosts Dave Reibstein and Suneal Bedi talk with AnneMarie Suarez-Davis, Vice President of US Snacks Marketing at Kellogg Company, and Luke Cole, Head of Brand Build and Marketing for at The Kraft Heinz Company, about their Super Bowl LIII ads and their brand strategies for 2019 on Measured Thoughts. Hosted on Acast. See acast.com/privacy for more information.

Gillette released a new one minute, 48 second commercial on Twitter recently that has generated a lot of divided, emotional reactions from consumers. The ad tackles the issues of “toxic masculinity” – bullying, sexist talk, and violence – linking them to their signature tag line “the best a man can get.” It's the latest example of a brand taking on social issues of the day. While the ad has generated some criticism, with some men saying they will no longer use their razors, has this move been overall a win for them? Host Dan Loney is joined by Michael Kehler, a Professor of Masculinity Studies at the University of Calgary in the Werklund School of Education Research, and Hank Boyd, a Clinical Professor in the Marketing Department at the University of Maryland’s Smith School of Business, to discuss the strategy behind the commercial on Knowledge@Wharton. Hosted on Acast. See acast.com/privacy for more information.

Host Ann Greenhalgh talks with Rob Nabors, Director of Policy and Government Affairs at the Bill & Melinda Gates Foundation, to learn more about how his team develops and implements strategies to help mobilize the resources, political commitment, and public commitment necessary to achieving the foundation’s programmatic goals on Leadership in Action. Hosted on Acast. See acast.com/privacy for more information.

Business Radio Special: Wharton Moneyball is broadcasting LIVE from Radio Row at the Atlanta Conference Center in preparation for Super Bowl LIII. Tune in this half as they talk to NFL Network Analyst Bucky Brooks about NFL analytics, scouting, and performance evaluations. They also talk with Alex Anthopoulos, EVP and General Manager of the Atlanta Braves, about his career path to GM by age 32, baseball analytics, and what he's excited about for this upcoming season of baseball. Hosted on Acast. See acast.com/privacy for more information.

Business Radio Special: Wharton Moneyball is broadcasting LIVE from Radio Row at the Atlanta Conference Center in preparation for Super Bowl LIII. Tune in this half as they talk to President of the NFL Players Association and current Wharton Executive MBA candidate Eric Weston and SVP of Football Strategy and Business Development at the NFL Damani Leech. We'll talk about NFL analytics, industry safety, playing the game, transitioning into an MBA program, and more on this half of Wharton Moneyball. Hosted on Acast. See acast.com/privacy for more information.

Hosts Catharine Hays and Jenny Rooney talk with Melina Engel, CMO of SimpliSafe, and Dean Evans, CMO of Hyundai, about their advertising strategies for the Super Bowl on The CMO Spotlight. Hosted on Acast. See acast.com/privacy for more information.

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He joins host Stew Friedman to discuss Acceleration Partner's progressive approach to elevating people to perform at their best in all parts of their lives on Work and Life.http://www.workandlifepodcast.com Hosted on Acast. See acast.com/privacy for more information.

Host Laura Zarrow talks with Patti Williams, the Ira A. Lipman Associate Professor of Marketing at the Wharton School and recently named Academic Director of Wharton’s Executive Development Program, about her program goals and the importance of education on Women@Work. Wharton's Executive Development Program is an intense two-week course that prepares fast-track leaders to move from mastery of one focused area to greater success in a broader role, priming them for greater leadership responsibility in large companies and organizations. Learn more here: https://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/executive-development-program/ Hosted on Acast. See acast.com/privacy for more information.

Pathologists examine organs, tissues, body fluids cells and molecules to look for clues to disease and injuries. Penn Vet does this same work ... but with animals. We look at how veterinary pathology impacts the intersection of human, animal, and environmental health through extensive disease surveillance. Penn Vet's research has direct influence on agricultural systems, animal welfare/law enforcement (which has important ties to human social welfare), as well as "mad-made" ecosystems on wildlife. To learn more on these research contributions, Host Dan Loney talks with Dr. Julie Engiles, an Associate Professor of Pathology at Penn Vet’s New Bolton Center, and is also the Section Head for Avian and Mammalian Pathology for the Pennsylvania Animal Diagnostic Laboratory System (PADLS) program, on Knowledge@Wharton. Hosted on Acast. See acast.com/privacy for more information.

We're featuring a series this month called “2019: A Look Ahead” and continue with a look at the future of the auto industry. In 2018, car makers announced the end of many lines of sedans and coupes to focus on more popular SUVs and trucks. Companies like Ford, General Motors and Toyota are looking to spend more resources on autonomous vehicles and electric cars. The companies are also dealing with rising interest rates and trade tariffs that impact steel prices as well as sales in China. If the disappointing reviews coming out of the motor city are a sign, 2019 could be a rough year for the auto companies. Host Dan Loney talks about these contributing factors with John Paul MacDuffie, Professor of Management at the Wharton School and Director of the Program on Vehicle and Mobility Innovation at Wharton's Mack Institute, and Paul Eisenstein, Publisher and Editor of TheDetroitBureau.com on Knowledge@Wharton. Hosted on Acast. See acast.com/privacy for more information.