This Week in Business
The Wharton School
Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Dec 11, 2023 • 11min
Can Biden's New Council Fix U.S. Supply Chain Issues?
Wharton professor of operations, information and decisions Marshall Fisher talks about the Biden administration's new White House Council on Supply Chain Resilience and how it may impact the economy. Hosted on Acast. See acast.com/privacy for more information.
Dec 7, 2023 • 17min
The Private Market for Homeowners Insurance is in Turmoil
Wharton Professor of Real Estate Ben Keys joins the show to discuss how climate change can affect home insurance premiums. Hosted on Acast. See acast.com/privacy for more information.
Dec 5, 2023 • 7min
Ad Spending is Increasing As We Head Into 2024. Here's Why
Todd Krizelman, CEO and Co-Founder of MediaRadar joins the show to discuss trends in ad spending and how media fragmentation is changing how branding agencies are reaching consumers. Hosted on Acast. See acast.com/privacy for more information.
Nov 30, 2023 • 20min
This Week in Marketing with Wharton Professor Barbara Kahn
Wharton Professor of Marketing Barbara Kahn recaps the week's marketing news and trends with Wharton Business Daily's Dan Loney. Hosted on Acast. See acast.com/privacy for more information.
Nov 28, 2023 • 13min
Workplace Wellbeing Is at a 12-year Low: Here's Why
Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception. Hosted on Acast. See acast.com/privacy for more information.
Nov 21, 2023 • 11min
Why Brands Should Put Out Statements About Their Company vs. The Most Recent Global Issue
Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics. Hosted on Acast. See acast.com/privacy for more information.
Nov 16, 2023 • 9min
Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop
Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology. Hosted on Acast. See acast.com/privacy for more information.
Nov 14, 2023 • 20min
What is the Manufacturing Outlook for 2024? A Review of Deloitte's Outlook
John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook. Hosted on Acast. See acast.com/privacy for more information.
Nov 13, 2023 • 14min
Why Home Ownership Creates Stronger Marriages
Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications. Hosted on Acast. See acast.com/privacy for more information.
Nov 9, 2023 • 11min
The Most Successful Brands are Making it Easy to Co-Create with Consumers
Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity. Hosted on Acast. See acast.com/privacy for more information.
