

This Week in Business
This Week in Business
Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Nov 13, 2023 • 14min
Why Home Ownership Creates Stronger Marriages
Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications. Hosted on Acast. See acast.com/privacy for more information.

Nov 9, 2023 • 11min
The Most Successful Brands are Making it Easy to Co-Create with Consumers
Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity. Hosted on Acast. See acast.com/privacy for more information.

Nov 8, 2023 • 13min
Can ChatGPT Give Ethical Advice?
New research from Wharton’s Christian Terwiesch and research assistant Lennart Meincke pits ChatGPT-4 against The New York Times ethics column with surprising results. Hosted on Acast. See acast.com/privacy for more information.

Nov 7, 2023 • 18min
Virtual Sports Betting: How NFTs Are Transforming Digital Horse Racing
Jonathan Strause, CEO of Invincible GG, joins the show to discuss the company's virtual horse racing game and new virtual sports and gaming products. Hosted on Acast. See acast.com/privacy for more information.

Nov 6, 2023 • 15min
How Consumers Will Keep Powering GDP Growth
Wharton's Nikolai Roussanov says the U.S. could round off 2023 with GDP growth of 2.5%-3% on the back of rising consumer spending and stable interest rates. Hosted on Acast. See acast.com/privacy for more information.

Nov 2, 2023 • 14min
Why the Question of Scale is an Ongoing Question for Most Companies
Gad Allon, Wharton Professor of Operations, Information & Decisions, discusses company scale, using the example of Stripe and the impact of COVID. The podcast also explores how Amazon hires part-time employees for increased profitability and their rapid growth. It delves into Amazon's diverse business sectors and the challenges of managing inefficiencies. Finally, it examines the role of technology and AI in improving efficiency and the potential shift to robots in warehouses.

Oct 31, 2023 • 14min
Prospective Homebuyers: Is It Better to Wait out High Interest Rates or Reset Expectations?
Isabel Barrow, Director of Financial Planning at Edelman Financial Engines, discusses the impact of high interest rates on prospective homebuyers. Topics include waiting for lower rates, buying houses needing repairs, refinancing options, challenges faced by homebuyers, and using home equity for renovations.

Oct 30, 2023 • 16min
Will the Microsoft and Activision Blizzard Deal Lead to More Transformative Tech Acquisitions?
Harbir Singh, Wharton management professor and co-director of the Mack Institute for Innovation Management, weighs in on Microsoft's successful acquisition of video game company Activision Blizzard and what the transformative deal means for the tech industry. Hosted on Acast. See acast.com/privacy for more information.

Oct 26, 2023 • 18min
Disney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing Trends
Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers. Hosted on Acast. See acast.com/privacy for more information.

Oct 24, 2023 • 10min
People Are Worried That They're Going to Be Victimized by Cyber Crime
Lisa Plaggemier, Executive Director of the National Cybersecurity Alliance, joins the show to discuss the 20th anniversary of Cybersecurity Awareness Month. Hosted on Acast. See acast.com/privacy for more information.