People vs Algorithms

The old levers of the media business aren't working. This is a time of existential change in many parts of the media business. This week, Troy and Brian consider the divergent paths taken by The New York Times and CNN. The times has successfully reoriented its business to the DTC lane, after a near-death experience during the Financial Crisis. CNN, on the other hand, never faced such dire straits. Thanks to the insulation of the cable model, with carriage fees paid no matter the rating, CNN could put off such profound shifts. But as the old saying goes, if you're uncomfortable with change, you're going to like irrelevance even less. CNN is still a cash generator, producing a reported $750 million in profits last year, but the cable model that underpins its business is crumbling. What path should it take?Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

Apple has unveiled its long-anticipated entree into mixed reality, with the announcement of a headset that will be available starting next year. We discuss whether the Vision Pro stands a chance as a mass consumer product, along with the outlook for CNN as its revamp devolves into chaos.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

Ads are like cockroaches. You might not like them, but they always find a way to survive and multiply. But without a doubt, the ad industry is facing momentous challenges, not just from short term economic pressures, but the possibility of structural collapse from the shifts driven by AI.The various events The Rebooting is doing in CannesThe New Attention Economy at the Kerv CafeTroy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

This week, Troy, Alex and I discuss a variety of topics, ranging from Alex’s beef with advertising, whether gaming will ever be fully mainstream, the potential collapse of the cable bundle without sports programming, and how AI could enable super-empowered individuals. Also, Troy reports back with curios from a trip to Tim Horton's. Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

The pageview has long been the atomic unit of the internet. The business of digital publishing has revolved around it. But in a world of chatbots bringing information directly to people, the power of the page is set to decline as fewer people need to bounce from website to website, instead getting their information “directly to the vein.” This week, Troy, Alex and Brian discuss how the biggest change to search in a generation will drastically change the digital media business.TemuPalantir AIP | Defense and MilitaryTroy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

The battle for engagement has long been a losing battle. The arrival of AI, and the prospect of limitless synthetic content, means media companies on the hunt for engagement are bringing a butter knife to a gun fight. Perhaps it’s time to consider ambient media, the humbler request for people’s partial attention but done in such a way as to establish durable human connection.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

The commanding heights of the digital economy are control of the interface. It’s the interface through which the vast expanses of the tangle of data that makes up the digital economy are accessible. Think of the most powerful digital businesses and they are, in essence, interface businesses. Google is the interface for accessing information. Facebook is a social interface. TikTok is an entertainment interface. This week, Troy, Alex and Brian discuss how AI is already changing the interface for accessing information and implication that has for the media business and the digital economy as a whole. Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

Today we talk about why a lack of alignment led to the demise of the once buzzy Buzzfeed News. We also dive into local news, how AI changes the scale game, and our now not so secret new project.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

Nobody likes friction, at least in the moment. It stands in the way of accomplishing a task. Modern life in many ways has been an exercise in applying technology to remove friction from everyday processes. There has long been too much friction in media businesses, not just in delivery but in the service of making as much money as possible. This week, we discuss the positives and negatives of friction in media products.Some links:Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com

This week, Troy, Alex and Brian discuss how we come up with ideas and take them through to execution. We break down the phases, from thinking to making to editing.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peoplevsalgorithms.com