SaaS Interviews with CEOs, Startups, Founders

Matthieu Jost, who founded his first company when he was 17 and exited it when he was 21. Most recently, he started Misterb&b in 2015 and has become the world's largest gay hotel brand in the world. Listen as Matthieu shares how he managed his first business at an early age and how Misterb&b grew exponentially in less than 4 years. Famous Five: Favorite Book? – N/A What CEO do you follow? – Brian Chesky Favorite online tool? — RJ Metrics Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "Being less naïve maybe" Time Stamped Show Notes: 01:31 – Nathan introduces Matthieu to the show 02:00 – Matthieu's first company that posted TV series was sold to PlanetSeries (French equivalent of IMDB) for about $1 million 02:33 – The team composed of 4 people 02:53 – The company sold series' merchandise 03:18 – Matthieu built the company 03:38 – Matthieu studied Computer Science for two years to work in a radio station 04:38 – Matthieu shares how Misterb&b is different from Airbnb 05:00 – Misterb&b is a marketplace 05:25 – The sellers are the homeowners 05:36 – "It's not only for gay men, we are open to everyone in the LGBT community" 05:45 – There are straight women using Misterb&b because they find it cool and much safer 06:10 – Misterb&b is taking 4% from the host and 12% from the traveler 06:27 – Average booking for 3 nights is $300 06:40 – Misterb&b was founded at the last quarter of 2014 06:50 – Misterb&b was bootstrapped for 6 months and went on raising capital 07:02 – Total funds raised was $5 million 07:10 – Team size is 22 07:44 – Currently, there are 80,000 hosts in Misterb&b in over 135 countries 08:00 – Misterb&b has an average of 80,000 bookings per month 08:22 – Most of the travelers are solo travelers 09:16 – First year total transaction volume is 300K 09:35 – Total transaction volume for 2015 is $3M and 2016 total transaction volume goal is $7M 09:58 – Misterb&b is seasonal 11:00 – Misterb&b's 2015 average revenue is $480,000 11:12 – Misterb&b's 2016 revenue aim is $1.3 million 11:24 – Misterb&b is working on different types of ads 12:05 – There are around 300K people on Misterb&b's email list 12:12 – Average opening click-thru rate is 14% 12:50 – People are paying Misterb&b a flat-rate and they are getting 15,000 clicks 13:00 – Misterb&b also works with non-media companies 13:46 – 40% of Misterb&b's travelers are repeaters 14:28 – Follow Matthieu's company on Facebook and visit the website 16:33 – The Famous Five 17:16 – RJ Metrics was at The Top Episode 233 3 Key Points: It is always advantageous to start your business as EARLY as possible. Life is about making a choice; don't be afraid to step out and make that decision. Misterb&b is about building a worldwide community that promotes safe travel without discrimination. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences Facebook – Matthieu's business Facebook account Misterbandb.com – Matthieu's business website Show Notes provided by Mallard Creatives

Sunil Patro, founder of SignEasy, a technologist, product thinker and entrepreneur. He has a decade of experience as a member of multiple early stage product team at Microsoft, Juniper Networks and Tokbox. Putting enterprise communication apps to carrier great routing system to consumer focused video conferencing software. After facing many problems to sign an important job offer while traveling in Mexico, he was inspired to build a product that could solve this hindrance. Since bootstrapping SignEasy in 2010, he led SignEasy to a growing and profitable company that putting 3M downloads with a 5-star rating in over 150 countries, ranked 1 of the top 15 apps and in top 100 downloaded apps for business including Apple's Best New Apps and Editor Choice Picks. Famous Five: Favorite Book? – Crucial Conversations What CEO do you follow? – Jason Fried Favorite online tool? — Slack Do you get 8 hours of sleep?— Not everyday If you could let your 20-year old self, know one thing, what would it be? – "Just focus on being part of a great team and focus on learning things rapidly and just have an experience. Find the things you enjoy the most at work" Time Stamped Show Notes: 01:32 – Nathan introduces Sunil to the show 02:33 – SignEasy is a cloud-based easy to use app 02:50 – SignEasy allows users to be completely paperless 03:00 – SignEasy is a SaaS model and has a free trial for 14 days 03:12 – Pay-as-you-go is also available 03:17 – Businesses can subscribe to pro and premium plans 03:34 – Sunil started coding SignEasy in early 2010 and launched around July 2010 03:35 – First year revenue 04:02 – Current number of customers in 2016 04:20 – 40-45% are on subscriptions and the rest are on one-time payment 04:33 – Average monthly RPU is $ 4 – 5 for pro and 80-90% are pro subscriptions 05:09 – Average monthly recurring revenue for SignEasy 05:58 – The difference of their payment plans before and now and how it affects their MRR 06:41 – SignEasy has grown high double digit over the last few years 07:07 – SignEasy is totally bootstrapped 07:25 – Team size 08:00 – Sunil is based in the bay area 08:52 – Gross monthly customer churn 09:02 – SignEasy is focused on SMB 09:45 – Customers can only pay SignEasy annually 10:35 – Lifetime value 10:46 – SignEasy hasn't done paid user acquisition yet 10:55 – Almost 100% of SignEasy users are inbound based or app store driven 11:57 – Sunil shares how they are reaching high number of downloads in app store 12:10 – SignEasy has been in the app store for 6 years 12:30 – There are many factors that app store considers 12:43 – SignEasy has been using keywords for app store 14:10 – SignEasy gets 60K downloads a month from app store 14:35 – In iOS, the conversion from free to paid users is 5-6% 14:44 – In Android, the conversion from free to paid users is half of the iOS 14:50 – The free trial is either 14 days or limited to 3 documents 15:15 – SignEasy's paid features 15:39 – SignEasy just launched a new feature wherein a user can send a document to sign to multiple people remotely and they can establish a work flow 16:00 – Sunil's philosophy 17:10 – Nathan made a mock offer of $ 15M and Sunil is open to it 17:47 – Find Sunil on Twitter and send him an email 19:27 – The Famous Five 3 Key Points: Build something that people want. Follow your passion and do what you drives your passion. Focus on being part of a great team and focus on learning things rapidly. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Show Notes provided by Mallard Creatives

Andy Rachleff, president and CEO of Wealthfront. He served as a member of the board of trustees and vice chairman of the Endowment Investment Committee for the University of Pennsylvania and as a member of the faculty for Stanford Graduate School of Business where he teaches course on Technology Entrepreneurship. Prior to Wealthfront, Andy co-founded and was general partner of Benchmark Capital, where he was responsible for investing number of successful companies. He has also spent 10 years as a general partner for Merrill, Pickard, Anderson & Eyre - MPAE. Andy earned his S from University of Pennsylvania and his MBA from Stanford Graduate School of Business. Famous Five: Favorite Book? – The Innovator's Dilemma What CEO do you follow? – N/A Favorite online tool? — N/A Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "Associating myself with great people" Time Stamped Show Notes: 01:41 – Nathan introduces Andy to the show 03:03 – Andy is retired for his Venture Capital business so he wants to give back 04:07 – David Swensen has been an investor on Andy's 2 venture capital firms 04:37 – The way Wealthfront generates investment mix is the same method David Swensen uses 05:09 - Wealthfront manages a diversified of portfolio of low-cost index funds in behalf of their client 05:20 – Minimum is $ 500 to open an account 05:55 – "If you like Vanguard, you're going to love Wealthfront" 06:00 – Wealthfront can minimize taxes using a software that Vanguard can't do 07:59 – Software works 24/7 so you can monitor your losses daily 08:36 – Wealthfront has been managing around $ 4.4B assets 08:53 – Wealthfront's asset management worth is much smaller than Vanguard 09:25 – "With every new technology that succeeds, it gets adopted at a faster rate" 09:47 – Automated Investment Services has been adapted at a faster rate than ETF 10:09 – Automated Investment Services are actually managing more assets than ETF 10:21 – Volume of individual metrics 10:54 – Wealthfront manages the first $ 10,000 for free and charges a quarter of a percent on a amount managed excessing $ 10,000 11:10 – Sample model is Dropbox 12:00 – "It is more of the client's satisfaction of our service" 12:25 – Percentage of sent invites by users 13:01 – The number of people actually invested in Wealthfront 13:51 – Average MRR 14:04 – Overtime, Wealthfront will introduce new services 14:51 – Wealthfront is a hybrid of old model and also new channels in the software 15:28 – "We want to build services that benefit our clients 16:03 – Wealthfront was launched in Dec 2011 16:12 – Team size is about 140 16:15 – Total capital raised is $ 130M 17:15 – "I'm willing to sacrifice some growth for a far more sustainable model" 17:55 – Connect with Andy through his email and Twitter 16:10 – The Famous Five 3 Key Points: With every new technology that succeeds, it gets adopted at a faster rate. Sacrifice some growth for a far more sustainable model. Associate yourself with great people. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences Andy@Wealthfront.com – Andy's email address @Arachleff – Andy's Twitter handle Show Notes provided by Mallard Creatives

Elie Khoury, co-founder and CEO of Woopra – a customer intelligence platform that helps businesses essentialize customer engagement across all channels. He studied Computer Science in Lebanese American University where he booked the first generation of Woopra in 2007. In addition to Woopra, he co-founded YallaStartup, a non-government organization establish to proper entrepreneurship in the Middle East and North Africa. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Steve Jobs Favorite online tool? — Google Calendar Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "I won't change a thing" Time Stamped Show Notes: 01:32 – Nathan introduces to Elie the show 02:09 – Woopra is designed for businesses to help them consolidate their customer activities across channels 02:22 – Woopra is a SaaS model and has monthly subscription 02:34 – Woopra is self-funded but they raised an Angel round few years ago 02:43 – Raised about a million dollars in the Angel round 02:48 – It was an equity round 02:58 – There are 12 people in the team 03:08 – All are based in SF 03:18 – Woopra mainly focused on SaaS businesses but they cater to wide-range of businesses 03:39 – Woopra has around 1000 customers at the moment 03:50 – Woopra has 100,000 active projects and 1000 of that are paying customers 04:10 – Average RPU is around $30,000 a year for enterprise and $ 3000 a year for SMB 04:30 – Woopra introduced their enterprise edition a couple of years ago 05:05 – Average MRR 05:27 – Gross customers monthly churn is lower on enterprise than SMB 06:15 – CAC is $ 1-2,000 on enterprise 06:35 – Lifetime value 07:39 – Average monthly lifetime value 07:53 – Woopra has a sales team that engages with enterprise customers 08:08 – Woopra was launched in 2008 08:25 – Woopra has 15,000 active projects that are running for free 09:25 – 2015 total revenue around $ 1.5 million 09:50 – Woopra is in a good place at the moment 10:02 – "Raising funding is always an option. We are just waiting for the right fit and the right time" 10:13 – Woopra has to scale in a faster pace and identify the perfect marketing tool 10:44 – Connect with Elie through their blog and his email 12:20 – The Famous Five 3 Key Points: Raising fund is always an option. Just wait for the right fit and the right time. There is time to polish things out. Take things slowly. Embrace your ignorance. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Elie@Woopra.com – Elie's email address Woopra.com/Blog – Elie's business blog Show Notes provided by Mallard Creatives

Camilo Acosta, CEO of Pay By Group, which is based out of San Francisco. Their team is working with global brands to make it easier for people to minimize the cost of any purchase at the online checkout. One of their customers expresses their gratitude for the company by saying that their "family reunion [wouldn't] happen without Pay By Group." Listen as Camilo shares how Pay By Group's revenue grew from zero in 2011 to nearly $30 million in 2016. Famous Five: Favorite Book? – High Output Management What CEO do you follow? – N/A Favorite online tool? —Hubspot Sales Do you get 8 hours of sleep?— "Now, I do" If you could let your 20-year old self, know one thing, what would it be? – "I wish I moved to San Francisco earlier" Time Stamped Show Notes: 01:36 – Nathan introduces Camilo to the show 02:05 – Pay By Group is a worldwide payment solution that allows families and friends to split the cost of their online purchases 02:20 – Pay By Group is plugged-in directly to online merchants 02:33 – Pay By Group is a checkout option 02:47 – Pay By Group charges the business and consumers 03:07 – Camilo gives an example on how to use Pay By Group using Walmart's website 03:44 – Pay By Group makes more money on the consumer charges 03:50 – Pay By Group is active on vacation rental sites like CaboVillas 04:19 – The organizer is free but every invite will be charged 2.9% 05:17 – Pay By Group is a pay-as-you-go model 05:34 – Pay By Group was founded in 2011 05:38 – Team size is 20 05:41 – Pay By Group raised $3.4 million in the second round 05:56 – The first round of raised capital 06:28 – Average order value: 06:46 – There's no one number because it depends on the merchants 06:56 – Vacation rentals is Pay By Group's current "bread and butter" 07:08 – Number of merchants currently using Pay By Group is over 300 07:20 – Pay By Group tracks the number of groups/families that have used their system 07:52 – Pay By Group had tens of millions of transactions 08:11 – 2011 total transaction volume number is zero 08:25 – Pay By Group was in 500 startups in 2012 08:58 – Pay By Group's first merchant was Rent Like A Champion 10:04 – 2012 total transaction volume number is less than a hundred thousand 10:30 – 2013 total transaction volume number is around $3 million 10:45 – Goal transaction volume number in 2016 is $30 million 10:57 – Pay By Group is seasonal 11:33 – The Top: Ep. 489 is the episode where Rent Like A Champion's CEO was featured 12:38 – Pay By Group's team is based in San Francisco 12:56 – Camilo's goal for Pay By Group 13:40 – Connect with Camilo through LinkedIn and his website 16:20 – The Famous Five 3 Key Points: Enjoy WHAT you do and WHO you work with—learn from them. The secret is simplicity; less is always more. Dream it and do your best to achieve it. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel. LinkedIn – Camilo's LinkedIn account PayByGroup.com – Camilo's business website CaboVillas – One of Pay By Group's vacation rental merchant Rent Like A Champion – Pay By Group's first merchant Show Notes provided by Mallard Creatives

Gary Guseinov, an investor, operator, and advisor in various technology companies including Business Hangouts, InCast, Playsino and Revenue.com. During his career, he has over $100 million in growth capital and structured complex financial transactions. He's also acquired over 300 million users for global technology product and services. Famous Five: Favorite Book? – Power the Mind What CEO do you follow? – Mark Zuckerberg Favorite online tool? — Calendly Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "I knew how to start a business with very little capital" Time Stamped Show Notes: 01:26 – Nathan introduces Gary to the show 02:08 – Business Hangouts is a web-conferencing and webinar platform 02:17 – It is specifically designed for Google apps 02:47 – Gary has raised capital for USTechSupport in 2003 03:07 – Private from 2003 to 2007 03:15 – From September 2007 to 2012, it became public in Nasdaq 03:22 – It was bought out by a big marketing company in LA 03:29 – Gary was the co-founder and left the company because he needed a break 04:24 – "It takes a lot of processes when it comes to legal and accounting when you shift from private to public" 05:05 – SDC reviews the applications and processes 05:20 – Gary was in his mid-thirties when he started USTechSupport and didn't have any experience running a company 05:29 – Gary is now 46 05:40 – Gary acquired Business Hangouts from the previous owner 05:51 – Business Hangouts had 1.7 million enterprise users when it was acquired 06:02 – Over 700,000 registered users and 70,000 enterprise users 06:40 – Number of paying users 07:10 – Business Hangouts' competitors usually separate web conferencing and webinar leading to 2 different subscriptions 07:48 – Consumers wouldn't know what their monthly expenses were going to be 07:54 – Business Hangouts is not as complicated as their competitors 08:10 – "Our pricing model is very simple" 09:07 – Average monthly RPU is $70 10:40 – Business Hangouts is currently getting offers from investors 11:45 – "We try to build a business based on purely economics" 12:06 – "We think that we are a strong contender to multi-million dollar entities" 12:54 – Gary does not wish to disclose their MRR because they are not looking for capital at the moment as they are still a small company 13:57 – Gary's goal is to stay "at the radar" 14:18 – "You want to be good at what you're doing and you want the market to recognize that" 14:55 – Churn is less than 10% yearly 15:32 – Gary acquired the company for less than $10 million 17:00 – Gary can afford to put inside sales representatives in the demo 17:36 – Business Hangouts is completely bootstrapped 18:15 – Current CAC is zero 18:55 – Team size is less than 10 19:16 – Connect with Gray through LinkedIn 20:42 – The Famous Five 3 Key Points: Choose a business that is viable in the marketplace. Staying "at the radar" while doing an excellent job at what you do will help you become recognized by the marketplace. You CAN start a business without raising capital. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel. LinkedIn – Gary's LinkedIn account Show Notes provided by Mallard Creatives

Boris Shakhnovich, president of PDF Filler. He manages the daily operation and marketing campaigns but he is also responsible for the mission and vision of the company. Prior to his work at PDF Filler, Boris earned a PhD in Bioinformatics and he's a Bioinformatics Professor at Boston University. He later moved to Harvard University to work with Systems Biology. Famous Five: Favorite Book? – Guerilla Marketing What CEO do you follow? – Marc Benioff Favorite online tool? — Google Analytics Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "That doing is more important than knowing" Time Stamped Show Notes: 01:40 – Nathan introduces Boris to the show 02:30 – Boris is the president and co-founder 02:47 – PDF Filler is a document management platform 02:51 – It allows people to do end-to-end document generation 03:40 – PDF Filler is a SaaS business model and they charge per month 03:46 – 3 tiers: professional, non-professional, and business 03:50 – Business is the most expensive at $15 a month 03:58 – Average customer pays per month 04:10 – In 2008, the founder started the business and ran it by himself until the end of 2011 04:25 – Boris joined the company 5 years ago and applied marketing technology to it 04:39 – PDF Filler has now close to 200,000 customers 04:58 – Monthly RPU 05:16 – PDF Filler was needed when it launched so it grew organically 05:30 – Gross customer churn per month is low 06:28 – PDF Filler works with the government institutions 06:58 – PDF Filler's digital marketing platform 07:08 - PDF Filler runs 60 million keywords on top of SEO and other SEM platforms 07:19 – Brings 4 million website views monthly 07:30 – Internal CRM with A/B Testing 08:22 – "We have a marketing technology that allows us to find sites that would be interested in collaborating with us and we have that as a partnership program" 09:00 – It is part-human and part-code 09:36 – Semantic search technology 10:06 – They write every code in house 10:50 – They have one of the largest SEM platforms and account in Google 11:44 – PDF Filler makes money on the first payment of their customers 12:20 – There are 160 team members divided across Boston 12:52 – PDF Filler is completely bootstrapped 13:14 – First year revenue was about $20,000 13:36 – 2015 total revenue is double digit millions 13:55 – Future plans with the business: 14:17 – Doing a lot of partnerships with private and government companies 14:43 – PDF Filler is a zero salespeople company 15:45 – Do you have an appetite for acquisition? Have you done it before? 15:50 – Absolutely, but we haven't done it before and are in the process of doing that now 16:05 – "Looking for companies that are complimentary to us and we can add value" 16:40 – "We would buy a competitor of a part of the business, not the whole business" 17:28 – They are currently looking into mail merge space, CRM space, and signature space 17:56 – Connect with Boris through his LinkedIn and website 20:28 – The Famous Five 3 Key Points: If you can, strive to have a partnership with BOTH private and government agencies. A GREAT marketing technology will create TONS of organic website visits. DOING is extremely more important than knowing. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel. PDFfiller.com – Boris' business website LinkedIn – Boris' LinkedIn account Show Notes provided by Mallard Creatives

Chris Devor, founder of DocHub and other extensions. DocHub allows you to view, edit, and sign PDFs online for free to streamline the exchange of documents. Listen as Chris shares how DocHub is different from their competitors and why he won't easily jump into offers for a share of his company. Famous Five: Favorite Book? – N/A What CEO do you follow? – Elon Musk Favorite online tool? — New Relic Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "I would have taken Computer Science and it would probably make my life easier" Time Stamped Show Notes: 01:40 – Nathan introduces Chris to the show 02:16 – Chris started DocHub 3 years ago 02:57 – DocHub integrates with different providers 03:17 – DocHub can be opened directly from Gmail 03:30 – The signature looks real 03:48 – Number of users is 15.4 million and 52.2 documents 04:18 – What does 15 million users mean? 04:29 – For every one document opened up equates to one user 05:08 – The monthly recurring expense led Chris to having a paywall 06:57 – Chris runs several of the operations 07:16 – Number of paying users in October is around 5,000 08:00 – MRR in October is about $95,000 09:30 – Chris owns 100% of DocHub 09:43 – Team size 11:00 – In the last 30 days, DocHub had 1600 new subscriptions and 650 new cancellations 11:21 – DocHub has 30-day free trial 11:40 – DocHub's revenue churn is 75% 12:23 – When can an investor invest or buy DocHub? 12:40 – It is still too early and Chris hasn't tried new features 13:38 – Chris is finding a good valuation for their company 15:40 – Nathan shows Chris a $200,000 check asking how much equity Chris is willing to give 16:25 – "It's too complex" 17:10 – Would you consider an offer for $5 million? 17:13 – "I will think about it" 18:50 – Connect with Chris through his website 20:19 – The Famous Five Key Points: A free trial is an EXCELLENT way to attract new customers—including a paywall helps, too. Always continue to BUILD and EXPAND your company. Choose a type of degree or diploma that will give you MORE opportunities in the future. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel. DocHub.com – Chris's business website Show Notes provided by Mallard Creatives

Randall Nachman of DocuFirst, who has over 15 years of experience in mortgage lending and software development with a strong focus on business processes, work-flow, operation, sales and marketing. He founded a mortgage brokerage company in 2003 which grew from 2 loan officers to 135 loan officers and ranked 2nd in the region for total loan closings and volume. He then founded ATLOS, a document management in 2008 which is used by lenders and borrowers. Famous Five: Favorite Book? – Trump: The Art of the Deal What CEO do you follow? – Elon Musk Favorite online tool? — Trello Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "Pay attention in class" Time Stamped Show Notes: 01:34 – Nathan introduces to the show 02:31 – DocuFirst focuses on 3 core functions within software 03:12 – DocuFirst also focuses on document storage and management 03:39 – The files are stored securely that they can access anytime 03:44 – ATLOS and DocuFirst was launched in 2015 04:13 – First year for DocuFirst was close to $100,000 04:21 – DocuFirst's is a SaaS model and is subscription-based 04:58 – Average monthly RPU is $150 05:35 – ATLOS is for mortgage space but DocuFirst handles any type of forms 06:40 – DocuFirst is currently serving 80 unique companies 06:54 – Each company has an average of 6-7 users 07:06 – ATLOS has 4 companies they're serving 07:18 – ATLOS markets directly to the mortgage lending space 07:38 – DocuFirst's monthly revenue is $12,000 08:07 – Randall started in the document space because he wanted to automate his own business 08:43 – Why create a new brand if they are both running on the same software? 08:45 – ATLOS stands for Automated Tracking Loan Origination Software which is dedicated in the real estate space 09:18 – Team size for DocuFirst is 16 10:11 – DocuFirst's churn rate is low 10:33 – Average CAC is less than $100 11:00 – Randall has raised capital for both brands 11:31 – Randall raised capital because he wants to speed up the way they develop 12:08 – Randall and his team are based in Louisiana 12:51 – Randall considered spinning out DocuFirst as a separate entity 13:46 – DocuFirst's valuation 15:03 – Randall will not sell the business or get an offer 15:28 – Randall has been focus on developing DocuFirst 16:03 – DocuFirst is adding at least 10 customers a month 16:19 – Connect with Randall through DocuFirst and ATLOS 19:02 – The Famous Five 3 Key Points: You can create a business with SIMILAR software, but DIFFERENT target market. Always work to develop and improve your business MORE. Education can lead you somewhere, so pay attention in class! Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel. DocuFirst.com – Randall's second business website ATLOS.com – Randall's first business website Show Notes provided by Mallard Creatives

Rob Nelson, founder and CEO of Grow – a business intelligence platform. Nathan came across Rob when he was doing research in the intelligence space and Grow provided a lot of good feedback. Rob is a listener of The Top and happily accepted Nathan's invitation to be a guest on The Top. Famous Five: Favorite Book? – The ONE Thing What CEO do you follow? – Aaron Skonnard Favorite online tool? — Calendly Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "Don't ever quit" Time Stamped Show Notes: 01:25 – Nathan introduces Rob to the show 02:00 – Grow is a powerful business intelligence platform and made specifically for SMBs 02:13 – Rob founded Grow in 2014 02:25 – Rob had a software company which was bootstrapped 02:34 – Rob struggled pulling up data from different platforms 03:29 – Rob sold the company and had a great exit 04:10 – Grow is a SaaS model and has subscription based pricing 04:20 – Grow doesn't charge based on the number of users 05:10 – Grow charges based on the number of metrics used 05:20 – Grow's RPU is $600 a month 05:30 – Users pay monthly but there's a 12-month commitment 06:06 – "If we can't get them hooked with the product in the first 3 days, they can walk away" 06:18 – 75% of the people continue after the 30-day trial period 07:05 – Rob doesn't know their exact churn 07:29 – Grow's usage stats 07:44 – Half of their customers log-in everyday 07:50 – 92% of the customers are logging in at least twice a month 08:00 – Grow is currently serving 600 customers 08:08 – Rob started with the concept in January 2014 08:30 – Rob hired a technical co-founder and gave him 20% of the business 09:00 – Rob and his team are based in Utah 09:45 – Team size is 70 09:58 – Grow raised a series A round and seed round 10:12 – Total amount raised was $13 million 10:14 – Total of $9 million was raised in series A 10:25 – Both are priced equity round 10:44 – Rob is a huge fan of bootstrapping during his first venture 11:28 – Rob decided to raise for Grow because bootstrapping just wouldn't work 11:50 – Total 2014 revenue is about $80 12:20 – 2015 revenue is $150,000 13:00 – Goal for 2016 revenue 13:33 – Rob closed the series A in July 14:03 – Fully-weighted CAC is about $3,500 15:00 – Why do you think Dasher didn't work out? 15:20 – "It's hard to build a company on $20 or $30 a month" 16:35 – Connect with Rob through his website 18:05 – The Famous Five 3 Key Points: USE your experience to IMPROVE your business. Explore other options—if bootstrapped worked first, that doesn't mean it will work again. Don't EVER quit. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel. Grow.com – Rob's business website Show Notes provided by Mallard Creatives