SaaS Interviews with CEOs, Startups, Founders

Anthony Diiorio. He's a serial entrepreneur, venture capitalist, community organizer and thought leader in the field of digital currencies, blockchain technology, and decentralized technology. He's the founder and CEO of Decentral and Jaxx and co-founder of the Ethereum project. He previously served as the chief digital officer of The Toronto Stock Exchange. Famous Five: Favorite Book? – The 7 Habits of Highly Effective People What CEO do you follow? – N/A Favorite online tool? — LastPass How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – Anthony wished he didn't waste his time in university Time Stamped Show Notes: 00:55 – Nathan introduces Anthony to the show 01:38 – Anthony got into the industry in 2012 and thought that crypto was going to be more important than the internet 01:57 – Before, there was disruption in the internet—now, you can send value without third parties getting involved 02:21 – We're now moving onto the age of the movement of value 02:34 – Some third party disruptions come from banks and credit bank companies 02:53 – You can remove third parties in the value chain and connect more individuals at a lower cost 03:11 – With smart contract, you can now automate on blockchain and see a reduction cost 03:38 – A blockchain is a ledger system or an accounting system that tracks entries using cryptographics 04:20 – Digital currency didn't work before because there was no technology for it 04:48 – Since you can't duplicate something digital, you can claim what is yours 05:33 – Decentralized ledgers track what people are sending and receiving 05:57 – The decentralized networks are replacing centralized services 06:14 – Blockchain is the technology, bitcoin is the example of that technology 06:22 – All cryptocurrencies have blockchains below them 06:28 – Bitcoin is the first one to have its blockchain 06:30 – Ethereum has a blockchain behind it 06:39 – Blockchain makes the transactions visible and transparent 06:50 – Blockchain provides trust between two individuals 07:40 – Tokens are coins but are found on other platforms 07:45 – Ethereum is a platform that is made to build other platforms on top of it 07:51 – Ethereum provides the infrastructure layer 08:05 – There are now tons of projects building coins on the ethereum platform 08:38 – Bitcoin has its own coin while ethereum is like a product that incentivizes people to contribute to the network 09:39 – Ethereum is like an SDK depending on the developers 11:03 – Anthony had a talk with someone who's in the cannabis industry 11:06 – Anthony is creating a coin card system where you can buy any coin or currency in convenience stores 11:18 – Banks don't want to set up accounts for bitcoin companies because they're scared 11:47 – Anthony sees the same characteristics within the crypto space and cannabis space 12:40 – Ethereum is from Decentral, the hub that Anthony made in 2013 12:55 – Anthony sees people jumping to the crypto space without even researching 13:15 – Look online before investing because scams are everywhere 13:47 – Anything that states there's a fixed return is fishy so you should seek advice 14:03 – Do your due diligence 14:39 – Decentral is the brand and Jaxx is the product 14:48 – Anthony shares his initial experience with the industry 15:13 – Anthony bootstrapped Etherium 15:23 – Anthony left Etherium in 2015 to focus on the wallet space 15:30 – Anthony realized that the wallet is the browser for the technology 15:51 – The wallet contains the value of movement 15:56 – Anthony developed a multi-chain, multi-platform digital wallet that enables managing and receipt of valuable digital assets 16:23 –When you start your Jaxx, you're creating a key for your transactions 16:41 – You are in full control of your wallet 16:55 – Jaxx makes money through integration partners like ShapeShift 17:09 – Anthony made $60M from ShapeShift transactions 17:50 – Jax just signed 70 partnerships in the space 18:25 – The fund that Anthony used for Jaxx 18:45 – Jaxx is currently profitable and made $150K last month 19:03 – There are exchanges globally that enable you to buy and sell cryptocurrencies rather than wire transfers to your bank account 19:13 – There's also a bitcoin ATM and Anthony has it 19:32 – Jaxx's goal is to become the default interface that the masses can use to understand the power of blockchain 21:46 – The Famous Five 3 Key Points: With cryptocurrencies, you can send value without the disruption of third parties. Do your due diligence—while cryptocurrency is a hot space for investors, the chances of getting scammed is also very high. The power of blockchain isn't only beneficial for those who are already in the space, but for everyone. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Emily Paxhia. She's the founder of Poseidon Asset Management and she shifted her focus entirely to the cannabis industry, in 2013. Since that time, she's taken her experience of researching markets, companies and strategic opportunities and turned them entirely to the world of cannabis. Her focus on understanding where the market is headed rather than where it has been, has been critical to developing a diverse portfolio of companies that span the sector. With over 15 years working with Fortune 500 companies—developing products, resolving strategic errors and addressing new target audiences—her work has been fundamental to stewarding her companies' portfolios along the paths to success. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Mark Zuckerberg Favorite online tool? — Asana How many hours of sleep do you get?— 3-5 If you could let your 20-year old self, know one thing, what would it be? – "I wished I had took it easier" Time Stamped Show Notes: 01:04 – Nathan introduces Emily to the show 01:53 – Poseidon is a VC firm for cannabis 02:02 – Emily was from an industry where companies were looking to expand their market share 02:09 – Emily saw the cannabis industry as an opportunity—there was a demand for products 02:30 – Emily's parents passed away from cancer and she was told by some that cannabis could have helped her parents 02:43 – A dying cancer patient is prescribed medication that has side effects, then is issued more meds to handle the side effects—which is a difficult cycle 02:58 – Using cannabis appropriately could actually help with the side effects 03:05 – More and more cancer patients are experiencing relief while using cannabis 03:38 – Emily and her brother were 16 and 21 when their parents passed 04:07 – Prior to Poseidon, Emily was with Miner % Co. Studio 04:44 – As a financial professional, Emily had to assess her risk tolerances 05:04 – It's important to be mentally and financially invested 05:09 – Emily also had great support to bring Poseidon to life 05:53 – Current fund size is $20M going $25M 06:11 – Emily's brother is her business partner 06:36 – Emily shares a story when her brother brought in a company that Emily disagreed with at first 06:38 – In 2015, they've invested in a company called Surna 06:43 – The company had gone public and was in a lot of trouble 07:00 – Morgan had the idea to buy out the founders of Surna 07:15 – Morgan joined the board and helped the company get on track again 07:40 – Emily shares a time when the reverse happened; she brought in a company that Morgan was hesitant with at first 07:48 – The company was Wurk 08:00 – Emily was interested with Keegan's presentation 08:35 – Keegan was in Episode 735 of The Top 09:20 – There is an assumption that Emily and Morgan are always high—this is NOT true 09:44 – Emily takes cannabis for stomach pain, but it doesn't get her high 10:26 – Emily sees the cannabis industry as a wellness industry 10:50 – Emily is interested with business technology solutions that help businesses run smoothly 11:00 – She's also interested in agricultural technology solutions as well 12:06 – "Honestly, if I could, I would solve the banking issue in California" 12:21 – Banks are still dropping businesses and credit cards 12:35 – It gets challenging when someone loses their banking relationship 13:00 – Emily is currently in San Francisco 13:23 – Poseidon is modest in stating their expected returns 13:31 – Emily wanted to capture the growth of industry 13:59 – Poseidon has been running 40-44% IR 14:13 – Poseidon has 3 phases of diligence: 14:20 – They receive lots of emails and Emily tries to read and respond as much and as quickly as possible 14:56 – Emily meets the founders and the team as part of their due diligence 15:06 – The last phase is from getting into the details of actual financial projections to sourcing potential co-investments 15:25 – Poseidon currently has 30 active companies in their portfolio 15:28 – Over 40 in the lifetime of the portfolio 15:55 – Typical deal size is $500K to a million dollars 17:02 – Emily and her brother are talking about a company they want to launch 17:38 – Emily's three babies from their portfolio are: 17:42 – Flow Kana: a processing center working with small farmers 18:17 – Headset is a machine-data analytics company 18:37 – Emily really likes Wurk 18:49 – Baker is also exciting because it creates market opportunity 21:40 – The Famous Five 3 Key Points: To become successful, one must research the field in question. There's a great demand for new product and technology in the cannabis industry as the supply is low. Carry your past experience and knowledge into your current and future endeavors—employ the skills that transfer across disciplines. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Julian Marchese. Julian was introduced to Nathan by a mutual friend and he's the CEO and portfolio manager at Marchese Investments in New York City. Julian is only 21 and was already featured in Bloomberg, CNBC and Dragon's Den, which is Shark Tank of Canada, where he managed to get 4 out of 5 dragons in the den that showed interest. Famous Five: Favorite Book? – Market Wizards What CEO do you follow? – Peter Jones Favorite online tool? — Quantocracy.com How many hours of sleep do you get?— 6-7 If you could let your 20-year old self, know one thing, what would it be? – "Multi-strategy" Time Stamped Show Notes: 00:51 – Nathan introduces Julian to the show 01:47 – Going into the hedge fund world has always been Julian's passion 01:55 – Julian was introduced to the world of investing by his parents when he was 11 years old 02:50 – When Julian turned 18, he decided to start his own firm 02:58 – He waited until he reached the legal age 03:27 – Julian took a course in Toronto and people in press found it fascinating that he was studying trading at a very young age 03:48 – A lady took it upon herself to take Julian's story and publish it 04:05 – Some of Julian's first investors saw his story from the media 05:00 – Julian wanted to build a community for young learners like himself 05:10 – A lady emailed Julian because she wanted her daughter to join 05:36 – Julian met the lady and her daughter when they were in Toronto 05:51 – 2 years later, the lady invested $75K for 1% of Julian's management company 06;11 – The management company has raised $675K with a $4M valuation 06:38 – Hedge funds usually have multiple entities who have different roles 07:28 – Julian also pays himself for personal expenses which is around $25K to $30K 07:53 – The other costs are on the management company side 08:44 – The investors make money from the GP interest accumulated 09:43 – Julian was able to raise the $6M capital through value generation 09:45 – "I've been managing money since October 2015" 10:07 – The best months for Julian are the months where the market is down 10:28 – Julian latest deal was an institutional money manager 11:03 – Julian isn't doing traditional investments 11:42 – Julian explains how he does his investments 11:45 – First, they're able to trade volatility and how much the market moves up or down 11:59 – Most people invest in the stock market, they want to benefit with the stocks are up, but they also want protection when things go down 12:21 – One of Julian's strategies is to systematically sell insurance 13:04 – The investment return depends on the investors 13:40 – If you put in a million dollars in October 2015, today you will now have $1.2M 13:50 – You can take it all or leave any amount you want 14:09 – They now cater to different types of clients 14:36 – Julian doesn't worry too much about what other hedge funds usually worry about 15:10 – Julian worries more about their process and how can they develop more 15:20 – The real risk for Julian is when there's something wrong with his analysis process 15:45 – Strategies are reciprocal 17:04 – Julian has multiple strategies and none of those strategies are correlated 17:53 – Brexit can affect the volatility strategy but it's a selective strategy and not always in the market 19:03 – "The main risk to us are not macro events like a stock market crashing" 19:40 – Julian makes money from 53-55% of their trades 19:49 – They try to limit their exposures 20:02 – "The risks are very circumstantial" 21:20 – Julian is unsure of his future positioning, but it's completely content specific 23:23 – The Famous Five 3 Key Points: Having multiple strategies can help you stay on track. Start as early as possible—you are building your skills and knowledge base for the future. People desire taking risks in trading and stocks, but they also need the securities in place. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Tom Kineshanko. He's been investing in cryptocurrencies, also called digital assets or tokens, since 2013. He founded and exited the first bitcoin and ethereum fund in Canada, invested in the ethereum cloud sale and has made 10x the returns in bitcoin after ethereum classic, golem and several other tokens. He's also the founder and general partner at First Block Capital, a digital asset fund manager where Tom leads investments in new token issuance. He's also the founder and CEO of Walter.ai—a company that is building a distributed Bloomberg terminal—which intends to make the best supplier of market data to the cryptocurrencies market. Famous Five: Favorite crypto-related book? – Introducing Ethereum and Solidity What CEO do you follow? – Brian Armstrong and Olaf Carlson Favorite online tool? — Cryptocurrencies exchanges How many hours of sleep do you get? — 8 plus If you could let your 20-year old self, know one thing, what would it be? – "I wish I understood which industries were sort of young-man game versus old-man game" Time Stamped Show Notes: 01:05 – Nathan introduces Tom to the show 02:31 – There's a market of new old coin tokens and there's little information about it 03:12 – "This is liquid venture capital" 03:15 – The tokens represent an exposure to startup projects 03:25 – As people know, investing in startups is about qualitative information rather than quantitative 03:45 – Tom decided to apply the distributing models in building companies 04:50 – Tom shares the common way to build companies 05:10 – Blockchain ecosystem has a technology that is a combination of 4 different technologies 05:15 – The technology allows secure transfer of value on the internet even without a third-party approval 05:28 – Blockchain is a secure transfer layer that overlays on your internet 06:06 – You can track the activity on the blockchain because it's an open source 06:16 – The tricky part is to identify who's doing what 06:46 – Every time there's a transaction on bitcoin blockchain, you're leaving clues to who you are and what you're up to 07:43 – The best use case of bitcoin blockchain is a stored value 08:22 – The issue with bitcoin blockchain is that it's not yet as trusted as gold 08:27 – Tom believes though that bitcoin blockchain will be as trustworthy as gold 08:38 – As an investor, you want to be diversified across multiple blockchains 08:56 – Every one of these tokens is the unit of currency within a blockchain 09:32 – Bitcoin is a unit in a chain with 21M units 09:38 – Tom uses the analogy of a train with several carts to explain bitcoin and blockchain 10:08 – Ethereum is a place you can go to build blockchains and host them 10:45 – If bitcoin becomes as trusted as gold, it can be worth billions of dollar 10:55 – "You can never prove that any blockchain is secure because there's always a bug they might find in the future" 11:03 – The longer you wait to find the bug, the more trusted it becomes 12:07 – Tom believes that the way blockchain is built is the way companies will be built in the future 12:15 – For investors interested in technology, go to Coinbase.com which is a mutual friend of Tom's 13:01 – Coinbase has different types of cryptocurrencies or tokens 13:05 – Tom recommends buying bitcoins on Coinbase 13:09 – Then open up a Poloniex.com account where you can buy whatever you want using bitcoins 13:54 – The people who took advantage of the gold rush didn't look for gold, but created something that can be of use for gold 14:50 – In the crypto world, you can design a microeconomy with incentives 14:55 – The people will join your microeconomy and work for you to get the incentives 15:08 – The incentives are the bitcoins 15:51 – Walter is creating an army of people who contribute data in exchange for a reward 15:55 – The people are getting paid with tokens 16:29 – Crypto businesses are difficult 16:52 – The easiest way to get good returns in the space is to buy tokens which are units of currency in micro-economies 17:14 – Tom uses the analogy of buying Facebook IPO 19:20 – There are games where you can earn cryptocurrencies and online casinos for cryptocurrencies 19:53 – When you buy cryptocurrencies, you are already in a crypto economy where you need to do your due diligence 20:33 – Ethereum is one of the currencies that you need to run apps 21:21 – A token is like a packet (in relation to IP protocols) 21:54 – Blockchain is the protocol layer upon which tokens are transferred around 23:33 – Tokens are also called cryptocurrencies 23:15 – A miner is someone who runs an algorithm on his own piece of hardware that checks for activity within a blockchain 24:48 – The ways that you can contribute data varies 25:51 – It's the first time in history that you can have liquid venture capital in the industry 25:58 – There's an extreme demand, but with a limited supply 26:44 – Tom believes that now is a good time to participate in cryptocurrencies 27:31 – Tom shares to Nathan the questions that Nathan can ask a guest who is into investing in cryptocurrencies: 27:40 – What are tokens? How do you make a venture capital investment? 28:06 – Do you have a personal relationship with MetaStable and Polychain? 29:35 – What is the history of cryptocurrencies? 30:12 – Another question can be their strategy of trading 31:00 – Why people should use Walter: 31:05 – All of us in the space need to support a good project and invest in the right projects so we can all have a good return 31:21 – Walter is building a global community of contributors who are researching the space and gathering information in exchange for incentives 31:42 – "Get involved and join the conversation" 33:18 – The Famous Five 3 Key Points: Bitcoin may not be as trusted as gold, but it will be in the future. Building a crypto business isn't easy, but the demand is here. Study and research an industry before jumping in, and know the RIGHT questions to ask. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Louis Jonckheere. He's one of the co-founders of Showpad which is the second company that he's founded. He and his co-founders founded the mobile development agency, In The Pocket, in 2010 where he still is on the board. Prior to In The Pocket, he was a strategic project manager at NetLog where he first met one of his co-founders. He also holds a masters degree in law and business and he's currently the Chief Product Officer at Showpad. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Elon Musk Favorite online tool? — Google Apps How many hours of sleep do you get?— 5-6 If you could let your 20-year old self, know one thing, what would it be? – "That you should've sold your first company sooner" Time Stamped Show Notes: 01:21 – Nathan introduces Louis to the show 02:05 – Louis is the one responsible for product design and engineering, and he's also in charge of the product marketing team 02:36 – Louis collaborates with their sales team 02:50 – Louis asks their sales team about the improvements they could make to the product depending on customer feedback 03:13 – Showpad is a sales enablement platform 03:22 – Showpad creates a content management system for their clients 03:47 – The marketing team uses Showpad to reach salespeople 04:14 – The salespeople are in the same company 04:27 – 90% of what marketing creates never gets used 04:47 – Showpad is used internally in businesses 05:36 – Showpad is a SaaS business 05:51 – Average contract value is $50-60K per land deal 06:46 – A customer that signed-up can grow up to an average of 140% in 12 months 07:04 – The upsell happens gradually 07:43 – Showpad uses Stripe for credit card payments 07:58 – Showpad also uses Salesforce, NetSuite and HubSpot 08:12 – Showpad currently has 997 customers 08:30 – ARR is a bit over $20M 08:35 – Showpad has a big group of SMB customers 09:05 – Showpad only has annual contracts so they're not focused on MRR 09:15 – ARR goal this year is around $25-28M 09:48 – Team size is 220 with 30 sales people 10:00 – Showpad was launched in 2012 10:11 – Showpad was bootstrapped for 2 years 10:35 – The "bootstrapping mentality doesn't get you to scale" 10:45 – Paid advertising spend was around $60-70K in a month 10:58 – Consists mostly of AdWords and LinkedIn ads with some Facebook ads 11:25 – Total money raised is $61M and the last round was a series C 12:15 – Showpad has been very lucky with their investors 12:58 – Showpad will be Louis' first financial win 13:07 – In The Pocket is a profitable mobile agency 13:51 – Gross annual churn in 2016 was 6% 14:15 – As a platform matures, churn risk increases 14:42 – Net churn is around 30-35% in revenue 15:03 – Showpad has lost around 1-2 customers since they started 15:33 – CAC for the key cohort 15:42 – The golden rule for SaaS is for every dollar spent, you should get a quarter in return within 12 months 16:00 – Showpad currently has a 12-month payback 17:02 – LTV is around 5 years 17:28 – LTV in dollars is around $250K over 5 years 17:52 – Showpad is always aggressive with their targets 18:50 – Showpad has been adding dynamic mind maps to their product 19:33 – Most enterprise customers have been spending money on agencies to build a custom navigation presentation 19:48 – This is already a part of what Showpad offers 20:14 – The best marketing strategy for Showpad is events sponsorships 20:40 – Showpad has rented party buses for their customers in Europe 21:12 – Gross margin is 85% 21:25 – Revenue target by the end of 2017 is $28M to 30M 22:30 – 2016 revenue was $16.5M 24:21 – The Famous Five 3 Key Points: Marketing teams should coordinate with sales teams to find how they can make that successful deal. Don't discount a marketing strategy that may seem unconventional; it could be the very strategy that works. Reach for the best—set an aggressive target for your company. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Shlomi Gian. He has served as PacketZoom's Chief Executive Officer since June of 2016. He joined the company after spending 4 years at Akamai, where he founded the emerging mobile business unit and service—the head of mobile market development. Before that, he was the general manager of mobile solutions at Cotendo that invented Mobile CDN back in 2011 before it was acquired by Akamai. Famous Five: Favorite Book? – Built to Last What CEO do you follow? – N/A Favorite online tool? — Mix Rank How many hours of sleep do you get?— 6-7 If you could let your 20-year old self, know one thing, what would it be? – Shlomi would tell himself how exciting it is to do your own thing Time Stamped Show Notes: 01:18 – Nathan introduces Shlomi to the show 02:13 – PacketZoom helps mobile applications work better, especially when networks fail to deliver their service 03:15 – PacketZoom can make an application work in places where they don't usually work, like in trains and elevators 03:31 – PacketZoom eliminates roadblocks and gets you on the express lane 03:40 – PacketZoom is a SaaS business 03:43 – PacketZoom charges per daily active user 04:10 – A daily active user is anyone who uses the system up to certain usage point 04:18 – Now, a daily active user is measured by the number of calls and how many megabytes have been used 04:40 – Average customer pay is $400-4K per application 05:28 – PacketZoom has raised capital through an investor round 05:35 – Total raised is around $6M 05:54 – The founder of the company started the company in 2013 06:33 – After Akamai's acquisition of Cotendo, Shlomi was looking for a cutting-edge technology to bring into Akamai 06:43 – PacketZoom seemed to be the one that fits but doesn't have enough commercial traction 06:51 – At the time, the investors were looking for a CEO who had a business background and could grow PacketZoom in the market 07:03 – Shlomi met the investors through a headhunter 07:18 – Shlomi fell in love with the product and he decided to leave his comfort zone at Akamai 08:06 – PacketZoom started out selling to enterprise and now they're focusing on developers 08:26 – The headhunter was tied to the investors 08:54 – MRR was closed to none before Shlomi joined 09:20 – PacketZoom has a difficult product to built 09:34 – PacketZoom currently has 68 customers 09:59 – PacketZoom is tracking a few KPIs and the number of SDK installed 10:30 – The goal is to hit 15-20M active users by the end of the year 10:40 – PacketZoom is on track and halfway to their goal 10:57 – "We're doubling our activity since I joined" 11:11 – PacketZoom relies heavily on partnerships 11:27 – PacketZoom is partnered with ChinaCache, a large CDN public company selling exclusively in China 11:38 – PacketZoom also has resellers and they already have 3 European resellers 11:50 – PacketZoom is expanding to Asia and Latin America 12:12 – PacketZoom is the perfect partner for their resellers because the resellers are already selling performance 12:30 – The percentage PacketZoom gets depends on the partnership's commitment 12:45 – The partners take away the cost of operation and sales in their territories 13:00 – PacketZoom aims to work with larger partners who are willing to make greater commitments 13:17 – 2017 revenue goal is millions of dollars; they want to prepare for a series B eventually 13:46 – PacketZoom is close to passing the $88K MRR which can equate to a little over $1M in ARR 14:55 – PacketZoom just opened their office in Asia and are opening one soon in Europe 15:17 – PacketZoom has 3 sales people 15:24 – Company size is 20 15:54 – Paid marketing spend is less than $10K 16:48 – Zero customer churn for PacketZoom 18:29 – PacketZoom is a very unique product 19:21 – Assumed LTV 20:21 – The team is spread out in different states and countries 20:40 – Gross margin 20:58 – PacketZoom relies on other cloud infrastructures 21:19 – Gross margin now is 60-80% but will definitely change soon 23:55 – The Famous Five 3 Key Points: You may find the right company at the wrong time, but in order to make it work takes you making a decision. A company can definitely raise money on pre-revenue if the investors see its uniqueness and potential to grow. Start to build as early as possible. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Adrien Nussenbaum. He's the co-founder and CEO of Mirakl which was founded back in 2012. He's currently based at the company's Boston office and is responsible for the business' growth in both the business to consumer and business to business sectors. Famous Five: Favorite Book? – Hemingway What CEO do you follow? – N/A Favorite online tool? — Instacart How many hours of sleep do you get?— 5 If you could let your 20-year old self, know one thing, what would it be? – "I would have helped my wife use Instacart" Time Stamped Show Notes: 00:50 – Nathan introduces Adrien to the show 01:20 – Mirakl is a technology company that allows retailers, distributors and manufacturers relaunch and operate an online marketplace of third–party vendors 01:45 – Mirakl is similar to Amazon 02:10 – Mirakl is a technology solution and most of their customers are large enterprise companies 02:39 – Mirakl doesn't compete with Amazon but allows their customers to have their own marketplace 03:05 – Mirakl's technology would allow Best Buy to have different merchants on their website 03:20 – From the consumer's perspective, they can purchase different products from different merchants within one website 03:28 – Mirakl currently has 125 customers in 25 countries 03:41 – Mirakl is a SaaS business 03:58 – Mirakl takes a small percentage of their clients' generated revenue 04:24 – Mirakl provides companies a technology that leverages 12 years of experience in operating 05:13 – Mirakl's cut depends on the revenue bracket they've set 05:49 – Mirakl's charges vary per industry 06:15 – Mirakl's customers charge retailers a certain percentage and Mirakl charges depending on those percentages 06:52 – Generally speaking, the charge is more than 5% 07:20 – Mirakl allows companies to operate a new business 08:15 – The additional earnings a company can get will be from the partnerships they have with other retailers using the Mirakl's platform 09:19 – Mirakl was launched in 2012 09:26 – Mirakl was initially bootstrapped using the money from the previous company acquisition 09:36 – Splitgames was acquired by FNAC in Europe 10:04 – Mirakl raised $2M in the first round and $20M in 2015 10:23 – Both were equity rounds 10:30 – Adrien was the founder of Splitgames and it was initially bootstrapped, but raised later on 11:30 – Adrien is French and he thinks that they are more conservative when it comes to risk than Americans 11:48 – Adrien's risk level when he started Mirakl was fair 11:56 – Mirakl has 2 founders 12:06 – The split was 50/50 but there's a bit more for the one who had the idea 13:02 – Adrien's had a background in banking prior to Splitgames 13:28 – Team size is 160 13:36 – 40% engineering and 25-30% sales 14:05 – Mirakl spends money on programs and lead generation 14:44 – Mirakl makes industry reports with people like Gardner 15:05 – Last month's total paid ads spend was around $30-40K 15:58 – Mirakl sells something that is strategic for their customers 16:42 – Payback period is less than a year 18:50 – The Famous Five 3 Key Points: Creating relationships will not only nurture your network, but increase your opportunities for revenue as well. One can be considered radical or conservative when it comes to taking risks; choose to which degree of risk you're most comfortable taking. In pitching to clients, you have to give them the assurance that your product is valuable to them and that they will NOT be needing any other product. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Mark Chung. He's the CEO and co-founder of Verdigris, a Silicon Valley-based internet of things startup focused on smart buildings. Previously, he was a principal engineer for Net Logic, AMD and PA Semi. He graduated with electrical engineering from Stanford University and lives in Sunnyvale, California. When he's not building, he's spending time with his family. Famous Five: Favorite Book? – How the Mighty Fall What CEO do you follow? – Mark Zuckerberg Favorite online tool? — Pivotal How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – Mark wished that he'd be more growth minded and started earlier Time Stamped Show Notes: 01:07 – Nathan introduces Mark to the show 02:04 – Verdigris is an artificial intelligence company launched in 2012 02:10 – Verdigris focuses on developing technology for commercial buildings that are managing their energy 02:22 – One of Verdigris largest customers is Jabil, a large manufacturing firm 02:28 – Verdigris sensors on Jabil's electric panels collects data from the whole facility 02:40 – Verdigris synthesizes the data into simpler and more understandable reports that facilities' managers can review 02:49 – Then they can understand if they're losing money on electricity or potential equipment fail 03:21 – Verdigris is a combination of software and hardware 04:05 – Verdigris has a hybrid model 04:11 – Verdigris charged on the hardware when it gets installed and a recurring fee for the software 04:21 – The hardware is the bigger revenue stream 04:47 – For a 2-bedroom house, it will cost $1K to install Verdigris 05:23 – Each clamp is $50 a piece 05:54 – Verdigris has raised a total of $16M 06:05 – The first round of funding was in 2012 and Verdigris was launched at the end of 2011 07:11 – Because Verdigris has a hardware component that enables the SaaS, it becomes a sticky product 07:29 – Churn rate is lower than typical SaaS companies and retention rate is higher 07:46 – From a cost standpoint, hardware cost doesn't take all of equity capital 07:53 – You can also finance the hardware 08:34 – Verdigris measures the total amount of electricity measured 08:54 – Currently, they've measured a few megawatts—enough to power a small neighborhood 10:00 – For the SaaS side, monthly subscription fee is $50 or $80 per box depending on the level of service 10:40 – Verdigris gets their sales directly and holds their data infrastructure 10:47 – Verdigris uses Verizon as their back end for all data communication 11:30 – Verdigris is focusing on the commercial space first 12:10 – Customers pay per month is between $50-80 on data plans 12:28 - $1k a month is near average of what customers pay 12:44 – 80% of Verdigris's customers are paying customers 12:56 – Average MRR is around $260K 13:19 – Gross customer churn is zero 14:40 – Verdigris looks for customers who spend around $10K a month in electricity 14:56 – Team size is 30 15:05 – 90% is engineering 15:15 – There are 3 founders 15:23 – The founders are all engineers, one being more business minded than the other two 16:02 – CAC 16:07 – Verdigris doesn't do a lot of paid marketing 16:43 – Verdigris has spent around $10K in 3 months for ads 16:49 – Most people learn about Verdigris through Verizon 17:00 – Verizon's sales people in the field talk to their Fortune 500 customers selling different IT solutions 17:19 – When the customer matches Verdigris' customer profile, the sales team tell them about Verdigris 17:50 – Verizon found Verdigris 18:26 – 2017 revenue goal is over $5M which is 4x from last year's 20:50 – The Famous Five 3 Key Points: With so many SaaS products available, having a SaaS product that uses proprietary hardware creates a sticky, hard to replace product. Your target market should be curated with your pricing plans. Building a partnership with an already established company is beneficial, especially if you're a new one. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Mikita Mikado. He's the CEO of PandaDoc, a company founded to accelerate the way organizations transact. He's an entrepreneur, engineer, and executive focused on creating self-sustaining companies. Famous Five: Favorite Book? – Pitch Anything What CEO do you follow? – Satya Nadella Favorite online tool? — Google Calendar How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – Mikita would tell himself that he doesn't have to focus on making so much money and just focus on learning as much as he can Time Stamped Show Notes: 01:24 – Nathan introduces Mikita to the show 02:03 – Jared Fuller was in episode 193 of The Top and is still part of PandaDoc 02:25 – PandaDoc helps organizations the way they transact 02:39 – all kinds of transactions 02:52 – PandaDoc focuses on deals that have substantial value and paperwork 03:06 – PandaDoc can build proposals, quotes, contracts and close deals in a digital fashion 03:30 – PandaDoc's RPU has increased since last year 03:56 – Annual deals 04:10 – Average customer pay 05:10 – PandaDoc gets most of their customers from word of mouth 05:32 – Using SEO to expand operations 06:15 – PandaDoc gives their small customers templates that they can use in their deals 06:58 – The marketing team finds keywords that are most popular and relevant to them 07:20 – They use Moz and other tools to find keyword 07:59 – PandaDoc isn't built on top of PDF 08:03 – The templates from PandaDoc are in HTML and not PDF 08:41 – QuoteRoller was the first product that was launched in 2011 08:56 – Pivot to PandaDoc at the end of 2015 09:06 – Team size is now 106 09:23 – The last year total raised was $4.5M in cash and $2M in debt 09:41 – Currently, debt has been paid 09:50 – Total amount raised is $19.5M 10:17 – PandaDoc has more than 7K customers 10:30 – 2 different cohorts of customers 10:55 – PandaDoc has a legacy product and a new product 11:22 – Gross churn is satisfactory 11:50 – From last year's revenue churn, it was 9% 13:21 – Some inbound marketers use PandaDoc to close a deal then will stop using it 13:50 – 5% monthly logo churn is high for Mikita 14:38 – PandaDoc has around 100 team members and 2 are focused on target customers 15:13 – CAC and LTV varies 16:00 – Mikita is trying to get under 12 months of payback period 16:29 – Fully weighted CAC can be $1200 16:48 – How Mikita assumes CAC 18:47 – The industry's rule of thumb for payback period is 1.13 of ACV or 14 month payback period 19:05 – PandaDoc has channels with a payback period of 6 months and 2 years 19:29 – PandaDoc has an outbound sales team that is their delta force 19:54 – The outbound sales team finds the industries that PandaDoc should target 21:05 – Paid spend total is under quarter of a million 21:19 – PandaDoc is closed to hit a million in MRR 22:08 – "We want to make an impact" 22:22 – This is a horizontal product 23:47 – PandaDoc focuses on workflow and the actual collaboration on the workflow 23:58 – "We want to system of records for deals or transaction" 24:05 – PandaDoc isn't going to the CRM space 24:18 – Mikita has been in the CRM space before 24:43 – One of the challenges of CRM now is the emergence of AI 27:12 – Mikita's consideration on price of acquisition 30:20 – The Famous Five 3 Key Points: Create a product that can serve a different market and fill the gap that the others haven't seen. Let your goals guide you, but also keep in mind that having a business means being responsible for your employees. Multiple revenue cohorts will lead you to multiple marketing and sales strategies. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives