SaaS Interviews with CEOs, Startups, Founders

Harry Kargman. He's a passionate entrepreneur who bootstrapped Kargo over 17 years into the leading mobile brand advertising marketplace. He's obsessed with art, design and New York and has been helping steward the ad council in a partnership for New York. Famous Five: Favorite Book? – Only the Paranoid Survive What CEO do you follow? – Elon Musk Favorite online tool? — Skype, Slack and other product tools How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – "It's going to be okay" Time Stamped Show Notes: 02:08 – Nathan introduces Harry to the show 02:41 – Kargo is the largest brand advertising company for mobile 02:45 – Their focus is on high end brands that are highly creative 03:16 – Kargo is a technology company 03:43 – They built a technology that will make an ad on mobile a high end brand experience 04:12 – The ad renders perfectly on a mobile page 05:52 – Kargo works with around 98% of the major media companies and publishers 06:21 – Most of Kargo's customers are Fortune 1000 companies 07:13 – Kargo charges as a technology play for publishers, like a SaaS model 07:28 – It is integrated into the media that runs on the platform 07:50 – Kargo also takes a percentage of media that runs through the platform 08:21 – Kargo is focused on quality as they've turned down a lot of publishers 08:41 – Kargo only has the best quality for advertisers 09:00 – The average cut Kargo is taking 09:25 – Harry shares how they're taking the cut with the kind of service that they provide 10:29 – The vision that Kargo has is that they're on equal partnerships 11:14 – In 2015, Kargo passed $100M in annual revenue 11:18 – The growth, year over year, is around 100% 11:56 – 2017 is a big year for Kargo where they're building a technology that is new to the market 12:23 – Kargo has an AdLab that they try to bring to advertisers 13:11 – Kargo is 15-20% SaaS and 85% is media 13:22 – The goal for next year 13:58 – Total team size is 270 14:25 – Kargo will have a partnership with NBC in 2018 15:07 – Kargo is completely bootstrapped 15:32 – Before pivoting, Kargo was trying to build software and services for operators 15:38 – However, operators wanted to take 18 months to 2 years for testing which is impossible for startups 16:18 – Kargo just got into the water, expecting major media companies to sell their ads and media properties 17:36 – The Famous Five 19:12 – Harry's wife, Jill Kargman of Odd Mom Out will be on tour 3 Key Points: Develop a product that will make Fortune 1000 companies need you. Regardless of the size of the deal, maintain equal partnership with your partners. Stay bootstrapped as long as you can and as long as you want. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Irv Shapiro. He's responsible for the overall business strategy and corporate leadership as the CEO of DialogTech. DialogTech provides the industry a leading, actionable, marketing analytics platform for businesses that value inbound sales calls. The company was named an Inc 500 company in servicing close to 5000 businesses worldwide—ranging from emerging companies to the world's largest enterprises. Famous Five: Favorite Book? – Purple Cow What CEO do you follow? – Jeff Bezos Favorite online tool? —The Top Inbox How many hours of sleep do you get?— 6.5 If you could let your 20-year old self, know one thing, what would it be? – "I should have stayed in architecture school" Time Stamped Show Notes: 02:04 – Nathan introduces Irv to the show 02:51 – DialogTech is Irv's third rodeo in the industry 03:10 – Metamor Technologies is a system information business that built large office systems 03:35 – It scaled to 500 people and was sold to Corestaff 03:51 – It was sold in 1997 for $38M 04:11 – After Metamor, Irv started Edventions which was in the early days of the internet when schools were concerned about internet safety and its environment 04:40 – Edventions provided a safe internet environment 04:51 – In 2000, everything crashed and it was sold to Edison Schools 05:17 – DialogTech's team size is 150 05:20 – Current revenue is at $40M 05:25 – 2016 revenue was $35M 05:30 – DialogTech raised a total of $60M 05:45 – DialogTech did their A round in July of 2007 06:15 – DialogTech helps companies who receive inbound calls to become more effective, efficient and close more sales 06:37 – DialogTech does four things technology-wise: 06:59 – It tells the customer's behavior on your website 07:04 – The data then can be used by the marketing team 07:33 – An example of this is a life insurance call 08:18 – Tracking is by a unique phone number 09:38 – When a website is visited, a unique phone number is shown 10:14 – DialogTech is a SaaS model, but is in essence a cloud model 10:32 – Charges vary if the calls are in a batch or if it is an unlimited plan 10:37 – Customers pay between $150K a month to over $100K a month 10:55 – DialogTech has almost 5K customers 11:19 – Irv shares a growth tactic they tried that didn't work 12:36 – They sent burner phones to over 200 marketing executives that have videos on them that will play after opening the phone 12:55 – They've spent over $20K for the campaign but they were not able to get a single sale 13:20 – Annual logo churn is around 8-9% 13:35 – Monthly revenue churn on the enterprise side is around .4% 13:47 – DialogTech has around 98% revenue retention 14:59 – 3K of their 5K customers are legacy customers who are at a lower price point 15:09 – Irv believes that they will reach $40M in revenue by end of 2017 15:30 – The volume of calls that DialogTech processes requires a technology that needs funds 15:55 – Gross margin is around 65% 16:38 – CAC depends on segment 16:43 – Gross margin payback is 18-24 months 16:59 – Irv explains how they compute it 17:45 – LTV is 5-7 years for enterprise customers 18:13 – DialogTech has around 40 engineers, 50 in sales overall, 12-15 customer support, and the rest in back end 19:50 – The Famous Five 3 Key Points: Target goals can be reached with a consistent model and growth tactics in play. We learn from our mistakes, so don't be afraid to make them. Weigh the pros and cons of raising capital; if there is a need, then go for it. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Andreas Antonopoulos. He's a technologist and serial entrepreneur. He has become one of the most well-known and well respected in bitcoin. He's the author of Mastering Bitcoin, published by O'Reilly Media. Andreas is also considered the best technical guide in bitcoin and The Internet of Money—another term that he coined—is his book about why bitcoins matter. Famous Five: Favorite Book? – Digital Gold What CEO do you follow? – N/A Favorite online tool? — Trello How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – "What you're worrying about is really not worth worrying about, just go for it" Time Stamped Show Notes: 01:50 – Nathan introduces Andreas to the show 03:17 – Cryptocurrency is still volatile 03:20 – Most ICOs nowadays still converts 60-80% of funds 04:00 – There's no single system in crypto 04:21 – Andreas thinks that it isn't the matter of ideology, but a matter of being a rational actor 04:48 – From a regulatory perspective, Andreas foresees that more than 90% of the ICOs will fail 05:00 – Founders get rich because of the investors not doing much to evaluate the ICOs 05:20 – There's a lot of immature products coming to ICOs 05:47 – The cycle will just burn through a lot of money 06:12 – Andreas isn't involved in any ICOs and he's actually against investing in them 06:50 – ICOs can be seen as another space for crowd funding which bridges the gap between angel investment and VC 07:15 – At this time, there's a lot of risk in ICO 07:44 – Cryptocurrency is the application of networks and market economics to the flow of money internationally 07:50 – Just like the internet was the application of a flat network system to communication around the world 08:23 – It is a system that doesn't belong to any company or to any one person 08:27 – It removed intermediaries in banking and finance 09:00 – You don't have to trust the person you're dealing with, but just trust the platform 09:32 – It is extremely important for developing nations 10:28 – Andreas shares how cryptocurrency protected his mom's cash retirement from failing Greek banks because of Greece's current economy 11:12 – Nathan shares a sample scenario with ISIS using cryptocurrency to attack Greece 11:28 – Andreas shares why the US shouldn't have spent 20 years bombing them as it led them to acquire weapons 13:30 – If Kim Jong-Un wants to acquire weapons in cryptocurrency, there's no current way to regulate it 14:42 – The ability of the government to control the money leads to corruption and oppression of people 15:03 – "No, you can't control money" 15:50 – Andreas is more interested in insuring that people who are trapped in poverty have the means to provide for basic necessities 16:50 – Andreas' point regarding the future of the world depending on cryptocurrency 17:56 – ICO is a productive application of capital and investment, believing that there will be a return 18:31 – There's a lot of people speculating about the future 19:11 – The comparisons between different cryptocurrencies and their market capital are not useful 19:24 – It is mostly based on speculation at the moment 20:50 – Andreas' primary advice is not to buy crypto, but to earn it 20:55 – It is an online visual economy 21:22 – He has been earning his cryptocurrencies for the past 3 years 21:44 – The speaking deal of Andreas is in bitcoin, plus 20% 22:06 – He liquidates his tokens on a monthly basis 23:00 – There are some establishments that receive cryptocurrencies 23:45 – There are also a lot of BTMs or bitcoin automated machines available 24:22 – There are also local traders for cryptocurrencies but you just have to be cautious 25:12 – The questions Nathan should be asking for a pitch of a $5M crypto hedge fund 25:30 – Crypto funds are holding crypto for thousands of investors 25:40 – Their security should be a thousand times better and most companies can't do that 26:00 – It's easy to hack on a computer 26:35 – This is very similar to DAO 26:44 – The better way is to hold crypto funds individually by putting them into a wallet 27:24 – "You can't keep information securely concentrated in one place" 28:57 – The Famous Five 3 Key Points: As of this moment, it is not that wise to invest in an ICO. The future of cryptocurrency can have both a positive or negative effect on people. Don't buy cryptocurrency, earn it. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Alex Austin. He's the CEO and co-founder of Branch, a leading mobile deep linking platform with solutions that unify mobile user experience and measurement across devices, platforms and channels. He founded Branch back in 2014 while attending Stanford Graduate School of Business. Before founding Branch, Ale founded Kindred Prints, had engineering roles at NASA and holds many research papers under his name. Famous Five: Favorite Book? – The Mistborn Trilogy What CEO do you follow? – Jeff Bezos Favorite online tool? — JMP Statistical Analysis How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – You have to start your own company, don't wait. There is never the right time. Time Stamped Show Notes: 02:04 – Nathan introduces Alex to the show 02:46 – Alex shares how he moved from NASA to a deep linking platform 03:33 – Alex realized that he hated school and loves building instead 03:57 – Alex still does building projects on his free time 04:33 – Alex started Branch when they were building the Kindred app 04:46 – The problem they faced was discovery as it was hard for people to find the app 05:36 – The only way people find Kindred is through the app store 05:48 – Alex created an ability to link to their photobooks with the ideal model 06:00 – They were able to do deep linking which is the ability to link to a page inside an app and have people discover the app for the content inside 06:12 – Branch was then able to solve a general problem 06:28 – Alex then decided to sell Kindred 07:34 – They didn't see Kindred as a billion dollar company 07:47 – When they started Branch, people were already asking them about the technology 08:30 – Currently, 40% of the app ecosystem is using Branch today 08:42 – Airbnb is one of the apps that uses Branch—if you use it to find a property, then send a link to a friend, that link would be a branch link 09:05 – The goal is to get 90% of the app ecosystem to use Branch 09:26 – Google will allow you to search data on the web and Branch will search through all the pages 09:37 – Branch charges through the usage of the link 09:41 – The ultimate goal is to build a discovery platform 09:47 – Branch is a SaaS business 10:19 – For big companies, the charge is actually by tier 10:47 – Average deal size for enterprise client is $55-60K annually 10:57 – Branch just started selling to enterprise 11:03 – Branch was launched in 2014 11:09 – The platform was initially being given away 11:33 – They only turned on their paywall more than 7 months ago 11:39 – Branch raised $117M 11:57 – It was a priced seed round and a carryover from Kindred 12:38 – Team size is around 120 with 65 engineers 13:40 – The weirdest marketing tactic they did was they went to Stack Overflow and answered questions back linking to their product 14:38 – Branch just started a meetup group where people can talk about mobile growth 15:22 – Over 26K developers are using the SDKs 15:33 – When they first started, they've worked on different series of ideas that failed to work 15:51 – It took a couple of months for them to gain momentum 16:40 – Number of paying customers 17:18 – 99% of the revenue comes from enterprise customers 18:35 – The app ecosystem is like Yahoo, in 1995 18:53 – Google allowed the access to the information on the web 19:19 – Branch is built as SaaS because it keeps the lifeline long 19:55 – How Alex delivers his pitch 20:18 – Alex doesn't want to have competition and they always make sure to kill off those who start to compete 20:57 – The platform is designed to have a network effect 21:36 – EOCO is the company that closed after competing with Branch 22:20 – Alex's wife is a VC but she's not invested in Branch 24:28 – Alex isn't really doing Branch for the money alone 24:58 – Alex sees Branch as his contribution to make a great impact 26:00 – "There's always a big company to go after" 26:13 – Google launched a product last year which is a direct replica of Branch 29:00 – The Famous Five 3 Key Points: Develop a solution to a problem and customers will flock to you. As shady as your tactic may be, organic traffic is still the best source of traffic. There will always be bigger companies than yours; don't let it stop you from improving and growing. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Evan Liang. He's the CEO and co-founder of LeanData which he founded after managing a data cleanup project at his first company and felt the pain of cleaning Salesforce data by hand. Prior to LeanData, he was the GM and VP of products at Caring.com where he grew a small acquisition within the company's main business. Generally, he owned 50% of the company's revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user driven businesses. Before that, he worked in project management at eBay and business development at Microsoft where he helped launched the Xbox 360. Evan started his career at Battery Ventures where he specialized in software and ecommerce investments. He holds his MBA from Kellogg and BS in Industrial Engineering from Stanford University. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Rich Hagberg Favorite online tool? — Slack How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – "I want to be an entrepreneur and not a VC first" Time Stamped Show Notes: 02:03 – Nathan introduces Evan to the show 03:04 – LeanData helps marketing and sales scale their lead management processes 03:11 – They're focused on two business processes: lead routing and marketing attribution 03:20 – Cloudera is one of their customers 03:30 – With all the leads that are coming into Cloudera's system, LeanData will figure out which sales rep should follow up 03:43 – LeanData works well with lead scoring predictive vendors 04:30 – LeanData is a SaaS business 04:36 – Average customer pays $20-30K a year 04:42 – Large enterprises are paying 6 figures 04:54 – The pricing depends on the number of seats 05:24 – Marketing attribution is an upsell from the product 05:34 – LeanData was launched in 2012 05:46 – Evan has always been passionate with startups and he was just waiting for the right idea to come along 06:18 – Evan was at Caring when he saw the problem that LeanData was able to solve 06:40 – They had a large amount of data in Salesforce that was a big mess 07:25 – First year revenue of LeanData was $200K 08:08 – LeanData raised $1.3M from their seed round 08:19 – Total funds raised $18M 08:28 – The seed round was a priced round 09:12 – Current team size is 50 09:28 – 15 are engineers, 15 in sales, 5 in marketing, 8 in CS 09:48 – LeanData currently has 250 enterprise customers 10:13 – MRR is around $600K and ARR is around $7.5M 10:34 – The weirdest marketing strategy of LeanData's was sending pizzas to people 11:00 – It was a marketing campaign and the customers picked the pizza place where they wanted their pizzas from 11:27 – The problem was some chosen pizza places wouldn't deliver so one of the SDRs would have to buy the pizza and deliver it 11:56 – They were still able to get some sales from that campaign 12:08 – The primary CAC is for events 12:32 – One event is the Lunch and Learn Event 13:05 – They spent around 600K in strategizing conferences over a year 13:17 – Paid advertising spend is less than 10K 14:04 – Annual logo churn is 15% 14:13 – LeanData is currently net negative revenue churn 14:30 – ARPU expansion is between 5-10% 14:48 – LTV is around 5 years 15:35 – LeanData's competitors in the ABM lead scoring space 16:27 – Gross margin is 80% 16:42 – LeanData benefits from Salesforce 17:16 – LeanData doesn't need backend servers 17:30 – Evan answers about their exit strategy since it seems like Salesforce is the only one who can acquire them 18:30 – The Famous Five 3 Key Points: Organizing your data is crucial for the company's operations. The weirdest marketing strategy can take people aback and still win business for you. The exit of a company depends upon the possibility of an acquisition; however, there will always be other options. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Sandy Khaund. He's the CEO of Upgraded, a platform for tickets using blockchain technologies. Previously, he was the CTO at InStadium, a sports venue ad network and senior director at Turner Broadcasting along with CEO of Iryrnsoft, a video-based learning for mobile devices. He was also the COO of teen social network at Piczo and director at Microsoft. Famous Five: Favorite Book? – The World is Flat What CEO do you follow? – Reed Hastings and Mark Zuckerberg Favorite online tool? — OneNote How many hours of sleep do you get?— 4.5 If you could let your 20-year old self, know one thing, what would it be? – "The secret of life is doing what you do for free and getting someone to pay you for it" Time Stamped Show Notes: 02:02 – Nathan introduces Sandy to the show 02:37 – Upgraded has a solution widget that addresses the problem of event tickets 02:52 – Alot of the tickets are fake and being sold on Craigslist 03:31 – The Cryptography has worked so well that there's only one bitcoin 03:54 – Upgraded has a tokenization aspect which converts tickets into a blockchain ticket 04:02 – Another revenue model as an alternative to Stubhub 05:04 – Upgraded has already made less than $50K in revenue 05:11 – Sandy started Upgraded last March 05:30 – There are 4 full-time people on the team 05:45 – The cofounder was initially a consultant and Sandy has more in equity 06:07 – The initial fund was from Sandy's personal savings 06:14 – Sandy took an Angel investment of $300K on a convertible note 06:33 – With 4% interest and $7M cap 07:11 – Sandy and the team are still talking about the ICO 09:00 – Right now, cryptocurrency relates to the currency valuation 09:12 – For Sandy, he's more about the technology rather than the currency 11:10 – Sandy wants to make sure that what he will do what is right for the business 11:50 – Nathan talks about the regulations in ICOs 12:11 – Sandy had a talk with his attorney about ICOs and blockchain 12:40 – As of the moment, anything can happen 13:30 – There was also some acquisition talks with Upgraded but Sandy turned it down 14:03 – Sandy didn't build Upgraded for the money 14:20 – "I just want to keep creating" 15:16 – Sandy thinks it is still too early for the company to do ICOs 15:45 – Nathan talks about the issue DAO had 17:41 – The Famous Five 3 Key Points: While ICO is one of the hottest topics in blockchains, some companies would rather not delve into it at this time. Create a utility that can solve one of the most taken for granted problems. Do the work that you would do for free and then get someone to pay you for it. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

C. Lee Smith. He's the CEO of SalesFuel, a multi-million dollar sales enablement firm he founded in Columbus, Ohio in 1989. SalesFuel leverages critical insights that enables its clients to acquire, develop and retain their best employees and customers. The company is launching a brand new product called TeamKeeper that will revolutionize the way managers manage and develop their people which leads to a happy, business culture and a reduction in turnover. Famous Five: Favorite Book? – The Sales Bible What CEO do you follow? – Elon Musk and Tim Cook Favorite online tool? — LinkedIn's Sales Navigator and Lynda How many hours of sleep do you get?— 5 If you could let your 20-year old self, know one thing, what would it be? – "Relax man, you're going to make it" Time Stamped Show Notes: 02:02 – Nathan introduces Lee to the show 02:42 – SalesFuel does sales enablement 02:48 – It helps salespeople to sell better, close more deals and be the trusted advisors for their client 03:23 – SalesFuel leverages critical insights for both sales prospects and employees 03:35 – SalesFuel has 3 SaaS products: AdMall, TeamKeeper and one still in the works 03:59 – TeamKeeper is already up and working 04:13 – AdMall is for media companies 04:22 – When Lee started the company, the idea was to provide business intelligence based on business type 04:35 – SalesFuel currently has over 450 types of businesses that they're researching 04:41 – The research team is the second largest team in SalesFuel with 10-15 people 04:57 – Total team size is 30-40 05:08 – 2016 total sales is $6-10M 05:30 – SalesFuel was on the internet in 1995 with a few companies still new to the web when they had their first product 05:56 – It was in 1997 when SalesFuel built their first web application 06:25 – An AdMall customer pays an average of $500-1K a month 06:51 – AdMall's pricing model is based on the size of the sales team 07:41 – The price depends on the range of the number of employees 07:59 – For a digital agency, they have a different price because of the numbers of tools that they use 08:21 – SalesFuel currently has 1500 customers 09:21 – Columbus is a foodie town 10:03 – Lee sent packs of dry ice cream from a local artisan to their potential clients 10:09 – Lee had calls returned to him—he thinks it was the weirdest marketing strategy he ever used 11:10 – Lee closed a deal from that marketing strategy 12:06 – SalesFuel is 100% bootstrapped 12:38 – First year revenue is around $100K 12:50 – Revenue in 2000 was around a million 13:45 – 2010 revenue is close to $3M 14:40 – SalesFuel's retention rate year over year is above 98% 15:20 – SalesFuel has client and revenue growth year over year 15:54 – Logo churn is equal to revenue churn 16:34 – CAC 16:48 – SalesFuel gets their leads from thought leadership and business development 17:23 – For research and blog, SalesFuel spends a little over $250K annually 17:45 – SalesFuel currently has 2 SDRs 18:02 – Product team has close to 18 people 18:15 – Sales and marketing team has 10 people and the rest are in operation 19:23 – SalesFuel has around 100 new customers every year 20:52 – The Famous Five 3 Key Points: A slow hustle is never a bad strategy— grow slowly and consistently. There are tons of new ways to gain customers; be creative, bold and just go for it. Believe that you can and will make it! Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Chris Mann. He has over 25 years of experience in product management and strategy. In 2010, he joined Bizo and created a marketing automation system for B2B paid advertising and led the company through its $175M acquisition by LinkedIn. He was also involved in LinkedIn's advertising business. Prior to Bizo, Chris held product leadership role in IBM and Coremetrics. Today, he is the CEO leading Brightfunnel. Famous Five: Favorite Book? – Hard Thing About Hard Things and High Output Management What CEO do you follow? – Russ Glass Favorite online tool? — LinkedIn How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – "Come from the heart" Time Stamped Show Notes: 02:00 – Nathan introduces Chris to the show 02:53 – Chris was the head of product at Bizo when they were just starting with 15 people 03:31 – Chris began advising for Brightfunnel when there were only 18 people in the company 03:41 – He was still at LinkedIn at the time and the previous CEO told Chris to join them 03:58 – Chris joined as head of product and the transition was planned for him to take the CEO seat 04:06 – Chris took the CEO seat in April 04:30 – Chris had to stay with LinkedIn after the acquisition 04:55 – Chris thinks LinkedIn won't have a mature and dominant advertising platform from a scale standpoint 05:22 – "The scale would never get to Facebook" 06:20 – Chris has been in the advertising game for 8 years 06:35 – Back at Bizo, Chris built something like Brightfunnel 06:49 – When Bizo came to LinkedIn, they acquired Fliptop 07:18 – LinkedIn isn't the company you should go to when you want to improve your advertising 07:39 – Chris solved the problem and he knows B2B marketing well 08:24 – Chris talks about the transition 08:46 – The transition has been smooth 08:53 – Chris has built great credibility and relationships within the company 09:13 – The company just had a record quarter where new ARR was three times more than last year 10:33 – In B2B marketing today, there isn't a measurement platform that can see every single marketing activity 10:49 – Brightfunnel puts the data together in a way that it is understandable for the marketers to optimize 11:55 – Brightfunnel is SaaS-based with an annual subscription 12:08 – ASP last quarter was $93K which is great for a cloud company 12:35 – 150 marketers have touched Brightfunnel 13:33 – Brightfunnel doesn't take any deal less than $30K 13:44 – Average ARR per customer is around $50K 13:53 – Team size is 45, 1/3 engineers with 8 in marketing and 6 in sales 15:00 – When Brightfunnel was at a Marketo's conference, the head of marketing brought in puppies 15:30 – There were a lot of people who came to their booth 15:57 – Cost per lead has been around $59 across all programs 16:10 – Conversion is 30% of their pipeline 17:38 – For $1M a quarter for a new ARR, Chris wants to have 5M pipeline 18:00 – Team is based in San Francisco with 2 remote 18:24 – Brightfunnel just crossed the 70-customer mark 19:09 – Average ARR 19:50 – Logo churn is around 10% annual 20:20 – RPU expansion is around 20-25% 21:41 – The Famous Five 3 Key Points: The transition from one company to another is always a learning experience. LinkedIn won't have a mature and dominant advertising platform. Marketers need a platform like Brightfunnel that will help them become more effective with their campaigns. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

JT McCormick. He's an American businessman, author and speaker. Most recently, he served as President of Technology company HeadSpring before his current role as president & CEO at Book in a Box. Famous Five: Favorite Book? – Cyrus the Great What CEO do you follow? – Jeff Bezos Favorite online tool? — Slack How many hours of sleep do you get?— 4.5 If you could let your 20-year old self, know one thing, what would it be? – It's not about the high school diploma. It's about the work ethic and the sacrifice you're willing to put in to achieve greatness Time Stamped Show Notes: 01:47 – Nathan introduces JT to the show 02:08 – It is possible to buy a bestseller from Book in a Box 02:23 – The cost will depend on many factors 02:40 – One of Nathan's friends spent almost $250K on Book in a Box because he wanted to put out a book and increase his speaking fee 03:15 – There are many people who paid more than $250K to get a book out 03:21 – Nathan read his friend's book and thought it was trash, but his friend's speaking fee increased 03:33 – It's still a positive ROI 04:02 – Book in a Box specializes in ensuring the books are filled with valuable and meaningful content 05:11 – Book in a Box has made it possible for authors to publish their book 05:27 – JT just met a professional speaker who has been in the business for 22 years, but never had a book 05:34 – He never got the time to write a book 05:41 – Book in a Box will just interview him and write the book for him 05:52 – "Your book written in your tone, your voice" 06:09 – Nathan shares how Book in a Box makes you spill the beans 06:41 – Cost is $25K which is $5K a month for five months 06:58 – The quality of the books are the same as the ones from Barnes and Noble 07:13 – Nathan got a deal from Portfolio Random House 07:37 – Book in a Box provides proposals and manuscripts for their clients to bring to publishing houses 08:00 – Book in a Box has worked with a total of 500 authors 08:31 – Book in a Box launched in 2015 09:00 – Book in a Box is one of the unicorn companies in the startup world 09:13 – "We, as Book in a Box, have no debt, no private equity, no VC money and we are extremely profitable" 09:27 – Book in a Box has changed pricing a couple of times 09:38 – When JT met Tucker and Zach, the co-founders, he was actually looking for someone to write his book 10:14 – Tucker offered JT three pricing models, $10K, $18K and $30K and JT chose the latter because he wanted a high-quality book 10:51 – JT explained how the pricing turned out to be just one pricing model which is $25K 11:33 – Total revenue since 2015 is $11.3M 12:07 – Book in a Box currently averages 25-30 books a month which has continuously grown to 50-75 a month 12:29 – Team size is 30 full-timers with over 100 freelancers 13:13 – "We're a relationship company" 14:17 – Book in a Box treats their freelancers with respect and pays them on time 15:05 – Book in a Box helps with marketing and book sales 15:14 – Customers go to Book in a Box for one of three reasons; credibility, thought leadership or lead generation 15:48 – Book in a Box created Thought Leader Media 16:01 – Pricing starts at $15K to up to $75K yearly 16:17 – The pricing varies depending on the author needs 16:51 – Thought Leader Media just rolled out in Q1 16:58 – 35 out of 250 published books are in Thought Leader Media 17:10 – Total book sales from Book in a Box authors 18:50 – The Famous Five 3 Key Points: Those who want to have a book written, but can't manage to start can simply utilize companies such as Book in a Box. Pricing is crucial in every business—it's either you make it big or lose everything. Respect and an excellent work ethic are keys to success. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Sharat Potharaju and Ravi Pratap Maddimsetty, co-founders of MobStac. Famous Five: Favorite Book? – Traction What CEO do you follow? – Ed Catmull who wrote Creativity Inc for Ravi Favorite online tool? — Rapportive How many hours of sleep do you get?— 5 If you could let your 20-year old self, know one thing, what would it be? – "That entrepreneurship is a very, very painful journey" Time Stamped Show Notes: 02:07 – Nathan introduces Sharat and Ravi to the show 02:23 – Sharat and Ravi were classmates since fifth grade and were roommates in college 02:53 – MobStac is trying to solve the problem of online to offline device connections 03:04 – They use the technology of WiFi, bluetooth and beacons in mobile devices 03:17 – Beaconstac is one of MobStac's products 03:22 – It is a SaaS-based product that uses Bluetooth beacon technology 03:29 – It allows businesses to gather analytics 03:34 – It charges monthly 03:47 – Beaconstac is MobStac's main revenue stream 04:08 – Businesses use bluetooth beacons that can be deployed to physical stores 04:18 – Beaconstac's platform can then be used to track marketing and analytics 04:27 – Pricing starts at $49 to $99 monthly 04:34 – The price will vary depending on the number of beacons deployed in any physical location 04:45 – Average cost per beacon is $5 monthly which is on top of the starting price 05:25 – Beaconstac has a mixed group of customers, from mom and pop stores to enterprises 05:57 – Some would pay $50 a month and $5000 a month for others 06:04 – There are currently around 10K beacons deployed in total 06:27 – MobStac is a software company 07:03 – MobStac has partnered with a Chinese OEM who makes the hardware 07:35 – The pay for the hardware is a one-time cost 07:40 – "You own the beacons once you pay for the beacons" 07:43 – Charge per beacon is $22 07:50 – The margin is very small 08:07 – They make revenue mostly from the software and not from the hardware 08:15 – MobStac was launched in 2010 08:24 – It was focused in building products in the mobile space 09:20 – After pivoting, first year revenue was not zero but it was small 09:35 – 2014 revenue was less than $250K with 10-15 people on the team 09:54 – Current team size is 20 10:00 – The company is based in Bangalore, India but Sharat goes to New York as well 10:17 – Last month total MRR is close to $25K 10:22 – Target ARR by the end of 2017 is 500K 10:37 – Which was only from the Beaconstac product 10:56 – Beaconstac currently has 100 customers 11:12 – One of Beaconstac's biggest customer is Google India 11:14 – Google has deployed over 2000 beacons at 117 train stations 11:28 – It is the largest public Wi-Fi project in the world 11:32 – The beacons are used to send notifications and awareness to people who are waiting at the stations 11:46 – Sample notification 12:20 – MobStac has raised $3.5M 13:07 – The strangest customer acquisition strategy they've done 14:10 – Google has made the beacon technology compliant with the chrome browser 14:23 – Someone who is near a beacon can receive a notification as long as he has a chrome browser and bluetooth on; no need to download an app 15:15 – One of their customers is a freelancer who bought a beacon so whenever he goes to an event, the beacon will send a notification to other attendees to market his services 15:56 – MobStac isn't spending anything on paid marketing 16:01 – Ravi does some content marketing for the company 16:37 – Cap table 17:31 – Sharat and Ravi still own more than half of the company 19:00 – The Famous Five 3 Key Points: Don't be scared to pivot if it is for the betterment of your company. The easiest and cheapest way to market your product is by using it. Entrepreneurship is definitely not an easy route—prepare your mindset for a rough (but worth it) journey. Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives