SaaS Interviews with CEOs, Startups, Founders

Dorin Rosenshine is the founder & CEO of Outleads, a Microsoft Accelerator company. Outleads enables brands to engage customers with online advertising and relevant content based on offsite and offline data. Dorin has over a decade of experience in optimizing the digital presence for firms in a variety of industries, from consumer electronics to home improvement. Her work ranged from business identity to web application development, online ad budget management, and landing page optimization. A self-taught developer, designer, and copywriter, she has served as head of marketing as well as IT. Dorin lives in New York City and loves everything about it, particularly Central Park.

I'm the CEO and Co-founder of Sleeknote. I live in Denmark with my wife and three kids. Besides running Sleeknote I'm also an international keynote speaker.

Casey Zeman is the founder of EasyWebinar. Casey has consulted such companies as Harper Collins, Estee Lauder and Dell on video/webinar strategies and has built his own multi-million dollar software business. His mission is to help a million experts spread their message, sell their program and leverage their time through automation and engagement using his tools.

Nazzareno Gorni is the CEO of MailUp Group (https://mailupgroup.com/en/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:45 – How MailUp has been built as a business messaging company 1:45 – Why they are doing more than €35M in ARR right now 2:05 – How they are growing 35% year over year 2:30 – Why their ideal customers are marketers and developers 3:40 – How MailUp has grown to serve 20k customers 4:20 – Why they have started to move upmarket 5:10 – How he launched the company in 2002 5:30 – Why they launched with just €15k in self-funding 5:48 – How they raised €3M when they IPO'd 6:40 – Why they went public to fund acquisitions 8:30 – How their team has grown to 170 employees in Italy, Spain, Denmark, and the U.S. 9:15 – How they optimize for payback within 6 to 7 months 9:50 – Why they created BEEfree.io out of an accident 10:40 – How 3k companies are using BEEfree for over $1M in ARR 12:00 – The Famous Five

Yoa Pridor is the CEO of Buzzilla (https://www.buzzilla.com/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:40 – How Buzzilla has been built as a social listening tool 1:20 – Why they offer both SaaS and professional services 1:40 – How 60% of their revenue comes from SaaS today 2:45 – Why people are paying $500 per seat, each month on average 3:15 – How they''ve grown to serve small enterprises 4:15 – Why the average customer is between three and ten seats 4:25 – How they launched the business in 2010 with $1.6M in total funding 4:55 – Why they've grown 40% in the last 12 months 5:30 – How Buzzilla landed almost 300 total companies 6:00 – Why they are doing around $400k in MRR right now 6:25 – How growth has come mostly from new customers thus far 8:45 – Why they've expanded to help governments monitor senitment 9:20 – How they are at 110% net revenue retention annually 10:15 – Why they are landing new customers through word of mouth and online marketing 10:45 – How their team has grown to 25 full-time employees in Israel 11:10 – Why they assume a lifetime value of around $65k over 42 months 12:00 – How their SaaS margins are around 80% with 40% margins on their professional services 12:25 – Why they aren't interested in raising additional capital at this point in time 13:10 – "Would you sell for $20M right now?" 13:35 – The Famous Five

Zee Aganovic is CEO of HiConversion (https://www.hiconversion.com/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:25 – How HiConversion helps improve the buying experience on eCommerce sites 1:30 – Why the average customer pays them $5k per month 2:30 – How they launched the current version of the company in 2014 3:15 – Why they self-funded before raising $10M from institutional investors 4:15 – How their last round of $3.5M came last year 5:15 – Why several hundred customers are using their platform right now 5:45 – How HiConversion has built numerous strategic partnerships 6:45 – Why 100 companies are paying to use their platform today 7:40 – How they've grown 10x in the last twelve months 9:05 – Why they've scaled to 27 full-time employees 11:10 – Why they are aiming for payback within one month 13:00 – How they've hit 10% gross revenue churn per year 13:45 – The Famous Five

Tim Valishev is the CEO of JivoChat (https://www.jivochat.com/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:30 – How they help customers better convert using chatbots 1:00 – Why they are north of $5M in ARR right now 2:55 – How their growth has accelerated in emerging markets 2:00 – Why they have grown to serve 230k websites worldwide 2:30 – How the average customer pays JivoChat around $13 per month 3:00 – Why they are different from Drift and Intercom 4:00 – How they have incorporated the calling-in feature 5:20 – Why they launched the company in January 2012 6:50 – How he landed his first 10 customers through existing relationships 8:10 – Why they are exhibiting 45% logo churn annually 9:45 – How they've scaled to 32k paying customers 10:15 – Why they are landing 20k new sign-ups per month 11:15 – How JivoChat is growing via word of mouth 14:00 – Why they spent $300k to break into the Brazilian market 16:00 – How their team of 120 is remotely distributed 16:45 – Why he wants to remain bootstrapped 17:40 – The Famous Five