CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Chris Taylor, CMO of the Heart Foundation based in Melbourne, Australia is a marketer with over 20 years experience gained across a diverse range of industries, he’s worked for brands including Visa and Woolworths. Having recently been awarded the Ad News Marketing Team of the Year in 2020, Chris reveals all in how to punch above your weight to build a commercially-focused, high-performance marketing team within a Not For Profit (NFP) organisation. In this episode: The three criteria to look for when taking on a new CMO role; What it takes to transition a marketing team from a decentralised model to an award-winning centralised marketing structure; How to cut down your agency expenses by bringing talent in-house; The staggering results achieved from the award-winning ‘serial-killer’ campaign; and The secrets to attracting high-calibre marketing talent to take a pay cut and join a not-for-profit, for-purpose organisation. References Byron Sharp - How Brands Grow: What Marketers Don’t Know. Contact Chris Taylor Heartfoundation.org.au - make sure to do the heart age calculator.  Find Chris on LinkedIn and mention you heard him on the podcast.  Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn. If you enjoy this episode please remember to subscribe, share and leave us a review! This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

EY’s global CMO, Karen Hopkins, joins us for another episode full of insightful marketing content.  Karen’s impressive career has seen her rise in the ranks at EY from Marketing Manager in Perth, to National Marketing Director for Australia, all the way to Global CMO based in London, where she now oversees a global marketing team of 2000 staff, with 50 senior marketing leaders and 16 direct reports. In today’s episode: Karen unpacks the transformation she’s been leading with her team focused around 3 core pillars: Focus and Impact, New Ways of Working, and New Ways of Engaging; The play book that Karen lays out around how she rolled out Agile marketing for a pilot team of 50 staff and some of the phenomenal results they have achieved as a result; and  The ‘marketer of the future’ – A capability framework and learning plan that helps EY marketing staff up-skill in 6 critical areas. To find out more, and to learn how Karen and her large team stay on top of the marketing game, make sure to listen to this episode. References Damian Corbet - The Social CEO: How Social Media Can Make You A Stronger Leader. Contact Karen Hopkins Find Karen on LinkedIn and mention you heard her on the podcast. Find out more about EY. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation.  Follow or connect with Ty on LinkedIn. If you enjoy this episode please remember to subscribe, share and leave us a review! This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of adopting Agile in marketing. In this episode, we cover: The full gambit of Agile Marketing - what it is, what it isn’t, why it matters, and how you can get started; You’ll also learn what you can do as a marketing leader to clear the path and enable the transition to Agile Marketing; We also dig into Jim’s new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, which is a great handbook to get you started; This episode is jam-packed with insights into how Agile Marketing can increase the performance of your team by breaking down silos and increasing staff empowerment; and You’ll also discover how it helps create a test and learn culture in the team, sharpens the team’s focus on improving the customer experience, and enables them to drive bigger business results. If you have any interest in transforming the way that your team works, in order to do their best work then this is a must listen episode. References Jim Ewel - The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results. Al Ries and Jack Trout -  22 Immutable Laws of Marketing. Daniel H. Pink - Drive: The Surprising Truth About What Motivates Us. Eric Ries - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business. Jeff Bezos’ two-pizza rule. Patrick Lencioni - Five Dysfunctions of a Team. Robert Rose and Carla Johnson - Experiences: The 7th Era of Marketing. Scott Brinker - Chief Marketing Technologist. Steven Gary Blank - The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. Contact Jim Ewel Visit Agile Marketing to find out more about Jim, his consulting, training and to grab a copy of his new book. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern, marketing team that drives growth through our 3-stage framework for marketing team transformation. Find out about our Agile Marketing Services  Email ty@growthgenerators.io or connect with Ty on LinkedIn. If you enjoy this episode please remember to subscribe, share and leave us a review! This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

Leisa Bacon, Director of Audiences for the Australian Broadcasting Corporation, known as the ABC in Australia joins us on the show today. In October 2020 Leisa was named #1 CMO in Australia through CMO50. The CMO50 awards are judged by industry experts and it’s considered to be a coveted and highly regarded list. This follows from previous years being ranked #2, #4, #2…. And you get to find out exactly why in this interview. Leisa has a background in branding and marketing within the FMCG industry working for brands such as Procter & Gamble, Boots and Coca-Cola. Leisa has an incredible track record in driving marketing transformation. Working at the ABC network which has 5 TV stations, 50+ radio stations and a mix of apps, social media, Leisa has optimised her team and achieved strong results in a complex, constantly changing and highly competitive media environment. In this episode we discuss: The composition of the marketing team and how this has changed over time; How the ABC partnership model and the importance of prioritisation has really driven results; How it was possible to turn around a campaign in a weekend and how her team was able to adapt during COVID-19; The data capability ABC marketing is investing in and harnessing to build their diverse brands and compete with big players such as Netflix, Spotify and Apple News; How the ABC harnesses diversity across a range of dimensions to produce better content and creative; and Leadership strategies Leisa uses to align her team to achieve organisational strategic goals. References: Brene Brown - Daring Greatly. Byron Sharp - How Brands Grow: What Marketers Don’t Know. Contact Leisa Bacon Find Leisa Bacon on LinkedIn and mention you heard her on the podcast. Find out more about ABC, ABC iView or ABC Listen. You can find out more about Leisa’s CMO award here. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern, marketing team that drives growth. Email ty@growthgenerators.io  or connect with Ty on LinkedIn. If you enjoy this episode please remember to subscribe, share and leave us a review! This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.

Host Ty Hayes reveals why Lean Mean Marketing Teams is your must-listen podcast for creating high-performance marketing teams in this trailer episode. Ty explains: The range and calibre of guests interviewed on the show The types of industries covered The varying degree of team sizes managed by different CMOs on the show A taste of the exciting range of topics covered from team structures through to agile marketing. In a rapidly changing world, where your team is your ultimate competitive advantage, you'll discover exactly how this podcast will enhance your leadership and help you build a marketing dream team. It's only a short trailer episode, so be sure to subscribe and listen to the main episodes as they're released in December 2020. To find out more about the show, go to Growth Generators website: https://growthgenerators.io To find out more about the host, Ty Hayes, or to connect or follow him on LinkedIn go to: https://www.linkedin.com/in/tyhayes/  This trailer was edited by Lewis Hallam.