

The Threshold Lab
Zach Brandon
The Threshold Lab is where “aha” moments and insights go to lift weights. Each episode cracks open a fundamental principle from the world of high performance and aims to transform how you think, work, and lead. Think of it like unlocking a door you’ve passed a hundred times, only to find it opens into a whole new way of thinking. If you're into mindset, growth, and the occasional mental mic drop, you're in the right lab.Zach Brandon is a coach, speaker, and thought leader blending principles from psychology, coaching, and high performance to empower others toward personal and professional excellence.
Episodes
Mentioned books

Sep 10, 2025 • 4min
The Agony of Defeat
What do you do with the sting of a heartbreaking loss? In this episode, we look at Kobe Bryant’s perspective on the agony of defeat and why your commitment can’t be up for negotiation based on yesterday’s outcome. From Kobe’s reflection to the residue of tough defeats in professional baseball, we highlight why the ability to flush a past performance is a separator in high performance. For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 9, 2025 • 5min
Dave Chappelle and Salt Traps
In 2005, Dave Chappelle walked away from a $50 million deal and vanished from the spotlight. His decision was driven by the fact that he was tired of clinging to a form of success that wasn't fulfilling him anymore. In today's episode, we unpack Chappelle’s “Baboon Salt Trap” metaphor and the dangers of holding on too tightly to success, status, or control.For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 8, 2025 • 6min
Paying Life's Taxes
We often want the reward without the receipt. We dream of love without compromise, ambition without stress, growth without failure. But life doesn’t work that way. In this episode, we’ll explore the hidden taxes of life (e.g. the discomforts and challenges) that become our greatest teachers. You’ll learn how rejection can guide you and how vulnerability can connect you. When you stop resisting the tax, you begin to live with more meaning and fulfillment. For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 7, 2025 • 1h 17min
Scott Rueck | Oregon State Women's Basketball Coach | "Faces change, but our mission stays the same."
Scott Rueck is known as much for his servant leadership as he is for the banners and awards he's helped produce as a basketball coach.He first made his mark at George Fox University, where across 14 seasons he compiled a 288–88 record and captured the 2009 Division III National Championship with a perfect 32–0 season. He was named Division III National Coach of the Year that same year.In 2010, Rueck returned to Oregon State (his alma mater) to take over a program so depleted it needed open tryouts to fill a roster. In just six years, he turned the Beavers into a national power. Since then, he’s guided Oregon State to three Pac-12 Championships, five Sweet Sixteens, three Elite Eights, and the program’s first-ever Final Four. Along the way, he’s been honored five times as Pac-12 Coach of the Year, recognized as a multiple-time Naismith Coach of the Year finalist, and in 2024 was named ESPN’s National Coach of the Year Runner-Up after leading a team picked 10th in the preseason poll all the way to the Elite Eight.Here's some notable highlights from our conversation:[6:32] — Growing Up With Servant Leaders[10:20] — Servant Leadership & The Arrival Fallacy[13:13] — Evolving as a Coach[18:24] — Balancing Patience and Urgency[24:43] — Competing with Emotion vs. Emotionally[28:14] — Learning Who I Am[32:56] — Releasing Control & Letting Go[41:37] — Coaching From A Space of Love[47:25] — Love Creates Room for Courage[52:53] — Faces Change, Mission Stays the Same[57:20] — Staying Curious & Open to Learning[1:09:35] — Showing Gratitude for Your People[1:11:48] — I Will Never Sacrifice My FamilyMore Resources from Zach:For more practical tools and mindset stories, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 5, 2025 • 5min
Eat Your Own Dog Food
This episode explores the principle of practicing what you preach and backing up your words with actions. A leader's credibility depends not just on what they say, but whether or not they live by their words too. Drawing from research on social learning and previous conversations with other guests on this show, this conversation unpacks why modeling matters and how to put it into practice.For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 3, 2025 • 6min
The Second Mountain
What happens when you reach the top and it doesn’t feel the way you thought it would? In this episode, we explore author David Brooks’ metaphor of the two mountains. The first mountain is about proving yourself. The second is about devoting yourself. If you’re a coach, athlete, or leader, this episode will help you reflect on your own climb and the commitments that matter most. For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 2, 2025 • 4min
The Most Important Play? The Next One.
Miles Davis once said, “It’s not the note you play that’s the wrong note—it’s the note you play afterwards that makes it right or wrong.” In this episode, we'll explore how the “next note” principle helps athletes, coaches, and leaders build the recovery speed they need to move forward on and off the field.For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 1, 2025 • 5min
Jim Carrey and His $10 Million-Dollar Check
When Jim Carrey was broke and unknown, he wrote himself a $10 million check and carried it in his wallet for a decade. But the check wasn’t just about money, it was about who he wanted to become. Ten years later, he earned a multi-million contract for his work on Dumb and Dumber. This episode explores two lessons from Carrey’s story: The power of writing your goals down and the practice of visualizing them daily. Both are accessible, repeatable habits that can help you move from intention to execution in your own life. For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Sep 1, 2025 • 1h 19min
Cindy Bristow | NFCA Hall of Fame Softball Coach | "We can get curious or we can get furious."
Cindy Bristow is one of the most accomplished figures in the sport of softball. A Hall of Fame coach, former NFCA President and pioneer in the growth of the game, Cindy has spent more than three decades shaping softball at every level.She’s coached collegiately at Arizona State, New Mexico State, Wichita State, and most recently UC Riverside, where her pitchers have set program records and earned numerous awards. In the professional ranks, she led the Florida Wahoos to the WPSL title and was named Coach of the Year.On the international stage, she helped build USA Softball’s inaugural Olympic gold medal team in 1996, directed Junior Olympic Softball for the ASA and later worked with the International Softball Federation to elevate the game in more than 120 countries. Beyond the dugout, Cindy has authored instructional books and videos, organized countless clinics, and served as a color analyst for ESPN.In this episode, Cindy shares her perspective on helping players master struggle, how to lead through adversity, teaching athletes to reset by being curious rather than furious, and why empowering players to be their own coach on the field matters so much.Here's some notable highlights from our conversation:[9:36] — Shifting from Arrogance to Humility as a Coach[12:50] — Helping Players Master Struggle[16:18] — Getting Curious vs. Furious[21:58] — Teaching Players to Coach Themselves[24:25] — Fostering Belief in Players[30:07] — Defining Confidence[35:00] — The Knowing-Doing Gap[41:30] — Making Practice More Game-Like[47:12] — Leading Amidst Losing[52:41] — Recharging as a Leader[1:01:06] — Being a Lifelong Student[1:09:26] — Advice for Next Generation of CoachesMore Resources from Zach:For more practical tools and mindset stories, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/

Aug 29, 2025 • 7min
Zoo vs. Jungle Tiger
What happens when a zoo tiger is dropped into the wild? It doesn’t survive. In this episode, we explore why the same principle applies to athletes: If games are the jungle, training must prepare you for it. I share a conversation with a college wrestling coach about blending mental and physical training, the “knobs” coaches can turn to create adaptable players, and why desirable difficulties and contextual interference matter for developing better performers.For more practical tools and mindset stories like this, you can subscribe to my free newsletter here: https://winningwithwords.beehiiv.com/If you’re a coach or leader striving for more clarity, consistency, and fulfillment, feel free to reach out anytime to see how I can best serve you: https://www.linkedin.com/in/zach-brandon-40169573/


