Going Deep with Aaron Watson

Cooper Munroe, CEO of The Motherhood, was interviewed by Aaron Watson about the origins of influencer marketing, what the early days of blogging looked like, and how to communicate authentically with your stakeholders.   Cooper is an award-winning influencer marketing expert and her firm works with the largest consumer brands, nonprofits, and agencies in the world.   She is a specialist in maximizing the effectiveness of campaigns, the reach of content, and measuring the results. She got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements. Never miss one of our best episodes by subscribing to the newsletter.   Cooper’s Challenge; Go and visit a new neighborhood in your city.   Mentioned Bowling Alone   Connect with Cooper Instagram Twitter cooper@motherhood.com   Connect with The Motherhood Instagram Twitter Website   If you liked this interview, check out episode 349 with Bri Conley where we discuss selling clothing on Instagram, building a boutique, and staying on trend.   You can also check out episode 361 with Jason Wolfe where we discuss teaching himself to code, founding multiple successful startups, and treating your employees well. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on

Being a refugee in a new country can be scary, confusing, and lonely. While there are agencies in the US that help refugees with resettlement during the first 3 months, resource constraints leave them unable to assist past that point.   Sloane Davidson created Hello Neighbor to help connect refugees with friends and mentors in their community who can be a sustainable support system.   The families Hello Neighbor supports all have kids under 18 in the home. Mentors range from young professionals to families and seniors, making Hello Neighbor a family-focused volunteer opportunity.   In this interview, Aaron and Sloane discuss common things refugees need help with, how her organization has grown so quickly, and why she was inspired to start this organization. Never miss one of our best episodes by subscribing to the newsletter.   Sloane’s Challenge; Find one way to feel uncomfortable.   Connect with Sloane Twitter Instagram Linkedin   Connect with Hello Neighbor Facebook Instagram Website   If you liked this interview, check out episode 317 with Tammy Thompson where we discuss poverty, homelessness, and the importance of social cohesion. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes |

Dr. Christopher Howard is the eighth president of Robert Morris University. A university with more than 80 undergraduate and graduate degree programs , more than 5,000 students, and a 100 year history.   In this conversation, Chris and Aaron discuss the future of college, timeless leadership lessons, and Dr. Howard’s background.   Dr. Howard is a distinguished graduate of the U.S. Air Force Academy, a Rhodes Scholar, and a graduate of both the University of Oxford & the Harvard Business School.   He also offers an excellent challenge at the end of the conversation.   Resources Mentioned What Happens Now? by John Hillen RMU 100   Never miss one of our best episodes by subscribing to the newsletter.   Chris’s Challenge; Don’t become Glib.   Connect with Chris Twitter Website   If you liked this interview, check out episode 361 with Jason Wolfe where we discuss leadership, entrepreneurship, and how to build a great team. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay

What does it take to become the top referred real estate agent on Zillow? A lot of reviews and hustle.   Brian Teyssier shared his perspective on the industry during a riveting 30-minute conversation at his home in Mount Washington. Brian has worked with some of the top real estate coaches in the business and has some seriously impressive stats.   He's surpassed $19 million in volume in both 2017 & 2018. He's accrued 333 reviews on Zillow.   As Brian battles to the top of the luxury home market, he runs a lean and digital practice. You’ll be blown away at his story of selling a house for more than $500,000 without ever meeting the owner in person.   In this conversation, Aaron and Brian also discuss how he got started flipping houses, how he goes above and beyond with his open houses, and where the industry is headed.   Never miss one of our best episodes by subscribing to the newsletter.   Brian’s Challenge; Push yourself out of your comfort zone.   Connect with Brian Facebook Instagram Linkedin Youtube Twitter   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram   Subscribe on iTunes | Stitcher | Overcast | PodBay

Piper Creative Director of Operations Tori Meglio joins me on the podcast to discuss how Linkedin has transformed our business in the last year.   Here's our new podcast. https://itunes.apple.com/us/podcast/the-piper-podcast/id1454137800?mt=2

Restaurants are a brutal business. It’s worth studying those that succeed.   Nick Bogacz is the Founder of Caliente Pizza & Draft House. He opened his first location in fall of 2012 and has grown quickly to open four more locations.   Prior to that, he spent over a decade in the industry, starting as a delivery driver in 1996. He went on to lead sales at multiple corporate pizza chains and learn the pizza business inside and out.   His company now employs more than 185 people and has been recognized at the World Championships at the Las Vegas Pizza Expo.   In this conversation, Aaron and Nick discuss how Nick earned his education in the pizza business, why Caliente also serves numerous craft beers, and the critical importance of experience.   Never miss one of our best episodes by subscribing to the newsletter.   Nick’s Challenge; Make a pizza in your home.   Connect with Nick Facebook Twitter Instagram thepizzaequation.com pizzadrafthouse@gmail.com   If you liked this interview, check out episode 365 with Jordan Robarge where we discuss buying a diner, employing marginalized communities, and starting a food truck. Books Mentioned Guerilla Marketing by Jay Levinson Think and Grow Rich by Napoleon Hill The Pizza Bible by Tony Gemignani   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Vlogging Podcasting Linkedin Video   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on

Teresa Huber is the CEO of Intervala, a full-service manufacturer that produces customized electronic and electromechanical solutions for the industrial, medical, and transportation sectors.   She has led Intervala since it’s inception in January 2016 and is responsible for leading the company’s strategic direction and long-term growth. Teresa was named 2018 CEO of the Year by the Pittsburgh Technology Council.   Teresa previously served as chief executive officer for TMG Electronics and chief operating officer of Pinnacle Electronics.   In this conversation, Aaron and Teresa discuss how to establish a healthy company culture, where Teresa went to raise funding for Intervala, and why thinking long-term is a strategic advantage.   Never miss one of our best episodes by subscribing to the newsletter.   Teresa’s Challenge; Don’t accept the status quo.   Connect with Teresa Linkedin Website   If you liked this interview, check out episode 131 with Larry Gioia where we discuss how to end transactional networking and start connecting. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay

Nick Merich has been an entrepreneur for a while. As a kid, he’s ring doorbells and ask to mow lawns for money.   Today, he DMs the world’s biggest music artist to educate them about his service, Songlink.   Songlink empowers musicians to share their music more efficiently with platform-agnostic links.   In this discussion, Aaron and Nick talk about the disintermediation of the music industry, how Nick DMs dozens of artists every day, and why they’ve stayed bootstrapped. Never miss one of our best episodes by subscribing to the newsletter.   Nick’s Challenge; Meditate Everyday.   Connect with Nick Instagram Linkedin   Song Link Website Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher | Overcast | PodBay

Courtney Ehrlichman is an expert in mobility and specializes in advising economic development organizations, startup founders, venture capitalists, and government agencies. Her job requires fluency in new modalities of mobility, connected/autonomous vehicles, artificial intelligence, and smart city applications.   Her background is extensive.   She designed and implemented Carnegie Mellon University’s Smart Mobility Challenge in Southwestern PA, matching identified mobility needs of local municipalities with researchers and technologists.   We talk about the wide range of considerations leaders and innovators need to take to steward a better future for all.    Courtney’s Challenge; Think about how much real estate is occupied by concrete & asphalt and how to re-use it.   Connect with Courtney Linkedin Twitter Website   Book Autonomy by Lawrence D Burns The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro     We’ve interviewed a number of the most influential transportations entrepreneurs and innovators   Bryan Salesky - Argo Ai Mark DeSantis - RoadBotics Griffin Schultz - Rapid Flow Technologies Ryan Green - Gridwise   Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on

Aaron Morris is a roboticist and computer vision expert working on his third startup.   After earning a PHD from Carnegie Mellon University, Aaron has spent his career in the world of autonomous robots, mapping, perception, computer vision, planning systems and machine learning. His career has placed him in companies at varying sizes and stages where he has launched products, raised venture investment, and built products.   His second startup, AllPoint Systems was acquired by Autodesk, which led to Aaron leading the Autodesk Reality Solutions product division.   Now, his company, Allvision, is arming companies and institutions with insights and intelligence through detailed 3D digital representations of the physical world. Never miss one of our best episodes by subscribing to the newsletter.   Aaron’s Challenge; Take a different mode of transit on a familiar route. Recognize how difference these experiences can be.   Connect with Aaron Linkedin Website   If you liked this interview, check out three previous interviews we’ve done in the mobility & transportation space with Roadbotics founder Mark Desantis, Rapid Flow Technologies CEO Griffin Schultz, and LaneSpotter founder Lynsie Campbell. Underwritten by Piper Creative A digital agency that provides strategy, delivery, and analysis specializing in a few key service offerings. Documentary-as-a-Service (Vlogging 2.0) Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition   If you aren’t creating or curating content regularly, your clients and customers might forget you’re open for business. YouTube Instagram Subscribe on iTunes | Stitcher |