

The SEO Mindset Podcast
Sarah & Tazmin
The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
Episodes
Mentioned books

Feb 29, 2024 • 35min
Successfully Managing Upwards
Managing upwards is important to get right, as it helps us succeed at our jobs and gives us greater satisfaction. Tazmin and Sarah discuss this very topic, including sharing tips and strategies to implement to manage upwards better.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode:Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeUnderstanding DiSC Personality Types for better Workplace Relationships | SEO Mindset Podcast - The SEO Mindset PodcastHow to Manage Up and Succeed at Work: 8 Tips for SuccessManaging Up: What is It and Why Do It? | Human ResourcesCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.
You can also sign up to our newsletter. It’s a fab resource that Tazmin puts together. Stay up to date with the latest from the podcast, and get more advice and tips straight into your inbox.Captivate Tips/Memberships

Feb 22, 2024 • 50min
Self Confidence, A Male Perspective with Jack Chambers Ward
In this episode Tazmin chats with Jack Chambers-Ward about confidence - but from a male perspective.Often confidence, or lack of, is seen as a 'women's thing' but Jack gives us insight on what it feels like for a man.The conversation is rich, taking in many angles from imposter syndrome, neurodivergence, and emotional intelligence. About Jack:Jack is an SEO Specialist with 5 years of experience, and a podcast host and producer with more than 10 years of experience.
Alongside Search with Candour, he also hosts, edits & produces the popular movie podcast Sequelisers, all about fixing bad film sequels.
He’s also a published writer with previous work including the 300+ page graphic novel D-Day: Storming Fortress Europe (published by Osprey in 2020 and British Showcase Vol. 1 (published Markosia Enterprises in 2013). Where to find Jack:Jack's Facebook page @jlwchambers on Instagram @jlwchambers on X Jack's Website Jack on YouTube Jack Chambers-Ward on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode:Listen to The SEO Mindset Podcast Resources used for episodeKinda Funny YouTube ChannelGreg Miller on InstagramGreg Miller on TwitterNeurodivergents in SEO - Neurodivergents in SEOCopyright 2025 Sarah & Tazmin Mentioned in this episode:Donate & Support The PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:Buy Me A Coffee

Feb 15, 2024 • 36min
Being Aware of your Triggers with Oleksandra Lazarchuk
What are 'triggers' and why should we be aware of them? Sarah chats with Oleksandra about this very topic, including easy to implement strategies to become more aware, and how you can manage them.About Oleksandra:I am a digital marketer with passion for SEO. I started in the industry around five years ago and never got bored. The dynamics of it is what I find the most fun part of the job, as it always pushes me to learn, try new things as well as it's an open space for sharing the observations. I currently work as SEO Manager at YOYABA - a German marketing agency focusing on revenue marketing. Where to find Oleksandra:Follow Oleksandra on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeRefine Labs PodcastsRefine Labs | Leading B2B Demand Generation AgencyChris Walker LinkedInCopyright 2025 Sarah & Tazmin Mentioned in this episode:Donate & Support The PodcastIf you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5.
If you leave us a message we can also give you a shoutout. Link below:Buy Me A CoffeeCheck out our sponsor, STAT Search AnalyticsSTAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.
Find out more about STAT by following the link below:STAT

Feb 8, 2024 • 43min
How Do You Handle Difficult Conversations with Loretta Milan
Hard conversations are hard to avoid in SEO, whether delivering bad news to clients or your boss, disagreeing with something, asking for a raise or promotion etc. Sarah chats with Loretta about how you can manage difficult conversations, turning them into a positive.About Loretta:Loretta Milan is the founder of Origineurs and an award-winning communication expert who has been helping people stand out and succeed for over 20 years, including leaders of big global brands, entrepreneurs and change makers. Follow Loretta:Loretta's Facebook page @origineurs on Instagram @lorettamilan on X Loretta's Website Loretta on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes:The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeGet knownSpeak Up: Say What Needs to Be Said and Hear What Needs to Be Heard by Megan Reitz | GoodreadsCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one-off tip or a monthly donation.
You can also sign up to our newsletter. It’s a fab resource that Tazmin puts together. Stay up to date with the latest from the podcast, and get more advice and tips straight into your inbox.Captivate Tips/Memberships

Feb 1, 2024 • 36min
Effective Team Relationship Building for Managers with Gabrio Linari
How can managers build effective relationships with their team and why is it important? Gabrio joins Tazmin on this week's podcast, to share his insights, experience and easy-to-implement strategies.About Gabrio:My name is Gabrio Linari; I am Italian and work as Director and Global SEO Consultant for a variety of clients at ROCK SEO, my own company. I live in sunny 🌞 Croatia and work for companies worldwide.
I truly relish connecting with people, training individuals in SEO, understanding business challenges, and leveraging my expertise and having fun while doing it.
For years, I have followed Shaun T’s Insanity workout regimen, and I continue to train daily. True to its name, the workouts were, in fact, extreme.
When not immersed in work, I find solace in leisurely strolls with my canine companion, Rocky, and find a therapeutic sense of calm in cleaning my car after long hours in front of the computer.Where to find Gabrio:Gabrio's Website Gabrio Linari on LinkedInGabrio Linari on YouTubeAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check all episodes:The SEO Mindset Podcast website Copyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Enjoy and like listening to the podcast, then why not support us?
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast.
Connect, let us know how we're doing, and get more advice and practical tips.Captivate Tips/Memberships

Jan 25, 2024 • 37min
Learning SEO from Trusted Resources with Alex Harford
What does 'trusted resources' mean and why is it important when learning SEO? Sarah chats with Alex about this very topic including what resources he trusts and why, and how to know what resources can be trusted.About Alex:Alex is a Technical SEO Consultant and Mentor working for Salience, an SEO and marketing agency based in Chester in the UK. In 2023, Alex created a Technical SEO Academy and coaches new starters at Salience.
Previously a web developer and designer, Alex's approach to web design was people-first, and that's how he discovered SEO (user-friendly websites performed better in search).
In his spare time, Alex enjoys travelling and the outdoors (combined with photography), writing, running, and cinema. Where to find Alex:@AlexHarford.uk on Instagram @AlexHarfordSEO on X Alex's Website Alex Harford on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Resources used for episodeHow Entities are Shaping the SERPs and What That Means for SEOsGenie Jones on LinkedIn5 SEO Cognitive Biases in Content Marketing With Myriam JessierCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

Jan 18, 2024 • 42min
The Many Types of Self-Care
In a world full of self-care advice, what does 'fill your cup first' even mean? Tazmin and Sarah discuss why self-care is important, what it actually is and easy to implement strategies to implement it.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeFour Thousand Weeks: Time Management for Mortals by Oliver Burkeman | GoodreadsCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Enjoy and like listening to the podcast, then why not support us?
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast.
Connect, let us know how we're doing, and get more advice and practical tips.Captivate Tips/Memberships

Jan 11, 2024 • 41min
Being 100% Authentically (and Unapologetically) You
What does it mean to be authentically you both at work and in our personal lives? Sarah and Tazmin discuss this very topic, covering why it's important, benefits and easy strategies to implement.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeYour Internal Algorithm (The Most Important One You Need To Understand) - The SEO Mindset PodcastHow to be Authentically Confident - The SEO Mindset PodcastCopyright 2025 Sarah & Tazmin Mentioned in this episode:Support the podcast today!Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.Captivate Tips/Memberships

Jan 4, 2024 • 37min
Your Internal Algorithm (The Most Important One You Need To Understand)
As SEO professionals, we're all familiar with algorithms when it comes to search engines such as Google. However, what about your own personal algorithm? The one algorithm which is the most important one for you to understand, when it comes to your own personal growth and career development. Tune in to this week's episode as Tazmin and Sarah discuss this very topic.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Check out all episodes: The SEO Mindset Podcast website Resources used for episodeGoal Setting Workshop — Tazmin SulemanSelf-Reflection E-Book — Tazmin SulemanCopyright 2025 Sarah & Tazmin Mentioned in this episode:Donate & Support The PodcastIf you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5.
If you leave us a message we can also give you a shoutout. Link below:Buy Me A Coffee

Mar 29, 2022 • 1min
Welcome to The SEO Mindset Podcast [Trailer]
Hello everyone! This is The SEO Mindset Podcast, with your hosts Life Coach Tazmin Suleman and SEO Manager Sarah McDowell.Each episode we will give you actionable tips, guidance and advice, sharing our own experiences and real life examples to help you not only build your inner confidence but to also thrive in your professional career.Having spoken to members of our industry, there were some common pain points. These included frustration at lack of career and salary progression, overwhelm and imposter syndrome. A key way to tackle these is by harnessing the power of the mind, because if you change how you think, you will change how you feel, and if you change how you feel you will change what you do.In this podcast series, we want to show you how.Subscribe to wherever you get your podcasts and never miss an episode.