

TechFirst with John Koetsier
John Koetsier
Tech that is changing the world. Innovators who are shaping the future.
Deep discussions with diverse leaders from Silicon Valley giants and scrappy global startups. Plus some short monologues based on my Forbes columns.
Deep discussions with diverse leaders from Silicon Valley giants and scrappy global startups. Plus some short monologues based on my Forbes columns.
Episodes
Mentioned books

Dec 14, 2023 • 41min
AI in Bhutan: why Princess Wangchuk is building an AI center
Princess Wangchuk discusses establishing an AI center in Bhutan to bring 'Ancient Wisdom & Ethics' to AI. Topics include AI and drones in the US military, AI in agriculture and transportation, AI applications in elder care and renewable energy, and the challenges and opportunities of AI infrastructure in Bhutan.

Dec 1, 2023 • 18min
Say hello to your robot coworker
Are you ready to dive into the emerging world of robot coworkers? In this video, originally recorded at Web Summit in Lisbon, I chat with special guest David Reger, CEO of Neura Robotics.
We chat about what it will be like to work with robots, how we can ensure robots don't kill us (as is happening now, occasionally), and what will change about work and us in the process.
We talk about:
Working with Robots: A New Frontier
The Future of Robot Partnerships
Impacts on Different Industries
Ensuring Safety and Trust
The Role of AI in Human-Robot Interaction
Transforming Work and Embracing Automation
The Importance of Fairness and Equity
Looking Ahead: Opportunities and Challenges

Nov 16, 2023 • 30min
Reinventing speakers: replacing 100 year old tech with MEMS chips
In this episode of TechFirst, host John Koetsier explores the global transition from traditional coil and magnet speakers to solid-state semiconductor alternatives with Mike Householder, a VP at XMEMS. The discussion includes the history of the speaker, the advantages of using solid-state semiconductors, and the future vision for sound technology. Mike also makes a big product announcement and provides insight into how his innovative technology will improve audio quality and enhance sound experiences in various devices like earbuds, phones, and home theaters.
00:00 Introduction to the Evolution of Sound Technology
00:31 The Limitations of Current Sound Technology
00:40 Introducing a New Silicon-Based Sound Technology
00:49 Interview with Mike Householder from XMEMS
01:12 Understanding the Old Tech: Coil and Magnet Speakers
03:08 The Advantages of Solid State Components
05:20 The Benefits of the New Tech for Manufacturers and Consumers
07:58 The Unique Sound Signature of the New Tech
16:32 The Path to Market Dominance and Upcoming Product Announcements
20:47 The Future of Sound Technology: Beyond Personal Audio
24:25 The Science Behind Ultrasonic Amplitude Modulation
30:02 Conclusion and Final Thoughts

Nov 13, 2023 • 27min
Can VR change history? Maybe 1 mind at a time ...
In this episode of TechFirst, host Jon Koetsier welcomes Emmy award-winning XR director Michaela Ternasky-Holland to delve into the world of immersive storytelling through technologies such as virtual reality (VR).
Using her VR documentary project, On the Morning You Wake, as a case study, Michaela explains how the deeply immersive nature of VR can change the audience's perception of a global threat - nuclear weapons. She compares the engagement and impact of VR experiences to traditional 2D experiences, highlighting how the narrative and the audience's sense of agency play key roles in creating quality engagement. The discussion further explores the future of immersive storytelling, addressing their potential and challenges in the technology field.
00:01 Introduction and Context
00:34 Guest Introduction: Michaela Ternasky Holland
00:56 The Role of Technology in Storytelling
01:13 Discussing the Project: On the Morning You Wake
05:18 The Impact of VR on Audience Engagement
05:40 Challenges and Solutions in VR Accessibility
08:07 The Emotional Impact of VR Storytelling
10:55 The Future of VR and Storytelling
12:04 The Role of Research in VR Storytelling
19:07 The Intersection of VR and Gaming
21:30 The Ultimate Expression of Storytelling in VR
25:10 Conclusion and Final Thoughts

Oct 29, 2023 • 31min
Very first cell phone call: meet the man who made it ... and the engineer who helped make it happen
It all started with a stolen car.
In 1983 Chicago resident David Meilahn's car was stolen. He bought a new one, a Mercedes Benz 280SL 2-seater. But then he needed to replace his old radio-phone ... and the sales rep told him there was something new: a cellular phone.
He was one of the first few to be selected, then won a race to place the very first commercial cell phone call, which ended up being from Soldier Field in Chicago, IL, to Alexander Graham Bell's grand-daughter in Germany.
This is his story, along with the story of Stuart Tararone, the AT&T engineer who helped build that system and still works for the company to this day.

Oct 21, 2023 • 27min
Can generative AI make rockets launch faster?
Generative AI is being used by NASA to accelerate complex tasks, reducing weeks of work to days. It can enhance data querying, improve enterprise knowledge management, and provide access to all data using natural language. Challenges in managing and modernizing financial data systems are discussed, with a focus on reducing hallucinations with the help of generative AI.

Oct 12, 2023 • 37min
81% Of Companies Have Generative AI Teams
How will generative AI impact work? And why are smaller companies adopting generative AI more than enterprises?
Generative AI is almost literally exploding: there are so many possibilities. But how is it changing work and business?
Recently GBK Collective, a consultancy founded by top academics at Wharton, studied 672 businesses in the US with annual sales over $50 million
In this TechFirst we're chatting with 2 of the authors to get a sneak peek into what they learned:
- Dr. Stefano Puntoni, Professor of Marketing at The Wharton School and Co-Director of AI at Wharton
- Jeremy Korst, former Microsoft and T-Mobile exec, now President of GBK Collective

Oct 2, 2023 • 25min
Diversity, equity, and inclusion in AI: solved problem?
Is equity, inclusion, and diversity in AI a solved problem?
I’ve written a lot of stories lately about AI. AI is critical to our future of automation ... robots ... relf-driving cars ... drones ... and … everything: smart homes, smart factories, safety & security, environmental protection and restoration.
A few years ago we heard constantly how various AI models weren’t trained on diverse populations of people, and how that created inherent bias in who they recognized, ho they thought should get a loan, or who might be dangerous.
In other words, the biases in the people who create tech were manifesting in our tech.
Is that solved? Is that over?
To dive in, we’re joined by an award-winning couple: Stacey Wade and Dr. Dawn Wade. They run NIMBUS, a creative agency with clients like KFC and featuring celebs like Neon Deion Sanders.

Sep 25, 2023 • 37min
Apptronik has a totally different approach to building humanoid robots
Who will win the race to have the world’s first usable general purpose humanoid robot?
I thought I knew all the companies making general purpose robots:
- Tesla
- Sanctuary AI
- Figure AI
- Fourier Intelligence
- Agility Robotics
- Boston Dynamics
I was wrong ... there’s probably a bunch I don’t know. But one that popped up as interesting is Apptronik. They’re based in Austin TX, they're partnering with NASA, and they're building Apollo, a 5’8” 160-pound robot.
In this TechFirst, we chat with CEO Jeff Cardenas. And we learn that he has a completely different approach to building a humanoid robot than probably every other robotic company out there.

Sep 18, 2023 • 34min
Generative AI 10X'd this solopreneur's output
Could artificial intelligence make you MORE human? Help you become your best self? And, maybe, 10-15X your output?
In this TechFirst we chat with author, flow coach, and entrepreneur David Passiak, who has gone way down the generative AI rabbit hole and made tools like ChatGPT his CMO, CEO, CRO, chief strategy officer, chief content officer, and more.
He says it's 10X'd his output, but in some ways it's even more that that.
10Xing what you can do it one thing, but enabling what you could never do (like design, or software engineering) is yet another level of enabler.
We also get a little deep and talk about what it means to be human in a world where everything is gaining intelligence.