Now more than ever, customers demand great experiences from their products. To answer the call, many traditional companies are looking for design leaders to create end-to-end, human experiences. How can you parlay your design superpowers into skills that drive big change? Rise of the DEO co-author Maria Giuduce shares ideas taken from her book and personal experiences.

It happens all too often: a beautifully designed product ends up loved and used by only few dozen people. Laura Klein talks with Lou about how UX designers and product managers can borrow ideas from growth hacking to grow a bigger base of users for the products they make.Get her book, Build Better Products: http://rfld.me/2fp77Cd

Lou and longtime friend Steve Krug exchange opinions about their new wearables: Lou’s fitbit and Steve’s Apple Watch. Hear which wearable earns a thumbs down, why Steve thinks wearables will become a game changer, and Lou’s idea for how the fitbit could aid stressed out cat owners.

Empathy is a hot conversation topic these days but much as we try, we’re not quite using our empathy muscles to their fullest extent when solving design problems for real people. Indi Young, author of Mental Models and Practical Empathy talks about how our assumptions can lead us astray. Buy Practical Empathy: http://rosenfeldmedia.com/books/practical-empathy/ Buy Mental Models: http://rosenfeldmedia.com/books/mental-models/ Follow @indiyoung Follow @rosenfeldmedia

Well-crafted UX depends on having a company culture that’s set up to design well. Can you influence the culture of your company? Yes. Marc and Lou discuss three unique approaches to culture change happening in corporations like IBM and Citrix today. This is a preview into a panel Marc will lead on Designing Organizational Culture at Enterprise UX in San Antonio (May 13-15). Get tickets at www.enterpriseux.net or follow along on Twitter at @enterpriseUX.

UX commando Dan Willis talks with Lou about his experience handpicking a “best of” lineup of UX tales to be performed live at the Enterprise UX conference this May 13. Dan shares a few tips on how to present a memorable story in five minutes–and whether it’s ever a good idea to drink a beer before going on stage. See the official line-up or follow along on Twitter at @enterpriseUX.

Four years ago GE discovered it was one of the largest software companies in the world--but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the Enterprise UX 2015 conference in San Antonio this May 13-15. Get tickets at www.enterpriseux.net or follow along on Twitter at @enterpriseUX.

Lou Rosenfeld and Steve Sanderson break down ways designers can use experimentation as a tool for innovation in enterprises. Steve also gives a preview to hot topics to be covered around innovating in big business at Enterprise UX, San Antonio, TX, May 13-15. @stevesanderson www.stevesanderson.com @enterpriseux www.enterpriseUX.net

What does quality and craft look like in the Enterprise UX world? Kendra and Lou take on the unique challenges of designing software to meet the needs of a constantly changing world. Craft Amid Complexity is a key theme at the upcoming Enterprise UX 2015 conference, where Kendra will deep dive into the topic along with fellow experts David Cronin, Uday Gajendar and Peter Morville. @kshimmell http://www.cooper.com/people/kendra_shimmell @enterpriseUX www.enterpriseux.net

When you sit in the middle of an organization, it's easy to believe you can't change things. Dave and Lou talk about how we can tap our powers of liminal thinking to shed light on why people act the way they do and create safe spaces that foster better collaboration. Buy Dave’s book: https://rosenfeldmedia.com/books/liminal-thinking/ Follow Dave on Twitter: https://twitter.com/davegray Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia