The Authority Company

In this episode, Aliza Licht shares her insights and strategies for crafting a personal brand that stands out in a crowded market. With two decades of experience in marketing, communications, and digital strategy, she knows what it takes to build a brand that resonates with your audience and leaves a lasting impression. From defining your brand identity to leveraging social media and networking, Aliza offers actionable tips for individuals and businesses looking to strengthen their brand presence. She also discusses the importance of authenticity and staying true to yourself in a world where everyone is trying to stand out. So if you're looking to take your personal brand to the next level, tune in and get ready to be inspired by Aliza's wisdom and expertise.

In this episode, Joe Pardavila talks to Joseph Lucosky, the founder and managing partner of Lucosky Brookman, a leading corporate finance and securities law firm located in the greater New York City area. Joseph Lucosky shares his journey from humble beginnings to becoming a leader and visionary in his field. He reveals how he helps micro and small-cap companies achieve their goals, list on the Nasdaq/NYSE, raise capital and overcome challenges. He also gives advice on how to pursue excellence, innovation, and integrity in your own career and life. Don't miss this opportunity to hear from one of the most influential and respected lawyers in the industry. Listen to the Forbes Books Podcast today and discover how you can elevate your game and your life with Joseph Lucosky.

This week, we’re focusing on the London Book Fair, one of Europe's most prestigious book-publishing trade events. Joining Joe is none other than Byrd Leavell, a powerhouse in the publishing industry and co-head of Publishing at UTA (United Talent Agency). Byrd is known for representing a diverse roster of clients and has a remarkable track record of overseeing dozens of bestsellers. In this episode, Joe and Byrd will delve into the challenges and opportunities facing the publishing industry in today's ever-evolving landscape. From navigating the changing dynamics of the global marketplace to negotiating rights and distributing content across various channels, Byrd's insights and experiences will surely provide invaluable perspectives for aspiring authors and industry professionals alike. Listeners can also look forward to learning more about Byrd's career as a literary agent and his work at UTA, a leading talent agency that represents some of the most prominent names in the entertainment and media industries. Plus, with a special focus on the London Book Fair, Joe and Byrd will provide an inside look at what's happening at this renowned event and shed light on the latest trends and innovations shaping the publishing world. Get ready for an inspiring and informative episode as Joe and Byrd engage in an enlightening conversation about the publishing industry, sharing their expertise, experiences, and insights. Whether you're an aspiring author, a publishing professional, or simply a book enthusiast, this episode is sure to be a must-listen for anyone interested in the world of books and publishing.

Joe speaks with Evan Morgenstein, a trailblazer in the world of influencer marketing and talent management. Evan is the founder and CEO of The Digital Renegades and CelebExperts, two companies that have revolutionized the way businesses market themselves through social media influencers. In this episode, Evan will share his insights on the latest trends in the industry, highlighting the new and innovative ways that entrepreneurs are leveraging social media to build their brands. Whether you're an aspiring entrepreneur or a seasoned business veteran, you're sure to come away with valuable insights and strategies for success.

Conventional paths can lead to unconventional success. Joe's guest on this episode of the Forbes Books Podcast, Ross Pomerantz, took the standard road to success—Stanford MBA, big tech sales job. But he found far more opportunity sharing the hilarious reality of that career on social media than following the usual route. As his alter ego 'Corporate Bro,' Ross pokes fun at office life and corporate culture. That led to building a massive following, becoming an unlikely business guru, and now, a tech investor. Ross shares how to find opportunities in unexpected places, why humor and authenticity are powerful business tools, and how sales aren't as uncool as you think. If you want inspiration to forge your own unconventional path to success, this conversation is for you.

In this episode of the Forbes Books podcast, Joe chats with Liv Schreiber, a serial entrepreneur and social media sensation who is making friendship cool again. Liv tells us how she started her own social media agency, Brand Caffeine, at just 23 years old, and how she helps celebrities and startups launch and grow their brands with content, ads and strategy. She also shares how she created Hot and Social events, a unique concept that brings together like-minded professionals who show up solo and leave as friends. Liv is a social marketing dynamo with nearly 200,000 followers on Instagram and TikTok, where she showcases her passion for fashion, beauty, lifestyle and positivity. Join us as we learn from Liv’s entrepreneurial journey, her insights on social media marketing and branding, her tips on creating memorable events that foster connections and community. This is an episode you don’t want to miss!

If you’re a sports fan, you probably know Darren Rovell as the journalist who broke some of the biggest stories in sports business, from the rise of Gatorade to the deal that brought Kobe Bryant to BodyArmor. He’s also a social media influencer who has over 2 million Twitter followers who follow his insights and analysis on sports business trends. But did you know that Darren is also an investor and an entrepreneur who recently launched his own product: KickStand Cocktails, a ready-to-drink beverage that combines vodka and fruit juice with a bit of kick. On the podcast, Darren tells Joe how he turned his passion for sports and business into a successful venture that is shaking up the canned cocktail market. They also talk about Darren’s career journey, his insights into the sports business world, and his tips for aspiring entrepreneurs. We’ll also learn more about KickStand Cocktails, how it stands out from the competition, and what’s next for the brand. This is a podcast for anyone who loves sports, business, and spicy drinks. Don’t miss this chance to learn from one of the most influential voices in the sports business!

Do you want to learn how to make a positive difference in the world through business? Then you don’t want to miss this episode of the Forbes Books podcast, where we talk to Yusuf Amdani, a remarkable entrepreneur and philanthropist who has transformed lives and communities in some of the most challenging regions of the world. Yusuf is the author of World of Opportunity, a book that reveals his secrets for creating successful and sustainable businesses that can generate prosperity, protect the planet, and empower people. In this episode, Yusuf tells us his amazing story of how he started his business journey in Pakistan and moved to Honduras, where he saw a world of opportunity to invest in businesses that can create positive change. He also shares his insights on how business leaders can embrace social responsibility, environmental stewardship, and innovation in their ventures. This is an inspiring and uplifting conversation that will motivate you to think big and act with purpose. Tune in now and discover how you can create a world of opportunity for yourself and others.🌎

The world of recruitment and talent management was turned upside down during the pandemic. And now that more and more companies are trying to bridge the gap between the ways of doings things prior to 2020 to the way things are done now, it’s time to rethink finding, hiring, and retaining talent. This week, Joe is joined by John Mitchell, the President and CEO of the global electronics industry's trade organization, IPC, and the author of the new book, Fire Your Hiring Habits (Forbes Books, Spring 2023).

Joe sits down with Priscilla Loomis, an Olympian, former professional track and field athlete, entrepreneur, and speaker. Priscilla shares her incredible journey and insights into the Olympic Mindset, a winning mindset that helps individuals overcome obstacles and achieve their goals. Drawing on her own experiences as a 3X Hall of Fame Inductee, 2X Female Athlete of the Year, and World Class medalist, she explains the principles that have helped her succeed both in sports and in business.