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Keeping your WordPress website fully functional, secure, safe and as speedy as possible is really pretty simple. It’s about keeping an eye on the following 4 things. -WordPress Core Version Updates -PHP Version Updates -Plug-in Compatibility -Theme Compatibility Now, most theme developers are on top of any WordPress Core Releases. That’s their main job, other than adding features to their themes. When you see a Theme update from the backend of your WordPress website, it’s your Theme Developer doing one of two things (telling you that their getting ready to be compatible with the next upcoming WP Core version, or telling you that they’ve added new features to the theme that may enhance your experience as a content manager / designer).

Today I’m very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.

Hey everybody, thanks for watching this is a relatively simple tutorial video on how to set up an Amazon Alexa Developer Account. Here we go. The first thing you're going to want to do is visit developer.amazon.com. So i've typed in developer.amazon.com and you'll see this screen here that says Amazon Developer Services and Technologies. The next thing you're going to do is click on Amazon Alexa. Now once you get to the developer.amazon.com Alexa page you're going to click the sign in link, and even though you don't have an account yet, you're still going to want to click the sign in link. And then after you click the sign in link, you can go down under new to Amazon and click "create your Amazon account." Now you're in the account creation process for your Amazon Alexa developer account. So the next thing you're going to do is just simply type in your name and your email address and then create a password. After you've entered in your name and your email address and your password, you'll click the blue "create your Amazon account" link. Amazon will always send your email address a verification in the form of a one-time password. They call it an OTP. Go back over into your email account and get your OTP. So you enter in your OTP and click the blue verify button. Now I have created my Amazon Alexa Developer account and what I'm going to need to do is click the Amazon Alexa logo up in the top left hand corner and then click the blue "get started" button for the Alexa Skills Kit and then it's going to say looking for the developer console sign in here. Then, it'll take you to your registration screen where you're going to have to complete these last two sections of the account creation process. You're gonna have to enter in a valid phone number address company name and you don't have to put a customer support email address phone or customer support website in here. I would recommend that you put in a developer description or company description, as you can go up to four thousand characters so I would recommend that you go ahead and do that. Once you're done, click save and continue it is then going to ask you to read the terms and conditions. So you scroll through and it is up to you to read it or not read it but you are going to have to scroll all the way down and then click "accept and continue," and now they have created your developer profile successfully. You can click go to settings now you have an account. You can go ahead and edit the account settings if you want to but you are the administrator of your account and now to start building your Alexa Skill you're gonna hover over the Alexa option in the main navigation which is third from the left and then click Alexa Skills Kit. Now you are in your Alexa Developer Console. This is what it's going to look like and you can go ahead and click the blue "create skill" button to start to create your Alexa Skill. Thanks for watching this tutorial video on how to set up an Amazon Alexa developer account! You should be off and running. If you have any questions please email me at paul@datadriven.design.

On an earlier podcast ep I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.

This episode explains that many businesses are able to receive credits from Google Ads due to COVID-19.

This video shows all WordPress website owners how to update their Tax Zones in WooCommerce. WooCommerce is the best, easiest way to add an eCommerce store to your WordPress website.

What's the best way to transcribe your audio or video content into blog form for free?  How To Pull Transcriptions From YouTube Videos.  What's up everybody Paul Hickey here with your data-driven daily tip. Props to one of our data-driven apprentices, TJ, for coming up with the content behind today's data-driven daily tip.   TJ just changed my world and saved me a ton of time. This is what it's all about, so if you're like me and you create content every day or very consistently and you create video or audio content and need it to be basically transcribed quickly and accurately, TJ showed me how to do that on YouTube.   So I'm showing you now how to get transcriptions from your YouTube video. This saves you a ton of time, and it's free. You can literally make these your blog posts.   Underneath the title to the right of the Save button, you can click the ellipses - the three dots - and then click "open transcript" and the transcript opens over on the right-hand side.   It'll start with timestamps, and so if you're going to use this as like a blog post, you want to essentially copy all of this and paste it into a Google Doc or a Wordpress website in the HTML editor or something like that.   You're going to want to get rid of the timestamps so click toggle timestamps, and then you have nothing in your way, and you'll obviously need to clean up the styling a little bit.   But if you're pasting this into a Wordpress blog for example, you click copy and then you can paste it into the HTML editor, you can paste it into Microsoft Word, you can paste it into a Google Doc and then just clean it up. And essentially you have your transcribed blog post from your YouTube video.

How To Run Instagram Ads To Your Profile. What's up everybody, Paul Hickey here with your data-driven daily tip. So I've shown you before how to create ads on Instagram using Facebook Ads manager, but one question is - how do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.   Let's jump right into it.  So in Facebook ads manager, let's just recap, you can run any kind of ad in ads manager.   Typically like a traffic ad for, example and you can go and under the placements section and toggle from automatic placements to manual placements and run ads for your business on Instagram.  These placements include the Instagram feed, the Instagram explorer feature, and of course Instagram stories.   Well what these allow you to do is link to a URL.  That's different than running an ad to your profile - your Instagram profile.  Let me break this down: so it would be the equivalent of like a Facebook page promotion where you're running a Facebook ad to try to get more likes, right?  Instagram, through Facebook Ads manager, doesn't have the ability to run a promotion to get you more Instagram followers, but if you have a business account on Instagram, you will be able to run a promotion of a post.   You can promote a post to drive people to your Instagram profile. So let me show you how this works. So you have a post that you want to use as your ad creative.   You click promote, and then it says where to send people.   Now you can send people to your website, your DM or your profile so I'm gonna select profile and then you can set up audiences within your Instagram app as long as you are a business account just like you can set up audiences in your Facebook Ads manager.   So I've done that.  Here I'm going to use the small business websites audience and you can set a budget, so you can run a test campaign. $30 over six days. It'll tell you your estimated reach. We love the data behind that.   And then you review your promotion, again your destination is your Instagram profile and you can test and see if this gets you more followers!

First of all, I apologize for the poor audio quality on this video. I thought I had my headphone mic on, but it picked up my computer mic. I was unwilling to record it on this occasion. Sorry. Hopefully you can still get value from this post.  I digress. Google Ads is likely far more powerful than you think. :)  It used to be about "grabbing the remarketing tag" and putting it on your website, so that you can create an audience of website visitors and target them specifically with ads.  And of course, that can still happen, and this video shows you the basic steps to grab the tag and put it on your WordPress website.  However, Google Ads Audience Manager just isn't talked about enough in the digital marketing world. Creating remarketing lists is one aspect, while another is simply marketing to custom audiences.  For example, you can run ads to affinity groups and interest groups, such as avid marathon runners, readers of mystery novels, adults that buy online courses to further their education, fruit flavored soda drinks and more.  This is called a Custom Affinity Audience. And they're managed under Google Audience Manager, the same place that you manage your remarketing audiences.  Remarketing audiences are different. For example, you can build an audience of users that have visited your homepage in the last 30 days. That's basic, but can be effective nonetheless.  Additionally, you can build an audience of people that have not only visited your homepage, but also clicked on about us, and a specific product and added that product to their cart.  And you can do anything in between.  What does "create an audience" mean? It means Google tracks the users browser cookies, and when they take the path of one of your custom remarketing audiences, they are entered into a group that you can then run specific ad messaging to on Google and the Google Partner Network.  Now, there's also Audience Placements on Google Ads, which I talk about more in this post - https://datadriven.design/how-to-put-your-ads-exactly-where-you-want-them-how-to-use-placements-in-google-ads-data-driven-daily-tip-229/

There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever. You don’t even really need a Google Ads Manager (formerly Master Client Center) account anymore to safely share access to your account. You may just want an analyst to take a look for you, but not be able to actually make changes. Or, you may want to automate an email report to an executive in your company. And, of course, it’s super common for businesses to hire outside help from freelancers or agencies. Whatever your reason for sharing access to your Google Ads Account, you can safely do it very easily now. Just log into your account, then navigate to Tools and Settings in the top right, then in the second column from the right called “Setup” click on Account Access. You’ll see a blue circle with a plus sign in it. Click that. From there, it’s pretty straightforward to add the email address (it has to be associated with a Google Account) of the person you want to add. Select the permissions you want them to had, and boom, you’re done.