

The Intentional Fundraiser Podcast
Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
Episodes
Mentioned books

Oct 3, 2022 • 48min
Philanthropy in Communities of Color
In this episode, my guest is the incredible Dr. Tyrone McKinley Freeman. Dr. Freeman is a 2022 Inaugural Laureate of the Dan David Prize, known as “the largest history prize in the world.” The Dan David Prize recognizes outstanding scholarship that illuminates the past and seeks to anchor public discourse in a deeper understanding of history.He is an award-winning scholar and teacher serving as Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy.Previously, Dr. Freeman was a professional fundraiser (just like many of us) working in:community developmentyouth and family social serviceshigher educationHe was also Associate Director of The Fund Raising School where he trained nonprofit leaders here in the U.S., as well as in Asia, Africa, and Europe.Dr. Freeman's research focuses on philanthropy in communities of color and philanthropy in higher education. His latest book, Madam C.J. Walker’s Gospel of Giving: Black Women’s Philanthropy during Jim Crow won AFP’s Skystone Partners Research Prize in Fundraising and Philanthropy — and the Terry McAdam Book Award from the Alliance for Nonprofit Management.His work has appeared or been cited in The New York Times, O, The Oprah Magazine, TIME, Harvard Business Review, Stanford Social Innovation Review, Black Perspectives, Chronicle of Philanthropy, CASE Currents, and Advancing Philanthropy. He is also co-author of Race, Gender, and Leadership in Nonprofit Organizations. THANK YOU TO OUR SPONSORThank you to our friends at Bloomerang for sponsoring this episode of The Intentional Fundraiser. Learn why Fundraisers love using Bloomerang and grab your copy of the 13 Lucky Year-End Fundraising Tips ebook.It's not too early to start developing a strategy for the end of 2022. Give yourself ample time to plan all the elements of your year-end campaign. Campaigns take time. Early planning can benefit your organization and set you up for year-end success.Grab your free copy 13 Lucky Year-End Fundraising Tips now.Click HERE to access important links and helpful resources mentioned in this episode.RATE, REVIEW & FOLLOW ON APPLE PODCASTS “I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! CONNECT WITH TAMMY ZONKER ON SOCIAL You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.TAKE YOUR FUNDRAISING RESULTS TO THE NEXT LEVEL To get started, learn more about joining our exclusive Fundraising Transformers community.

Sep 15, 2022 • 56min
The Role of Emotion in Fundraising
In this episode of The Intentional Fundraiser Podcast, I’m talking with Francesco Ambrogetti about "The Role of Emotion in Fundraising" and how emotions drive our decisions and shape our behaviors.Francesco leads UNICEF’s Innovative and Alternative Finance for Children. For over 20 years, he’s been fundraising internationally, across four continents with organizations like World Wildlife Fund, Doctors Without Borders, and the Red Cross World Bank. He is a Professor of Fundraising at Bologna University in Italy and has authored various books including Emotionraising and Hooked on a Feeling (Hillborn, 2016 & 2021).Click HERE to read highlights and access links and resources mentioned in this episode.Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Sep 6, 2022 • 1h 1min
The Surprising Gift of Doubt
Listen in as I talk with Marc A. Pitman about his book, "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be." Marc is the founder of The Concord Leadership Group, where he helps people lead their teams with more effectiveness and less stress. Whether it's through one-on-one executive coaching, conducting high-engagement trainings, or growing leaders through his ICF-accredited coach certification program. Marc's expertise and enthusiasm engages audiences around the world both in person and online. He’s been featured in The Chronicle of Philanthropy, Al Jazeera, Fox News, SUCCESS magazine, and Real Simple.Click HERE to read highlights and access links and resources mentioned in this episode.Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Aug 29, 2022 • 1h 1min
The Future of Individual Giving
In this episode of Intentional Fundraiser Podcast, I'm talking with Tim Sarrantonio, the Director of Corporate Brand at Neon One. They're a provider of innovative, end-to-end nonprofit software solutions. We're talking about The Future of Individual Giving, something that we are all keenly interested in.Tim is an internationally renowned speaker on generosity, technology, and all the trends in the social goods sector. After helping causes raise more than $3 million, he moved to provide support for thousands of nonprofits. Through his work at Neon One, he has spoken at the AFP international conference, NTEN conference, and TEDx. And Tim holds a certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy.Click HERE to read highlights and access links and resources mentioned in this episode.Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Aug 22, 2022 • 48min
Fundraising In a Challenging Economy
In this episode of The intentional Fundraiser podcast, I'm talking with my good friend and brilliant fundraiser Cherian Koshy. He is the principal and consultant with Endowment Partners, an investment management firm that works solely with nonprofits and foundations. We'll be talking about what's on every fundraiser's mind right now: fundraising in a challenging economy, especially as we're heading into the fourth quarter.We're looking at inflation and possible recession. We talk about donor-advised funds and how they might be part of the solution. Securities and cryptocurrency. In this episode, we talk about how we, as fundraisers, navigate it all.Click HERE to read highlights and access links and resources mentioned in this episode.Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Aug 15, 2022 • 48min
Going International
Today on The Intentional Fundraiser Podcast, I’m talking with Daryl Upsall.Daryl is the President of Daryl Upsall International Consulting & Daryl Upsall International Recruitment. He’s been working in nonprofit fundraising for nearly forty years.He and his team work with more than 300 organizations worldwide. They’ve successfully completed 742 nonprofit executive searches for more than 260 organizations in 129 locations worldwide. Organizations like World Wildlife Fund, OXFAM, Greenpeace, UNICEF, and Amnesty International. The very impressive list goes on and on.In this episode, Daryl is talking about "Going International" as a fundraiser.Click HERE to read highlights and access the links and resources mentioned in this episode. Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Aug 1, 2022 • 38min
Future-Proofing Your Social Media & Digital Marketing Strategy
Today we are thrilled to welcome my friend Julia Campbell. Julia is a digital marketing and fundraising expert, a nonprofit consultant, and author. In this episode, Julia talks about future-proofing your social media and digital marketing strategy. Take a listen.Click HERE to read highlights, full transcript, links, and resources mentioned in this episode.Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Jun 9, 2022 • 1h 7min
Reimagining Fundraising & Leadership in Central & Eastern Europe and Everywhere
Today on The Intentional Fundraiser podcast we are HONORED to welcome Kay Sprinkel Grace. Kay is a renowned consultant to nonprofits and NGOs around the world through her company Transforming Philanthropy. Based in San Francisco, she trains and facilitates retreats with boards, executive teams and emerging leaders in the areas of fundraising and leadership across the U.S. and around the globe. And when I say, around the globe, I’m not exaggerating. Take a listen. Click HERE to read highlights, full transcript, links and resources mentioned in this episode. Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

Jun 2, 2022 • 1h 15min
Your Case Is More About the Donor Than Your Organization
Today on The Intentional Fundraiser Podcast, we are honored to welcome Tom Ahern. Tom modestly refers to himself as a fundraising copywriter. And the truth is he is the best fundraising copywriter on the planet. He's also author of so many books. In this episode, I wanted to spend some time with Tom unpacking the wisdom of his most recent book Turning Doubters into Donors – How to Make a Compelling Case for Your Cause. Click HERE to read highlights, full transcript, links and resources mentioned in this episode. Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.

May 3, 2022 • 59min
Who the Movers-and-Shakers Call When They Want Something Big to Happen
Welcome to The Intentional Fundraiser Podcast where we’ll be talking with Melanie Sabelhaus. I wanted you to hear from Melanie, because she’s who “movers-and-shakers” call when they want something BIG to happen. She’s an advocate for the Power of Women’s Giving and has had legendary success with women’s initiatives for the American Red Cross & United Way Global.Melanie is also a philanthropist herself. It’s not often we get to learn through the heart and mind of a philanthropist and volunteer leadership.So buckle up and get ready to take lots of notes.Click HERE to read highlights, full transcript, links and resources mentioned in this episode. Rate and review on Apple Podcasts“I love Tammy and The Intentional Fundraiser Podcast” 👈 If that sounds like you, please consider rating and reviewing my show! This helps me support more fundraisers — just like you — become better fundraisers, faster. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you liked most about this episode or about our podcast in general.Subscribe to this podcastAlso, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Subscribe now!Connect with Tammy Zonker on socialYou can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.We can help you take your fundraising results to the next levelTo get started, learn more about joining our exclusive Fundraising Transformers community.