

Independence by Design™
Ryan Tansom
Independence by Design™ is a framework to help owner-operators get out of the weeds and lead from the boardroom.
I built it because I lived this trap. In 2009, I joined my dad in our $21M family business. We turned it around and sold it for eight figures in 2014 — enough to pay off debt, cover taxes, let my dad retire, and leave me with a chunk of cash at 27.
But the sale gutted our team, systems, and identity. It looked like a win, but it didn’t feel like freedom. I bawled in the driveway.
After 450+ interviews, thousands of owners, and multiple ventures, I saw the real issue: we didn’t know the difference between being owners and operators. Our goals weren’t aligned. And we had no framework to guide us.
That’s why I built iBD — to help owners avoid regret, reclaim their time, grow real equity value, and build a business that gives them freedom — whether they stay, scale, or sell.
This show is the one I wish I had.
I built it because I lived this trap. In 2009, I joined my dad in our $21M family business. We turned it around and sold it for eight figures in 2014 — enough to pay off debt, cover taxes, let my dad retire, and leave me with a chunk of cash at 27.
But the sale gutted our team, systems, and identity. It looked like a win, but it didn’t feel like freedom. I bawled in the driveway.
After 450+ interviews, thousands of owners, and multiple ventures, I saw the real issue: we didn’t know the difference between being owners and operators. Our goals weren’t aligned. And we had no framework to guide us.
That’s why I built iBD — to help owners avoid regret, reclaim their time, grow real equity value, and build a business that gives them freedom — whether they stay, scale, or sell.
This show is the one I wish I had.
Episodes
Mentioned books

Nov 13, 2025 • 55min
#467: Alan Beaulieu & Kim Clark | Navigating the New Economic Reality: Designing Your Business for What’s Coming
Coming off my conversation with Lawrence Lepard, where we unpacked the broken foundation of fiat money, I wanted to push the question further: If the rules of the game are shifting, how do we navigate from here? Watch on YouTube In this episode, I sit down with Alan Beaulieu of ITR Economics and Kim Clark to keep searching for what’s real — to make sense of where we actually are in the cycle and what business owners can do to design intelligently within it. The math behind the current system doesn’t work forever. Debt, demographics, and policy are pushing us toward an eventual reset. But rather than getting lost in the noise, Alan grounds us in data and context. This isn’t about doom — it’s about orientation. We dig into what’s true, what’s hype, and what owners can actually do: build moats around cash flow, people, and productivity, lead with clarity through uncertainty, and use this next downturn to do good—for employees, customers, and community. Because you can’t control the macro, but you can design within it.
What We Covered
Luke Groman's thesis on whether the US debt spiral has truly started.
What the bond market's strength means to the economy.
External triggers like China's real estate collapse could spark the real trouble.
The shift to a debt-refinancing economy that's hooked on endless asset inflation.
Forecast of a big inflationary bust followed by deflationary reset in the late 2030s.
Boomer healthcare costs peaking as the political window to tackle debt.
Global currency wars where everyone's debasing, but the US is inflating bondholders away.
AI's net positive on jobs short-term, held back by power and water limits.
Owner strategies: Building a moat around cash-flow businesses vs. prepping for sale.
Downturn as a chance to visibly do good and fix capitalism's rep through employee and community bets.
Who This Is For For any business owner who feels like the game keeps changing, this episode will help you understand why. If you’ve ever wondered why your hard work isn’t compounding the way it should, or what Bitcoin actually means beyond speculation, this conversation connects the dots between money, time, and ownership.
Kim Clark is a sales and marketing strategist who helped scale ITR Economics from a founder-led advisory firm to a professionally managed company that exited at eight figures. As head of sales and marketing, she built the firm’s first CRM, content strategy, and inbound engine—moving the company from personality-based selling to a system built on data, automation, and strategic execution. Today, she works with business owners to build marketing engines that align with their strategy, team, and long-term cash flow goals—so they can grow without chaos and delegate without losing visibility. Her frameworks are directly aligned with the "Maximize Growth" track inside the Build a Valuable Business module of the iBD™ Magic Model. Alan Beaulieu is a globally recognized economist and partner at ITR Economics, a firm with 94.7% forecasting accuracy over 80 years. For more than three decades, Alan has guided executives worldwide through all economic cycles, providing clear, actionable insights on markets, strategy, and investment. A respected speaker, author, and advisor, his data-driven approach helps companies anticipate change, protect value, and maximize profitability.
Chapters:
(00:00) Navigating economic reality with Alan and Kim
(02:31) Breaking down Luke Groman podcast on debt spiral thesis
(05:28) Economic triggers and the domino effect from external forces
(08:28) Geopolitical shifts pushing countries toward China India and Russia
(11:30) Currency wars and the melt-up versus crash scenario
(13:45) Bond market strength and why crisis isn't imminent yet
(21:15) Fundamental flaw of debt cycle leads to inevitable bust
(27:51) Mutually assured destruction through global economic interconnectivity and deglobalization
(30:22) Deflation coming in next decade as boomers die off
(42:18) Strategic fork for owners, building moat versus preparing sale
(48:23) Noah's Ark strategy with cash flow, benefits and automation
(50:53) Do good philosophy and business owners' greatest opportunity ahead
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Resources: Kim Clark LinkedIn https://www.linkedin.com/in/kimberly-clark-79634845/ Alan Beaulieu LinkedIn linkedin.com/in/alan-beaulieu-8343283 Ryan Tansom Website https://ryantansom.com/

Nov 6, 2025 • 1h 30min
#466: Lawrence Lepard | The Fiat Game Is Rigged: Fix the Money Fix the World
Most business owners I know can feel it... the harder you work, the less it seems to matter. You’re producing real value, taking real risk, and yet the system keeps changing the rules.The system isn’t broken… It’s working exactly as designed. But it’s designed to steal your time. Watch on YouTubeIn this episode, I sit down with Lawrence Lepard, author of The Big Print and sound money advocate, to unpack the truth about how fiat currency erodes value, distorts incentives, and traps business owners inside a system they were never meant to win. We break down how inflation isn’t just an economic concept — it’s a moral failure. The rules of the game have been rewritten to reward those who can borrow and print, while punishing those who produce and save. But there’s a way out. We talk about sound money — and why Bitcoin represents more than a new asset class. It’s the modern evolution of fairness, freedom, and real capitalism. This conversation connects history, economics, and ownership into one simple idea: if you understand how money works, you can finally design a life and business that align with reality, not illusion.
What We Covered
Why inflation is a mechanism of theft, and who it really serves
How fiat money distorts incentives and disconnects value from effort
The historical cycle of empires, debasement, and decline
Why sound money (and Bitcoin) rebalances fairness and accountability
The link between ownership, time, and personal sovereignty
What it means to “opt out” as a business owner, without checking out of society
How this transition might reshape capital markets, valuations, and freedom itself
Who This Is For For any business owner who feels like the game keeps changing, this episode will help you understand why. If you’ve ever wondered why your hard work isn’t compounding the way it should, or what Bitcoin actually means beyond speculation, this conversation connects the dots between money, time, and ownership.
Lawrence Lepard is a professional investment manager who has been a long time advocate for a return to sound money. He manages funds which focus on companies involved with gold and silver mining and Bitcoin. He is an active contributor to the "sound money" discussion on X, using the handle: @LawrenceLepard, and he recently published his first book: THE BIG PRINT: What Happened to America and How Sound Money Will Fix It.
The book is a discussion of how America's monetary system has gone astray and caused enormous pain for millions through inflation. The history of this process is laid out in the first part of the book: The Problem. The second half of the book is titled The Solution and explains what we must do to restore the American Dream. It offers investment insights that are relevant to all individuals and families and shows people how to protect themselves from inflation. The book is timely because as Mr. Lepard shows the problem is getting worse and is likely to result in a crisis very soon.
Chapters:
(0:00) Why The Big Print was written for the average person
(2:58) The fair game of capitalism that no longer exists in America
(4:35) How inflation functions as theft and steals your time
(7:41) Cost of capital inequality between insiders and average workers
(9:13) COVID example reveals universal basic income and financial corruption
(16:48) Business owners as capital allocators navigating rigged system
(35:42) Bitcoin as sound money and the solution to fiat currency
(58:23) Valuation impacts and investment strategy in transition to sound money
(1:27:18) Finding peace and sovereignty through understanding Bitcoin
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Resources: Lawrence Lepard Twitter/X: @LawrenceLepard Ryan Tansom Website https://ryantansom.com/

Oct 30, 2025 • 1h 11min
#465: Nick Bradley | Pick Your Ownership Game: Designing Value for Third-Party Exits vs. Internal
Most owners talk about “creating value,” but few stop to ask a more fundamental question: Value for what? Watch on YouTube In this episode, I sat down with my friend Nick Bradley—entrepreneur, investor, and host of The Scale Up Podcast—to explore how your ownership goals determine everything about your value-creation strategy. Nick comes from the private equity world, where the goal is clear: build to sell. I work with mid-market owners designing companies that can outlast them. We both work with the same kinds of businesses—but from opposite ends of the ownership spectrum. Together, we dig into how clarity of intent changes the entire game: the capital structure you choose, how you lead your team, and how you allocate your time and cash flow. This isn’t about chasing one “right” path. It’s about picking your game—and understanding what freedom, wealth, and legacy look like depending on whether you’re designing for a third-party exit or an internal transition.
What We Covered
Why every ownership strategy starts with defining the end game
How valuation, structure, and leadership priorities change across exit paths
The investor lens: what third-party buyers actually look for
The owner lens: what matters most in family or internal transitions
How clarity on your long-term goal aligns your strategy, team, and time
The tradeoffs between liquidity, legacy, and control
Why “value creation” looks different depending on the game you’re playing
Who This Is For For any owner trying to decide what’s next—whether to sell, transition internally, or redesign their role—this episode will help you see the tradeoffs clearly. If you want to understand how your value-creation plan must align with your personal and ownership goals, this conversation will give you the clarity to design your next move intentionally.
Nick Bradley is an entrepreneur, investor, and former PE-backed CEO/Operating Partner who has scaled 100+ businesses and driven $5B+ in exits. Host of the top-ranked Scale Up with Nick Bradley podcast and author of the #1 bestseller Exit for Millions, he works with founders generating $1M+ EBITDA to diagnose true enterprise value and 2–10x it through operational excellence, acquisitions, and systems—so owners create freedom, optionality, and elite businesses.
Chapters:
(00:00) Nick Bradley joins to discuss his new book
(05:24) Ryan's ownership operating system and ideal client profile
(08:36) Three layers of exit and different coaching approaches
(18:34) Scale to sale framework and five pillars explained
(32:40) Private equity playbook and value creation strategies
(35:50) Real deal example: Rolling up three companies strategy
(46:15) Valuation expectations gap and education challenges explained
(58:48) Different arenas: Keeping businesses versus third party sales
(1:07:00) Collaboration opportunities and wrapping up the conversation
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Resources: Website - https://highvalueexit.com/ Book - https://highvalueexit.com/podcast/ Ryan Tansom Website https://ryantansom.com/

Oct 23, 2025 • 1h 43min
#464: Cyndi Gave | How to Build a Leadership Team That Thinks Like Owners
Every owner wants a leadership team that can run the company without them. Few actually build one that can. Watch on YouTube In this episode, I sat down with Cyndi Gave to talk about what it really takes to develop a team that thinks, decides, and acts like owners. We break down the tension every entrepreneur feels: how to let go without losing control, how to build trust without blind faith, and how to design leadership that frees you — not traps you. Cyndi shares her own experiences leading through growth, building accountability structures, and navigating the emotional side of leadership development. We connect those lessons directly to enterprise value, owner freedom, and what it really means to move from operator to owner. This isn’t about org charts or titles. It’s about building a system of leadership that makes the company—and the owner—more free.
What We Covered
Why most owners stay trapped in operations (and how to escape the bottleneck)
How to build a leadership team that owns outcomes, not just tasks
The difference between management and leadership — and why it matters
How to let go without losing control
The connection between trust, accountability, and enterprise value
Why leadership development is the bridge between operating and owning
Cyndi Gave is an executive leader and organizational strategist who helps businesses build the systems, teams, and leadership culture required for sustainable growth. With deep experience guiding owners through transitions of scale, Cyndi specializes in aligning people, processes, and accountability so leadership teams can perform independently — freeing owners to focus on vision, strategy, and enterprise value creation.
Chapters:
(00:00) Cyndi's background as recovering HR person and evolution into behavioral expert
(15:05) Challenges of traditional recruiting and the adversarial hiring relationship dynamic
(32:58) Building the leadership team and defining job scorecards with stakeholder input
(46:13) Process for screening candidates using multiple assessment sciences and behavioral interviews
(1:04:12) Internal versus external candidates and succession planning without replacement mindset
(1:19:19) Coaching and development strategies for hard skills versus soft skills gaps
(1:27:54) Critical thinking assessment and AI's impact on strategic thinking abilities
(1:38:42) Understanding chaos creators and the importance of structured systems for creativity
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Resources: https://www.themetissgroup.com/
https://www.themetissgroup.com/leadership-academy/hire-employees-service
Ryan Tansom Website https://ryantansom.com/

Oct 16, 2025 • 1h 24min
#463: The 12-Step Revenue Forecast | Kim Clark | Budget Season 2026, Part 3
Most revenue budgets start with a top-down number: add 10%, push sales harder, and hope the math works out. That’s why so many plans collapse by spring. Watch on YouTube In Part 3 of our Budget Season 2026 Series, I sat down with Kim Clark to break down how to build revenue the right way: from the bottom up. Kim shares her 12-step revenue forecasting process and shows how to build by product, segment, and pipeline. We talk about aligning sales, marketing, and operations so the plan is deliverable — and how to connect the revenue build-up directly into the budget model from Part 2. This isn’t about sales stretch goals or wishful percentages. It’s about creating a clear, defensible revenue plan that finance can trust and owners can use to make boardroom decisions about hiring, capacity, and cash. In this episode, Kim and I screen-share and walk through the 12 steps. If you want to see the forecast in action, check out the video version on YouTube or Spotify.
What We Covered
Top-down vs. bottom-up forecasting → why most owners default to “just add 10%” and how that fails.
Kim’s 12-step process → very tangible, step-by-step structure owners can follow.
Revenue build-up mechanics → segments, products, pricing, pipeline, win rates, seasonality.
Operational alignment → connecting sales, marketing, and delivery so revenue forecasts don’t break capacity or margin.
Integration with Pat’s model → feeding clean revenue assumptions directly into the budgeting model.
Trust & credibility → how finance, leadership, and owners can finally use the same numbers and stop arguing about “whose forecast is right.
Kim Clark is a sales and marketing strategist who helped scale ITR Economics from a founder-led advisory firm to a professionally managed company that exited at eight figures. As head of sales and marketing, she built the firm’s first CRM, content strategy, and inbound engine—moving the company from personality-based selling to a system built on data, automation, and strategic execution. Today, she works with business owners to build marketing engines that align with their strategy, team, and long-term cash flow goals—so they can grow without chaos and delegate without losing visibility. Her frameworks are directly aligned with the "Predictable Revenue" module within the iBD Ownership Operating System.
Chapters:
(00:00) Overview of the three-part podcast series and revenue buildup process
(05:45) Kim's background at ITR Economics and systematic revenue forecasting approach
(16:36) Introduction to Kim's 12-chapter revenue forecasting framework
(22:29) Chapter 1: Understanding rates of change and business cycle positioning
(27:10) Chapter 2: Economic indicators and their impact on business planning
(34:55) Chapter 3: Market mix analysis and customer psychology strategies
(40:01) Chapter 4: Bottom-up forecasting with averages and historical data
(48:38) Chapters 5-12: Competitive analysis, pricing strategy, and execution planning
(1:14:14) Implementing sales disciplines in referral-based organizations without disruption
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Resources: Kim Clark LinkedIn https://www.linkedin.com/in/kimberly-clark-79634845/
Ryan Tansom Website https://ryantansom.com/

Oct 9, 2025 • 1h 39min
#462: From P&L to Cash Flow: The Model Every Owner Needs | Pat Hobby | Budget Season 2026, Part 2
Most budgets don’t survive past Q1. They collapse because they aren’t built on cash flow, they don’t roll into the balance sheet, and they aren’t tied to owner goals. In other words, they’re not budgets — they’re wish lists. Watch on YouTube That’s why Part 2 of our Budget Season 2026 Series is all about the model itself. I sat down with Pat Hobby, who’s spent decades building financial models, to break down how owners can create a budget file that actually runs the business. We dig into how to structure assumptions, link them to drivers, and roll everything into financials you can trust. We talk about Base, Upside, and Downside scenarios, how to keep the model simple but powerful, and how to set a monthly cadence so the budget stays alive all year. This isn’t about Excel tricks. It’s about having one system that tells you when to hire, when to invest, when to pull back — and the confidence to make those calls from the boardroom. In this episode, Pat and I screen-share and walk through an actual model. If you want to see the file in action, check out the video version on YouTube or Spotify.
What We Covered:
Why most budgets fail (and how to avoid building a wish list)
The structure of a usable model: assumptions → drivers → financials → outputs
How to build Base / Upside / Downside scenarios without breaking the file
The importance of linking P&L, cash flow, and balance sheet together
How to set a monthly cadence so budget vs. actuals drives real decisions
How to keep the model “living” without turning it into a science project
Pat Hobby is a seasoned CFO, CPA, and the founder of The CFO Advantage, a fractional CFO firm that helps business owners gain true financial clarity and use their numbers to drive long-term value. He was also the cofounder of Ryan Tansom’s former business, where they built a fractional CFO model serving dozens of clients across multiple industries. Pat has guided companies through ESOPs, private equity transactions, and complex financial transitions, always bringing an investor mindset and operational discipline to the finance function. He’s known for making complex financials simple, actionable, and aligned with ownership strategy.
Chapters:
(0:00) Introduction to budgeting fundamentals and three statement modeling approach
(4:59) Why budgeting starts with sales and revenue forecasting methodology
(21:04) Building the complete three statement model and end result overview
(26:32) Creating detailed monthly payroll budgets with full burden calculations
(38:55) Understanding cash flow statements and the owner operator bridge
(53:16) Forecasting balance sheet and working capital management levers
(1:09:35) Managing distributions, debt, and capital allocation decisions
(1:31:34) Implementing monthly budget reviews and ongoing financial management
Rate, comment, and share with the owner/operators you know!
Resources: Website: https://cfo-advantage.com/ LinkedIn: Pat Hobby Ryan Tansom Website https://ryantansom.com/

Oct 2, 2025 • 48min
#461:Why Budgets Fail Without Economic Context | Alan Beaulieu & Kim Clark | Budget Season 2026, Part 1
Budgeting season is here. But most owners build budgets in a vacuum — starting with last year’s numbers and layering on guesses. The result? Fantasy budgets that collapse by Q2. Watch on YouTubeThat’s why I’m kicking off a three-part Budget Season Series. Each episode will build on the last to give you a step-by-step process to create a budget you can actually run your company with. We start with the big picture. I sat down with Alan Beaulieu and Kim Clark to talk about where the economy is heading, what the data says about demand, inflation, and interest rates, and how to translate those signals into real targets for your business. Alan (previously with ITR Economics) has spent decades forecasting with 94% accuracy. Kim works with owners every day on capital and operations. Together, they’ll help you orient before you open Excel. This isn’t about predicting the future perfectly. It’s about setting guardrails, defining risks and opportunities, and making sure your budget starts with reality — not wishful thinking.
What We Covered
Why most budgets fail before they start (and how to avoid it)
Translating economic signals into volume, price, and capital targets
Building scenarios (Base, Upside, Downside) that actually matter
Creating a simple risk/opportunity register to carry into your plan
Why orientation first is the key to protecting margins and avoiding mid-year chaos
Kim Clark is a sales and marketing strategist who helped scale ITR Economics from a founder-led advisory firm to a professionally managed company that exited at eight figures. As head of sales and marketing, she built the firm’s first CRM, content strategy, and inbound engine—moving the company from personality-based selling to a system built on data, automation, and strategic execution. Today, she works with business owners to build marketing engines that align with their strategy, team, and long-term cash flow goals—so they can grow without chaos and delegate without losing visibility. Her frameworks are directly aligned with the "Maximize Growth" track inside the Build a Valuable Business module of the iBD™ Magic Model. Alan Beaulieu is a globally recognized economist and partner at ITR Economics, a firm with 94.7% forecasting accuracy over 80 years. For more than three decades, Alan has guided executives worldwide through all economic cycles, providing clear, actionable insights on markets, strategy, and investment. A respected speaker, author, and advisor, his data-driven approach helps companies anticipate change, protect value, and maximize profitability.
Chapters:
(00:00) Introduction to Budget Season Series and why economic orientation comes first
(05:57) Why GDP headlines don't help and the data quality crisis
(10:05) Finding leading indicators and the three-cycle learning curve
(13:55) The train analogy for understanding where you are in business cycles
(20:04) Money supply expansion, inflation trap, and the 2026-2027 outlook
(24:07) Time, talent, and money: the only three resources that matter
(32:31) Pockets of opportunity and following government infrastructure spending
(39:20) Three-tier forecasting framework and beating seasonal norms
(45:41) Reframing the depression as opportunity for the business you always wanted
Next Episode: Budget Season 2026, Part 2 - Kim Clark returns to walk through bottom-up revenue forecasting, conversion rates, and timing relationships so you can build budgets based on pipeline reality instead of wishful thinking.
Rate, comment, and share with the owner/operators you know!
Resources: Kim Clark LinkedIn https://www.linkedin.com/in/kimberly-clark-79634845/ Alan Beaulieu LinkedIn linkedin.com/in/alan-beaulieu-8343283 Ryan Tansom Website https://ryantansom.com/

Sep 25, 2025 • 1h 57min
#460: Tom Nagler | An Owner’s Journey: Family Business, Growth, Acquisitions, Sale, and What Came After
Every owner’s journey is made up of inflection points, the moments where you have to make big, irreversible decisions. Watch on YouTubeIn this episode, my friend Tom Nagler shares his full story arc as an owner. From growing up in a family business, to buying it from his dad, to juggling cash and growth pains, to considering a sale but choosing to acquire instead, to bringing on a partner, and finally making the hard decision to sell — Tom lived through the full journey of ownership. What makes Tom’s story powerful is how openly he shares both the human side and the technical side of those decisions. He talks about family dynamics, cash pressure, risk, and identity — but also about valuations, deal structures, and what actually creates value in a company. He also reflects on how education, an ownership framework, and clarity gave him the confidence to understand his options and choose intentionally at each step. If you’re an owner navigating the day-to-day grind, facing big decisions, or just wondering what the road ahead might look like, Tom’s story will give you a clear window into the full arc of ownership — and the lessons you can carry into your own journey.
What We Covered: Growing up in the family business and deciding to buy it from his dad The reality of juggling cash flow, debt, and growth pains The moment he considered selling — and why he chose to acquire instead Bringing on a partner and how it reshaped the business How he approached his valuation and learned to understand what really drives value The difficult decision to sell — and how he and his family worked through it What life and perspective look like after the business
Tom Nagler is a former business owner who grew up in a family company, later bought it from his father, and spent years navigating the challenges of cash flow, growth, acquisitions, and partnerships. Through a series of major inflection points, he gained a deep understanding of valuation and what truly drives company value. After ultimately selling his business, Tom now shares candid lessons from the full arc of ownership — from family handoff to life after the sale.
Chapters:
(00:00) Introduction of guest Tom Nagler
(05:22) Joining the family business, early career decision making process
(17:14) Father-son dynamics and building complementary business partnership skills
(27:06) Building company culture, values and hiring the right people
(41:15) Managing cash flow challenges and capital intensive business growth
(51:51) First acquisition offers and decision to decline early exit
(01:18:19) Strategic acquisition of supplier, vertical integration and lessons learned
(01:28:02) COVID impact on diagnostics business and final sale opportunity
(01:32:03) Working with Ryan on exit planning and decision framework
(01:44:24) Post-sale reflections, lessons learned and advice for business owners
Rate, comment, and share with the owner/operators you know!
Resources: Tom Nagler LinkedIn https://www.linkedin.com/in/tomnagler/ Ryan Tansom Website https://ryantansom.com/

Sep 18, 2025 • 1h 8min
#459: Bob Muller | Why Clean Data Is the Foundation for Scaling and Owner Clarity
Margins are under pressure, and scaling isn’t about throwing more people at the problem. Owners have to leverage technology to increase throughput per employee — but that only works if your data is clean and your processes are digitized.Watch on YouTubeThis isn’t an AI-hype conversation. It’s about putting best practices in place so you can actually use automation and AI as accelerants. If your company is still running on paper, PDFs, or messy file shares, you’ll never have the information flow you need to make fast, accurate decisions from the boardroom.That’s why I brought on Bob Muller, an expert in document and data management, to talk about how owners can digitize processes, manage change, and align their information flow with their financial and operational goals. Bob has lived this world for decades, and for me it was a full-circle moment — since I started my career in document management before building and selling our family business. We get into what it really takes to prepare your company to scale: not just buying new tech, but organizing your processes, cleaning your data, and creating the link from operations → financials → owner goals.
What We Cover:⇒Why digitizing processes and cleaning data is the foundation for scaling — and how it protects margins under pressure.⇒How analog → digital → clean data → automation creates throughput and frees owners from bottlenecks. ⇒Why AI is only an accelerant — it works if the inputs are good, but it’s useless without clean data. ⇒The real challenge of change management: how culture, leadership, and buy-in make or break tech adoption.⇒How to connect operations → financials → owner goals so technology actually drives valuation, not just efficiency. ⇒Practical steps to start: mapping processes, prioritizing wins, and aligning tech projects with business outcomes.Bob Muller is a veteran in document and data management with decades of experience helping companies digitize processes, clean data, and unlock efficiency. He specializes in guiding organizations through change management and building the foundation for automation and AI. Bob’s work equips owners to protect margins, scale operations, and tie information flow directly to financial performance and strategic goals.
Chapters:
(00:00) Bob Muller's background in document management evolution
(03:04) From copier sales to understanding business operations
(05:12) Learning company processes through document management projects
(09:23) First boardroom experience discovering operational chaos
(13:22) Current outcomes businesses seek from automation
(19:34) Real-world transformation story of distributed company processes
(26:58) Change management approach for process automation
(41:49) Data standardization and AI readiness requirements
(48:11) Implementation costs evolution and accessibility improvements
(56:30) Market opportunities and competitive advantages through automation
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Resources:Bob Muller LinkedIn https://www.linkedin.com/in/bob-muller-41152a82/Image One LinkedIn https://www.linkedin.com/company/image-one/
Ryan Tansom Website https://ryantansom.com/

Sep 11, 2025 • 1h 32min
#458: Brandon Henry | The Business Advice System Is Broken — Here’s the Truth Owners Need
The business advice system is completely broken. Tax, estate, and wealth must be one plan — and you can’t trust the system to build it for you. Watch on YouTube Advisors sell products, optimize for their own fees, and stay in their silos. Taxes here. Estate there. Wealth over in another corner. Nobody owns the whole. And owners are the ones who pay the price.If you don’t take ownership of the plan, you’ll be the one left holding the bag when taxes hit, valuations disappoint, or estate plans fall apart. It’s just like the healthcare system. Specialists cut and prescribe. Nobody’s responsible for keeping you healthy. In business, nobody’s responsible for making sure your entire plan actually works together. In this conversation with my friend Brandon Henry, who works inside the family-office world of the 0.1%, we tell the truth about how advice really works — and why middle-market owners can’t afford to buy the orchestration back. If you don’t step up as the general contractor of your own plan, you’ll drown in noise, propaganda, and bad advice. We don’t hold back. We lay out what good looks like, how to spot misaligned incentives, and what it takes to design a plan that actually serves you. What We Cover: –Why the business advice system is designed to serve advisors, not owners. –The healthcare analogy: why the parallels are too obvious to ignore. –Why there’s no such thing as “three plans” — tax, estate, and wealth are one system. –The general contractor role every owner must play until you can buy back orchestration. –How to filter propaganda, spot misalignment, and hold advisors accountable. –What “good” advice actually looks like — and why it’s so rare. Who This Is For: If you’re a business owner tired of piecemeal advice and sales pitches disguised as planning — and you want to finally understand how the game really works so you can take control — this episode is for you.
Chapters:
(00:00) Introduction and the broken business advice ecosystem
(04:22) Brandon Henry joins, defining the core pain point
(09:42) General contractor role, advisor complexity, and misaligned incentives
(18:15) Income tax compliance versus strategic tax planning
(26:59) Estate planning versus estate tax planning distinctions
(40:02) Wealth management industry evolution and fee compression
(56:58) Being your own general contractor until escape velocity
(1:08:01) Business structuring and preparing for transactions proactively
(1:19:31) Transaction readiness, avoiding vultures, and maintaining optionality
(1:36:40) What the ideal family office experience looks like
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Resources: Mosaic Advisors https://mosaicadvisors.com/ IBD Newsletter on Valuations https://newsletter.ryantansom.com/
Previous Interviews with Brandon Henry:
#416: Behind the Curtain: How Ultra-Wealthy Families Manage Their Business Assets with Brandon Henry https://independence-by-design.castos.com/episodes/416-behind-the-curtain-how-ultra-wealthy-families-manage-their-business-assets-with-brandon-henry
Ep. #350 - What it Means to “Think Like an Owner” Inside the Boardroom of a Privately Held Business https://youtu.be/4WOuI9SdoWw?si=go_zQ1vr6hMST0Hm
Ryan Tansom Website https://ryantansom.com/


