RESTAURANT STRATEGY

295 - Talking Hyper Growth with Pepper Lunch Superstar, Troy Hooper ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** On Episode 295 I welcome Troy Hooper back to the show. For those keeping count, this mark's his 4th appearance and I am thrilled to be able to share in insights and experience with all of you. This time we're talking about how to tell when a brand is ready for the big time... and specifically what some of your first steps should be when going from the shallow waters into the deep end.  We talk about his journey, some of his advice, and of course he lets us in on the future of his newest venture... heading up Pepper Lunch USA.    IMPORTANT LINKS: Website: https://www.pepperlunchrestaurants.com/ Pepper Lunch on IG: https://www.instagram.com/pepperlunchrestaurants Pepper Lunch on FB: https://www.facebook.com/pepperlunchrestaurants Pepper Lunch on LI: https://www.linkedin.com/company/pepperlunchrestaurants/ ***** Ready to learn more about my P3 Mastermind?Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

294 - Strategies for Growing Catering and Private Dining (ENCORE) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!  VISIT: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** Growing the catering arm of your business (or private dining, for that matter) is a straight sales job. Prospecting, generating leads, closing deals, and nurturing relationships. It's as simple as that. And yet so many restaurant owners out there imagine that people will just magically find you... stumble upon your menu online and bang down your door to have you cater their office party. False. You grow revenue in these areas in a very deliberate, focused way.  That's what this episode is all about.   ***** Want to learn more about the P3 Mastermind?  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule     

293 - Restaurant Marketing Roundtable (Marketing Summit Preview) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   In January we'll be hosting our first live event down in Columbia, SC. The P3 Marketing Summit will be 3 days, 5 workshops, and 2 networking parties. (Did I mention "open bar"?) Since this is the first one EVER, it stands to reason that some people might not know what it's all about. On today's episode I gathered my co-host, Rev Ciancio, and representatives from our three sponsors -- Milagro, Marqii, and Ovation -- to help preview the event... and share some of their best practices for taking your restaurant marketing to the next level.    P3 MARKETING SUMMIT: https://www.restaurantstrategypodcast.com/2024-marketing-summit Milagro - https://www.milagrocorp.com/Marqii - https://marqii.com/Ovation - https://ovationup.com/ ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.  RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit  

292 - Three Ways to Build Deeper Relationships with Your Guests (to Drive More Revenue) ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!  VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** I don't think we know our guests as well as we think we do. I don't think we know them as well as we should. But we can fix that... easily, actually. And on today's episode I'm going to show you three ways to do it. I challenge you to do at least one of these THIS WEEK! Learn something new (and meaningful) about every single one of your tables tonight and add it to their guest notes in your reservation software. If you don't take reservations, simply use a moleskine notebook. Call, text, or email at least 5 of your guests this week. Engage with authenticity, and those conversations will eventually lead to a reservation. (I promise!) Scrub the following sentence from your vocabulary: "Thanks so much, have a good night." Then replace it with something like, "Thanks so much, when will we see you again?"    ***** Want to learn more about the P3 Mastermind?  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.  ORDER HERE: https://amzn.to/3EXniQR

291 - Understanding the Impact of Marketing Research (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   A few years ago I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin. He attended University of Pennsylvania for undergrad and then got his Master's and PhD from Yale. His perspective is unique and I knew I wanted to bring him onto the show to talk about the importance of research.  Enjoy this wide-ranging conversation with one of the smartest people I know.    IMPORTANT LINKS:  LinkedIn - https://www.linkedin.com/in/ernestbaskin/   ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.  RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit  

#290 - Increase Profits with Second Beverage Sales *****  We are only selling 100 tickets to the P3 Marketing Summit...  SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days5 workshops2 parties And there are only 40 spots left...  JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** We all want to make more money... but the very best way to do that is to focus in at a granualr level. Get your servers and bartenders to focus on increasing check average. The #1 way to do that is through second beverage sales. How do you get the second drink down? By getting them to finish the first one.  This episode is a highly tactical, highly actional lesson in driving more revenue!    ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule  ***** AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/

289 - Owners of East Nashville Hotspot, Noko ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** On Episode 289 I'm chatting with Jon Murray and Wilson Brannock, partners at East Nashville hotspot, Noko. Having come up through the ranks they vowed that when they finally had the chance to open their own place they would do things differently... and that's exactly what they're doing.  Tune in to learn about: How they allocate merchandise revenue Why they give every employee an annual "travel fund"  Their goal of providing 100% free health insurance in the next five years Why they think "skyrocketing food costs" are total BS  These are two very smart, passionate guys who you can't help but root for. Oh, and guess what... we definitely don't see eye to eye on everything. It was fun doing a bit of sparring with them!  IMPORTANT LINKS: Website: https://www.nokonashville.com/about Noko on FB: https://www.facebook.com/profile.php?id=100086515181359 Noko on IG: https://www.instagram.com/nokonashville/ ***** Ready to learn more about my P3 Mastermind?Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

#288 - The 3 Things You Need to do During a Slowdown *****  We are only selling 100 tickets to the P3 Marketing Summit...  SNAG ONE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit Co-hosted by Chip Klose and Rev Ciancio, this is specifically geared toward independent owners and operators who are ready to level up when it comes to marketing. 3 days5 workshops2 parties And there are only 40 spots left...  JOIN US: https://www.restaurantstrategypodcast.com/2024-marketing-summit ***** I'm not convinced that we're heading toward a recession... but markets are cyclical and I've been around long enough to know that we will hit one eventually. And certainly, many restaurants have felt a slowdown over the last couple of months. So, something is up...  But that doesn't mean we just roll over and take it. In fact, there are three things all restaurants need to do when facing a slowdown. I share those three on today's episode.    ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule  ***** AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/

287 - Anthony Bucco, SVP of Culinary Operations for Landmark Hospitality ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Anthony Bucco has built an incredible resume over the last two and a half decades and now heads up the culinry department at one of the largest catering companies in the NYC area, Landmark Hospitality. We talk about marketing, profitability, hospitality, and more... all on today's epiode.   IMPORTANT LINKS: Landmark: https://landmarkhospitality.com/ Anthony on LinkedIn: https://www.linkedin.com/in/anthony-bucco-912b0519/ ***** Did you know I offer a money-back guarantee on the Mastermind I run?Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

286 - The Value of Creating Value (ENCORE)  ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by the P3 Marketing Summit 3 days, 2 parties, and 5 different workshops with some of the smartest marketers in the country. Are you ready to level up? Grab your tickets now. Premier Access Early Bird pricing ends on October 31. Do not miss your chance to snag one of just 100 seats to this thing!  VISIT: https://www.restaurantstrategypodcast.com/offers/4nbUSttN/checkout ***** We add value at every step of the way. As the produce gets further from the field, it touches more hands... and the people do something to the fruit. Those people need to be compensated. And in order to turn a profit, we must pass on that expense.  That, in a nutshell, is the reality of running a restaurant. The questions is... are you charging enough for the value you provide?    ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.  ORDER HERE: https://amzn.to/3EXniQR