The SaaS SEO Show
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
Latest episodes
Dec 21, 2021 • 35min
Telling Your "Category Story" with Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy.com (#11)
In this episode of The SaaS SEO Show, we’ve interviewed Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy, and discussed category stories and when Saas companies should invest in copywriting. ************************Here’s what we’re covering:What a Category Story isWhen should companies invest in copywritingWhat the future of SaaS marketing looks like************************Useful Links:Josh on Linkedin: https://www.linkedin.com/in/joshgarofalo/SwayCopy: http://swaycopy.com************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Dec 14, 2021 • 35min
Audience Research & Content Marketing with Amanda Natividad, Marketing Architect at SparkToro (#10)
In this episode of The SaaS SEO Show, we’ve interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like. ************************Here’s what we’re covering:What is audience research and how to do it rightHow to do cold outreach at scaleWhat the future of content marketing looks like************************Useful Links:Amanda on Linkedin:https://www.linkedin.com/in/amandanat/SparkToro: http://sparktoro.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Dec 7, 2021 • 40min
The First Mover Advantage, Topic Clusters & Topic Ideation with Ben Sailer, Inbound Marketing Director at CoSchedule (#9)
In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy. ************************Here’s what we’re covering:How important is the first-mover advantageHow you can approach a topic cluster from a creation standpointCoSchedule’s approach to content ideation and content updating************************Useful Links:Ben on Linkedin: https://www.linkedin.com/in/ben-sailer/CoSchedule: https://coschedule.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Nov 30, 2021 • 42min
SEO Metrics, Data Studies & More with Mordy Oberstein, Head of Communications at SEMrush (#8)
In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of Communications at SEMrush, and discussed SEO metrics and data studies around SEO. ************************Here’s what we’re covering:How much trust can you put into SEO metricsWhat is Google Discover and what SEO professionals should know about itThe importance of user experience in getting better results from your content and SEO efforts************************Useful Links:Mordy on Linkedin: https://www.linkedin.com/in/mordy-oberstein-12551715/SEMrush: https://www.semrush.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Nov 23, 2021 • 39min
Scaling Content Teams, SEO Impact, Copycat Content & More with Kevin Indig, Director of SEO at Shopify (#7)
In this episode of The SaaS SEO Show, we’ve interviewed Kevin Indig, Director of SEO at Shopify, and discussed how to scale content teams, the rise of copycat content, and how to measure the impact of SEO. ************************Here’s what we’re covering:How to align cross-functional teams for content and SEOHow to measure and demonstrate the impact of SEOKevin’s predictions on the future of crawling and indexing************************Useful Links:Kevin on Linkedin: https://www.linkedin.com/in/kevinindig/Shopify: https://www.shopify.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Nov 16, 2021 • 32min
What Is Product-Led SEO & How Does It Work with Eli Schwartz (#6)
In this episode of The SaaS SEO Show, we’ve interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search. ************************Here’s what we’re covering:What Product-Led SEO is and what Eli’s book is all aboutHow to promote your product to searchersThe future of Google search************************Useful Links:Eli on Linkedin: https://www.linkedin.com/in/schwartze/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Nov 9, 2021 • 46min
The Importance of Niching Down for SaaS Companies & More with Evaldas Mockus, VP of Growth at Omnisend (#5)
In this episode of The SaaS SEO Show, we’ve interviewed Evaldas Mockus, VP of Growth at Omnisend, and discussed content & SEO strategies for SaaS companies. ************************Here’s what we’re covering:The importance of measuring the business impact of your organic efforts The elements of a successful content & SEO strategy for SaaS companiesHow to make the right hiring decisions for content & SEO teams************************Useful Links:Evaldas on Linkedin: https://www.linkedin.com/in/evaldas-mockus/Omnisend: https://www.omnisend.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Nov 2, 2021 • 42min
Content Promotion for SaaS Companies with Alan Silvestri, Director of Strategy at Growth Gorilla (#4)
In this episode of The SaaS SEO Show, we’ve interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building. ************************Here’s what we’re covering:When B2B SaaS companies should invest in content promotion & distributionHow to measure the ROI of link buildingHow B2B SaaS companies can find growth tactics that work for them************************Useful Links:Alan on Linkedin: https://www.linkedin.com/in/alangrowthgorilla/Growth Gorilla: https://mygrowthgorilla.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Oct 26, 2021 • 50min
Scaling Monthly Organic Traffic from 0 to 1M with Farzad Rashidi, Lead Innovator at Respona (#3)
In this episode of The SaaS SEO Show, we’ve interviewed Farzad Rashidi, Lead Innovator at Respona, and discussed link building, how a new SaaS company can get its marketing efforts off the ground, as well as how Visme managed to reach over 1M in organic traffic. ************************Here’s what we’re covering:How Respona was born and how the tool helps businesses with link buildingWhat Visme’s growth strategy was to reach 1M in organic traffic3 actionable marketing tips for new SaaS teams************************Useful Links:Farzad on Linkedin: https://www.linkedin.com/in/farzadrashidi/Respona: https://respona.com/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Oct 19, 2021 • 58min
SaaS Link Building with Alexandra Tachalova, Founder at Digital Olympus (#2)
In this episode of The SaaS SEO Show, we’ve interviewed Alexandra Tachalova, Founder at Digital Olympus, and discussed SaaS link building. ************************Here’s what we’re covering:What link building isWhether link building can be done in-houseWhether backlinks can generate referral trafficThe best tactics for SaaS companies to acquire backlinks************************Useful Links:Alexandra on Linkedin: https://www.linkedin.com/in/alex-tachalova/Digital Olympus: https://digitalolympus.net/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
