

The Freedom Project
Tom Foxley, Mental Fitness Coach for Business Owners
Do you crave freedom & want to hit peak mental fitness?
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
The Freedom Project is here fore those of you who live for adventure and freedom.
Your host, Tom Foxley, is a mental fitness coach, former Royal Marines Commando, a freedom seeker, skier, mountaineer, and climber who lives for adventure. Tom has been coaching elite performers for more than a decade.
In The Freedom Project, Tom aims to uncover what it takes to hit peak mental fitness for freedom seekers.
Once per week, Tom will also get highly tactical and teach you strategies you can deploy into your own life.
If you want to learn peak mental fitness, and love creating freedom, this is the podcast for you.
www.instagram.com/tomfoxley
Episodes
Mentioned books

Mar 28, 2025 • 3min
Mental Edge 107: The Everest Principle: Don’t Conquer It. Rise to Meet It.
Life doesn’t get lighter. You get stronger.
In this episode, I share a hard-earned lesson from Royal Marines training—and what it means for building a meaningful, high-performance life. We’ll unpack why pressure is a privilege, how your system adapts to stress through a principle called allostasis, and what it takes to raise your internal threshold instead of lowering your goals.
If you’ve been questioning your capacity, this episode will change how you see the weight you carry.
📲 Follow Tom on Instagram: instagram.com/tomfoxley
💻 More from Tom: tomfoxley.me

Mar 27, 2025 • 5min
Mental Edge 106: The Man Who Broke Into Auschwitz
He volunteered to be captured and sent to Auschwitz. Why?
In this episode, I tell the true story of Witold Pilecki—a man whose mission to resist evil took him inside the gates of hell. We explore what made him capable of enduring the unendurable, why meaning—not muscle—is the foundation of resilience, and what this blueprint teaches us about modern leadership and mental fitness.
By the end of this episode, you’ll see why mental strength isn’t something you’re born with—it’s something you train for.
📲 Follow Tom on Instagram: instagram.com/tomfoxley
💻 More from Tom: tomfoxley.me

Mar 25, 2025 • 6min
Mental Edge 105: Be The Hero Of Your Life
You won’t become the hero of your life by accident.
In this episode, I share the story of Stella—a business owner who went from stuck in indecision to living her dream day, not because of a hack or a motivational burst, but through consistent mental fitness training. We dive into the power of narrative identity, the psychology of transformation, and why waiting to feel different before you act is the exact trap holding most people back.
If you’ve ever wondered how to create real freedom, this one’s for you.
📲 Follow Tom on Instagram: instagram.com/tomfoxley
💻 More from Tom: tomfoxley.me

Mar 24, 2025 • 5min
Mental Edge 104: The SAS Soldier Who Shared Something Shameful
For years, I thought sensitivity was a weakness. So did an SAS operator I spoke to recently. But we were both wrong.
In this episode, I share the story of how embracing my sensitivity—not suppressing it—led to some of the most powerful moments of my life. We’ll explore why emotional fitness is the key to mental strength, how neuroscience explains the power of emotional regulation, and why some of the world’s greatest leaders and warriors relied on their sensitivity as an advantage.
By the end of this episode, you’ll see why your greatest strength might just be the one you’ve been trying to hide.

Mar 21, 2025 • 5min
Mental Edge 103: The Special Forces Operator Who Couldn’t Escape His Comfort Zone
Why do some of the toughest, most disciplined people in the world get stuck in their comfort zones?
In this episode, I share the story of Art—a German special forces operator who could run towards danger without hesitation but found himself frozen when it came to building his future. We explore why even the strongest people fear the unknown, the psychological trap that holds high achievers back, and the critical difference between enduring discomfort and training true mental fitness.
By the end of this episode, you’ll understand exactly why willpower alone isn’t enough—and what you need to do instead.
📲 Follow Tom on Instagram: instagram.com/tomfoxley
💻 More from Tom: tomfoxley.me

Mar 20, 2025 • 6min
Mental Edge 102: How to Build Real Mental Toughness (Not Just Fake It)
Most people think mental toughness is about being naturally hard as nails. That you’re either born with it, or you’re not.
That’s complete BS.
In Royal Marines training, I saw it firsthand—the guys who looked the toughest were always the first to quit. The real test of mental strength had nothing to do with muscle or confidence and everything to do with something deeper.
In this episode, I break down what actually builds real mental toughness. Not motivation. Not genetics. But a system anyone can use to develop an unshakable mindset.
You’ll learn:
Why most people fail when things get tough
The key difference between those who quit and those who push through
How to train mental resilience like an elite operator
And the #1 mistake most ambitious people make when trying to get mentally tougher
If you want to build a mind that can handle anything—this is the episode for you.
📲 Follow me on Instagram: instagram.com/tomfoxley
💻 More from me: tomfoxley.me

Mar 18, 2025 • 5min
Mental Edge 101: How to Perform Under Pressure (Like an Elite Operator)
"You won’t rise to the occasion—you’ll sink to the level of your training."
That’s a saying drilled into elite military operators, and for good reason. When stress spikes, your brain doesn’t get sharper—it shuts down. If you haven’t trained a response, you’ll freeze, hesitate, or panic.
The good news? You can train for clarity under pressure.
In this episode, I break down:
The science behind why your brain freezes under stress
How elite athletes, military operators, and surgeons train to stay calm in chaos
The simple practice that ensures you perform when it matters
And how to rewire your mind so pressure brings out your best—not your worst
Because life is full of high-stakes moments. And when the time comes, you won’t have time to think—you’ll only have time to act.
📲 Follow me on Instagram: instagram.com/tomfoxley
💻 More from me: tomfoxley.me

Mar 16, 2025 • 5min
Mental Edge 100: The Surprising Science Behind Achieving More with Less Stress
Most people set goals the wrong way.
They think success comes from obsessing over outcomes. But the reality? The fastest way to hit your goals is to stop chasing them.
In today’s episode, I break down:
✔ The counterintuitive reason process-based goals work
✔ The science behind why world-class performers rely on systems, not motivation
✔ How I hit every major goal this year—without stressing about results
This one shift will change the way you approach success forever.

Mar 16, 2025 • 5min
Mental Edge 99: The 9 Reasons You're Stuck (& What To Do About It)
Why do most people fail to make mental fitness stick?
They read the books. Listen to the podcasts. Try journaling and meditation.
And still, after a few weeks, they’re stuck in the same patterns.
In this episode, I break down:
✔️ The 9 reasons mental fitness doesn’t stick
✔️ Why willpower isn’t the solution (and what is)
✔️ How high performers train their minds for lasting change
If you’re tired of temporary results and want real, lasting transformation, this episode is for you.

Mar 15, 2025 • 4min
Mental Edge 98: Mid-Wits Chase Money. The Truly Intelligent Chase This Instead.
Mid-wits chase money. The truly intelligent chase freedom.
Most business owners are trapped in the cycle of “more.”
More revenue. More clients. More stress.
And they don’t realize they’re building a cage instead of a business.
In today’s episode, I break down:
✔️ The brutal truth about chasing money
✔️ Why scaling endlessly can leave you burnt out and miserable
✔️ How the truly intelligent measure success differently
If you’re tired of the constant hustle and want a business that actually gives you freedom, this episode is for you.


