The Freedom Project

You won’t become the hero of your life by accident. In this episode, I share the story of Stella—a business owner who went from stuck in indecision to living her dream day, not because of a hack or a motivational burst, but through consistent mental fitness training. We dive into the power of narrative identity, the psychology of transformation, and why waiting to feel different before you act is the exact trap holding most people back. If you’ve ever wondered how to create real freedom, this one’s for you. 📲 Follow Tom on Instagram: instagram.com/tomfoxley 💻 More from Tom: tomfoxley.me

For years, I thought sensitivity was a weakness. So did an SAS operator I spoke to recently. But we were both wrong. In this episode, I share the story of how embracing my sensitivity—not suppressing it—led to some of the most powerful moments of my life. We’ll explore why emotional fitness is the key to mental strength, how neuroscience explains the power of emotional regulation, and why some of the world’s greatest leaders and warriors relied on their sensitivity as an advantage. By the end of this episode, you’ll see why your greatest strength might just be the one you’ve been trying to hide.

Why do some of the toughest, most disciplined people in the world get stuck in their comfort zones? In this episode, I share the story of Art—a German special forces operator who could run towards danger without hesitation but found himself frozen when it came to building his future. We explore why even the strongest people fear the unknown, the psychological trap that holds high achievers back, and the critical difference between enduring discomfort and training true mental fitness. By the end of this episode, you’ll understand exactly why willpower alone isn’t enough—and what you need to do instead. 📲 Follow Tom on Instagram: instagram.com/tomfoxley 💻 More from Tom: tomfoxley.me

Most people think mental toughness is about being naturally hard as nails. That you’re either born with it, or you’re not. That’s complete BS. In Royal Marines training, I saw it firsthand—the guys who looked the toughest were always the first to quit. The real test of mental strength had nothing to do with muscle or confidence and everything to do with something deeper. In this episode, I break down what actually builds real mental toughness. Not motivation. Not genetics. But a system anyone can use to develop an unshakable mindset. You’ll learn: Why most people fail when things get tough The key difference between those who quit and those who push through How to train mental resilience like an elite operator And the #1 mistake most ambitious people make when trying to get mentally tougher If you want to build a mind that can handle anything—this is the episode for you. 📲 Follow me on Instagram: instagram.com/tomfoxley 💻 More from me: tomfoxley.me

"You won’t rise to the occasion—you’ll sink to the level of your training." That’s a saying drilled into elite military operators, and for good reason. When stress spikes, your brain doesn’t get sharper—it shuts down. If you haven’t trained a response, you’ll freeze, hesitate, or panic. The good news? You can train for clarity under pressure. In this episode, I break down: The science behind why your brain freezes under stress How elite athletes, military operators, and surgeons train to stay calm in chaos The simple practice that ensures you perform when it matters And how to rewire your mind so pressure brings out your best—not your worst Because life is full of high-stakes moments. And when the time comes, you won’t have time to think—you’ll only have time to act. 📲 Follow me on Instagram: instagram.com/tomfoxley 💻 More from me: tomfoxley.me

Most people set goals the wrong way. They think success comes from obsessing over outcomes. But the reality? The fastest way to hit your goals is to stop chasing them. In today’s episode, I break down: ✔ The counterintuitive reason process-based goals work ✔ The science behind why world-class performers rely on systems, not motivation ✔ How I hit every major goal this year—without stressing about results This one shift will change the way you approach success forever.

Why do most people fail to make mental fitness stick? They read the books. Listen to the podcasts. Try journaling and meditation. And still, after a few weeks, they’re stuck in the same patterns. In this episode, I break down: ✔️ The 9 reasons mental fitness doesn’t stick ✔️ Why willpower isn’t the solution (and what is) ✔️ How high performers train their minds for lasting change If you’re tired of temporary results and want real, lasting transformation, this episode is for you.

Mid-wits chase money. The truly intelligent chase freedom. Most business owners are trapped in the cycle of “more.” More revenue. More clients. More stress. And they don’t realize they’re building a cage instead of a business. In today’s episode, I break down: ✔️ The brutal truth about chasing money ✔️ Why scaling endlessly can leave you burnt out and miserable ✔️ How the truly intelligent measure success differently If you’re tired of the constant hustle and want a business that actually gives you freedom, this episode is for you.

Most people think their biggest problem is discipline. It’s not. It’s clarity. Without it, you’ll drift through life—hesitating, second-guessing, and never truly making progress. In this episode, I break down why clarity is the foundation of mental fitness, how to create it in your life right now, and how it unlocks your potential in business, relationships, and personal growth.

Most people train their mindset completely wrong. They either do too much and burn out—or they don’t train it at all and stay stuck at the same level. In this episode, I break down the 10-15 minute rule that will make mental fitness effortless and effective. If you want to show up at your best every single day, this is the system you need.