The Freedom Project

Why do some of the toughest, most disciplined people in the world get stuck in their comfort zones? In this episode, I share the story of Art—a German special forces operator who could run towards danger without hesitation but found himself frozen when it came to building his future. We explore why even the strongest people fear the unknown, the psychological trap that holds high achievers back, and the critical difference between enduring discomfort and training true mental fitness. By the end of this episode, you’ll understand exactly why willpower alone isn’t enough—and what you need to do instead. 📲 Follow Tom on Instagram: instagram.com/tomfoxley 💻 More from Tom: tomfoxley.me

Most people think mental toughness is about being naturally hard as nails. That you’re either born with it, or you’re not. That’s complete BS. In Royal Marines training, I saw it firsthand—the guys who looked the toughest were always the first to quit. The real test of mental strength had nothing to do with muscle or confidence and everything to do with something deeper. In this episode, I break down what actually builds real mental toughness. Not motivation. Not genetics. But a system anyone can use to develop an unshakable mindset. You’ll learn: Why most people fail when things get tough The key difference between those who quit and those who push through How to train mental resilience like an elite operator And the #1 mistake most ambitious people make when trying to get mentally tougher If you want to build a mind that can handle anything—this is the episode for you. 📲 Follow me on Instagram: instagram.com/tomfoxley 💻 More from me: tomfoxley.me

"You won’t rise to the occasion—you’ll sink to the level of your training." That’s a saying drilled into elite military operators, and for good reason. When stress spikes, your brain doesn’t get sharper—it shuts down. If you haven’t trained a response, you’ll freeze, hesitate, or panic. The good news? You can train for clarity under pressure. In this episode, I break down: The science behind why your brain freezes under stress How elite athletes, military operators, and surgeons train to stay calm in chaos The simple practice that ensures you perform when it matters And how to rewire your mind so pressure brings out your best—not your worst Because life is full of high-stakes moments. And when the time comes, you won’t have time to think—you’ll only have time to act. 📲 Follow me on Instagram: instagram.com/tomfoxley 💻 More from me: tomfoxley.me

Most people set goals the wrong way. They think success comes from obsessing over outcomes. But the reality? The fastest way to hit your goals is to stop chasing them. In today’s episode, I break down: ✔ The counterintuitive reason process-based goals work ✔ The science behind why world-class performers rely on systems, not motivation ✔ How I hit every major goal this year—without stressing about results This one shift will change the way you approach success forever.

Why do most people fail to make mental fitness stick? They read the books. Listen to the podcasts. Try journaling and meditation. And still, after a few weeks, they’re stuck in the same patterns. In this episode, I break down: ✔️ The 9 reasons mental fitness doesn’t stick ✔️ Why willpower isn’t the solution (and what is) ✔️ How high performers train their minds for lasting change If you’re tired of temporary results and want real, lasting transformation, this episode is for you.

Mid-wits chase money. The truly intelligent chase freedom. Most business owners are trapped in the cycle of “more.” More revenue. More clients. More stress. And they don’t realize they’re building a cage instead of a business. In today’s episode, I break down: ✔️ The brutal truth about chasing money ✔️ Why scaling endlessly can leave you burnt out and miserable ✔️ How the truly intelligent measure success differently If you’re tired of the constant hustle and want a business that actually gives you freedom, this episode is for you.

Most people think their biggest problem is discipline. It’s not. It’s clarity. Without it, you’ll drift through life—hesitating, second-guessing, and never truly making progress. In this episode, I break down why clarity is the foundation of mental fitness, how to create it in your life right now, and how it unlocks your potential in business, relationships, and personal growth.

Most people train their mindset completely wrong. They either do too much and burn out—or they don’t train it at all and stay stuck at the same level. In this episode, I break down the 10-15 minute rule that will make mental fitness effortless and effective. If you want to show up at your best every single day, this is the system you need.

Some changes last forever. Others disappear in weeks. What makes the difference? In this episode, I break down the real reason most people never create lasting transformation—why you’re not lacking willpower, but the right system to install habits that stick. You’ll learn: ✔ The real reason willpower isn’t enough ✔ How Royal Marines training rewires your brain for discipline ✔ The exact process to make execution your default—without burnout If you’re serious about training your mind like a high performer, DM me “training” on Instagram @tomfoxley or head to tomfoxley.me for details on the upcoming Mental Fitness Training Camp.

Want to know how a man held his breath for 22 minutes? And what that has to do with your success? Stig Severinsen is known as The Man Who Doesn’t Breathe. He’s broken insane world records—but he didn’t start out that way. He trained his capacity for challenge. In this episode, I’ll show you how that exact principle applies to your life—how to expand your ability to handle stress, perform under pressure, and finally stop feeling like you’re hitting your limit. We cover: ✔ The science behind training your body & mind for high performance ✔ How to handle more pressure without breaking ✔ The exact process to expand your mental fitness The Mental Fitness Training Camp starts March 31st. If you want to train alongside a small group of high-performing business owners, DM me “training camp” on Instagram @tomfoxley or LinkedIn to get the details.