

Upmarket: The Business of Real Estate Photography & Media
Upmarket Studios
Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.
Episodes
Mentioned books

Oct 10, 2023 • 52min
Ep. 42- Road to PMRE 2023 #6 - David Deal
In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today. This episode is a great first taste of all the knowledge that David is going to bring to PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Sep 27, 2023 • 58min
Ep. 41 - Branick Weix on the Future of Aryeo and Zillow.
The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to answer all the tough questions about Aryeo's new partnership with Zillow and what it means for our industry and our individual businesses.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Use the code UPMARKET at checkout for until Sep. 30th to get $75 off registration for the Photography and Media for Real Estate Conference in Las Vegas on November 7th and 8th!

Sep 12, 2023 • 56min
Ep. 40 - Road to PMRE 2023 #5 - Darryl Stringer
In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give him an early on-air coaching session. Not only is Darryl offering coaching sessions, but he's also speaking at PMRE and in the second half of the show they dive into Darryl's PMRE topic "Building a resilient photography & media business in an unpredictable world." Lots of helpful nuggets in this informative episode! As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Give a follow to Darryl on Instagram and all other social media!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Aug 29, 2023 • 60min
Ep. 39 - Road to PMRE 2023 #4 - Jessie Congleton
In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75. Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Give a follow to Jessie on Instagram and all other social media!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Aug 15, 2023 • 1h 3min
Ep. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.
Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for the guy's unfiltered thoughts on Zillow.) The guys work through their emotions and speculate on what the buyout means for the Real Estate Media industry. Hot Takes abound, but Reed and Mark are eternally hopeful that their new corporate overlords don't cancel Upmarket Pod. Find out what happens IF there's a next episode of Upmarket! Until then, thanks for listening!!!!Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Aug 1, 2023 • 1h 7min
Ep. 37 - Road to PMRE 2023 #3 - Casey Jones
In the latest Road to PMRE Conference 2023, Upmarket welcomes Casey Jones of Shutter Zone Media. Reed and Casey chat about business and all the innovations that Casey has brought to Shutter Zone, including their upcoming app to connect REALTORs and Real Estate Media Professionals. They also get into what Casey will be teaching in his Break Through Your Business Workshop before PMRE in Las Vegas. Along the way Casey drops a bunch of nuggets and how he streamlines his business. As always, the show ends with their Action Items!! Check out this interesting and informative episode!PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Give a follow to Shutter Zone on Instagram and all other social media!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Jul 19, 2023 • 59min
Ep. 36 - Road to PMRE 2023 #2 - Cody Boone
Upmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series! Reed and Cody talk about how, as the wunderkind of Real Estate Media, Cody approaches each video that he shoots for SERHANT. We also get some behind-the-scenes dish on what it's like to shoot drone footage from the terrace of the penthouse atop a 1,400ft skyscraper in Manhattan. In the second half of the show, Cody fills us in on what he will be presenting on stage and at his pre-conference workshop at PMRE. So much great info in the episode and great chance to get a glimpse inside of one of the great young minds in our industry!PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Jul 11, 2023 • 1h 6min
Ep. 35 - The Struggle is Real. Checking in with Upmarket Media.
After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down the effect current market conditions have had on Upmarket Media and how they are coping with the new normal. Other things are on their minds too... staffing, marketing, meeting payroll and their overall mental health as they navigate the realities of Real Estate Media in 2023. It's gets a little dark, but it's all good. Also, the age old question of whether Reed should try mushrooms is broached!And, of course, they end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Jun 7, 2023 • 1h 1min
Ep. 34 - Who's The Boss? You. Lessons from an Executive Coach.
On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her. They touch on task lists, strategic thinking, adult coloring, self-compassion, building architecture instead of doing archeology and accountability partners. Reed has gotten so much from working with Deepa and hopes that all the listeners can learn from her too!They, of course, end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

May 23, 2023 • 1h 4min
Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper
PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com. In this episode, conference founder and organizer Brandon Cooper comes on for a brief chat about what to expect from the conference this year and announces a few of the key speakers that will appear on the main stage.One of those speakers is Kelsey Kurtis, who Reed sits down with a wide-ranging chat. Kelsey is a Lifestyle Branding Photographer & Branding Educator who will be hosting a Branding Photography Workshop as well as speaking on the Main State at PMRE. This fun and energetic chat encompasses all things branding... from color theory to authenticity to what to wear. Kelsey is super-dynamic, thoughtful and full of wisdom about the branding process, so you won't want to miss this chat.They end the show with two Action Items that listeners can use to help grow their Real Estate Media Businesses. Kelsey's Action Item Branding Color Guide Download Link: https://www.kelseykurtis.com/branding-color-guide.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Upmarket is also sponsored by localmarketingdept.com, where you can start turning your Real Estate Media Business into a Real Estate Marketing Agency. If you mention "Upmarket" when signing up with Local Marketing Department, you will receive all the following: One month free service (that's one month of no subscription fee for the Media company); One Local Marketing Package to offer your agents (3 months free); One Social Media Management Package to offer your agents (3 months free.)


