

Killer Innovations with Phil McKinney - A Show About Ideas Creativity And Innovation
Phil McKinney
An award winning podcast and nationally syndicated radio show that looks at the innovations that are changing our lives and how their innovators used creativity and design to take their raw idea and create a game-changing product or service.
Episodes
Mentioned books

13 snips
May 20, 2025 • 29min
How to Strengthen Creative Thinking: The 10-Minute Daily Brain Workout Based on Neuroplasticity Research
Unlock your creativity with a daily 10-minute brain workout that boosts innovative thinking! Discover how neuroplasticity can revitalize your creative juices, reversing the decline caused by AI reliance. Engage in exercises focusing on cognitive flexibility, associative and divergent thinking, and breaking constraints. These practical techniques help forge strong neural pathways, enhancing both problem-solving skills and your ability to think outside the box. Embrace your uniquely human creativity and strengthen your mind!

11 snips
May 13, 2025 • 24min
Train Your Brain to Outthink AI: Boost Creativity 40% (2025)
Dive into the fascinating world of neuroplasticity and discover how it can enhance your creativity, even in the AI era. Experts highlight alarming trends revealing our declining problem-solving skills due to AI reliance. Learn actionable strategies to reclaim and boost your unique human creativity. The discussion emphasizes the critical need for innovative thinking to tackle global challenges like pandemics and food security. This exploration is a call to action for a future where human creativity thrives alongside technology.

38 snips
May 6, 2025 • 12min
Your Brain on AI: The Shocking Decline in Creative Thinking (2025)
The podcast delves into the alarming decline in creative thinking due to AI dependence. In just five years, our ability to solve complex problems has dropped by 30%. Research reveals college students show a 42% decrease in divergent thinking skills. Industries, from marketing to engineering, are witnessing challenges in generating original ideas without AI help. The conversation highlights the critical need to nurture independent thought and creatively partner with technology rather than let it replace our cognitive abilities.

Apr 29, 2025 • 36min
The Five Questions That Unlock Breakthrough Innovation
In 2007, two designers struggling to pay rent in San Francisco had a seemingly simple thought: “What if people could rent out their spare rooms to travelers?” This question—posed by Brian Chesky and Joe Gebbia—sparked what would become Airbnb, a company now valued at over $100 billion that has fundamentally reshaped how millions of people travel.
The power of their question wasn't just in identifying a market gap. It challenged fundamental assumptions about hospitality, property use, and trust between strangers. It wasn't just incremental—it was transformative.
And here lies the innovation paradox most organizations face today: Companies invest heavily in expertise, data, and answers, yet rarely invest in improving the quality of their questions. They hire specialists who know the current state of the art but don't necessarily know how to question it. They gather mountains of data but ask the same questions of it that competitors do. They reward employees who provide answers, not those who challenge assumptions with powerful questions.
This explains why true breakthroughs remain rare. The uncomfortable truth is that the quality of your innovation is directly proportional to the quality of the questions you're asking. Transformative innovations don't come from having slightly better answers to the same questions everyone else is asking—they come from asking entirely different questions altogether.
In this episode, you'll discover five specific questioning techniques that have demonstrably led to breakthrough innovations across industries. These aren't generic “think outside the box” prompts, but precise question formulations with clear applications and proven results. Master these, and you'll have the keys to unlock innovation possibilities others can't even see.
The Science of Questioning
Before diving into specific questioning techniques, it's worth understanding why questions—rather than answers—drive innovation so powerfully.
Neurologically, questioning activates different brain pathways than analytical thinking. When we search for answers, we typically engage in convergent thinking, narrowing possibilities until we arrive at what seems optimal. This activates primarily the brain's prefrontal cortex, the region associated with logical reasoning and decision-making.
But when we ask open questions, particularly those that challenge assumptions, we activate regions associated with divergent thinking and novel connections. According to research from the Center for Neural Decision Making at Temple University, individuals who regularly engage in questioning and curiosity-driven thinking show greater activation in areas associated with insight and creative problem-solving.
This neurological difference has led innovative organizations to replace traditional brainstorming—which often produces incremental ideas at best—with what innovation facilitators call “question-storming.” In these sessions, participants generate only questions about a challenge, focusing on quantity and provocativeness rather than immediate answers.
Data supports this approach: A McKinsey study of over 300 companies found that those with formalized questioning methodologies in their innovation processes outperformed industry peers by an average of 34% in innovation output as measured by successful new products and services.
Even more compelling is research from Harvard Business School professor Amy Edmondson, which demonstrates that teams that regularly engage in question-based inquiry rather than assertion-based advocacy show significantly higher rates of breakthrough thinking and successful innovation implementation.
The science is clear: Better questions create better innovations. Now let's examine the five specific questions that have demonstrated the power to unlock breakthrough thinking.
Question 1: The Constraint-Flipping Question
Formula: “What if this limitation was actually an advantage?”
Most innovators instinctively fight against constraints. Limited budget? Try to get more funding. Restrictive regulations? Look for loopholes. Legacy technology? Plan a complete overhaul.
But true innovators know that constraints, reframed through the right question, can become catalysts for breakthrough thinking.
Consider Southwest Airlines. When launching in the 1970s, the company faced severe financial constraints that limited them to purchasing only one type of aircraft—the Boeing 737. Rather than viewing this as a disadvantage, founder Herb Kelleher asked, “What if having only one type of aircraft is actually an advantage?”
This question led to a cascade of innovations: The airline developed unparalleled expertise in maintaining and operating that specific aircraft. They simplified crew training since every pilot could fly any plane in the fleet. They streamlined parts inventory and maintenance processes. And they created a model for rapid turnaround at gates, since every plane had identical configurations.
The result? Southwest became one of the most consistently profitable airlines in an industry where competitors regularly went bankrupt.
Application Techniques:
To apply the constraint-flipping question in your context:
Identify your most frustrating constraints. List the limitations you believe are holding back innovation—budget restrictions, regulatory requirements, technology limitations, etc.
For each constraint, explicitly ask: “What if this limitation is actually an advantage? How might it force us to innovate in ways we wouldn't otherwise consider?”
Generate at least seven possibilities for how this constraint could drive rather than inhibit innovation.
Develop the most promising responses into concrete innovation concepts.
Implementation Exercise:
With your team, identify your three most significant constraints. For each, complete this sentence:
“This limitation could become our greatest innovation advantage if we…”
Herb Kelleher's answer was: “This limitation could become our greatest innovation advantage if we built our entire operational model around mastering one aircraft type rather than offering variety.”
What's yours?
Question 2: The Cross-Industry Inspiration Question
Formula: “How has another entirely unrelated industry solved a similar problem?”
Industries develop their own orthodoxies and blind spots. What seems innovative within one sector might be standard practice in another. The cross-industry inspiration question breaks through these silos by forcing connections between seemingly unrelated domains.
One of the most powerful examples comes from healthcare. In 2005, Great Ormond Street Hospital in London was struggling with patient handoffs between surgery and intensive care—a critical moment when communication failures regularly led to complications. Instead of looking to other hospitals for solutions, someone asked a revolutionary question: “Who else handles high-stakes handoffs with precision and speed?”
The answer came from an unexpected source: Formula 1 racing pit crews.
The hospital sent a team to observe Ferrari's pit stops, where 20 people perform complex, sequential tasks in under seven seconds. This cross-industry inspiration led to the development of new handoff protocols that reduced technical errors by over 40% and information handoff omissions by nearly 50%.
Application Techniques:
To apply the cross-industry inspiration question effectively:
Abstract your challenge to its fundamental pattern. Rather than “How do we improve patient handoffs?” ask “How do we execute complex, time-critical processes with minimal error?”
Identify industries that excel at that fundamental pattern, even if they seem completely unrelated to your field.
Study those industries' approaches, looking for transferable principles rather than surface-level practices.
Adapt and test the principles in your context, modifying as needed for your specific constraints.
Implementation Exercise:
For your current innovation challenge, complete this statement:
“At its core, we're really trying to solve the problem of ____________.”
Then identify three completely unrelated industries that might excel at solving that core problem. For each, research their approaches and identify at least one principle you could adapt to your context.
Question 3: The First Principles Question
Formula: “What would we do if we started completely from scratch, ignoring all precedent?”
Most innovation is built on existing foundations, iterating on what came before. But the most disruptive innovations come from challenging fundamental assumptions and rethinking problems from first principles.
Elon Musk famously applied this questioning approach to space technology. When starting SpaceX, conventional wisdom held that rockets were necessarily expensive, with costs running into hundreds of millions of dollars. Rather than accepting this, Musk asked: “What would rocket design look like if we started completely from scratch, questioning every assumption?”
This led his team to break down rockets into their basic components and reconsider each one. They found that the raw materials for rockets cost only about 2% of the typical price of a rocket. This insight drove them to vertically integrate production, building components in-house rather than purchasing them from traditional aerospace suppliers with 100-year-old designs.
The result was the development of rockets at roughly one-tenth the cost of traditional designs, fundamentally changing the economics of space access.
Application Techniques:
To apply the first principles question:
List all assumptions in your current approach. What do you take for granted about how things must work?
Challenge each assumption by asking, “Why must this be true? What would happen if the opposite were true?”
Break down the problem to its fundamental elements. What are the irreducible components or factors?
Rebuild your approach from these elements, ignoring precedent and tradition.
Implementation Exercise:
For your next innovation challenge, hold a “first principles session” where:
You list all assumptions about how your product, service, or process must work
Explicitly challenge each one with “What if this wasn't true?”
Identify the three assumptions that, if challenged, would most dramatically change your approach
Question 4: The Extreme User Question
Formula: “What would delight our most demanding users so much they couldn't imagine going back?”
Average users give you feedback for incremental improvements. Extreme users—those with the most demanding needs, unusual use cases, or challenging contexts—can point the way to breakthrough innovations.
Apple's development of voice-activated technology provides a compelling example. While voice control is now mainstream, its origins lie partly in designing for users with disabilities. By asking “What would create a transformative experience for users who cannot use traditional interfaces?” Apple developed technologies that eventually evolved into Siri and voice control features that millions now use daily.
Similarly, OXO built a kitchen tool empire by focusing first on users with arthritis and other grip limitations. The question “What would make tools usable for people with the most limited grip strength?” led to innovations in handle design that turned out to create better experiences for all users.
Application Techniques:
To leverage the extreme user question:
Identify your extreme users. These might be power users who push your product to its limits, users in challenging contexts (extreme climates, resource-limited settings), users with special needs, or even non-users who have rejected your category entirely.
Study them intensively, through interviews, observation, and collaborative design.
Ask explicitly: “What would transform your experience so dramatically you couldn't imagine going back to the current approach?”
Test whether solutions for extreme users reveal unmet needs for mainstream users as well.
Implementation Exercise:
Select three “extreme user” categories for your product or service. For each, arrange to interview or observe at least two users in that category. Focus on understanding their workarounds, frustrations, and ideal scenarios. Then ask: “What features would make this so perfect for them that they would become evangelists for our solution?”
Question 5: The Counterintuitive Question
Formula: “What if the opposite of our current approach is true?”
Our mental models and industry conventions often limit our thinking in ways we don't even recognize. The counterintuitive question deliberately inverts these models to reveal new possibilities.
Netflix revolutionized talent management by asking precisely this type of question. While most companies aim to build controls to minimize the damage that could be caused by disengaged employees (detailed procedures, approval hierarchies, expense limits), Netflix asked, “What if we did the opposite? What if we maximized freedom instead of minimizing abuse?”
This led to their famous “Freedom and Responsibility” culture, which eliminated vacation tracking, expense approval processes, and rigid reporting structures. The counterintuitive approach helped Netflix attract exceptional talent and build a culture of high performance and innovation that supported their transformation from DVD delivery to streaming pioneer.
Application Techniques:
To apply the counterintuitive question:
Identify your organization's core practices or beliefs about how to approach your market, product development, or operations.
For each practice or belief, ask: “What if the opposite approach is actually more effective? What would that look like?”
Explore the inverted approach thoroughly before dismissing it, looking for elements that challenge your assumptions constructively.
Test small-scale inversions to see if they yield unexpected benefits.
Implementation Exercise:
List the three most firmly held beliefs about “how things work” in your industry. For each one, complete the sentence: “What if the opposite is true? If so, we would…”
Then identify one small-scale experiment you could run to test elements of the inverted approach.
The Innovation Question Cascade
These five questions are most powerful when used systematically rather than in isolation. The Innovation Question Cascade provides a framework for sequencing these questions within your innovation process:
Start with the First Principles Question to clear away limiting assumptions and establish a blank slate of possibilities.
Apply the Extreme User Question to identify meaningful problems worth solving and generate initial solution concepts.
Explore the Cross-Industry Inspiration Question to bring in novel approaches from unrelated domains.
Use the Constraint-Flipping Question to turn limitations into advantages in your emerging concepts.
Finish with the Counterintuitive Question to check whether inversions of your approach might yield even better results.
This cascade can be embedded in existing innovation processes through question-centered workshops, where each phase focuses on one of these questioning techniques. Innovation teams can be trained in facilitating these sessions and capturing the insights they generate.
Common obstacles to implementing questioning approaches include impatience for answers (especially among senior leaders), cultural norms that reward quick solutions over thoughtful inquiry, and the cognitive discomfort that comes with leaving questions open.
To overcome these obstacles, start small. Introduce one questioning technique in a low-stakes context, demonstrate its value, and gradually expand. Create explicit permission for “question time” where the pursuit of answers is temporarily suspended.
For your first week, try this simple practice plan:
– Day 1: Ask the First Principles Question about one aspect of your work
– Day 3: Apply the Constraint-Flipping Question to a current limitation
– Day 5: Experiment with the Counterintuitive Question in a team discussion
Measuring Question Impact
How do you know if better questioning is actually improving your innovation outcomes? The key is to track both process measures (how questioning is changing your approach) and outcome measures (how those changes affect results).
Process measures might include:
– Question diversity (number of different question types raised in innovation discussions)
– Assumption identification (number of previously hidden assumptions surfaced)
– Exploration breadth (number of distinct solution approaches considered)
Outcome measures could include:
– Innovation novelty (degree of departure from existing approaches)
– Implementation success (percentage of innovations that achieve desired results)
– Time to breakthrough (how quickly fundamental insights emerge)
Organizations like IDEO and Google Ventures actively measure question effectiveness in their innovation processes. IDEO, for example, tracks “How Might We” questions generated during design thinking sessions, analyzing their characteristics against ultimate project outcomes.
A simple assessment tool for evaluating your team's current questioning patterns is the Question Quotient (QQ) framework:
Record a typical innovation meeting
Count the ratio of questions to statements
Analyze what percentage of questions challenge assumptions versus merely seeking information
Track how these metrics change as you implement the questioning techniques outlined above
This is an opportunity to test an AI tool to transcribe and extract the “Question Quotient” metrics for your innovation sessions.
The Question Revolution
Returning to the Airbnb story, there's a fascinating detail often overlooked. Before their breakthrough question about renting spare rooms, the founders had been pursuing a completely different business model focused on roommate matching. It wasn't superior market knowledge or technical expertise that led to their breakthrough—it was their willingness to question fundamental assumptions about how the hospitality industry should work.
This pattern repeats across innovation history. The transformative power of questioning has been the hidden force behind countless breakthroughs, from Netflix's reinvention of video distribution to Toyota's reinvention of manufacturing with the simple question: “Why do we need inventory?”
Before we wrap up today's episode, I want to thank all of you for joining me on this journey. I'm grateful for each and every one of you who takes the time to watch and engage.
If you found value in our content, please hit that like button and subscribe to our channel. It helps more innovators like you discover these concepts. Its our collective way to “pay-it-forward”.
Don't forget to tap the notification bell so you never miss an episode.
For those who want to go deeper with these concepts of questions and their role in innovation and creativity, you can check out my book, Beyond the Obvious and the Killer Questions Card deck. All of our tools are at Innovation [DOT] Tools. 100% of the profits are donated to charity.
You'll find the link in the description below.
Have you used any of these questioning approaches in your work? I'd love to hear your experiences in the comments section. Your stories inspire this community and help us all grow.
And speaking of community, a special shout-out to our Patreon patrons and paid subscribers on Substack who support the channel and get exclusive access to our special content and live streams. If you're interested in joining, become a supporter at either:
Patreon
Substack
Remember, the quality of your innovation is directly proportional to the quality of the questions you're asking. One powerful question can change everything.
Until next week, keep questioning, keep creating, and keep pushing boundaries.
I'm Phil McKinney, and as always, thank you for being part of this innovation journey.
To learn more about unlocking breakthrough innovation, listen to this week's show: The Five Questions That Unlock Breakthrough Innovation.
RELATED: Subscribe To The Newsletter and Killer Innovations Podcast

17 snips
Apr 22, 2025 • 39min
How to Improve Your Strategic Thinking Skills
Unlock the secrets of strategic thinking and outsmart uncertainty! Discover six powerful skills that empower you to anticipate challenges and capitalize on opportunities. Learn how to think beyond immediate outcomes and adopt a proactive mindset, just like visionary leaders do. Gain practical exercises to enhance your decision-making and problem-solving abilities. Prepare to elevate your creativity and innovation, transforming you into a strategic powerhouse ready for the future!

Apr 15, 2025 • 25min
5 Critical Thinking Skills for Digital Literacy: Spotting Misinformation & Manipulation
Your phone pings. A bold headline lights up your screen. A friend shares a “must-see” video. But how do you know what's real? In today's hyperconnected world, critical thinking skills are no longer optional. They're essential tools for digital literacy—your ability to find, verify, and act on information online. Without them, you risk falling into traps laid by misinformation, viral hoaxes, and algorithm-driven manipulation. But with the right mindset and techniques, you can take back control of your digital experience.
What is Digital Literacy?
Digital literacy stands as one of the most vital skills for modern life. But what does it truly mean? At its heart, digital literacy is your ability to find, evaluate, and communicate information effectively through digital platforms.
This skill transforms how you interact with online content. It helps you tell reliable sources from shaky ones. It lets you spot manipulation tactics from a mile away. It empowers you to make choices based on solid information, not shaky claims.
By building your digital literacy, you gain a crucial filter for the overwhelming flood of content online. This clarity leads to better decisions in both your personal and professional worlds. And as we'll soon see, the stakes couldn't be higher.
The Crisis of Information Overload
The digital literacy crisis surrounds us daily, hiding in plain sight. We see it when wild conspiracy theories race across the internet faster than factual corrections can keep up. We witness it when deepfakes blur the boundaries between what's real and what's fabricated. We notice it when even the sharpest minds fall prey to sophisticated online scams.
This crisis shows itself in everyday behaviors. People share dramatic headlines without reading beyond the title. Emotionally charged but factually wrong memes spread like wildfire. Many struggle to tell the difference between genuine news and satirical content meant to entertain, not inform.
Even worse, most people don't realize how algorithms customize their content feeds. These invisible filters create echo chambers that reinforce what you already believe while screening out challenging perspectives. This algorithmic bubble doesn't just limit your personal growth—it drives societal polarization, making meaningful conversation across different viewpoints nearly impossible.
But there's good news ahead. While the crisis is real, the solutions are within your reach. And they start with five critical skills that anyone can master.
How To Improve Your Digital Literacy
Boosting your digital literacy isn't the mountain it might seem! These five critical thinking skills, practical exercises, and straightforward advice will guide your journey. Each skill builds on the last, creating a complete toolkit for navigating today's information landscape. Let's dive into the first and perhaps most important skill—one that could change the online world overnight if everyone practiced it.
1 – Check Before You Share
The urge to instantly share compelling content hits hard. That shocking headline. That outrageous claim. That perfect comeback to the other side's argument. But this impulse often bypasses our critical thinking. In our rapid-fire digital world, false information spreads in moments, usually through well-meaning people just like you and me.
The foundation of digital literacy starts with a simple habit: verify before you amplify. Ask yourself these quick questions before hitting that share button:
Have multiple trustworthy sources reported this?
Was this designed to trigger my emotions rather than my reasoning?
Is the source open about its methods and evidence?
Those extra moments of verification might feel small, but they create a massive impact. They represent the difference between spreading clarity and confusion.
Steps to Verify Before Sharing:
Read Beyond the Headline: Headlines grab attention, not nuance. Always read the entire piece before sharing.
Identify the Source: Check if the information comes from an organization with editorial standards and fact-checking processes.
Look for the Date: Old news masquerading as current can mislead completely. Verify when the content appeared.
Check the URL: Watch for impostor websites with slight misspellings or unusual domains that mimic legitimate news sources.
Cross-Reference: See if other reputable sources report the same information. A major story appearing on only one site raises red flags.
Look for Author Credentials: Credible articles typically have authors with verifiable expertise or journalistic backgrounds.
By applying these steps, you transform from part of the problem into part of the solution. But verification is just the beginning—because some content is specifically designed to bypass your rational thinking in ways you might not even notice.
2 – Recognize Manipulation Tactics
Beneath the surface of our digital world lies a sophisticated array of techniques designed to influence your thinking without your awareness. Learning to spot these manipulation tactics gives you back control over your information diet. From clickbait headlines that create irresistible curiosity gaps to algorithms that feed you content matching your existing beliefs, these patterns shape your perception in powerful ways.
The good news? Once you see these tactics, they lose much of their power over you. And recognizing them helps you build a more balanced perspective on complex issues.
Steps to Recognize Manipulation:
Watch for Emotional Triggers: Content designed to spark strong reactions—outrage, fear, amusement—often aims to short-circuit your rational thinking.
Identify Filter Bubbles: Notice when your social feeds show overwhelmingly similar viewpoints. This signals you're in an algorithm-created bubble that limits your exposure to diverse perspectives.
Question Perfect Narratives: Be skeptical of stories that seem too neat or that completely villainize one side while portraying the other as flawless heroes.
Notice Urgency Cues: Phrases like “Act now,” “Don't miss out,” or “Share before they take this down” create artificial pressure to act before thinking.
Be Alert to Targeted Advertising: Pay attention to how ads seem to read your mind. Understanding this targeting helps you maintain perspective on how you're being marketed to.
Recognize Astroturfing: Watch for supposedly grassroots movements that may actually be corporate or political campaigns in disguise.
As you develop this awareness, you'll find yourself less easily swayed by manipulation and more capable of engaging with online content on your own terms. Yet even with these skills, you still need to determine which sources deserve your trust in the first place.
3 – Evaluate Source Credibility
In a world where anyone can publish anything, distinguishing reliable sources from questionable ones becomes essential. This skill forms the backbone of digital literacy. It involves examining who created the content, their expertise and potential biases, and what evidence supports their claims.
Think of it like this: when researching health information, content from medical schools or health professionals typically carries more weight than anonymous blogs or commercial websites pushing health products. The difference could literally impact your well-being.
Steps to Evaluate Sources:
Check the About Page: Legitimate organizations openly share their mission, funding sources, and team members.
Look for Citations: Credible content references primary sources and links to research backing its claims.
Assess Expertise: Determine if the author has relevant credentials in their subject area.
Consider the Purpose: Identify whether the content aims to inform, persuade, entertain, or sell something—this dramatically affects how you should interpret it.
Examine Balance: Notice if the source presents multiple perspectives or only one viewpoint on controversial topics.
Watch for Red Flags: Poor grammar, excessive pop-ups, clickbait headlines, and missing dates often signal lower-quality sources.
By systematically evaluating your sources, you build a solid foundation for your digital knowledge. But even with trustworthy sources, you might still face another common challenge: seeing only what algorithms think you want to see.
4 – Break Out of Algorithm Bubbles
Most digital platforms track your behavior to predict and deliver content you'll likely engage with. While this creates a comfortable user experience, it also traps you in what experts call “filter bubbles” or “echo chambers”—digital spaces where you rarely encounter perspectives that challenge your existing views.
These bubbles might feel good, but they severely limit your understanding of complex issues. Breaking free requires intention, but the reward is a more complete picture of our multifaceted world.
Steps to Escape Algorithm Bubbles:
Diversify Your Follow List: Deliberately follow credible sources across the political spectrum and with varied cultural perspectives.
Use Private Browsing: Access important information through incognito or private browsing modes to reduce your personal algorithm's influence.
Try Different Search Engines: Alternate between search engines with different algorithms, such as DuckDuckGo, Bing, or Google.
Clear Your History: Regularly clear cookies and search history to reset some algorithmic assumptions about your preferences.
Engage With Opposing Views: Occasionally interact with content presenting well-reasoned perspectives different from your own.
Use RSS Feeds: Follow websites directly through RSS readers rather than letting social media algorithms decide what content reaches you.
By actively managing your information environment, you reclaim control over your digital experience. This expanded perspective prepares you for perhaps the most powerful skill of all—one that professional fact-checkers use every day.
5 – Develop Lateral Reading Skills
Most of us were taught to read articles from top to bottom, carefully absorbing the information presented. But in today's digital environment, that approach can leave you vulnerable to misinformation. Enter lateral reading—a game-changing technique used by professional fact-checkers.
Instead of staying on one page, lateral reading involves quickly opening multiple tabs to verify information across different sources. Rather than taking content at face value, you immediately consult other sources to check claims. This approach transforms how you process information online.
Steps for Lateral Reading:
Question the Source First: Before deeply engaging with content, first verify who created it and their credibility.
Open New Tabs: When encountering questionable claims, immediately open new tabs to search for verification from other sources.
Look for Fact-Checks: Search for the topic or claim along with terms like “fact check” or “debunked” to see if it's been previously evaluated.
Check Wikipedia for Context: While not perfect, Wikipedia often provides a balanced overview and references that can jumpstart your verification process.
Consult Specialized Sources: Use resources like Media Bias Fact Check or AllSides to quickly assess news sources' reliability and bias.
Consider Multiple Perspectives: Read about the same topic from sources with different viewpoints to build a more complete understanding.
Mastering lateral reading might feel strange at first, but it soon becomes second nature. And unlike traditional reading, it protects you from being swayed by a single persuasive but potentially misleading source. Now, let's put all these skills into practice.
Practice Exercise: Digital Detox Challenge
Reading about these skills helps, but practicing them transforms your habits. One powerful way to sharpen your digital literacy is through a structured digital detox challenge. And doing it with a friend adds accountability and insight.
Here's how to make it happen:
Set a Timeframe: Choose a manageable period, such as three days, to fundamentally change how you consume digital information.
Create New Rules: Establish specific guidelines, such as checking news only twice daily, verifying information before sharing, and following sources with opposing viewpoints.
Keep a Reaction Journal: Document your initial reactions to headlines or posts, then record how your perspective shifted after deeper investigation.
Compare Notes: Meet with your friend to discuss what you discovered about your digital habits and how your information evaluation improved.
Identify Manipulation: List specific instances where you noticed emotional manipulation tactics in content you encountered.
Develop Personal Guidelines: Based on your experience, create a personalized checklist for evaluating digital information going forward.
Implement Long-Term Changes: Choose two or three sustainable habits from your challenge to incorporate permanently into your digital life.
This challenge offers more than theoretical learning—it builds practical skills through experience. And those skills last long after the challenge ends. With each cycle of practice, your digital literacy strengthens, making you progressively more resistant to manipulation and more confident in finding reliable information.
Digital Literacy: Your Personal Revolution
Feeling overwhelmed by today's digital landscape is natural. The sheer volume of content, the sophisticated manipulation techniques, the struggle to separate fact from fiction—it all takes a toll. But remember this: you are not just another passive consumer. You can become an active navigator, charting your own course through the information ecosystem.
This isn't about minor adjustments to your online habits. It's about reclaiming your mind in a world specifically engineered to capture and direct your attention. It's a personal revolution that changes everything.
Here's what most people miss: mastering digital critical thinking transforms your entire life. Your healthcare decisions become based on facts rather than fears. Your voting choices stem from policies rather than propaganda. Your investment decisions arise from careful analysis rather than market hype.
In a world drowning in misinformation, your newfound skills make you something remarkable—living proof that clarity remains possible. Every time you pause before sharing, verify a suspicious claim, or question what's missing from a story, you create ripples that extend far beyond your screen. These seemingly small actions inspire others to develop their own critical thinking habits.
Digital technologies will continue evolving at dizzying speeds, but these fundamental skills will remain your compass through whatever comes next. So move forward with confidence. You've got this—and our increasingly complex information landscape desperately needs more people exactly like you.
Remember this: in a world designed to capture your attention, the ability to think critically isn't just another skill—it's your declaration of independence. The next time your phone pings with breaking news, you'll no longer be just another viewer. You'll be something far more powerful: a thinker.
Subscribe to the YouTube channel for more episodes on digital literacy, critical thinking, and navigating the evolving information landscape. Want to support this content and get exclusive perks? Join the community over on Patreon.
To learn more about the critical thinking skills for digital literacy, listen to this week's show: 5 Critical Thinking Skills for Digital Literacy: Spotting Misinformation & Manipulation.
RELATED: Subscribe To The Newsletter and Killer Innovations Podcast

Apr 8, 2025 • 33min
7 Physical Thinking Tools That Will Improve Your Creativity More Than AI
In a world obsessed with digital tools and AI-generated solutions, it's easy to forget the original engines of creative transformation—our hands, our senses, and the objects we manipulate. Sure, artificial intelligence can analyze patterns faster than we can blink. But if you're searching for that breakthrough moment that flips a challenge on its head, you're better off reaching for physical thinking tools. These tactile instruments engage your mind in ways algorithms can't, triggering insight through perception rather than prediction.
The real secret? These thinking tools aren't new. They're rooted in centuries-old traditions that redefined how humanity thinks, creates, and innovates. Let's explore seven modern physical tools that will do more for your creativity than any AI assistant can.
Why Thinking Tools Matter More Than Ever
Ideas didn't just power the Scientific Revolution—it was driven by instruments. Galileo's telescope didn't just reveal Jupiter's moons; it shattered humanity's view of its place in the universe. These early thinking tools—from telescopes to barometers—reshaped knowledge and the very act of knowing.
Today, we stand at another inflection point. AI is fast and efficient, but it often reinforces existing patterns. Physical thinking tools can break those patterns entirely because they engage your senses.
7 Modern Thinking Tools That Will Improve Your Creativity
Oblique Strategy Cards
Created by Brian Eno and Peter Schmidt, these cards prompt creative detours like “Use an old idea” or “Emphasize the flaws.” The physical act of drawing a card makes the moment memorable and sets a deliberate tone—something a digital prompt can't replicate.
Killer Questions Card Deck
Instead of telling you what to do, these cards ask questions that reroute your brain—like “What if our biggest competitor became our best customer?” The power is in the pause they create before action.
Innovation Dice
Roll a constraint—”reduce cost by half,” “change your timeline”—and you're instantly rethinking your assumptions. It's randomized pressure with a creative twist.
Tangible Problem Mapping Kits
Use physical tokens to represent pain points, users, and interactions. Moving these around on a table reveals patterns you wouldn't notice on a spreadsheet.
Metaphor Objects
Want your app to “work like a Swiss Army knife”? Use real objects to represent abstract ideas. This builds instant understanding in group settings.
Decision Wheels
They look like toys, but they cut through indecision with surprising clarity. Spinning a physical wheel turns choices into commitments.
Material Libraries
Touching different fabrics, metals, or plastics triggers sensory thinking. Sometimes, a breakthrough comes from texture—not text.
Thinking Tools Create the Right Kind of Friction
Physical thinking tools slow you down just enough to notice the details. That pause is powerful. It invites reflection and allows your brain's deeper, less conscious mechanisms to get involved. You're no longer reacting—you're reimagining.
Unlike AI, which excels at finding answers fast, these tools force you to linger in the question. That's where insight lives.
Build Your Thinking Toolkit
Start small: Try just one tool for a week.
Make it yours: Create custom cards or metaphor objects.
Involve others: Collaboration multiplies their power.
Create rituals: Use them before big decisions or creative sessions.
Final Thoughts
If you're serious about creativity, you need tools that challenge, not just optimize. Physical thinking tools aren't relics—they're essential. They help us reframe, reconnect, and ultimately reimagine what's possible.
Subscribe to the YouTube channel for more creativity, innovation, and problem-solving episodes. Want to support this content and get exclusive perks? Join the community over on Patreon.
Creativity doesn't come from having all the answers. It comes from asking the right questions—and sometimes, from rolling the right die.
Keep creating, keep experimenting—and above all, keep thinking differently.
To learn more about the physical thinking tools that can boost creativity, listen to this week's show: 7 Physical Thinking Tools That Will Improve Your Creativity More Than AI.
RELATED: Subscribe To The Newsletter and Killer Innovations Podcast

19 snips
Apr 1, 2025 • 53min
Think Like Bill Gates: The 6-Step System That Built Microsoft and is Changing the World
Discover the secrets behind Microsoft’s success and how Bill Gates' problem-solving system transformed innovation. Explore the impact of binary code and thousands of hours of practice on creativity. Learn about Gates' unique thinking strategies like structural thinking and first-principles analysis that can help tackle complex challenges. Unpack a 6-step system designed for anyone, regardless of their background, to break down problems and create scalable solutions for today’s pressing issues.

25 snips
Mar 25, 2025 • 41min
Think Like Steve Jobs: 6 Strategies Behind Billion Dollar Ideas
Explore the innovative thinking techniques inspired by Steve Jobs that changed the tech landscape. Discover how focusing on human experience directed his design philosophy, exemplified by the iPod's user-centric approach. Learn the importance of ruthless simplification as Jobs trimmed Apple’s product line to enhance quality over quantity. Gain insights from practical exercises and case studies from competitors like Airbnb and Tesla, helping you hone your own strategies for success.

Mar 18, 2025 • 16min
Pay It Forward: How Three Words Created Podcasting’s Longest-Running Innovation Show
Have you ever wondered what it takes to build something that lasts? Not just a fleeting success, but a platform that grows, evolves, and continues to impact people decades later? The answer isn't high-end production equipment or a flawless business plan. It starts with a simple idea: pay it forward.
That philosophy is the foundation of Killer Innovations, the longest-running innovation show in podcasting history. Since its launch in March 2005, the show has shaped conversations about creativity, leadership, and disruptive ideas, guiding listeners through the ever-changing innovation landscape. But its journey began in the unlikeliest place—a hotel bathroom in Phoenix, Arizona.
From Bathroom to Broadcast: The Birth of an Innovation Show
Podcasting was still in its infancy when I decided to take a leap into the unknown. With nothing but a microphone and a quiet space (which happened to be a hotel bathroom), I recorded the first episode of Killer Innovations. I had no audience, sponsors, or clear idea of where it would lead.
I did have a lesson drilled into me by my mentor, Bob Davis.
Bob had invested countless hours guiding me, helping me navigate challenges, and opening doors I didn't even know existed. One day, I asked him how I could ever repay him.
His response changed everything:
“There's no way you can pay me back. You have to pay it forward.”
That challenge stuck with me. Could a podcast be my way of doing just that? Could I share what I'd learned about innovation and leadership with a few people and an entire community?
Innovation Lessons That Stand the Test of Time
Fast forward to today, and the show has become more than I could have imagined. But at its core, it remains about one thing: helping others innovate better. Through hundreds of episodes and conversations with some of the world's most creative minds, I've uncovered key truths about what makes innovation work:
Innovation is intentional – It doesn't happen by accident. The best innovators create environments where new ideas can thrive.
Failure is part of the process – The best lessons come from what doesn't work. Embracing failure leads to growth.
Diverse perspectives spark creativity – The most disruptive ideas come from bringing together different viewpoints.
Innovation is a learnable skill – Creativity isn't just for the naturally gifted. With the right tools, anyone can innovate.
Human-centered solutions win – The best innovations aren't just technically impressive; they solve real human problems.
These principles have guided not just my work but the evolution of the innovation show itself.
How the Innovation Show Found Its Audience
In the early days, I recorded episodes without knowing if anyone would listen. Then, one moment changed everything.
Adam Curry—the pioneer of podcasting—mentioned Killer Innovations on his own show. Overnight, we gained an audience. That recognition validated the idea that people were hungry for conversations about creativity, problem-solving, and leadership in innovation.
Since then, the innovation show has continued to grow, not just in listenership but in its ability to shape real-world impact.
Season 20: A New Chapter in Innovation
Reaching Season 20 is more than a milestone; it's a renewed commitment to the original mission of paying it forward. This season, we're doubling down on:
Innovation leadership – Giving you the tools to lead change in your organization.
Practical creativity – Helping you turn ideas into reality.
Live sessions from the Innovation Studio – Bringing the conversation to life in new ways.
To continue evolving, we're inviting our community to support the show through Patreon. Contributions help cover production costs, bring in new experts, and improve the quality of what we deliver every week.
Join the Innovation Show Community
As we move forward, one thing remains the same: Killer Innovations isn't just a podcast—it's a conversation. And I want you to be part of it.
Subscribe on YouTube for new episodes and insights.
Support the show on Patreon to help shape the future of innovation content.
Connect with me on LinkedIn—mention that you're a listener when you send a request.
What innovation challenges are you facing right now? What's standing between you and your next breakthrough? Let's explore those questions together as we continue making innovation accessible, impactful, and lasting.
After all, the best innovations don't just change industries—they change lives.
To learn more about paying it forward and Season 20 of Killer Innovations, listen to this week's show: Pay It Forward: How Three Words Created Podcasting's Longest-Running Innovation Show.
RELATED: Subscribe To The Newsletter and Killer Innovations Podcast