FULL COMP: The Voice of the Restaurant Industry Revolution

Over 100,000 restaurants were lost in the pandemic and there's so much we can learn from that. But there are also organizations that thrived during the pandemic. What did they do differently? What did they see that so many didn't? Today we chat with Joth Ricci of Dutch Bros who saw opportunity in tragedy and used the pandemic as a catalyst to build the coffee shop of tomorrow, today. TIME-STAMPED SHOW NOTES: [2:38] Cutting teeth: lessons from and starting over and building from the ground up. [4:28] Starting something with nothing: What defines a successful founder. [5:20] Strategic planning, discipline, and defining yourself. [6:43] Exploding the brand: Staying true to core values. [7:40] The secret sauce: Ignoring the shiny light, keeping it simple, and being the very best at what you do. [9:20] Examining Dutch Bros.: opportunities in technology, operations, leadership,  and marketing. [11:01] Achieving traction: setting the runway and hitting the ground running. [12:23] Seizing The Great Pandemic Opportunity: putting rubber to the road when everything else stopped. [14:32] Becoming a better leader: managing emotion in chaos, gaining perspective, and setting an example. [17:53] Companies as a classroom: building teams through the lens of education [18:22] Dutch Bros. 2.0: plowing into digital connection. [20:07] Building a data-driven business: understanding your customers' journey. [22:43] Be good at being who you are: the value in rejecting trends that don't serve your service model. [24:34] You can't be all things to all people. [25:54] Being big and being small: staying connected through community. [27: 56] Baking social impact into the fabric of your business. [29:44] Stay true to yourself, communicate who you are, and remember that service always wins. For more on Dutch Bros., visit www.dutchbros.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

In episode 149 of FULL COMP, Josh talks to celebrity chef Tim Hollingsworth of Odium in Los Angeles about the lessons he learned during Covid as well as the evolution of his own restaurant as he incorporates fresh lessons into a fresh start.  Join us as Tim explains what he's discovered about the impact of creating buy-in among staff, building great teams, and creating lasting and memorable experiences. TIME-STAMPED SHOW NOTES: [1:54] Today's topic: What would you do differently if you could take the lessons Covid gave you forward? [2:30] Lessons from The French Laundry with Tim Hollingsworth [4:14] Why your philosophy matters, and how to build a team that buys in, and what makes a great working environment. [6:12] Creating great culture: valuing balance and employee wellness to create great customer experiences. [9:28] Your Restaurant 2.0: finding opportunities to change for the better. [10:23] Understanding your clientele and how to serve them. [12:12] The responsibility of training for success, focus, and cohesion. [14:36] Restaurant concepts: using experience as inspiration. [16:50] Storefronts: Are they the move? Pros and cons of brick and mortar. [18:03] Celebrity Chefdom: choices that create celebrity status. [21:36] How to know when it's time to grow: what matters and what doesn't. [26:03] Making conscious decisions: advice from a celebrity chef on defining the worth of our industry. For more on Tim Hollingsworth, visit timothyhollingsworth.com. FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Here's what we're tackling in Season 6 of FULL COMP! ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

In this quick recap we highlight some of our favorite moments from Season 5 of FULL COMP. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

"It'll all your fault." You hear those words internally every single day. I think we all do. We run at such a quick pace that there's rarely time to celebrate the wins as we run from problem to problem. But there's good news on the other side of that coin. David Scott Peters believes that in owning our role as owners and operators we can become the solution to every problem we face and today he lays out a clear path to delegate, manage operators and create accountability within our teams. You can pick up his book The Restaurant Prosperity Formula wherever books are sold. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

I was raised in this industry.  For over a decade, I ran my restaurants the way I was taught to run other people's restaurants. I led my teams the way others had led me. And I never questioned it. Until one day I did...and a whole new world opened up before my eyes. But what if you never got that education?  Andrew Dana is an incredibly successful restaurateur sitting on over half a dozen locations and the dude had absolutely no operational experience prior to opening his first restaurant. He just did what he thought was right and follow his gut instincts. Today we go through how an industry outsider is changing the way we should all look at our restaurants and our industry. For more on Call Your Mother go to https://www.callyourmotherdeli.com ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Rome wasn't build in a day, it also wan't build by one guy.  Today we chat with Miles Canares who's built one of Los Angeles' signature food events, breaking through the noise in an incredibly competitive environment. How did he do it? Through hard work and a central focus on building relationships that bring value to both parties. Today we talk about what he's built, how he's built it and the way he was able to recruit high profile strategic partners along the way. For more on the Family Style Food Festival go to https://www.familystylefest.com ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Are we getting screwed by our food vendors? Do you know where your food comes from? Food Fraud is real and, for many of us, we've been paying a premium rate for lower quality goods for far too long. That's where Sarela and Simpli come in. They're working to expose the greed and inefficiencies in our supply chain. Today we talk about the true path your food takes to get to your restaurant and why it matters so much. For more on Simpli go to https://simpligood.co ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

How's delivery working out for you? Is it a thriving revenue stream or are you still struggling to get attention on those delivery platforms? Are you running a breakeven or, worse yet, losing money on every transaction? Today we chat with PJ Oleksak of Slice because, from where she's sitting, she has access to 2 criticial pieces of data: What delivery customers want and What the busiest restaurants on the platform did to get there. Today we unpack that and a whole lot more but first we begin with how PJ made her way to Slice. For more on Slice go to https://slicelife.com ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

In this moment, we're not just rebuilding our businesses, we're rebuilding our industry.  What would you change if you had the chance? For Dina Samson, change comes in the form of increased visibility. She's working to raise the voices of entrepreneurial women within our industry. She's also out front ensuring that the policymakers that directly effect our restaurants understand our priorities and our needs. In today's conversation, we talk about her advocacy work and how she manages to juggle it alongside being both a restaurateur and a parent. For more on Dina and all of her projects go to www.dinasamson.com ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls