FULL COMP: The Voice of the Restaurant Industry Revolution

What does it take to acquire one million followers on instagram? In this episode we sit down with Jabin Troth of Licensed to Distill to discuss the step by step process he used to create a massive audience on social media and the tactics he used to transform that audience into a loyal community. If you’ve been struggling with what to say and how to say it on social, this is the episode for you. That’s Jabin Troth. For more information on Licensed to Distill, visit https://www.licensedtodistill.com. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

One of the blessings that was born from the pandemic was the Independent Restaurant Coalition. A group of less than two dozen restaurateurs came together to advocate for all of us, and it was through their efforts that over 20 billion dollars was distributed to independents that desperately needed the funds. But, as the fight for survival ends, the fight to thrive begins we sit down with the IRC’s CEO, Erika Polmar, to discuss what’s next for the coalition and for the industry at large. That’s Erika Polmar. For more information on the IRC, visit https://www.independentrestaurantcoalition.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

How do you get better at doing anything? Practice makes perfect and, today’s guest, Aaron Noveshen has over 30 years of experience in building big brands. It began with his own brand, World Wrapps, and evolved into a restaurant building engine for entrepreneurs looking to win from day one. We sat down to discuss Starbird, his latest venture that fuses together the lessons he’s learned from building countless brands for others and the latest restaurant tech available. For more on Aaron Noveshen and Starbird, visit https://www.starbirdchicken.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

What’s up with big chefs opening restaurants in small markets? The quest for that answer led me to Chef Quentin Garcia, who left successful restaurants in Napa to open a fine dining restaurant in Merced, California. His restaurant is literally the only fine dining restaurant in the area and today we sat down to discuss how his big city cuisine is faring in a small town. For more on Quentin’s restaurant, visit https://www.rainbirdrestaurant.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

World-famous restaurateur Will Guidara is back with his latest project — and it’s not a restaurant, it’s a book. Will was made famous by the over the top service he provided at Eleven Madison Park and, as it turns out, there was a method to the madness. In this episode, Will and I sit down to discuss the formulaic way that he set expectations for his guests' experience and the process he created to exceed those expectations. Be sure to pick up a copy of Will’s book, “Unreasonable Hospitality”, when it releases on October 25th. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

Chef Ray Garcia is known for far more than his successful restaurants, he created an entirely new category of cuisine. Being a culinary pioneer isn’t without its difficulties though, and today we discuss how challenging his community’s perceptions around food created a landmark restaurant. For more on Chef Garcia and his upcoming projects, visit https://chefraygarcia.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

There are folks out there who see the world differently, and those visionaries are building very different restaurant concepts. In reinventing the model, they have no competition and there’s a ton we can learn from the trail they’re blazing. Today we chat with Chef Melissa Martin of Mosquito Supper Club, a new kind of restaurant located in a very old place. In our conversation, Melissa shares the inspiration behind the unique concept and how she’s built a national audience off the back of a local restaurant. For more on Mosquito Supper Club, visit http://www.mosquitosupperclub.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

If we want to run a better restaurant business, we need to become better businesspeople. Today we chat with Vitaliy Katsenelson about improving our lives and our businesses by getting our soul in the game. This isn’t about self help or aligning your chakras, this is practical advice built on real life experience. Vitaliy’s decades of experience as a value investor provide a unique perspective into what makes a business sustainable and how business owners can evolve into founders. Check out Vitaliy Katsenelson’s book “Soul in the Game, Volume One” wherever you buy books. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

I don’t know today’s guest, Timm Chiusano, personally…but I do. I do because I follow him on TikTok where he crafts daily stories that walk you through his life. Timm’s not a daredevil or a world traveler, he’s just a regular person. A corporate executive with a wife, a child and a penchant for protein bars. So why do I tune in daily to see what he’s up to? Honestly, I’m not sure and I thought that was worth a conversation. So I’m sitting down with Timm to figure out what makes him interesting enough that I and half a million other people follow him daily. You can check out all things Timm by visiting www.timm.work. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars

Maybe we’re trying too hard with all of the discounts and specials. Think about it, what would your favorite restaurant need to do to convince you to come back? Very little, right? More than anything, you just need to remind your best guests that you still exist and that’s where a guy like Sergio Perez comes into play. Sergio is the head of omnichannel for Bojangles and he’s taken this regional brand and given them a national audience. If you’re looking get more digital face time with your guests, this is the guy to listen to. For more on Bojangles visit https://www.bojangles.com ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: Restaurant Marketing School Restaurant expert videos & webinars