Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Nov 23, 2022 • 43min

SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni

If you're interested in writing a fable, this podcast interview is a must-listen. Join me as I chat with Patrick Lencioni, the G.O.A.T of business fables and the author of 12 books that have sold over 7 million copies. During this interview, we discuss the ins and outs of writing great fables.First, we explore how Patrick's experience writing screenplays helped him get started as an author and write better fables. We also delve into why you should write a fable instead of a traditional non-fiction book.Additionally, we cover the five core elements of writing great fables, including how to do character development and structure your characters to be realistic. Patrick also shares his advice on anticipating the objections of your readers and answering them in a fable through your characters.We then discuss the difference between plotters and pantsers and which one Patrick identifies with. Finally, we explore Patrick's newest book, "The 6 Types of Working Genius," and how you can use your genius to write and publish a better book.If you're interested in writing a fable, Patrick's insights and expertise will be sure to inform and inspire you. Don't miss this content-rich episode, and be sure to let us know what you think in the reviews!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 16, 2022 • 44min

SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof

If you're a pastor or church leader considering writing a book, this podcast interview is a must-listen. Join me as I chat with Carey Nieuwhof, the author of "At Your Best" and "Didn't See It Coming," as well as the host of the Carey Nieuwhof leadership podcast. During this interview, we discuss a variety of topics related to writing a book as a pastor.First, we explore the question of whether it's too late to write your first book at 45. Carey shares his personal experience of writing the draft of his first book between Christmas and New Years, and whether it's possible for you to do the same.Additionally, we cover the idea that writing a book gets harder the more books you write, and how to create better frameworks for your book. We also delve into the differences between self-publishing and traditional publishing, and what Carey has learned from doing both.We then discuss how to make sure you retain ownership of the intellectual property of your book, as well as the opportunities and traps of writing a book as a pastor. Finally, Carey shares his advice on managing the finances of your book and your church, drawing on his experience as a former pastor and lawyer.If you're writing a faith-based book or considering writing a book as a pastor, you won't want to miss this episode. Carey's insights and expertise will be sure to inform and inspire you.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 9, 2022 • 37min

SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee

If you're considering writing a memoir, this podcast interview with Mary Lawless Lee is a must-listen. Mary is an inspiration, and during our conversation, we cover a range of topics related to memoir writing.First, we explore the difference between the highlight reel of social media and the vulnerability required to write a memoir that truly matters. Mary shares her insights on how to balance the head and the heart in your writing, and how to be more vulnerable.Additionally, we discuss the question of whether therapy can help you write a better memoir, providing some unconventional advice. We also delve into the issue of whether to include pictures in your book, and how to decide how many images are enough but not too much.Finally, Mary shares the top three things she's doing to launch and market her memoir, providing invaluable advice for anyone looking to get their book out into the world.If you're a woman considering writing a memoir or self-help book, you won't want to miss this episode. Mary's experience and insights will be sure to inspire you as you embark on your own memoir writing journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 2, 2022 • 37min

SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis

If you're considering writing a children's book, this podcast interview with Dave Hollis is a must-listen. Dave is the author of "Built Through Courage" and his upcoming children's book "Here's To Your Dreams." During our conversation, we cover a range of topics related to children's book writing.First, Dave shares how he has used books to launch his brand and better understand himself. We also discuss the therapeutic benefits of writing real and raw books about tough life experiences like divorce or loss, reflecting on the lessons learned.Additionally, we delve into the issue of managing expectations around your book launch, including the dangers of having high expectations as an author. Dave also shares why he and his daughter decided to write a children's book and provides his method for outlining and creating a successful children's book.Finally, we explore how marketing and selling a children's book is different from traditional non-fiction, providing valuable insights for anyone looking to break into the children's book market.Overall, this episode provides an honest and insightful look at the world of children's book writing. If you're interested in writing a children's book, or just curious about the process, you won't want to miss this episode.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 26, 2022 • 36min

SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin

In this podcast episode, I sit down with Grant Baldwin, the CEO of The Speaker Lab and author of "The Successful Speaker," to talk about hiring a ghostwriter. We dive deep into his experience hiring Jeff Goins as a ghostwriter, the structure of their contract, and whether or not you should consider hiring a ghostwriter for your book.We also discuss how Grant was able to buy back the rights to his book from the publisher, as well as whether or not having a book is necessary to be a successful speaker. Finally, we share the top 3 questions you need to ask to get booked for more speaking engagements.If you're an author or speaker considering hiring a ghostwriter, or just want to learn more about the process, you won't want to miss this episode. Tune in for all this and more on this episode of the podcast!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 18, 2022 • 46min

SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall

In this interview, bestselling author Perry Marshall joins us to discuss how to increase book sales. We cover a range of topics, including:Crafting a compelling book that resonates with readersStaying relevant when writing about rapidly changing topicsPerry's strategy to land clients worth over $250,000 from his niche bookUsing the 80/20 Principle to drive book salesPricing strategies, including selling your book for a pennyThe importance of copywriting in boosting book salesDon't miss this informative and entertaining conversation with Perry Marshall! If you're an author looking to sell more books, this episode is packed with valuable insights.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 12, 2022 • 41min

SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich

Join me for an informative interview with Nicholas Kusmich, an expert in Facebook ads and author of the book "Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI." In this episode, we discuss the topic of Facebook ads for authors and cover the following points:Tips for creating a timeless book that remains relevantLaunch strategies for promoting your book successfullyKey strategies to consider before running Facebook adsThe economics of making ads work and generating a significant return on investmentWhy focusing on breaking even is the wrong approach and what successful advertisers do insteadWhether you're an author or a business owner, if you're considering running ads on Facebook, this episode is a must-listen. Join us as we explore the world of Facebook ads and learn how to leverage them to grow your book sales and business.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 5, 2022 • 30min

SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith

Join me in this interview with C. Lee Smith, founder of Sales Fuel and author of SalesCred, as we dive into the topic of how to sell more books. In this episode, we cover the following topics:Finding a niche within your field that you can write aboutHow a book can build your SalesCred as a business owner or salespersonWhy sales skills are crucial for authors and how to become friends with SAMThe difference between marketing and salesUnderstanding what sales is really about and debunking the common misconceptionsLearning to love sales, how to do it, and why it's not what you thinkWhether you're afraid of sales, clueless about sales, or simply don't like it, this episode is a must-listen. Tune in and discover valuable insights that will help you sell more copies of your book.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 28, 2022 • 36min

SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy

Join me for an insightful conversation with Jonathan Hardy, founder of Leaders.Church and Church University, and author of the new faith-based book Arrow Striker. In this episode, we discuss the following topics with a focus on writing and publishing faith-based books:Determining how much of your faith to include in your bookChoosing between self-publishing and traditional publishing and learning from Jonathan's journeyBulk selling books and creating a sermon series related to your bookHow Jonathan's reading of "Published." helped him publish his own bookIf you're a Christian, pastor, or faith-based business owner working on a book, this episode is a valuable resource for you. Tune in to learn how to share your message and faith with your audience effectively through your writing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 21, 2022 • 37min

SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae

Join me for a creative and inspiring interview with acclaimed poet and author, Clint Smith, as we explore the art of writing a poetry book. In this episode, we discuss the following topics:The power of storytelling in poetry and how to make your poems more impactfulStrategies for finding inspiration and ideas for your poetry bookThe process of self-publishing a poetry book and how to ensure its successTips for formatting your poetry book and selecting the right cover designHow to build a following as a poet and market your book effectivelyThe role of vulnerability and authenticity in poetry writingIf you're an aspiring poet or writer, don't miss this episode filled with valuable insights and inspiration from Clint Smith. Learn how to harness the power of poetry to express yourself and connect with readers, and take the first step towards publishing your own poetry book.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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