

Conversations of Inspiration
Holly Tucker MBE
Conversations of Inspiration brings you life changing wisdom along with heartbreaking stories of resilience, tenacity and triumph. Since launching two small business marketplaces (Holly & Co and notonthehighstreet), Holly Tucker MBE has spoken with more than 200 founders, creatives and entrepreneurs on this podcast who have been vulnerable enough to share what it really took to get them where they are today, with warmth and wisdom. Prepare to be inspired.
Episodes
Mentioned books

Oct 24, 2022 • 1h 14min
Choosing love and changing the world, with Josie Naughton, founder of Choose Love
“We can all do something” are the words of Josie Naughton, who is at the centre of the pioneering humanitarian aid movement, Choose Love. It’s a charity that promotes compassion, people helping people, and true generosity of heart.
When Josie and her friends saw the refugee crisis unfolding in Calais in 2015 they decided to take action by raising £1,000 and organising a van load of donations to be delivered to Calais. With no former charity experience, a lack of fundraising budgets or highly paid executives, their grassroots campaign quickly went viral and redefined the sector.
Having now raised £70 million, which has helped over four million people, Choose Love is a movement ingrained in our society, and one that so many simply couldn’t live without.
Josie’s previous career in the music industry (working with Coldplay no less), coupled with an instinctive ability to really empathise with others, fuelled a different way of thinking. It enabled her to not just raise money but to change the world through charity. She explains how the idea for their revolutionary pop-up shop in Carnaby Street was coined, which encourages shoppers to, “Shop your heart out, leave with nothing and feel the love”.
With the largest refugee crisis since the Second World War happening right now in Ukraine, Josie speaks with Holly about her vision for the charity, its groundbreaking work and the challenges that lay ahead.
And just remember as Josie says, “The refugee crisis is an extremely complex and political business in many ways, but there is nothing confusing or complex about a child having nowhere to sleep”. So listen, digest that thought, and remember – if you can choose anything, choose love.
If this episode strikes a chord, Holly’s talk with Kristin Hallenga, founder of CoppaFeel!, might be of interest, too.
Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Oct 17, 2022 • 1h 27min
Taking control of your career, without climbing the ladder, with Helen Tupper and Sarah Ellis, founders of Amazing If
Have you ever wondered how you can ditch the career ladder and find an alternative route to success, where progression doesn’t just depend on promotion? Have you asked yourself, what am I good at? What do I stand for? What motivates and drives me?
This week Holly speaks with Helen and Sarah, co-founders of Amazing If, an award-winning career development company with a twist.
Champions of the Squiggly Career, Helen and Sarah are at the forefront of a fundamental shift that’s happening in the workplace. Where the traditional linear path is being replaced with a squiggly line that can allow you a career every bit as unique as you are. One that is full of opportunity, freedom and purpose – without having to constantly move roles and companies in order to progress.
Currently, 65-70% of us feel we have to leave a job in order to change our role or position, but what if you just needed to squiggle? Amazing If is a platform that allows each of us to challenge the status quo. Not only arming us with the right tools and skills we need to thrive in a career we love, but also crucially instilling the inner confidence to recognise our strengths, where we can apply them to widen our expertise and believe that you can pursue the career you deserve.
So are you looking to make a move in your career? Listen, as you might not have to change as much as you think.
If you enjoyed this conversation, you might also enjoy Holly’s episode with
Edward Perry, founder of Cook.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Oct 10, 2022 • 1h 10min
Dishoom's Co-Founder Shamil Thakrar, on building a soulful, poetic business
This week, Holly was lucky enough to sit down with Shamil Thakrar, over a cup of Dishoom’s freshly brewed chai tea, and learnt what’s really at the heart of his business.
At the very beginning, Shamil and his co-founders set out with the goal of bringing the beauty of the Irani cafés they so loved in Bombay to the UK. Now with nine restaurants across the country – boy did they do just that.
Coming from a business school and consultancy background, in his younger years, Shamil was far from the path of owning a restaurant. However, with passion and more than a stroke of determination to prove the naysayers wrong, he used this experience to follow his dream. In 2010, the first Dishoom restaurant was born.
However, it wasn’t always smooth sailing, and Shamil learnt that focusing solely on the numbers and profits was holding both him and the business back.
Shamil soon began pioneering a new approach – putting culture, soulfulness, kindness and authenticity centre stage, fuelled by his recognition that, “Anything, to be truly successful, has to have a bit of poetry at its heart”.
Encapsulating what it means to be in love with your business, Shamil shares how incorporating creativity with history and art has allowed him to build a truly immersive brand, loved by many.
If you enjoyed this conversation, you might also enjoy Holly’s episode with
Lord Billamoria, founder of Cobra Beer.
This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Oct 3, 2022 • 1h 11min
Creating an education revolution, with Kate Robinson, Co-Founder of The Creative Revolution, Chief Legacy Officer of We Imagine If, and Co-Director of Never Grey
Imagine if… creativity was as important as literacy, maths or science? What could we, as a species, be capable of achieving if we prioritised it and gave it the right conditions to flourish?
These are questions posed by the late great Sir Ken Robinson. His daughter and closest collaborator Kate Robinson now continues his work which she describes as being a ‘love letter to human potential’ and Holly was lucky enough to meet with her recently.
In this interview, Kate shares her wisdom on how we should be raising the next generation when it comes to their education and allowing them to find the ‘element’ that they love most – a phrase that Holly likens to ‘finding their diamond’.
Kate delves into her own experiences and struggles with the constraints of the education system, and explains how we should be communicating with our young, why university is not the only option to achieve a successful career, and also how the education system is quite literally killing the young people of today.
Is there hope for change? You’ll have to listen to find out…
If you enjoyed this conversation, you might also enjoy Holly’s episode with
Becky Sheraidah, founder of ARTHOUSE Unlimited.
This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Sep 26, 2022 • 1h 22min
From surviving, to thriving with Trinny Woodall, founder of Trinny London
Holly’s guest this week is the vivacious, captivating and eminently stylish Trinny Woodall, who is likely to truly surprise you in more ways than one. You may know Trinny from her glittering TV career, her bestselling books or her inspired makeup brand Trinny London, but what lies underneath the energetic Instagram LIVES and YouTube tutorials? A sheer will to survive.
With a career spanning more than three decades, Trinny’s story is a fascinating one involving many twists and turns. In this interview, Trinny bares all about overcoming imposter syndrome in her early career, the crushing failure of her first business venture and even an honest account of her brief encounter with rehab in her early twenties.
Despite the lows that Trinny has conquered, there have been many highs – and it is clear that she has always been light years ahead of her time with her business ideas and vision for the future.
Trinny’s sole mission has always been to help every woman look and feel their very best, and throughout her journey, she has learnt many lessons that have led her to being the happiest and most comfortable in her own skin that she has ever been.
It’s an episode that recognises and celebrates the survival instinct of all entrepreneurs, and one that you won’t want to miss.
If you enjoyed this conversation, you might also enjoy Holly’s episode with Bobbi Brown, founder of Jones Road Beauty.
This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Jul 18, 2022 • 45min
Using hardship as rocket fuel - Holly’s round-up of Series 14
Every single one of Holly’s guests this series has been inspirational, passionate and holds the treasure that is their own unique story. But what Holly also recognised, is that they have each faced loss, devastation and pain in some way – and yet have somehow managed to rise from the ashes of the truly bleakest of times.
In this episode, Holly reflects on some of the key moments from each of her guest’s stories – some profound, some tear-jerking and some downright funny – and all of them shed light on the mindset, determination and strength it takes to follow and achieve your dreams. It's a stark reminder that everything is achievable, and quite possibly closer than you think. So whatever you might be going through, join Holly in celebrating these life changing journeys, and people who have each wrestled their vision into reality.
This includes humbling parts of conversations with Edith Eger, Holocaust Survivor, the Happiness Expert – Mo Gawdat, Charlotte Tilbury MBE, Josh Littlejohn MBE who is on a mission to end homelessness, Nike’s former CMO and author of Emotion By Design, Greg Hoffman, farming enthusiast and YEO Valley’s CEO Tim Mead, Mandy Watkins — founder of hush, and the incredible trailblazer and founder of The Queer Bible, Jack Guinness.
This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Jul 11, 2022 • 1h 18min
From artistic intern to leading visionary of a global brand, Nike’s former CMO and author of Emotion By Design, Greg Hoffman
Among the millions of other businesses on our planet, what makes one brand a cut above the rest? Is it the size of the business or the amount of money they have? No. In the words of Author and Nike’s former Chief Marketing Officer, Greg Hoffman, it’s that brand's ability to, “Go way beyond simple observations and assumptions”. And with a brand that connects as deeply as Nike has with millions of customers around the world, this is a rare opportunity to learn from the very best.
In just one conversation, you’ll hear all the creative genius Greg knows about building a successful brand, and the three key documents he insists are crucial for a business to have when starting. You'll also hear someone with a phenomenal entrepreneurial spirit and the kind of awe-inspiring understanding of what makes human beings tick.
For over two decades, Greg was at the beating heart of every strategic and creative decision at Nike. He was instrumental in transforming it from being a shoe company to a brand that resonates on a truly global scale. As a young boy, Greg was the victim of racism, and threw himself into art and sports to escape from reality. Little did he know that these two passions would allow him to evolve from Nike’s intern, to leading some of the most powerful marketing campaigns in history.
Holly talks to Greg about your responsibility as a founder to protect your brand story, and how powerful brands need to understand the importance and craft of storytelling. He also shares how to drive growth while connecting with your customer.
This isn't just remarkable insight for founders to listen to, but for anyone who is creative or enjoys popular culture. You will gain a deeper understanding of the true power of brand when used well, and how it can not just engage us emotionally, but also change our behaviour and inspire us to join movements that evolve our whole society.
So are you ready to learn something fascinating? In the words of Nike's iconic strap line: Just do it.
If you enjoyed this conversation, you might also enjoy Holly’s episode with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim.
This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Jul 5, 2022 • 47min
The power of rebellious hope, with Dame Deborah James DBE, founder of Bowelbabe
In honour of the formidable Dame Deborah James, we are re-releasing this very special podcast episode.
Having avidly followed the highs and lows of Deborah’s journey, Holly was honoured to have had the pleasure of speaking with her in 2020, and it’s a memory she will always treasure in her heart.
In this episode, Deborah James, also known as Bowelbabe, joins Holly to talk about the rebellious spirit that would define her journey, from gymnast to Deputy Headteacher, journalist to campaigner — and then coping with the news that so many of us fear. It's quite remarkable now to hear the original plans she made then, which led to her raising millions of pounds for cancer research through her Bowelbabe fund.
Deborah has left such a phenomenal mark on the world and her legacy will shine bright forever more. If there are any words to live by, it’s Deborah’s motto that we should all have no regrets, believe that we can do things we never thought possible, and most importantly — to always, always have rebellious hope.

Jul 4, 2022 • 1h 2min
Why building a brand is a marathon, not a sprint, with Mandy Watkins, Founder and Creative Director of Hush Homewear
What makes a brand like Hush Homewear stand out from the thousands of fashion and e-commerce businesses out there? Yes it's the quality and style of the clothes, but it's also another key element that makes them truly one-of-a-kind — and that's the brand. If you want to know the secret to building an identity that makes thousands of customers return again and again, and remain loyal to you for life, hear Mandy Watkins' hard won wisdom on the subject...
Mandy started her laid back clothing and lifestyle brand from the kitchen table back in 2003 with a redundancy cheque, a huge dose of ambition and a desire for warmer clothes. Growing up in Australia, Mandy spotted a gap in the market after moving to the UK where she struggled to find relaxed, stylish and cosy clothing suited to living in our changeable climate.
After years of perseverance, determination and orders ever so slowly trickling through, Hush started to become a recognised and successful brand. However Mandy opens up about how her business' success was by no means easy, and explains the different routes to market she took in order to achieve the sales she so desperately wanted.
Now, after having such a strong identity in the clothing industry, Mandy explains how she has not only built and maintained her brand, but also why as a small business you have the power to make sure the brand heart of your business is beating louder than ever, which as Mandy shares, is a game changing advantage if used effectively.
Holly and Mandy share a passionate belief in sustainability, responsible consumer shopping and the positive effect that a work ethic can have on achieving your dreams. It is apparent that Mandy is, and always has been her true authentic self, and might that have had an effect on her business? You’ll have to listen to find out…
If you enjoyed this conversation, you might also enjoy Holly’s episode with Liz Earle, founder of Liz Earle.
This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express.
Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.

Jun 27, 2022 • 1h 9min
Finding your true self and helping others do the same, with Jack Guinness, founder of The Queer Bible, writer, model and presenter
With 2022 seeing the 50th anniversary since the first Pride took place in the UK, there couldn’t be a better time to celebrate the incredible trailblazer that is writer, model, presenter, and founder of The Queer Bible, Jack Guinness.
Fighting for change, acceptance, and kindness within our society, Jack’s conversation offers crucial education about the LGBTQ+ community, and is one that should be heard by all.
A self-confessed ‘queer missionary’, Jack’s journey has been one full of challenges, strength, and development. Growing up the son of a vicar with a very religious upbringing, Jack struggled internally with who he was taught he should be as a member of the church, and who he truly was as a queer man.
In his younger years, views towards the LGBTQ+ community were still very blurred, and Jack struggled to find a safe space where he truly belonged. Yet little did he know that it was this turmoil that would ignite a fire to help so many others as he does today.
Jack also opens up about the countless rejections and homophobia he faced in the fashion industry, and speaks to Holly about the language that we should be using in our society today when talking about members of the LGBTQ+ community, and that so many of us worry about getting wrong.
Now, as his happiest self, Jack is the founder of The Queer Bible — a groundbreaking platform that celebrates the lives and works of the global queer community. He is on a mission to learn from others, share his knowledge with the next generation and to let all LGBTQ+ people realise that they deserve to not only survive, but thrive too.
An enlightening and important conversation, celebrating Jack’s determination and courage to ensure our future is a more diverse and inclusive place for us all. As well as a testament to the power of finding your true self, and helping others to do the same. And just remember in Jack’s very own words, “In a world that tells you you’re nothing, you’re everything.”


