
Low-Key Legends
Sharing the insider conversation on the business of creativity. Chatting with the people behind the most legendary work in the creative industry. What are the tools and mindsets that lead to this success? Let's dive and explore together in our quest to become legendary.
Latest episodes

Apr 5, 2024 • 1h 36min
Pricing Creativity: Focus on the Fundamentals
An audio buffet-style sampling of the three Low-Key Legends guests from March. This episode features our top lessons and takeaways from each interview. Focusing on the fundamentals of running a design studio, pricing your work, and pushing past creative block. This episode offers a little taste of a much longer episode that you can dive into whenever you have time. Get a feel and vibe for each of the guests.
Chapters:
0:00:42 Pricing Web Design Work with Filippo Cipriani
00:39:20 Creating a Successful Business with Rachael Yaeger
00:55:41 Pushing Past Creative Block with Mario Šimić

Mar 29, 2024 • 1h 54min
S1.E28. Digital Artistry: Elevating Your Craft with Mario Šimić
Mario Šimić is a senior designer at BORNFIGHT STUDIO® a digital design studio in Croatia, crafting masterful websites and user interfaces.
Mario went from an engineer to designing masterful websites, paying extreme detail to craft and interactivity. Mario shares his perspective on the power of side projects and how they help you evolve your taste and hard skills.
Mario dives deep into how to break through creative block and making meaningful impactful designs, while pushing yourself and your team.
Join us for this incredible Web Design Creative Crash Course with Mario
Social:
Instagram
LinkedIn
Twitter/X
Dribbble
BORNFIGHT STUDIO®

Mar 22, 2024 • 1h 44min
S1. E27. Creating a "Successful" Business with Rachael Yaeger Owner of Human
Sitting down with Rachael Yaeger to chat shop on all things Human and business. We explored what success means to Rachael and how it looks closer to walks in the woods than it does to fat stacks of cash. We discuss the roots of Human and Rachael's profound entrepreneurial spirit.
We explore what makes Human's branding, design, and websites so unique, and how Human creates using an Ocean's 11 business model, expanding their capabilities when needed. But who is Rachael?
Rachael Yaeger is the co-founder of Human, a brand-led, digital studio specializing in design and development all under one roof. The tl;dr of it all is they're good humans making good work for good humans.
Social:
Human Site
Twitter
Instagram

Mar 15, 2024 • 2h 32min
S1.E26. Studio Fundamentals with Filippo Head of Studio at Adoratorio
In this episode of Low-Key Legends, we chat with Filippo Cipriani head of studio at Adoratorio, Adoratorio is a digital agency based in Brescia Italy working with clients like Netflix, Guicci, Maserati, and more crafting exquisite brand and digital experiences.
We dive into the fundamentals of what makes for a successful design studio and great creative work. How the words you use to tell a story are equally if not more important than the visuals you use. In this epic far-ranging conversation we chat we explore food, wine, and hospitality, the lessons Fil learned in Hotel and hospitality school, and how Anthony Bourdain changed his life.
Strap in and take a mental flight ✈️ to Brescia with me.
Filippo on Social:
→ LinkedIn
→ Twitter / X
→ Website

Mar 8, 2024 • 1h 27min
S1.E25. In case You Missed it - February Recap
Just the tip[s] no fluff, but we love the fluff here. This is a buffet-style tasting of all the episodes aired in February. A beautiful set of interviews that range from entrepreneurship, branding, creating digital experiences, and pricing creative work.
Chapters:
00:00:48 The Entrepreneurial Spirit with Erin Hines
00:16:38 Branding 101 with Jowey Roden
0:40:19 Web Experiences & Creating Emotion with Claudio Guglieri
01:04:35 Pricing Work Effectively with Milkshake Studio

Mar 1, 2024 • 2h 10min
S1.E24. All Branding is Digital with Alex & Simon Partners of Milkshake Studio
We sit down with the studio that brings all the people to the yard - Milkshake; partners Alex and Simon talk all things digital branding, sprint-based pricing, food, dad jokes, and zombie apocalypse strategy. We go deep into the modern world of branding and how you're biggest brand asset is your website. Today all brands are digital and need to be online with a website that showcases their values. Code is a modern design medium, let's use it to make dope things!
Milkshake is an upbeat creative studio based in Greenpoint Brooklyn that creates clarity for companies through design and technology. We will go much deeper on this as we dive in. Alex, Simon, what a pleasure to have you here! Welcome to the show!
Grab some fries because we've got the milkshakes covered.
Chapters:
0:11:50 Running Projects
0:23:40 Specializing
0:41:23 Alex & Simon Backstory - Milkshake Origins
1:04:10] Skills Learned Building The Agency / Relationships
1:33:04 Sprint Based Pricing
Milkshake On Social:
Website
Dribbble
Twitter / X
Instagram

Feb 23, 2024 • 2h 20min
S1.E23. Ideas, Craft, and Creativity with Claudio Guglieri
In this episode, I sit down with Claudio Guglieri, the designer and creative director. With 20+ years in the creative and design industry. We dive into the power of play, the impact of ideas, craft, creativity, leadership, team building, hiring, and more.
Our focus for this podcast is on how to lead a creative life and have creative longevity in the design industry, to stay relevant and in an ever-evolving world.
Claudio is the head of design at Opal Cameras, Opal is a product design and engineering company, based in California, known for making high-end cameras. The Opal C1 is the ultimate webcam for home setups, I would recommend it to anyone. It is great for video calls and even recording. We recorded the video for this episode with the C1, from Opal. You can catch the video version on Youtube with this link here.
Social:
→ Personal Website
→ Twitter / X
→ Instagram
→ Opal Camera

Feb 16, 2024 • 2h 54min
S1. E22. Optimism is a Super Power with Jowey Roden CCO of Koto Studio
Sitting down to chat with Jowey Roden was a pure treat, in this episode, Jowey shares his journey of building Koto Studio with his two co-founders through the lens of Optimism, Co-Creation, and Craft.
This episode is for everyone interested in learning what it takes to create a world-class #branding and design studio or those who want to hone their craft in branding. Jowey reveals the secrets of how Koto makes the best work possible for brands like Coca-Cola, Activision Uber Eats, and other brands you know and love.

Feb 9, 2024 • 2h 16min
S1.E21 Designing for Community Engagement with Erwin Hines
In this episode of Low-Key Legends, I sit down with Erwin Hines an artist, designer, and creative director. He is the founder of Open Gym a hospitality group that focuses on building sustainable ecosystems of change within communities through the power of Space, Food, and Wellbeing.
As well as the founder of FUTURE IS COLOR® Erwin’s solo research studio focused on using design to create space for meaningful conversation of change.
Social:
Website
Twitter/ X
Erwin's Instagram
Future Is Color:
Future Is Color
FIC Instagram
Books:
All About Love by Bell Hooks
The Art of Loving by Eric Fromm
Anything You Want by Derek Sivers

Feb 2, 2024 • 1h 31min
S1.E20. The Future of Immersive Tech with Sofia Papadopoulou
In this episode, I talk with Sofia Papadopoulou about the world of immersive tech, all things AR and VR. We dive into the possibilities with this technology and what the future might look like.
Sofia is an art & creative director working with global teams & clients, crafting impactful brand & immersive activation concepts as a partner to movers & shakers in the digital space.
Chapters:
[0:03:10] Early Career Path
[0:11:25] Leadership Opportunity - Dubai Project
[0:28:40] The Importance of Personal Branding
[0:39:40] Falling In Love With Technology
[1:07:10] Sofia's Relationship with Music
[1:19:10] Fast Fun Questions
Social:
Portfolio Website
Sofia's AWWWARDS TALK
Twitter/X
Instagram
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