iGaming Daily

On today's episode of iGaming Daily, sponsored by Optimove, their very own Pini Yakuel tells us why marketing is a lot like basketball. Best played with fluidity.SBC Editor-at-large Ted Menmuir is in the host's chair for this one, joined by Pini Yakuel, CEO and Founder of Optimove, to discuss the growth of the company from 2012, to their current iteration, embodying Pini's marketing philosophy. Pini tells Ted about Optimove's journey, how early adoption of data mining positioned them well to leverage AI in marketing, their positionless marketing philosophy, borrowed from basketball where players are adept across multiple positions. Pini tells Ted that AI is a key enabler of positionless marketing, allowing individuals and smaller teams to handle more aspects of campaign execution. Ted also asks about Optimove's recent acquisition of Adact, a breakthrough gamification platform, to enhance their offering. Pini explains they specifically sought out a gamification platform with marketing DNA, focusing on branded mini-games and loyalty solutions that can be integrated with their existing data-driven platform. Host: Ted MenmuirGuest: Pini YakuelProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Jessica Welman is back in the host's chair for today's iGaming Daily, sponsored by Optimove, and once again she's on her favourite topic, the Federal Government. Joined by Charlie Horner, Jess is turning her attention to event contracts, and a flurry of lawsuits filed by Kalshi, who are taking the gaming regulators in Maryland, Nevada and New Jersey to court, all on sports-related event contracts and whether or not they violate state sports betting laws.Jess and Charlie break down the arguments around event contracts, how the cases are going and why the CFTC might not be the ally the industry hopes it will be. And just what is a 'swap' anyway?Some reading material to get you up to speed:Kalshi now has three lawsuits against US regulatorsNevada judge says CFTC clearly oversees event contracts, not stateNew Jersey AG questions if sports contracts even qualify as legal swapsKalshi files third sports contract suit against Maryland LotteryHost: Jessica WelmanGuest: Charlie HornerProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

On today's episode of iGaming Daily, sponsored by Optimove, we're making the most of this being Episode 501, and we're stepping up to the oche to discuss darts and brand deals with BetMGM!Joe Streeter is joined by Gethin Evans, UK Managing Director of BetMGM to discuss everything from double tops to brand drops. Joe and Gethin discuss the explosion in popularity and commercial value of darts, BetMGM's sponsorship of the Premier League Darts, what inspired the partnership, the advantages of sponsoring darts against other sports, the concept of 'always on' sponsorship, potential for darts to take off in the US and Asia, and the opportunity Premier League Darts has to allow BetMGM to tap into a new audience. Gethin also tells Joe about the power of Sky Sports and its synergy with the PDC and what this brings to the table for them, the fan resonance with the players, exciting moments such as nine-dart finishes creating brand opportunities for BetMGM and activation strategies around the sponsorship deal. Lastly, Gethin tells us what his darts walk on song would be!Host: Joe StreeterGuest: Gethin EvansProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

A landmark episode for iGaming Daily, sponsored by Optimove, and we celebrate it in true iGaming Daily fashion, with a 25 minute discussion about the black market. SBC Editor-at-large Ted Menmuir is joined by Antony Gevisser, Senior Vice President Legal & Regulatory Affairs - Super Group and a member of the IMGL, for what is a deep discussion fitting of such a landmark number for us. Ted and Antony discuss:Antony's background of over 20 years as a qualified lawyer in the gaming industryHow to define the 'Black Market'Its connection with criminal activityIndustry governance concernsHow it has grown organically and the factors that have enabled thisThe size of the black marketIts threat to regulated gaming and licensed operatorsReasons for player migration and challenges in recovering black market playersThe role of high value playersThe role of cryptoThe need for dialogue between regulators and operatorsHost: Ted MenmuirGuest: Anaya McDonaldProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

While we couldn't fly you to Brazil for Easter, we can drop in for some juicy Brazilian news on this post-Páscoa iGaming Daily, sponsored by Optimove. Our SBC Notícias Brasil team are here to clue us in on the latest integrity issue in Brazil, as another match-fixing controversy hovers over the country. Flamengo's Bruno Henrique has been indicted following an 18-month investigation. Authorities allege that Henrique conspired to allow friends and family to profit on on him receiving a yellow card in a match in 2023. Ricardo and Ana give us the details of authorities uncovering almost 4,000 messages that paint the 34 year in a very bad light. What does this mean for Bruno Henrique, and his team Flamengo? What similarities does this have to other spot-fixing scandals in Brazil? And what does this say about Brazilian players, and the country's gambling industry? In the second half of the pod, Ana rotates into the host's chair as Fernando and SBC Noticias Business Journalist Damian Martinez add their expertise on the Argentinian land-based industry. Fer and Damian address a long-awaited casino tender in the Buenos Aires province. The process is expected to revamp the industry in Argentina, as Córdoba also issues its own land-based gaming licenses.Some additional reading:Bruno Henrique indictedPF investigates illegal use of Bolsa Família CPFs on betting sitesThe bidding process for Córdoba's casinos has endedThe opposition is seeking to change the regulation of online gambling in CórdobaHost: Fernando NoodtGuest: Ricardo Assis, Ana-Maria Menezes, Damian MartinezProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Another chance to hear the second episode of Dear CEO, a limited series by iGaming Daily, where Charlie Horner and Jovana Popovic Canaki, dive deep into the latest trends shaping the iGaming industry.The duo explore the transformative impact of Artificial Intelligence (AI) on the sector, highlighting how smaller operators can leverage data-driven decisions to stay competitive.The conversation also touches on the critical elements of player experience, including personalisation, localisation, innovation, and retention, offering actionable insights for enhancing engagement and loyalty.To wrap up, Charlie and Jovana tackle a quickfire round on industry buzzwords, stressing the importance of meaningful implementation over superficial adoption.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Another chance to hear the first episode of iGaming Daily’s limited series, Dear CEO. In collaboration with iGP. This monthly podcast feature, fronted by SBC’s Media Manager, Charlie Horner, and iGP’s CEO, Jovana Popovic Canaki, will tackle some of the biggest topics facing operators within the iGaming space and answers the key questions that keep the operator community worrying about on a regular basis.The first episode will see Jovana and Charlie tackle the topic of market dynamics and how to navigate certain hurdles when operating in certain jurisdictions. The duo discuss the importance of platform selection for operators, emphasising it as a crucial step in bringing a brand's vision to life.The conversation explores how platforms and partners can work together to deliver localised solutions, stressing the importance of a unified approach rather than a client-supplier dynamic.Jovana and Charlie also delve into the impact of product exclusivity, noting it can both stagnate the market and drive innovation. Finally, the two touch upon iGP’s approach to innovation, which focuses on internal brainstorming rather than mimicking competitors. Host: Charlie HornerGuest: Jovana Popovic CanakiProducer: James RossEditor: James Ross

Although it appears the winds of change are blowing in three different states, it's not easy to tell if this is the calm before the storm, or simply a storm in a teacup. Luckily, Jessica Welman returns to hosting duties for today's episode of iGaming Daily, sponsored by Optimove, and she's joined by Charlie Horner, who will make it a breeze for you to understand what's going on in tornado alley.In Kansas news broke that sports betting in the state could be blowing towards an uncertain future after they overturned the governor’s veto and voted to prevent the state from extending the state’s six sportsbook licenses before 2026-27. While in Nebraska, progress has been made legislature has taken one small step towards allowing the state’s residents to vote on legalizing online sports betting. While neither story is likely to go like the wind, Jess and Charlie will give you the update and the lowdown, including touching on federal funding, what's going on in Hawaii, what exactly 'unicameral' even means, as well as an update on Hawaii, and some interesting updates on what Charlie has been working on lately.  Host: Jessica WelmanGuest: Charlie HornerProducer: Anaya McDonaldEditor: Scott FultonSome additional reading from SBC Americas on Kansas and Nebraska.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

A quick two-stop tour in Europe is in order today for iGaming Daily, sponsored by Optimove, as Ted Orme-Claye assumes hosting duties and is joined by iGaming Expert Editor Joe Streeter to discuss a story he broke on iGX yesterday regarding Entain's Ladbrokes brand in Belgium. The European Commission sided in favour of Entain to put to bed a near five-year court case on whether the arrangement breached Article 107(1) of the Treaty on the Functioning of the European Union (‘TFEU’), which focuses on state aid.Elsewhere in sunny(ish) Gibraltar, an arrest warrant has been issues to former Mansion CEO Karel Manasco who stands accused of embezzling well over 2 million euros from the company. Manasco is arguing bias against him in the case, and failed to attend his arranged sentencing for contempt of court on Wednesday 9 April. Joe steps into the host's chair for the second half, and helps Ted get to the bottom of this one.To round it off, Joe gets Ted's opinion on Gary Vaynerchuk and Katy Perry, very rarely seen together in the same sentence but that's just part of the charm of iGaming Daily! Host: Ted Orme-ClayeGuest: Joe StreeterProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In a time of great regulatory change, Deal Me Out have warned authorities and stakeholders of the encroachment of the black market in UK gambling. And this is the topic of today's episode of iGaming Daily, sponsored by Optimove, as our panel discusses why consumers of a safe and regulated market, might choose to play with illegal operators. SBC News Senior Journalist Viktor Kayed is asking the questions to Editor-at-large Ted Menmuir, and SBC News Editor Ted Orme-Claye to discuss what Deal Me Out are highlighting, why the report has caught the industry's attention, the pathways to the black market, what it tells us about players who choose illegal websites and much more. Host: Viktor KayedGuest: Ted Menmuir, Ted Orme-ClayeProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.