The Podcaster's Guide to a Visible Voice
Mary Chan, Organized Sound Productions, Made in Canada
How do you, as a podcaster, make an emotional connection with your listeners to create a place where they feel like they belong?
This podcast about podcasting for underrepresented podcasters doing good in the world, who want to build a community of belonging. You’ll discover what it takes to be a powerful podcaster and support your listeners to feel like they belong. Go on your podcasting journey to reclaim and redefine what a successful podcast means to you, by thriving on your own terms, with Mary Chan as your host.
As a Voice-Over Artist and former radio producer for almost 20 years, she’ll share with you what she’s learned from creating, recording, and editing, hundreds of thousands of voices; from newbie clients who had to read their very first script to seasoned professionals voicing the very same commercials you hear on the radio and TV. They all have one thing in common with you – they made an emotional connection to a listener, not by the words they use, but by how they use their voice.
Now as a Podcast Strategist and founder of Organized Sound Productions, you’ll gain the insights to keep you podcasting and have fun while you’re at it! How do you want your listener to feel?
Learn all the secrets at http://www.visiblevoicepodcast.com and to work with Mary, check out https://www.organizedsound.ca.
This podcast about podcasting for underrepresented podcasters doing good in the world, who want to build a community of belonging. You’ll discover what it takes to be a powerful podcaster and support your listeners to feel like they belong. Go on your podcasting journey to reclaim and redefine what a successful podcast means to you, by thriving on your own terms, with Mary Chan as your host.
As a Voice-Over Artist and former radio producer for almost 20 years, she’ll share with you what she’s learned from creating, recording, and editing, hundreds of thousands of voices; from newbie clients who had to read their very first script to seasoned professionals voicing the very same commercials you hear on the radio and TV. They all have one thing in common with you – they made an emotional connection to a listener, not by the words they use, but by how they use their voice.
Now as a Podcast Strategist and founder of Organized Sound Productions, you’ll gain the insights to keep you podcasting and have fun while you’re at it! How do you want your listener to feel?
Learn all the secrets at http://www.visiblevoicepodcast.com and to work with Mary, check out https://www.organizedsound.ca.
Episodes
Mentioned books
Dec 4, 2023 • 37min
How to Use Research and Reports to Guide Your Podcast with Megan Dougherty - EP 70
How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don’t want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics. The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and validation!) as you fine-tune and fire up your podcast. Megan’s informed and lighthearted approach to this year’s intel banishes the statistics scaries, empowering you to balance your creative passion with some firm data that could make a big difference in 2024. Get ready to uncover what the numbers have to say about: Why it’s time to revisit your approach to your show’s hook What it takes to establish yourself as a thought leader How to navigate video and social media without the overwhelm Where to change your approach so you can see more podcast success Links worth mentioning from the episode: The State of Business Podcasting Report 2023 - https://podcastingforbusiness.com/the-state-of-business-podcasting-report/ Megan’s company, One Stone Creative - https://onestonecreative.net/ The Company Show podcast - https://onestonecreative.net/companyshow/ Podcasting for Business Conference - https://pfbcon.com/ Tom Fox - https://pfbcon.com/tom-fox/ Adobe Enhance - https://podcast.adobe.com/enhance Organic Discover for Podcasts - Episode 67 - https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/ Connect with Megan: Website: https://Podcastingforbusiness.com LinkedIn: https://www.linkedin.com/in/doughertymegan/ Instagram: https://www.instagram.com/oscpodcasting/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
Nov 20, 2023 • 16min
Intangible Values of a Podcast: What It Means For Stats, Metrics, and Monetization - EP 69
What metrics are you using to measure your podcast’s success? Podcasting is a fantastic business marketing option. It’s a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic self—all without having to style your hair. Like any marketing strategy, podcasters inevitably want to see how successful their show is, and it’s understandable that they turn to popular metrics like downloads to figure this out. In this episode, Mary breaks down why traditional advertising-focused stats might not be the best pick for independent podcasters. Instead, she suggests exploring value-based metrics like evidence of audience trust and indirect benefits to your business. These values, while harder to measure, tend to create a more telling picture of just how successful your podcast truly is. Discover hard-hitting tips that will reveal your podcast’s full impact: The harder-to-measure values that matter as much or more than “vanity metrics” How building your credibility helps increase your publicity The very real action your calls to action can ignite How to combine traditional metrics and meaningful values for comprehensive proof of your podcast’s success Links worth mentioning from the episode: Full Funnel Effectiveness, report by Acast - https://drive.google.com/file/d/1gnqXjNlAqTyKqRm4GYevBmAr3TcoTB41/view?usp=drivesdk Fun for Advertisers Across the Funnel, Canadian Listeners report by Acast - https://drive.google.com/file/d/1apIE5MIxV6aYYWxIIyqeOmT9S990VUwJ/view?usp=drivesdk Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
Nov 6, 2023 • 43min
Find Your Purpose and Impact with Podcasting with Shobna Kannusamy - EP 68
Shobna Kannusamy, multi-hyphenate entrepreneur, discusses the impact of podcasting values and personal experiences on voice. She shares her journey in empowering women of color, embracing cultural identities, and amplifying voices in a safe space. The chapter on finding and expressing one's true self explores personal growth and overcoming fear. The importance of defining an ideal listener and staying passionate about podcast projects is also highlighted.
Oct 23, 2023 • 20min
Organic Discovery for Podcasts - EP 67
Explore the consequences of Google Podcasts shutting down and the potential changes to podcast search. Learn about the evolution of podcast discovery platforms and the preferences of listeners for audio-only or watchable podcasts. Discover strategies for maximizing organic discovery and distribution of podcasts.
Oct 9, 2023 • 36min
Continuous Improvement as a Podcaster with Christian Klepp - EP 66
In our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed. In his role as a podcast host, Christian continuously applies the growth mindset he teaches. Whether you’re just planning your foray into podcasting or you’re well-established and looking to level up your abilities, his experiences are sure to resonate with you and inform your own podcasting journey! You’ll want to take notes on Christian’s podcasting insights: The importance of getting clear on your podcast’s raison d’être An unorthodox method of getting inspiration from other podcasts Actionable tips for improving your hosting and interviewing skills How to approach getting your podcast in front of your ideal audience Links worth mentioning from the episode: Christian’s podcast, B2B Marketers on a Mission - https://www.einblick.co/podcasts/ Christian’s business, EINBLICK Consulting Inc. - https://www.einblick.co/ Building a Story Brand by Donald Miller - https://bookshop.org/p/books/building-a-storybrand-clarify-your-message-so-customers-will-listen-donald-miller/9308684?ean=9780718033323 Joseph Campbell - https://en.wikipedia.org/wiki/Joseph_Campbell Engage with Christian Klepp: Website: https://www.einblick.co/podcasts LinkedIn: https://www.linkedin.com/in/christian-klepp-einblickconsulting YouTube: https://www.youtube.com/channel/UCxBLmwR7HW9ZYdm23VetY4A Einblick IG: https://www.instagram.com/einblickconsulting/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
Sep 25, 2023 • 15min
Healing Wounds: You Are Worthy of Being a Podcaster - EP 65
Explore the journey of learning and self-discovery in podcasting, embracing emotions along the way. Reflect on past wounds and embrace worthiness as a podcaster. Learn about preparing for episodes, reframing the inner critic, and the challenge of solo episodes. Discover the importance of solo episodes and embracing your worth as a podcaster. Share your 'aha' moments and get support for your podcast, highlighting the value of being a podcaster.
Jul 10, 2023 • 19min
Share Your Story To Help Others - Summer Break - EP 64
The podcast discusses the power of sharing personal stories to connect with others and inspire ideas. It emphasizes the impact even small stories can have on listeners and how sharing your story can create meaningful relationships. The podcast also explores the significance of media representation and childhood experiences in personal storytelling. Additionally, it highlights the importance of storytelling in parenting and creating a safe space for children to share and learn from stories.
Jun 26, 2023 • 41min
Permission to Speak to Redefine the Sound of Power with Samara Bay - EP 63
The voice you have today is not the same voice you were born with. The things you experience and the media you're exposed to, all contribute to how you sound and frame what your idea of a powerful voice “should” sound like. But when you step out of the parameters set by culture, and abandon the idea of sounding “professional” you will discover that true power in your voice. Today’s episode is a revolution in how to think about your voice with Samara Bay, author of “Permission to Speak”. We nerd out on redefining what power sounds like, why other people’s voices and words impact your own voice, and what you can do to shift that narrative. Speaking with our “heart voice”, we dare you to consider what it would be like to have a different, more empowering relationship with your voice. Listen in as we break down the new sound of power including: How to authentically show up and be taken seriously Owning the words coming out of your mouth The importance of audaciously choosing to sound like you Links worth exploring from the episode: Samara’s book “Permission to Speak” - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502?ean=9780593238684 We Are The Music Makers Poem by Arthur O’Shaughnessy - https://www.poetryfoundation.org/poems/54933/ode- MoveOn.Org - https://front.moveon.org/ Samara’s podcast episode with Ilyse Hogue - https://www.iheart.com/podcast/1119-permission-to-speak-57847257/episode/how-to-inspire-hope-with-ilyse-69173429/ Samara’s podcast episode with Sarah Jones - https://www.iheart.com/podcast/1119-permission-to-speak-57847257/episode/sarah-jones-63057476/ Brene Brown’s episode on amour - https://brenebrown.com/podcast/brene-on-armored-versus-daring-leadership-part-1-of-2/ Mary’s podcast episode 55 on How to Find Your Podcasting Voice: Why Authenticity is 100 Times Better Than a Traditional Radio Voice - https://www.organizedsound.ca/how-to-find-your-podcasting-voice-why-authenticity-is-100-times-better-than-a-traditional-radio-voice-episode-55/ Engage with Samara Bay: Website - https://www.samarabay.com/ Instagram - https://www.instagram.com/samarabay/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice Or email visiblevoicepodcast@gmail.com Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
Jun 12, 2023 • 24min
How To Land Someone From Your Dream Guest List - EP 62
Reaching out to potential guests to appear on your podcast, especially those on your dream guest list, can feel overwhelming. Where do you start to create the perfect email so that they’ll open up your email and say, “Yes!” Listen in as I unveil my blueprint for reaching out to potential guests so they’ll want to be on your show. Plus, make sure you stay until the end of the episode because you’ll hear a real life example of an email that was sent off, so you'll see how this all works in real life. Key points from this episode: The step-by-step formula for creating the perfect reach-out email How to make your dream guest jump at the chance to be a guest on your show Why a relaxed follow-up is important Links to Explore From This Episode: “Word Slut” by Amanda Montell - https://bookshop.org/p/books/wordslut-a-feminist-guide-to-taking-back-the-english-language-amanda-montell/7994946?ean=9780062868886 Why Reliable Backups Are Vital For Your Podcast - EP 56 - https://www.organizedsound.ca/why-reliable-backups-are-vital-for-your-podcast-episode-production-process-episode-56/ “Permission to Speak” by Samara Bay - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502?ean=9780593238684 Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice Or email visiblevoicepodcast@gmail.com Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
May 29, 2023 • 36min
What's Stopping You from Starting a Podcast? with Kelly Geisler - EP 61
Going down the rabbit hole of Google can sometimes suck the life out of doing the actual thing you were Googling to do. This happens a lot in podcasting, especially at the start! Whether you haven’t started your podcast yet, are only a few episodes in, or are publishing episodes in the double or triple digits, this episode will unlock your mindset into the world of podcasting. Being able to break up with your self-doubt and escape the “shoulds” of other people's opinions, will be key to creating a successful - and ultimately fulfilling podcast. Unleash your voice upon the world, chart your own podcasting path, and embrace the podcasting journey! Hit play for a transformative conversation with Kelly Geisler, an unstoppable force as a Business & Mindset Coach for Spiritual Entrepreneurs and the visionary creator of The Butterfly Guide. Join us as we discuss limiting beliefs, mental blocks that hold you back from success, and how she is stepping into her next journey as a podcaster herself! Join Kelly and me as we discuss: How mindset matters How to ignore the opinions of others Being brave enough to ask for help How regrounding yourself can help bring clarity to your next step Links worth exploring from the episode: EP 28 - Podcasting is NOT social media - https://www.organizedsound.ca/podcasting-is-not-social-media-episode-28/ EP 9 - Starting a Perfectly Imperfect Podcast - https://www.organizedsound.ca/starting-a-perfectly-imperfect-podcast-episode-9/ Explore Mary’s 1:1 12-Week Launch Program with a 30-minute complimentary strategy session - https://portal.organizedsound.ca/public/appointment-scheduler/5c2e6ea168cf5336ff95b8df/schedule Engage with Kelly Geisler: Website: https://www.thebutterflyguide.com/ IG: https://www.instagram.com/thebutterflyguide/ TikTok: https://www.tiktok.com/@thebutterflyguide FB Community: Generator & Manifesting Generator Coaches Community https://www.facebook.com/groups/wdbd.community Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice Or email visiblevoicepodcast@gmail.com Engage with Mary on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Find more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
