The Podcaster's Guide to a Visible Voice

How do you write for your podcast when you're "not a writer"? A lot of podcast hosts are drawn to the audio medium because they have always felt they can express themselves better and more easily through speaking than through writing. In this episode, Mary shares how a lackluster introduction to writing in her youth spurred her into radio—she wanted to speak instead of write! Then, she discovered that radio and podcasting still call for a fair bit of writing. Facing that demon created the a-ha moment that led Mary to fine-tune a writing-for-speaking approach that works and doesn't leave you dreading every keystroke. Your podcast writing doesn't have to be clunky, like grammatically correct prose so often sounds when read aloud. If you use your awesome speaking skills to craft your written words, then the writing you need to do for audio projects can elevate your creation and enable you to speak with spirit. Let Mary talk you through these podcast writing insights: Why using both sides of your brain results in your most authentic podcast writing How intentional brain dumps and organization can relieve that writing stress One word you should always use to captivate your target audience Why writing for your podcast is freeing rather than restricting Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it's the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition. Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she's also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice. Discover Brigitte's secret sauce for successful brand integration: Why knowing your values is essential to building your brand and your podcast When a podcast isn't the right move for your business What to ask yourself before you launch your show How the interplay between your podcast and AI is like music Links worth mentioning from the episode: Download your Branding Starter Checklist Engage with Brigitte: Brigitte's website - https://bridgetbrands.com/ LinkedIn - https://www.linkedin.com/in/bojkowszkyb/?originalSubdomain=at Brigitte's book Significant Women - https://www.amazon.com/dp/B0927YG1FH Facebook - https://www.facebook.com/BridgetBrands Facebook - https://www.facebook.com/brigitte.bojkowszky Instagram - https://www.instagram.com/bridgetbrands Twitter - https://twitter.com/BridgetBrands YouTube - https://www.youtube.com/@bridgetbrands Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

The 2024 podcasting season is gearing up to be an exciting one, with lots of changes on the horizon. New ventures like YouTube integration have raised this huge existential question—what is a podcast? And while this fresh take brings up questions of video components, RSS feeds, and more—at the end of the day, the road forward for podcasting is still paved with audio-first emotional connection. In this episode, Mary ties her year-end 2023 values into the exciting future of this innovative medium, underscoring the power and necessity of remaining authentic and captivating as we use our voices to share our unique stories with the world. Discover practical tips and the nuances of creating a captivating podcast: How video integration continues to blur the lines around podcasting The importance of uncovering the full potential of your heart voice Why you should embrace (and not edit out) the filler words you speak aloud Links worth mentioning from the episode: Research: Sound You Can See: Podcasting's Video Dilemma - https://soundsprofitable.com/research/sound-you-can-see/ Build your own Agendio agenda - http://www.visiblevoicepodcast.com/offers YouTube integration: read step-by-step instructions to submit your RSS feed - https://support.google.com/youtube/answer/13973017 YouTube integration: follow this video to submit your RSS feed - https://www.youtube.com/watch?v=zrb327agiDE&t=106s Mary's Sound Sorceresses article: Unleashing Your Authentic Voice in Podcasting - https://soundsorceresses.substack.com/p/magazine-414 The Sound Sorceress substack - https://soundsorceresses.substack.com/ Creators of standard voices and accents, "General American English" - https://en.wikipedia.org/wiki/General_American_English#History_and_modern_definition Permission to Speak by Samara Bay - https://bookshop.org/p/books/permission-to-speak-how-to-change-what-power-sounds-like-starting-with-you-samara-bay/18485502 Episode 63, Permission to Speak to Redefine the Sound of Power with Samara Bay - https://www.organizedsound.ca/permission-to-speak-to-redefine-the-sound-of-power-with-samara-bay-episode-63/ Episode 18, Why Filler Words Like "Like" Are Powerful with Alexandra D'Arcy - https://www.organizedsound.ca/why-filler-words-like-like-are-powerful-with-alexandra-darcy-episode-18/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

What values are at the heart of your podcast? As 2023 draws to a close, most of us are preparing for some kind of annual review, whether it's for our business or our personal lives. When you're looking back on your professional or family values and how they showed up this year, don't forget your podcast! With all those moving parts, your show is almost like a business in and of itself. That means it deserves its own values. In the final episode of the year, Mary explores how to identify those values and incorporate them into every fibre of your podcast. This is a great way to make sure your show keeps striking the most authentic note, for you and your listeners, in every single episode of 2024! Mary's tips for aligning your podcast's vision show you: A step-by-step method to figure out the feelings your podcast evokes Tricks to really hone in on your most essential values How to keep your podcast values front and centre throughout the year Links worth mentioning from the episode: Brené Brown's Dare To Lead List of Values - https://brenebrown.com/resources/dare-to-lead-list-of-values/ Identifying Your Business Values from the Being Boss Book - https://beingboss.club/values Episode 69, Intangible Values of a Podcast - https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69/ Create your planner with Agendio - http://www.visiblevoicepodcast.com/offers Manage your podcast on Trello - http://www.visiblevoicepodcast.com/offers Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don't want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics. The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and validation!) as you fine-tune and fire up your podcast. Megan's informed and lighthearted approach to this year's intel banishes the statistics scaries, empowering you to balance your creative passion with some firm data that could make a big difference in 2024. Get ready to uncover what the numbers have to say about: Why it's time to revisit your approach to your show's hook What it takes to establish yourself as a thought leader How to navigate video and social media without the overwhelm Where to change your approach so you can see more podcast success Links worth mentioning from the episode: The State of Business Podcasting Report 2023 - https://podcastingforbusiness.com/the-state-of-business-podcasting-report/ Megan's company, One Stone Creative - https://onestonecreative.net/ The Company Show podcast - https://onestonecreative.net/companyshow/ Podcasting for Business Conference - https://pfbcon.com/ Tom Fox - https://pfbcon.com/tom-fox/ Adobe Enhance - https://podcast.adobe.com/enhance Organic Discover for Podcasts - Episode 67 - https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/ Connect with Megan: Website: https://Podcastingforbusiness.com LinkedIn: https://www.linkedin.com/in/doughertymegan/ Instagram: https://www.instagram.com/oscpodcasting/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

What metrics are you using to measure your podcast's success? Podcasting is a fantastic business marketing option. It's a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic self—all without having to style your hair. Like any marketing strategy, podcasters inevitably want to see how successful their show is, and it's understandable that they turn to popular metrics like downloads to figure this out. In this episode, Mary breaks down why traditional advertising-focused stats might not be the best pick for independent podcasters. Instead, she suggests exploring value-based metrics like evidence of audience trust and indirect benefits to your business. These values, while harder to measure, tend to create a more telling picture of just how successful your podcast truly is. Discover hard-hitting tips that will reveal your podcast's full impact: The harder-to-measure values that matter as much or more than "vanity metrics" How building your credibility helps increase your publicity The very real action your calls to action can ignite How to combine traditional metrics and meaningful values for comprehensive proof of your podcast's success Links worth mentioning from the episode: Full Funnel Effectiveness, report by Acast - https://drive.google.com/file/d/1gnqXjNlAqTyKqRm4GYevBmAr3TcoTB41/view?usp=drivesdk Fun for Advertisers Across the Funnel, Canadian Listeners report by Acast - https://drive.google.com/file/d/1apIE5MIxV6aYYWxIIyqeOmT9S990VUwJ/view?usp=drivesdk Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Shobna Kannusamy, multi-hyphenate entrepreneur, discusses the impact of podcasting values and personal experiences on voice. She shares her journey in empowering women of color, embracing cultural identities, and amplifying voices in a safe space. The chapter on finding and expressing one's true self explores personal growth and overcoming fear. The importance of defining an ideal listener and staying passionate about podcast projects is also highlighted.

Explore the consequences of Google Podcasts shutting down and the potential changes to podcast search. Learn about the evolution of podcast discovery platforms and the preferences of listeners for audio-only or watchable podcasts. Discover strategies for maximizing organic discovery and distribution of podcasts.

In our rapidly changing, heavily digitized world, we need to level up our skills and improve or we run the risk of being left behind. This very fact led Christian Klepp, the co-founder of EINBLICK Consulting, to launch his podcast, B2B Marketers on a Mission, to help fellow marketers improve and succeed. In his role as a podcast host, Christian continuously applies the growth mindset he teaches. Whether you're just planning your foray into podcasting or you're well-established and looking to level up your abilities, his experiences are sure to resonate with you and inform your own podcasting journey! You'll want to take notes on Christian's podcasting insights: The importance of getting clear on your podcast's raison d'être An unorthodox method of getting inspiration from other podcasts Actionable tips for improving your hosting and interviewing skills How to approach getting your podcast in front of your ideal audience Links worth mentioning from the episode: Christian's podcast, B2B Marketers on a Mission - https://www.einblick.co/podcasts/ Christian's business, EINBLICK Consulting Inc. - https://www.einblick.co/ Building a Story Brand by Donald Miller - https://bookshop.org/p/books/building-a-storybrand-clarify-your-message-so-customers-will-listen-donald-miller/9308684?ean=9780718033323 Joseph Campbell - https://en.wikipedia.org/wiki/Joseph_Campbell Engage with Christian Klepp: Website: https://www.einblick.co/podcasts LinkedIn: https://www.linkedin.com/in/christian-klepp-einblickconsulting YouTube: https://www.youtube.com/channel/UCxBLmwR7HW9ZYdm23VetY4A Einblick IG: https://www.instagram.com/einblickconsulting/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Explore the journey of learning and self-discovery in podcasting, embracing emotions along the way. Reflect on past wounds and embrace worthiness as a podcaster. Learn about preparing for episodes, reframing the inner critic, and the challenge of solo episodes. Discover the importance of solo episodes and embracing your worth as a podcaster. Share your 'aha' moments and get support for your podcast, highlighting the value of being a podcaster.