Business of Tech: Daily 10-Minute IT Services Insights

The Global Technology Industry Association (GTIA) stands at a pivotal moment, facing a profound transformation following the sale of its certification and training division. This transition presents a unique opportunity for GTIA to redefine its mission and solidify its role as a cornerstone of the IT industry. Rather than merely adjusting to changes in the technology landscape, GTIA must embrace a bold, redefined purpose that focuses on the business of delivering technology, including strategies, partnerships, and economic frameworks that facilitate how technology reaches customers. One of the key challenges for GTIA is its identity and the perception that it represents the technology industry as a whole. The organization must shift its focus from being an industry standards group to becoming an association that empowers go-to-market partners, service providers, and vendors. With only 2,000 member organizations, GTIA's reach is limited compared to the vast number of providers and companies operating globally. To thrive, GTIA must actively redefine membership and engage with the broader industry, positioning itself as the central hub of the IT ecosystem. To remain relevant, GTIA must also embrace digital transformation, moving away from outdated engagement models that rely on static reports and periodic conferences. By adopting a modern approach that includes real-time engagement, AI-driven insights, and digital-first collaboration, GTIA can become a dynamic intelligence network for technology delivery professionals. This transformation will allow GTIA to provide personalized, data-driven content and on-demand resources that align with the preferences of a younger, more digital-native workforce. Finally, GTIA has the opportunity to lead in philanthropy and workforce development by moving beyond traditional grant processes and focusing on impactful initiatives. By leveraging its substantial endowment, GTIA can empower organizations that drive meaningful change in the industry. Establishing a platform for new ideas and diverse voices will further enhance GTIA's role as a thought leader, fostering innovation and proactive discussions that elevate the entire IT ecosystem. The time for GTIA to act is now, as it must choose to become a driving force in the rapidly evolving technology landscape or risk fading into irrelevance.    💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arvind Parthiban, CEO of Super Ops, discusses the company's growth strategy following a recent $25 million Series C funding round. With a focus on artificial intelligence (AI), Super Ops aims to enhance its platform for managed service providers (MSPs) by developing innovative features that streamline IT management. Parthiban emphasizes the importance of being close to customers, revealing plans to relocate the leadership team to the U.S. and expand into European markets. The company is committed to building a strong presence in the MSP sector, leveraging AI to transform service delivery.Parthiban differentiates Super Ops' approach to AI from competitors by viewing it as a foundational element rather than a mere feature. He argues that while many companies are integrating AI functionalities, true differentiation lies in how these technologies are applied to solve real-world problems for MSPs. Super Ops has invested in a dedicated AI team in New Zealand, focusing on creating meaningful tools that enhance operational efficiency and service quality for its users.The conversation also touches on the challenges of data access for AI development. Parthiban acknowledges that while Super Ops has a growing customer base, competitors with larger datasets may have an advantage. However, he believes that the company can still leverage its existing data and partnerships to create valuable AI-driven insights and automation tools. He asserts that the focus should not solely be on data volume but also on the quality and applicability of the AI solutions being developed.Finally, Parthiban addresses concerns regarding Super Ops' marketing strategies, which some MSPs have described as aggressive. He defends the company's approach, likening it to common practices in the tech industry, while also expressing a desire to build trust within the MSP community. He clarifies that while the company is not currently monetizing its AI features, it plans to ensure that MSPs see tangible value before implementing any pricing changes. This strategy reflects a commitment to fostering long-term relationships with customers as the industry evolves.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dan Candee, CEO of Cork, discusses the innovative approach of combining software with insurance to provide cybersecurity solutions for managed service providers (MSPs) and their clients. Cork stands out in the cybersecurity landscape by validating the compliance of all client endpoints and offering a cyber warranty that provides financial protection. This model addresses the complexities of cybersecurity, where software vendors often avoid liability for failures, leaving businesses vulnerable. Cork aims to simplify the cybersecurity landscape, integrating with existing MSP tech stacks to ensure comprehensive protection.The conversation delves into the challenges of managing financial risk in the cybersecurity sector. Candee explains that Cork's unique technology allows them to monitor and assess risks across all endpoints, providing a clear picture of compliance and security. This proactive approach helps MSPs maintain a secure environment for their clients, ensuring that they are prepared for potential cyber threats. The discussion highlights the importance of accountability and transparency in the cybersecurity ecosystem, emphasizing that Cork's model is designed to support MSPs in their efforts to protect their clients.Candee also addresses the issue of human error in cybersecurity, noting that a significant percentage of incidents stem from mistakes made by individuals rather than technology failures. Cork's system not only identifies these risks but also provides a framework for compliance, ensuring that clients are aware of their security posture. By offering a warranty that covers incidents resulting from human error, Cork reinforces the idea that businesses have the right to survive cyber attacks, fostering a culture of security awareness.Finally, the conversation touches on the evolving landscape of cyber insurance, which has been described as chaotic. Candee shares insights on how Cork collaborates with insurance companies to create a sustainable model that balances risk and profitability. He emphasizes the need for continuous improvement in cybersecurity practices and the integration of automation and AI to enhance efficiency. As the industry evolves, Cork remains committed to simplifying processes for MSPs and their clients, ensuring that they can navigate the complexities of cybersecurity with confidence.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth Robinson, VP of Industry Research at CompTIA, and Beth Pariseau, Senior news writer at TechTarget, dive into the dynamic impact of AI on IT jobs. They discuss the growing demand for skilled professionals amid skill gaps in software development and cybersecurity. Seth and Beth highlight the skepticism surrounding AI agents in production, contrasting hype with real-world challenges. Notably, they explore 'vibe coding'—AI-assisted coding for prototyping, but caution against its current unsuitability for production-level tasks, stressing the need for continuous workforce training.

Alan Mosca, CTO of nPlan, discusses the transformative role of machine learning in construction project management. nPlan leverages historical data from large construction projects to create forecasts that help improve project execution. By analyzing how past projects were completed, NPLAN aims to shift the traditional mindset of project planning, which often relies on rigid schedules with fixed dates. Instead, the company focuses on modeling uncertainty and exploring various scenarios to better prepare for potential deviations from the plan.The conversation delves into the core components of nPlan's technology, distinguishing between machine learning, algorithmic AI, and agentic AI. Mosca emphasizes that while machine learning is used to predict outcomes based on historical data, the real innovation lies in automating workflows to handle the complexity of large projects. This automation allows project managers to explore thousands of execution options, which would be impossible to analyze manually. The integration of AI agents into project management processes is framed as a means to enhance human decision-making rather than replace it.Mosca also highlights the importance of transparency in machine learning models, noting that decision-making in uncertain environments requires a probabilistic approach. He draws parallels to weather forecasting, where probabilities guide expectations rather than definitive outcomes. This approach helps project managers understand the likelihood of various scenarios, enabling them to make informed decisions based on the data provided by nPlan's systems.Finally, Mosca reflects on the challenges of implementing technology in the construction industry, particularly the need to motivate stakeholders to act on forecasts. He points out that human behavior often requires more than just data; personal experiences and contextual factors play a significant role in decision-making. By supporting project managers with AI-driven insights while respecting the nuances of human interaction, nPlan aims to foster better project outcomes in an industry that is often resistant to change.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kaseya has launched a series of AI-driven tools and policy changes at its Connect 2025 event, aimed at enhancing operational efficiencies for IT service providers. The Kaseya 365 Ops platform utilizes AI to help customers improve their operational efficiency, with early users reportedly saving an average of 160 hours per month, equivalent to the productivity of one additional technician. Additionally, Kaseya is introducing free-to-use Datto backup hardware for up to three devices per customer, significantly reducing upfront costs for partners. The relaunch of the Datto Alto 5, a 2TB encrypted backup device offered at the price of a 1TB unit, provides better value and security for small to medium-sized businesses.SentinelOne, Huntress, and Microsoft have also made significant updates in cybersecurity and operational tools. SentinelOne unveiled its next-generation Purple AI Athena release, which automates critical processes such as threat triaging and investigation, while Huntress enhanced its managed identity threat detection and response solution to combat the rising threat of identity-based attacks. Microsoft announced that paid subscriptions will be required for its Windows Server 2025 hotpatching service, which allows administrators to install security updates without rebooting their servers, transitioning to a subscription model after June 30th.Homeland Security Secretary Kristi Noem announced plans to refocus the Cybersecurity and Infrastructure Security Agency (CISA) on protecting critical infrastructure from sophisticated threats, particularly those posed by China. She criticized previous leadership for mission drift and emphasized the need for improved information sharing across government agencies. Additionally, the Take It Down Act has passed the House, mandating social media companies to remove flagged non-consensual sexual images within 48 hours, raising concerns about potential misuse and the impact on smaller platforms.OpenAI has rolled back an update to its GPT-4.0 model due to concerns over overly flattering responses that compromised user trust. The company aims to refine its approach based on long-term user feedback, emphasizing the importance of accuracy and directness in AI interactions, especially for professionals in decision-making roles. This rollback serves as a reminder for IT leaders to ensure that AI-generated communications are truthful and not merely affirming, as the tone of AI can significantly shape trust in client relationships. Four things to know today 00:00 Kaseya Connect 2025: AI Ops Push, Free Backup Hardware, and Fred Voccola’s Ongoing Presence Signal Business-as-Usual with a New Toolkit04:14 SentinelOne’s AI Analyst, Huntress’s Identity Defense, and Microsoft’s Paid Patching 07:24 Noem Refocuses CISA on Infrastructure Threats as Congress Advances AI Image Takedown Law10:29 OpenAI Walks Back GPT-4o Update After Sycophantic Shift, Raising Critical Questions for AI Use in IT Services Supported by:  https://getnerdio.com/nerdio-manager-for-msp/  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Over half of employees are concealing their use of artificial intelligence (AI) tools from their employers, raising significant concerns about trust and compliance within organizations. A study by KPMG and the University of Melbourne found that 57% of employees admitted to hiding their AI usage, with 66% of these users not verifying the accuracy of AI-generated results. This lack of transparency poses risks related to data management and compliance, especially as nearly half of the respondents have shared sensitive business information on public AI platforms. The findings highlight a growing identity management crisis, as organizations grapple with the implications of unchecked AI adoption.In the realm of customer service, a study revealed that while 42% of consumers believe AI can handle complex inquiries as effectively as humans, 51% reported receiving incorrect information from AI bots. Despite this, there is a notable increase in the number of customers successfully resolving issues through AI, with 63% expecting AI to become the primary mode of customer support. However, privacy and security concerns remain prevalent, with 70% of consumers expressing worries about these issues when interacting with AI technologies.The podcast also discusses the evolving job landscape in AI, noting that the role of prompt engineer is becoming obsolete due to advancements in AI technology. Microsoft’s survey indicated that roles such as AI trainer and AI data specialist are now in higher demand. Additionally, while larger corporations are reaping the benefits of AI adoption, small and medium-sized businesses are struggling to keep pace, potentially missing out on significant economic advantages. This disparity underscores the need for tailored solutions to help smaller firms integrate AI effectively.Finally, the episode covers recent developments in cybersecurity, including new offerings from Akamai and SureWeb aimed at addressing emerging threats in AI and browser security. Akamai's Firewall for AI provides multi-layered protection against cyber threats, while SureWeb's Defense X tools enhance browser security for managed service providers. The discussion emphasizes the critical need for specialized security measures as organizations increasingly rely on AI and browser-based applications. The episode concludes with a cautionary note regarding the importance of secure device decommissioning, as highlighted by USAID's recent policy change, which raises concerns about identity and access management in both public and private sectors. Four things to know today 00:00 Trust Erodes as AI Usage Rises: Employees Hide Tools, Consumers Doubt Bots, and SMBs Fall Behind06:29 Syncro Launches XMM—Think RMM, But Bigger, Smarter, and More Secure 08:22 Akamai and Sherweb Address Overlooked Risks in AI and Browser-Based Work Environments10:57 USAID Stops Collecting Devices from Ex-Employees, Exposing Gaps in Endpoint Security and Offboarding Supported by:  https://www.huntress.com/mspradio/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI is increasingly enhancing efficiency in cybersecurity operations, but human expertise remains essential. A recent report from Enable reveals that while AI tools can significantly reduce analysis time for security alerts, a staggering 86% of these alerts still require human validation. This highlights the ongoing need for skilled analysts in the cybersecurity field, emphasizing that AI cannot operate autonomously without human oversight. The report underscores the importance of combining AI capabilities with human expertise to provide comprehensive security solutions.In Ireland, hiring in the IT and science sectors is experiencing a slowdown due to global economic uncertainties. Despite an overall increase in job vacancies, the latest Q1 jobs index indicates stagnation in these critical fields, reflecting a cautious approach among employers. The low unemployment rate and significant employment gains in 2024 contrast with the hiring freeze, suggesting that the volatility in the global economy is influencing hiring plans. This trend in Ireland may signal broader caution among multinational tech firms, particularly in sectors like cloud services and cybersecurity.Microsoft is restructuring its AI sales strategy to simplify its offerings, consolidating its six distinct solution areas into three. This move aims to streamline marketing efforts and enhance sales training, reflecting the evolving landscape of customer needs in the AI era. The changes suggest that Microsoft's current AI sales efforts may not be performing as expected, indicating that IT services firms should not assume AI products will sell themselves. Instead, a focus on sales enablement and clear value propositions is essential for success in this complex market.Blackpoint Cyber has launched a unified security platform called CompassOne, designed to enhance cybersecurity for organizations by integrating proactive and reactive measures. This platform aims to streamline operations and reduce costs while providing a comprehensive view of cybersecurity risks. Additionally, France and Germany have introduced a collaborative writing service called Docs, intended as a European alternative to Google Docs, emphasizing digital sovereignty. This initiative reflects a significant shift in how governments are becoming active players in the software ecosystem, potentially impacting IT service provision and vendor selection in Europe. Four things to know today 00:00 Automation Accelerates Cybersecurity, Yet Human Oversight and Hiring Caution in Ireland Signal Global Tech Headwinds04:07 AI Growing Pains: Microsoft Restructures Sales and Reintroduces Recall, Highlighting the Challenge of Selling AI Outcomes06:46 Blackpoint Cyber Launches CompassOne to Unify Security Posture for MSPs, Targeting Risk Visibility and Maturity Proof08:52 France and Germany Launch Docs to Boost Digital Sovereignty, Signaling New Opportunities for IT Services Firms  Supported by:  https://www.huntress.com/mspradio/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hunter Jensen, the founder and CEO of Barefoot Solutions, discusses the evolving landscape of artificial intelligence (AI) and its practical applications in business. Barefoot Solutions, a custom software development firm, has been at the forefront of technology innovations for over 20 years, adapting to trends from web development to machine learning and generative AI. Jensen emphasizes the importance of understanding specific use cases for AI, particularly in enhancing employee productivity and streamlining workflows. He highlights that while generative AI is currently a hot topic, traditional machine learning applications remain powerful tools for businesses.Jensen shares insights into how generative AI can transform existing information into various formats, making it particularly useful for tasks like document generation and data querying. He points out that many organizations struggle with outdated data systems and governance, which can hinder their ability to leverage AI effectively. By focusing on employee workflows and increasing efficiency, businesses can grow without necessarily hiring more staff, thus driving revenue and reducing costs.The conversation also delves into the importance of data governance and preparation for organizations looking to implement AI solutions. Jensen stresses that foundational data work is crucial for successful AI deployment, as poor data quality can lead to ineffective outcomes. He advocates for a strategic approach to data access, ensuring that employees have the right tools and permissions to utilize AI effectively while maintaining data security.Looking to the future, Jensen predicts a trend toward specialization among AI models, as companies seek to differentiate themselves in a competitive market. He believes that while the current landscape may seem saturated, the demand for specialized AI solutions will grow, leading to more tailored applications for various industries. As the technology continues to evolve, Jensen is optimistic about the potential for AI to drive significant advancements in business operations and decision-making.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode features a deep dive into the evolving landscape of managed services, focusing on the insights of industry experts Howard M. Cohen and Abraham Garver. The discussion centers around the significant shift towards service-oriented models within the managed service provider (MSP) sector, highlighting the importance of artificial intelligence (AI) and the ecosystems that are driving growth. Cohen emphasizes the three main categories of services that are currently profitable for MSPs: managed services, project services, and the emerging field of AI-driven solutions.Cohen and Garver explore the challenges MSPs face in integrating AI into their offerings. While some MSPs are beginning to adopt AI technologies, many are still grappling with how to effectively implement these tools. Garver notes that the financial metrics of MSPs, such as EBITDA, remain largely unchanged despite the incremental benefits AI may provide. The conversation also touches on the potential commoditization of certain services, particularly in help desk operations, as AI technologies become more prevalent.The experts discuss the competitive landscape, particularly how larger, private equity-backed MSPs may have an advantage in leveraging AI due to their resources. Smaller MSPs may struggle to keep pace, leading to a potential widening of the gap between them and larger players. Cohen argues that AI could serve as a great equalizer for smaller MSPs if they can effectively automate processes and reduce reliance on human resources.Finally, the episode highlights the importance of peer groups and community support for MSPs looking to grow and adapt in this changing environment. Both Cohen and Garver agree that engaging with trusted peer networks can provide invaluable insights and strategies for navigating the complexities of the managed services market. The conversation concludes with a preview of an upcoming interview focused on practical applications of AI in enhancing productivity and streamlining workflows.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.