Business of Tech: Daily 10-Minute IT Services Insights

Bob Burke, Chief Information Security Officer at Beyond Identity, challenges the effectiveness of traditional multi-factor authentication (MFA) in the evolving landscape of cybersecurity. He argues that legacy MFA solutions, which often rely on out-of-band authorization methods like push notifications or one-time passwords, are no longer sufficient against the rising tide of sophisticated cyber threats. With the advent of services like phishing-as-a-service, attackers can easily bypass these outdated security measures, necessitating a shift towards phishing-resistant authentication methods. Burke emphasizes the need for organizations to adopt solutions that not only enhance security but also consider device posture and trustworthiness.Burke also critiques the current state of FIDO2 and passkeys, acknowledging their potential while highlighting their limitations, particularly in terms of device posture and user experience. He suggests that small to mid-sized businesses (SMBs) should prioritize phishing-resistant solutions that integrate both browser protection and device authentication. Furthermore, he raises concerns about the pricing models of many Software as a Service (SaaS) providers, which often place essential security features behind higher-tier subscriptions, effectively discouraging customers from adopting more secure practices.The conversation shifts to the endpoint detection and response (EDR) market, where Burke notes that while EDR solutions are still necessary, they are evolving into more comprehensive offerings like extended detection and response (XDR). He points out that many of these solutions are priced for enterprise-level organizations, leaving SMBs and mid-market companies struggling to find affordable options. Burke encourages these organizations to seek out solutions that fit their budget while still providing essential security capabilities.Finally, Burke shares insights from his experience with the FedRAMP certification process, emphasizing the importance of building internal security competencies and integrating security into product design from the outset. He advocates for a clear internal compliance program, such as NIST, to guide organizations in their security efforts. As the cybersecurity landscape continues to evolve, Burke warns that the tempo and scope of attacks are increasing, driven by advancements in AI, and urges organizations to reassess their security architectures to stay ahead of emerging threats.   💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Artificial intelligence (AI) is evolving beyond a mere tool to become the foundational operating system for modern businesses, particularly in the SMB and mid-market sectors. Anurag Agarwal, founder and chief global analyst at TechIsle, discusses the transformative potential of AI as an operating system (AIOS), which would integrate intelligent capabilities at the core of computing. This concept envisions a system that learns user behavior, anticipates needs, and automates tasks, blurring the lines between user intent and system action. However, Agarwal emphasizes that we are still in the early stages of this evolution, with AIOS being more of an aspirational goal than a current reality.The conversation also delves into the concept of agentic AI, which represents a shift from traditional robotic process automation (RPA) to more autonomous, judgment-driven automation. While many SMBs are exploring agentic AI for applications like customer service and IT operations, the adoption remains nascent. The research indicates that businesses are looking for solutions that can handle complex processes without human intervention, highlighting the need for operational autonomy. Agarwal points out that the challenges of integrating AI into existing workflows and ensuring accountability for AI-driven decisions are significant hurdles that need to be addressed.Security is another critical theme discussed, as AI presents both opportunities and risks. The podcast highlights the dual nature of AI as a "sword and a shield," where it can be used to enhance security measures but also introduces new attack vectors. Threats such as social engineering, data poisoning, and automated exploitation are becoming more prevalent, necessitating advanced security solutions. Agarwal mentions that while some vendors are making strides in AI-powered security, there is still a gap in readiness for SMBs and mid-market firms to effectively implement these solutions.Finally, the discussion touches on the importance of unified experience platforms (UXPs) that integrate customer and employee experiences. Agarwal explains that these platforms aim to streamline communication and enhance interactions across various touchpoints, ultimately driving operational efficiency and customer satisfaction. However, there is a notable gap in the readiness of the partner channel to implement these solutions effectively. The conversation concludes with a call for MSPs to focus on understanding customer needs and building their capabilities to bridge this gap, ensuring they can deliver the integrated solutions that businesses are increasingly seeking.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Columbia University has recently suffered a significant data breach, compromising the personal information of 1.8 million individuals, including social security numbers and financial aid details. The hacker, motivated by political opposition to affirmative action policies, claims to have stolen 460 gigabytes of sensitive data. This incident is part of a troubling trend of politically motivated cyber attacks targeting higher education institutions, particularly following the Supreme Court's decision to bar affirmative action practices in 2023. The limited media coverage of this breach raises concerns about data security and the integrity of academic institutions.In a related development, malware detection has surged by 171% in the first quarter of 2025, according to a report from WatchGuard Technologies. This increase highlights the growing sophistication of cyber threats that are outpacing traditional defenses. The report indicates a staggering 712% rise in new malware threats on endpoints, with the LSASS dumper identified as a leading threat. This trend underscores the need for organizations, especially universities and small businesses, to recognize the escalating risks and adapt their security strategies accordingly.Huntress has announced a collaboration with Microsoft to enhance cybersecurity for businesses, integrating its enterprise-grade solutions with Microsoft environments. This partnership aims to provide essential protections for endpoints and identities, allowing organizations to respond more effectively to cyber threats. Meanwhile, Microsoft is discontinuing the use of its Authenticator app for password storage, prompting users to transition to alternative solutions. This shift emphasizes the need for users to rethink their credential management strategies in light of evolving security practices.The podcast also touches on the implications of recent incidents involving major IT service providers, such as Ingram Micro's ransomware attack, which has raised concerns about vendor trust and supply chain fragility. As vendors face scrutiny following security breaches, the erosion of trust in their products becomes a significant issue for managed service providers (MSPs). Additionally, the discussion includes emerging concepts in artificial intelligence, such as context engineering, and the growing prevalence of AI note-takers in meetings, which raises questions about the balance between technological efficiency and human interaction in the workplace. Four things to know today 00:00 Columbia Breach and Malware Surge Show Why Compliance Alone Fails in Today’s Threat Landscape04:19 Huntress and Microsoft Join Forces to Bring Enterprise-Grade Security to SMBs and MSPs07:18 Palo Alto Networks Denies Involvement in Ingram Micro Ransomware Attack08:53 MCP’s Universal Plugin Model Could Transform MSP Integration and Governance This is the Business of Tech.    Supported by: https://mspradio.com/engage/  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Daily AI use among desk workers has surged dramatically, with a report from Slack indicating a 233% increase since November. While 60% of these workers now regularly utilize AI tools, the integration has led to significant boosts in productivity and job satisfaction. However, the report also highlights concerning trends, such as increased burnout among those heavily engaged with AI, with 88% more likely to experience burnout and twice as likely to consider quitting compared to their peers. This dependence on AI is weakening psychological safety within teams, raising alarms about the long-term implications of AI adoption in the workplace.The rise of shadow AI is another pressing issue, as employees increasingly use unauthorized AI tools, outpacing IT teams' ability to evaluate these applications for risks. A report from ManageEngine reveals that over 80% of technology leaders feel overwhelmed by the rapid adoption of these tools, with significant concerns about data leakage and cybersecurity. Despite the rapid integration of AI into business operations, many companies still lack clear governance policies, and a majority of employees are requesting more training on AI usage risks. This gap in governance and training is particularly pronounced in small businesses, where only 14% of employees use AI daily.Confidence in AI initiatives among C-suite executives is declining, with only 58% trusting their company's AI strategies, down from 69% the previous year. This decline is particularly notable among CEOs, whose confidence dropped from 82% to 49%. In contrast, chief human resource officers and chief operating officers reported increased confidence, reflecting a focus on internal execution and workforce preparation. The report also highlights a worrying skills gap, with only 55% of chief technology officers believing their teams possess sufficient AI knowledge to navigate its risks and opportunities.Amid these challenges, Microsoft has announced a $4 billion initiative to improve AI education across the United States, aiming to train millions in effective AI usage. This initiative aligns with a broader movement among tech companies to incorporate AI tools into educational settings. As Microsoft integrates AI deeply into its ecosystem, clients will increasingly expect their teams and partners to keep pace with these advancements. The overarching trend suggests that organizations must not only adopt AI technologies but also develop governance frameworks and training programs to manage the complexities and risks associated with AI. Four things to know today 00:00 AI Adoption Surges but Brings Burnout, Shadow IT Risks, and Leadership Doubt06:00 FTC’s “Click to Cancel” Rule Overturned, but Subscription Pressure Isn’t Going Away07:32 Rewst and Barracuda Push AI-Driven MSP Tools as Teams Evolves With Threaded Conversations11:05 Microsoft Pledges $4B for AI Education as Healthcare AI Surpasses Doctors in Diagnosis This is the Business of Tech.    Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Managed service providers (MSPs) are currently facing unprecedented pressure from clients regarding cybersecurity, with a significant increase in expectations for MSPs to manage their cybersecurity infrastructure. A recent survey revealed that 84% of MSPs report their clients now expect them to handle cybersecurity end-to-end, a notable rise from 65% the previous year. This shift comes as MSPs themselves are under increased scrutiny, with 77% reporting heightened oversight of their security practices. The growing concern over emerging threats, particularly those related to artificial intelligence, has further complicated the landscape, as MSPs find themselves caught between rising client demands and a lack of accountability from cybersecurity vendors.In a related development, a fraudulent impersonator has been using artificial intelligence to mimic the voice and writing style of U.S. Secretary of State Marco Rubio, successfully contacting several high-level officials to manipulate them for sensitive information. This incident highlights the vulnerabilities in secure communication channels and the ease with which attackers can exploit lax data security among government officials. The FBI has issued warnings about ongoing malicious messaging campaigns that utilize AI-generated voice messaging, emphasizing the need for enhanced verification protocols in executive communications.Additionally, attackers have been exploiting Microsoft 365's direct send feature to launch phishing attacks, impacting over 70 organizations. This method allows attackers to send emails that appear to come from legitimate internal addresses, bypassing traditional security measures. Research indicates that conventional phishing awareness training is largely ineffective, with many employees failing to recognize phishing attempts even after training. The study suggests a shift towards interactive training methods, which have proven more effective in reducing the likelihood of falling victim to such scams.Ingram Micro has begun restoring customer ordering capabilities following a ransomware attack that temporarily disabled its systems, but the company's lack of communication during the crisis has raised concerns among partners. The incident serves as a case study in breach communication, highlighting the importance of transparency and effective communication in maintaining trust. Meanwhile, Kaseya has expanded its community investment with the Technology Marketing Toolkit, aimed at enhancing resources for MSPs. However, questions remain about the potential cultural clash and the impact on the independence of the Toolkit's offerings within Kaseya's larger ecosystem. Four things to know today 00:00 MSPs Face Rising Cybersecurity Pressure as Clients Demand Full Protection and Vendors Sidestep Shared Risk04:25 AI Deepfake Impersonates Secretary of State in Sophisticated Attack, Exposing Risks for Executive Security09:17 Ingram Micro Begins System Restoration After Ransomware Attack, But Silence Frustrates12:07 Robin Robins Sells Technology Marketing Toolkit; Joins Kaseya as Strategic Advisor This is the Business of Tech.    Supported by:  https://getnerdio.com/nerdio-manager-for-msp/  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Small businesses are increasingly recognizing the need for digital maturity and the potential benefits of artificial intelligence (AI) to enhance operational efficiency. A recent report from the National Federation of Independent Business reveals that while a significant majority of small business owners have websites, only a small fraction accept online payments. This gap highlights a pressing need for integrated e-commerce solutions that not only enable payment processing but also align with the workflows of small and medium-sized businesses (SMBs). The report indicates that many SMBs are eager to adopt technology that addresses specific pain points, with a notable percentage already utilizing AI for communication and marketing tasks.The concept of agentic AI presents a substantial growth opportunity within the technology sector, particularly for partners over the next few years. However, the adoption of agentic AI varies significantly across different market segments, with large enterprises focusing on building ecosystems around major platforms, while SMBs are more likely to adopt AI through software-as-a-service solutions. Despite the potential, a report from Gartner warns that a significant percentage of agentic AI projects may fail due to factors such as rising costs and immature use cases. This underscores the importance of informed decision-making and practical applications of AI technology.Regulatory changes are also shaping the landscape for businesses, particularly concerning data privacy and governance. Creative Commons has launched an initiative called CC Signals to create a framework for sharing datasets in the age of AI, addressing concerns about data accessibility and ethical practices. Meanwhile, a recent Supreme Court ruling in the U.S. mandates age verification for websites with sexual content, raising alarms about internet privacy and the potential risks to personal data security. These developments signal a shift in the regulatory environment, emphasizing the need for businesses to prioritize compliance and data governance as core components of their operations.In the realm of technology solutions, several companies are introducing AI-powered tools aimed at improving IT support workflows and cybersecurity measures. TeamViewer has launched TeamViewer Intelligence, which enhances remote support capabilities, while Hornet Security has introduced AI Cyber Assistant tools to bolster security for SMBs. Additionally, acquisitions such as Grammarly's purchase of SuperHuman and Comet Backup's acquisition by WebPros reflect strategic moves to enhance service offerings and integrate communication tools. As the market evolves, IT service providers must leverage these advancements to create higher-margin service offerings and ensure they remain competitive in an increasingly AI-driven landscape.  Four things to know today  00:00 SMBs Want Efficiency: AI Uptake Grows Yet Few Accept Payments Online05:37 Creative Commons Moves to Safeguard Data Commons in the AI Age08:01 TeamViewer, Addigy, and Calyptix Roll Out MSP-Centric AI and Cloud Solutions11:29 Grammarly, WebPros, and LevelBlue Deals Show Strategic Consolidation Across Tech Sectors  This is the Business of Tech.     Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ingram Micro has suffered a significant ransomware attack attributed to the SafePay group, disrupting its systems and affecting deliveries across multiple regions. The attack, which is believed to have exploited vulnerabilities in the company's GlobalProtect virtual private network, has left its website and online ordering systems offline since July 5, 2025. SafePay claims to have accessed sensitive data, including financial information and customer records, and has demanded a ransom for data security. This incident highlights the fragility of the supply chain for IT providers, as Ingram Micro is a critical distributor relied upon by managed service providers (MSPs) and value-added resellers (VARs).The podcast also discusses the recent shift in the desktop operating system market, with Windows 11 surpassing Windows 10 in market share. Despite this milestone, the adoption of Windows 11 has been slower than its predecessor due to stringent hardware requirements and a lack of consumer interest in upgrading. While the commercial sector is expected to see an increase in shipments as businesses transition to Windows 11, the consumer market remains weak, influenced by tariffs and inflation. Microsoft is preparing to offer extended support for Windows 10, allowing organizations to continue receiving critical updates as the end of support date approaches.Flamingo has launched OpenMSP, a platform aimed at helping MSPs and managed security service providers reduce software costs through open-source tools and AI-driven margin analysis. This initiative comes as software licensing and technician salaries consume a significant portion of revenue for these service providers. Meanwhile, Cloudflare has announced measures to block AI web crawlers by default, addressing concerns over unauthorized content scraping. This move could lead to a new content licensing model for AI training, potentially creating new revenue streams for content-heavy clients.The episode concludes with a tribute to Alan D. Weinberger, the founder of the ASCII group, who recently passed away. His contributions to the IT community and the establishment of a supportive network for MSPs are recognized as significant. The podcast emphasizes the importance of community in the technology-driven business landscape and encourages listeners to consider the human aspect of the industry. Additionally, it highlights the need for robust backup solutions, such as Comet Backup, to protect against potential disruptions in the face of increasing cyber threats.  Four things to know today  00:00 Global IT Distribution Disrupted: Ingram Micro Hit by SafePay Ransomware04:05 Windows 11 Overtakes Windows 10, but PC Market Shows No Signs of a Consumer Upgrade Boom08:55 MSPs Face New Decisions: Block AI Crawlers, Monetize Content, or Embrace Open Source?14:01 ASCII Group Mourns Loss of Founder Who Championed MSPs for Four Decades  Supported by:  https://timezest.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The managed service provider (MSP) cyber insurance landscape is facing significant challenges, primarily due to the certification process rather than the coverage itself. Edouard von Herberstein, a seasoned expert in complex risk management, recognized the inefficiencies within this system and founded Spectra, the first MSP certification platform acknowledged by major insurers. His insights reveal that the lack of trust and understanding between insurers and MSPs has created a bottleneck, preventing effective collaboration in enhancing cyber resilience and risk management.Spectra's approach focuses on certifying the MSP as an organization rather than individual technicians. This certification process involves a thorough examination of how MSPs protect themselves, the resilience of the solutions they offer, and the deployment of these solutions to customers. By ensuring that MSPs meet specific standards and best practices, Spectra aims to build trust with insurers, who have historically been skeptical of the MSP sector. This certification not only enhances the credibility of MSPs but also provides insurers with a reliable way to assess risk.The conversation also touches on the skepticism that exists on both sides of the insurance and MSP relationship. Many MSPs view insurers as profit-driven entities that often deny claims, while insurers perceive MSPs as lacking value. However, through initiatives like Spectra, there is a growing recognition of the mutual benefits that can arise from collaboration. Brokers are increasingly seeking certified MSPs to refer to clients, creating a new dynamic where both parties can thrive.Finally, the discussion highlights the importance of insurance in the broader context of cybersecurity. While some argue that organizations can self-insure by maintaining sufficient funds for potential breaches, the reality is that many SMEs do not recover from incidents like ransomware attacks. Insurance provides not only financial support but also critical guidance and resources post-incident. By fostering a partnership between certified MSPs and insurers, Spectra aims to create a more resilient cybersecurity ecosystem that benefits all stakeholders involved.  Supported by MSPRADIO : https://mspradio.com/engage/   💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pricing is a critical lever for managed service providers (MSPs), SaaS providers, and tech companies, yet many organizations treat it as a one-time event rather than an ongoing process. Dan Balcauski, founder and chief pricing officer at Product Tranquility, emphasizes the importance of viewing pricing as a living system that requires continuous iteration and governance. He argues that pricing should be closely tied to the value a company provides, especially in a competitive landscape where both value and market conditions are constantly changing. Balcauski distinguishes between price metrics and pricing models, explaining that many executives mistakenly focus solely on the price itself rather than the broader context of how pricing is structured. He uses the example of McDonald's to illustrate how price metrics can vary based on customer needs and operational viability. By understanding the nuances of pricing metrics and models, companies can better align their pricing strategies with the value they deliver to different customer segments. The conversation also delves into the emerging trends of usage-based and outcome-based pricing. While usage-based pricing is gaining traction, Balcauski cautions that it can lead to confusion due to its broad interpretation. He suggests that outcome-based pricing, while appealing, is challenging to implement effectively because of the difficulty in establishing clear attribution for outcomes. Instead, he proposes a focus on output-based pricing, which measures intermediate outputs that can be more easily quantified. To ensure effective pricing governance, Balcauski advocates for clear ownership and processes within organizations. He stresses the need for companies to define their pricing goals and understand the relationship between customer segments, value, and competition. By embedding pricing governance into their operations, businesses can create a structured approach to pricing that adapts to changing market conditions and customer needs, ultimately leading to better financial outcomes.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Andreas Voniatis, founder of Arteos and author of "Data-Driven SEO with Python," is revolutionizing the SEO landscape by integrating data science and AI into organic growth strategies. He emphasizes the need for businesses, particularly in the B2B and technology sectors, to move beyond traditional SEO practices that often rely on guesswork. Instead, Fanatis advocates for a math-driven approach that leverages data to ensure that companies can achieve exponential growth in their online visibility and traffic.As the conversation unfolds, Voniatis discusses the significant shift in user behavior from traditional search engines, which typically present a list of links, to AI-driven interactions that provide summarized answers. This evolution poses a challenge for businesses, as they must adapt to a landscape where AI can solve problems directly, potentially bypassing the need for human expertise. Voniatis argues that to remain relevant, companies must prepare for a future where AI not only recommends content but also understands the nuances of their offerings.The discussion also highlights the importance of creating unique, data-rich content that stands out in an increasingly crowded digital space. Voniatis explains that simply producing high-quality content is no longer sufficient; businesses must ensure their content correlates with AI's understanding of truth and relevance. By focusing on proprietary insights and addressing the specific needs of target audiences, companies can differentiate themselves from competitors who rely on generic SEO strategies.Finally, Voniatis outlines key metrics for measuring success in this new SEO paradigm. He emphasizes the importance of tracking both traffic sources and brand searches to gauge the effectiveness of SEO efforts. By blending data science with creative content strategies, businesses can not only improve their search rankings but also enhance their overall brand visibility and engagement in the digital marketplace.  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.