Scaling Laws

We talk a lot on this show about the responsibility of major tech platforms when it comes to content moderation. But what about problems the platforms can’t—or won’t—fix? Tracy Chou’s solution involves going around platforms entirely and creating tools that give power back to users to control their own experience. She’s the engineer behind Block Party, an app that allows Twitter users to protect themselves against online harassment and abuse. It’s a fine-tuned solution to a problem that a lot of Twitter users struggle with, especially women and particularly women of color. This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke with Tracy about her work developing Block Party and how the persistent lack of diversity in Silicon Valley contributes to an environment where users have little protection against harassment. They also talked about what it’s like working with the platforms that Block Party and other apps like it are seeking to improve. And they discussed what content moderation problems these kinds of user-driven tools might help solve–and which they won’t. Hosted on Acast. See acast.com/privacy for more information.

As we’ve discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they’d rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they’ve just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they’re funding “brand unsafe” content? Hosted on Acast. See acast.com/privacy for more information.

In December 2020, ten state attorneys general sued Google, alleging that the tech giant had created an illegal monopoly over online advertising. The lawsuit is ongoing, and just this January, new allegations in the states’ complaint were freshly unsealed: the states have accused Google of tinkering with its ad auctions to mislead publishers and advertisers and expand its own power in the marketplace. (Google told the Wall Street Journal that the complaint was “full of inaccuracies and lacks legal merit.”)The complaint touches on a crucial debate about the online advertising industry: does it, well, work? This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke with Tim Hwang, Substack’s general counsel and the author of the book “Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet.” Tim argues that online advertising, which underpins the structure of the internet as we know it today, is a house of cards—that advertisers aren’t nearly as good as they claim at monetizing our attention, even as they keep marketing it anyway. So how worried should we be about this structure collapsing? If ads can’t convince us to buy things, what does that mean about our understanding of the internet? And what other possibilities are there for designing a better online space? Hosted on Acast. See acast.com/privacy for more information.