The Agents of Change Digital Marketing Podcast

Learn how to develop the freedom you crave by using social media to build your audience and create multiple streams of income. Natalie Sisson achieved all that and more as the Suitcase Entrepreneur, and she shares her life lessons in this week's episode. http://www.themarketingagents.com/21

LinkedIn is a powerful tool for networking, prospecting, reputation management and reaching more of your ideal customers. Yet so many small businesses ignore it's reach in favor of Facebook or Twitter. Discover how your small business can leverage the power of the world's premier social platform for businesses, how you can create an irresistible profile, get the most out of LinkedIn groups, and whether you should upgrade to the Premium LinkedIn with Linkedin expert Stephanie Sammons. http://www.themarketingagents.com/20

Do you know how to measure your social media activity, and see if it's all worth it? If not, you're not alone. Many small businesses have no idea how to set goals and measure the time and results they get from social media. That's why we asked Nichole Kelly, author of How to Measure Social Media and CEO of Social Media Explorer, to show us how, in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/19

The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector. However, Honda's Project Drive-In was going to provide the needed projectors to five drive-ins around the country. Ry Russell, one of the owners of the Saco Drive-In went to work, leveraging social media to get the word out. Hear how he used social media to save New England's oldest drive-in in this episode of The Marketing Agents Podcast. http://www.themarketingagents.com/18

It's time to start marketing less and selling more. It's time to stop pitching yourself, and start positioning yourself as the go to resource for your ideal customer. So says Joe Pulizzi, the founder of Content Marketing Institute and Content Marketing World. Joe is a content marketing evangelist, and he's here to show you how small businesses can win with content marketing. By creating content that focuses on your target audience's biggest problems and solving them. You'll discover how to create a content marketing mission statement, how to uncover your niche, and how to own your content platform. If you want to reach more customers but don't feel you can take on any additional marketing, this episode is for you. http://www.themarketingagents.com/17

In a new feature on The Marketing Agents Podcast we'll be talking to real people about their own success stories using search, social & mobile to reach their ideal customer. Today we talk to David A. Pride who started the I Love Christmas page on Facebook and build a community around it. Discover how he did it and how you can build your own thriving community. http://www.themarketingagents.com

There are 70 million users on Pinterest, and more than 1/2 million businesses. If you're selling online, traffic from Pinterest spend 60% than Facebook users, and 22% conversion rate. Whether you're B2B or B2C, Pinterest can help increase your online visibility, drive more qualified traffic to your site, and help you generate more revenue. Cynthia Sanchez of Oh So Pinteresting shows us how. http://www.themarketingagents.com/15

In this episode of the Marketing Agents Podcast, Jason Falls of The Social Media Explorer blows apart the myth that you can't sell in social media. He also shows you how you can measure your results for all of your social media activities. Plus, dirty words. http://www.themarketingagents.com/14

Social media can be the secret weapon for small businesses, allowing them to build loyalty and make deeper connections with their customers. However, most small business owners don't know how to bake social media into their regular marketing activities. In this episode, social media author and consultant Jeff Korhan joins us to show how small business owners can use social media in all aspects of their business. http://www.themarketingagents.com/13

Shama Kabani is a well respected and sought after presenter on social media marketing for small business. In addition, she's the author of The Zen of Social Media Marketing. In this week's episode of The Marketing Agents Podcast, we break down how small businesses can use social media to build credibility, generate buzz and increase revenue. http://www.themarketingagents.com/12