The Agents of Change Digital Marketing Podcast

Did you know Google Hangouts and Hangouts on Air (HOA) can help you build an audience and increase your online visibility? Or help you build valuable relationships when you're not face-to-face with someone? If not, then you're not alone. A lot of small businesses don't know how to use Google Hangouts or even how they can connect their existing Google Plus page to YouTube. By setting up a Hangout in Air and sharing your broadcast of the video, you can boost engagement and find more ways to interact with your audience. This week we have the Hangout Helper, Ronnie Bincer, to share how you can take your business to a whole other level with Google Hangouts. http://www.themarketingagents.com/51

One of the best ways to get recognized as an expert in your industry is through personal branding, and with social media, you can accelerate and share your brand faster and wider than ever. The Franchise King, Joel Libava, stops by this week to talk about personal branding, the importance of building your own platform, and the challenges and opportunities that franchisees and small businesses see in social media. http://www.themarketingagents.com/50

Have you noticed that you're not getting the reach or engagement you used to with your Facebook business page? You're not alone. Lots of businesses and non-profits have noticed they only a fraction of their fans are seeing their updates. Like it or not, the only way to reach your intended audience on Facebook is to use targeted Facebook ads. But don't worry! Facebook advertising expert John Haydon is here this week to walk you through the do's and don'ts of Facebook advertising so you can make the most of your advertising dollar. http://www.themarketingagents.com/49

Are you a freak? Don't be offended by the question. I am, and so is today's guest, Chris Brogan. Today we're talking about freaks and how we can run better businesses. Chris always delivers great content, so I'm sure you'll get a lot out of today's conversation. http://www.themarketingagents.com/48

Visual content is one of the most powerful ways we can engage our audience, tell our story, and drive traffic to our website. Whether you're using infographics, photos or illustrations, you can instantly connect with your ideal customer if you're using the right images. In this week's episode, we talk with Donna Mortiz, who shares her secrets of creating amazing images and infographics that will help build your business. http://www.themarketingagents.com/47

For years, blogs were heralded as the most important tool in a business's online marketing toolbox. But still many small businesses struggle with content, time, and showing any type of real results. Does a business blog REALLY help generate leads and sales for a business? It does, if you do it right. And in this week's episode of The Marketing Agents Podcast, Marcus Sheridan, the Sales Lion, shares how blogging helped save his company. If you've never heard Marcus's amazing story, you'll definitely want to check it out. And even if you have, you'll want to check out the great tips and advice that he offers in how you can turn your own blog into a tool to help attract more of your ideal customers. http://www.themarketingagents.com/46

Have you ever looked at a product online, like a pair of boots, only to see those boots follow you around the Internet wherever you go? Visit NYTimes, and the boots are there. Check out your FB newsfeed and those boots are there. Go to your favorite blog and those boots are there. In fact they follow you around until you succumb. That's called retargeting, and it's within the grasp of everyone and every small business. In today's episode we're going to chat with Nick Unsworth who's going to walk us through the process of setting up our own retargeting campaign. http://www.themarketingagents.com/45

There's been a lot of speculation about Google Plus lately, Google's social media platform that ties all the different Google properties together. So we brought in Google+ expert, Martin Shervington, to discuss whether G+ should still be part of a small business's marketing plan. He has tons of great information to share with you, and I probably learned as much in this interview as I have in any other interview we've done yet! By the time he's done, you'll be ready to fire up your Google Plus and give it another ride. http://www.themarketingagents.com/44

Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships. Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.) To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them. http://www.themarketingagents.com/43

Do you attend networking events only to come home with a handful of business cards but no real leads? If so, you'll find help in the new book Networking is NOT Working by Derek Coburn. This week, Derek shares with us how he got out of the networking event rut and instead created an insanely powerful networking group that creates leads, business and loyalty…and how you can, too! http://www.themarketingagents.com/42