The Agents of Change Digital Marketing Podcast

Twitter is a powerful place to build influence, attract more of your ideal customers, and drive qualified traffic to your site. So why aren't you taking advantage of it? In this week's episode, Mark Schaefer, author of four best selling marketing books including the Tao of Twitter, shares with us some of the best ways to connect with more of the people who will build your business. You'll walk away with an understanding of how to use Twitter lists, how and when to use Twitter ads, and how to uncover your best customers with Advanced Search. http://www.themarketingagents.com/61

Many small businesses overlook speaking opportunities as a way to reach new audiences, engage prospects, and generate more leads and sales. In today's episode we talk to Hugh Culver who has been helping speaker succeed with a framework for amazing presentations. Learn what to do, and some deadly mistakes that will destroy the trust your audience has in you. http://www.themarketingagents.com/60

Facebook used to be a magical place where small business could reach and engage an audience for free, but lately it's just become a nearly empty auditorium where only a fraction of fans can even see our posts. Is it still worth using Facebook as a platform? To answer that question, and see how we can get more out of our Facebook investment, we bring in Facebook expert Rick Mulready. http://www.themarketingagents.com/59

Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads. Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, increase your “click thru success rate”, and grow your business. Larry Kim is the founder and CTO of WordStream, and provides internet consulting services as well as leads a team that develops and sells software for search engine marketing automation. He is the guru of helping businesses cherry pick the best keywords to target ads that fit exactly what they’re selling. http://www.themarketingagents.com/58

Do you feel that Instagram is fun little app for taking pics, adding cool filters and sharing with your friends, right? But what if you could turn that mobile app into a lead generation machine, attracting tons of passionate customs? Well, Sue B. Zimmerman did! And in today's episode she's going to share with us just how she did it, and how you can do it too, no matter WHAT business you're in. http://www.themarketingagents.com/57

Pandas and Penguins and Hummingbirds - oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords. Google is constantly upgrading their algorithms to determine a website’s relevance. As a result, you need to stay up to date so that you, like Google, can anticipate a searcher’s needs. Mobile accessibility is also key in separating the big dogs from the rest of the pack. Today we talk to Search Engine Land's Monica Wright who will share her strategies for creating content that ranks well and attracts your ideal customers. http://www.themarketingagents.com/56

Using Facebook to help build your business brand is more than just getting “likes” on your page. But how do you take those “likes” and turn them into a true business asset? By using 6 key elements when setting up your Facebook business fanpage, you can actually use this social media platform to drive engagement, capture emails and generate sales for your business. These elements have returned an incredible increase in conversion rates, which in turn means more revenue for your business. Nathan Latka, CEO of Heyo, has become the “go to” guy for Facebook fanpage building. He’s devised a 6-step matrix for helping businesses double their email lists with Facebook campaigns and contests. These lists then become an asset that these businesses have no matter where they go in the future. http://www.themarketingagents.com/55

You know that content is important to building your business, but you're not sure how to start, or which content is right for your audience. In this week's episode Jon Wuebben shares his secrets for creating content that makes a difference for small businesses. http://www.themarketingagents.com/54

Building an audience is critical to your online success. That's why we're talking to audience hacker Jonny Andrews, who's going to share his three step process for building an audience. A lot of this week's episode is going to be around building an audience for a book launch, but even if you have no plans to write a business book or the next great American novel, you're going to get tons of great information out of today's episode. http://www.themarketingagents.com/53

If you've ever felt limited in your revenue opportunities in your business, you'll want to check out today's episode. Jon Goodman was a top rated personal trainer who quickly reached his earning potential. After all, there are only so many hours in the day and only so many clients you can handle. Jon turned to Internet marketing and created new ways to generate income and scale up his business. Along the way he learned fascinating techniques on how to influence influencers and a unique approach to blog comments. You'll definitely want to check out Jon's journey, and use some of his techniques to grow your own earning potential. http://www.themarketingagents.com/52