The Agents of Change Digital Marketing Podcast

Have you been considering a podcast to reach more prospects? Build your platform? Generate leads and additional streams of revenue? Shea Gunther has a successful niche podcast with a growing audience and great relationships with his sponsors. Find out how to get started, build an audience, and find sponsors for you podcast in this week's episode! http://www.themarketingagents.com/91

Do you have a strong desire to write a book but aren’t exactly sure where to start? Are you trying to decide whether self publishing or a larger publishing house is the best option for you? Unsure of where to even start with the basic writing process? 81% of Americans feel they have a book in them just waiting to be written. Sadly, the process overwhelms many and the books never get written. But there are people and resources that can help you through the process and guide you not only through the writing process but the task of building your platform of future customers, marketing and building your brand and credibility. Rich Mintzer is a professional ghost writer who has helped many aspiring authors reach their goal of bringing their stories to print. His talent and expertise in writing and publishing books have generated sales and brand exposure for companies and individuals alike. http://www.themarketingagents.com/90

Are you one of those lucky people with a knack for spotting the next up and coming trend? Have you got a great idea but aren’t sure exactly what to do with it? Websites and blogs can not only give you a creative outlet to share your ideas, but you can make money from them, too. Once you figure out what your niche is and who the audience is that you’re trying to reach, you need to figure out how to monetize that to ensure all this hard work pays off. And then when the fad fades or your interest moves on to something else, what do you do with the successful site that you’ve created and spent so much time building up? Chrystie Vachon has successfully launched, built up and sold for profit multiple websites in the financial and pop culture lifestyle spaces. Her gift for trendspotting, coupled with her content marketing and social skills, have made her a successful and savvy entrepreneur. http://www.themarketingagents.com/89

Maybe your small business is doing well, but you just seem to be lacking something that will take it to the next level. Maybe a mentor can help you out. Imagine having an inside track to some of the greatest minds in business today, and the ability to ask them for some of their secrets to success. It may be easier than you think. Mentoring is a fantastic resource that can help change your life by providing you with the best business training and entrepreneurial education tools and building mutually beneficial sustainable relationships. Clay Clark launched the online mentoring website, Thrive15, with the goal that every entrepreneur and business person can have a mentor in their pocket who is their own success story. Clay enthusiastically shares how he got some of the most influential and respected minds in business to share their stories and advice with him, and encourages you to do the same. http://www.themarketingagents.com/88

Crowdfunding is more than just begging, or asking nicely, for money to assist with financing your next project. There’s a certain finesse that you need to attribute to your campaign in order to be successful. You need to learn how to successfully market your campaign, but instead, try thinking of how to do that from the bottom up. The most important part of any successful marketing campaign is to nail down exactly who your audience is, versus trying to connect with everyone. Once you figure out who your “tribe” is, you need to start a buzz that garners their interest months before you even launch your crowdfunding campaign. As a crowdfunding expert, Clay Hebert helps people fund their dreams, having assisted over 100 entrepreneurs raise over $25 million for their projects. In this show, Clay shares some of his “hacks” and strategies for running not only a successful crowdsourcing campaign, but also setting up an effective “pre-campaign” to set you on the road to reaching your funding goal. http://www.themarketingagents.com/87

If you’re like the large majority of people spending a great deal of time on social media platforms such as Twitter and Facebook, why not consider using them as an advertising tool for your business as well? Digital platforms like Twitter and Facebook make tailoring your advertising content to a specific audience easy and direct. The key is in knowing how to customize your advertising to find just the right people that are going to engage and be interested in your content. By learning a few simple techniques, you can pinpoint the exact audience you need to get your message in front of the people who are most likely to make a buying decision for the products or services that you’re offering. Charlotte Redmann helps savvy brand managers expand their marketing efforts using her vast skills and experience in social media and digital marketing. Charlotte was the first person hired to the internal digital media team at Beam Suntory, and led the digital efforts for Pinnacle Vodka, Skinnygirl Cocktails and Cruzan Rum. http://www.themarketingagents.com/86

Learning how to successfully network, close a deal or even impress a prospective date takes finesse, strategy and confidence. But learning how to do all of that and maintain a personal authenticity is the key piece in the puzzle. Confidence is not simply achieved from name dropping and talking cool, that’s just a mask. Nonverbal communication goes a long way when it comes to exuding your confidence, such as how you carry yourself when you enter a room, and turning all of the attention on you. Jordan Harbinger has made a career out of being charming and teaching others how to be, as well. Listen as he shares his vast knowledge and experience to help you become confident, successful and command the attention that you deserve, whether it be in your professional life or your personal life. http://www.themarketingagents.com/85

Have you ever been to a networking event and witnessed someone truly working the room with such ease that it left you feeling envious? How about just wishing you were better at starting up conversations with people in general? With the right tools you can learn how to leverage the power of social dynamics and psychology and use this to gain the respect of your peers, win friends, excel at networking and maybe even get the girl of your dreams. Jordan Harbinger started a career as a lawyer before becoming a social dynamics expert. He is the owner and co-founder of The Art of Charm, a dating and relationships coaching company and the co-host of Pickup Podcast, a relationship advice and social dynamics talk show. (This is part one of a two-part interview) http://www.themarketingagents.com/84

We’ve all wished at one time or another that we could read people’s minds in order to understand them better. But since that’s unlikely to happen in the near future, how else are we supposed to uncover the secrets of human behavior? The message and impression that we give off dictates the type of clients and prospects that we attract. When we learn how to weed out the clients that aren’t a right fit for us, we’re able to choose our own clients versus letting them choose us. Roderick Russell is a professional sword swallower, mind reader, stage hypnotist and speaker, who is driven by a desire to help others discover their own inner remarkable. http://www.themarketingagents.com/83

Trying to come up with new content on a regular basis can become a frustrating task, especially considering how many outlets there are these days to provide content for: blog posts, podcasts, Twitter, Facebook, LinkedIn, YouTube...the list goes on. Figuring out how to creatively repurpose some of your own content can be the key to not only invigorating new life into your work, but also giving you more bang for your buck. Once you realize it’s not about how much content you can create but rather about doing more research, polishing it more and then promoting it more using some creative techniques, you’ll find that taking one recent presentation that you created can actually provide you with material for a blog post, a podcast, a few Twitter posts and more. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communication firm in Chicago. Gini is an author, blogger, speaker and proven authority on such topics as creating content, building an online community and developing an online reputation, and is one of the top rated communication professionals on the social networks. http://www.themarketingagents.com/82