The Agents of Change Digital Marketing Podcast

To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand and trust. But how do we do that effectively when there are so many different styles that appeal to so many different people? The key is to find the most authentic, unforced version of who you are and what you stand for, and build on that. Amber Naslund has helped numerous brands - spanning all aspects of business - to find their brand's best voice to resonate with their particular audiences. www.theagentsofchange.com/180

It may not be the sexiest topic, but regularly checking your business's analytics can mean the difference between putting money in your pocket, or throwing it out the window. If you're going to run ads, at least take the time to test and find out what's working and what's not. If you don't know what each of your customers are worth, how can you accurately decide how much to spend on advertising to them and still make a profit? Jeff Greenfield combines technology and marketing to help businesses make smarter investments with their advertising dollars, while allowing them to better track their cost per customer for more effective ad spending. www.theagentsofchange.com/179

Today's use of mobile devices is not just a trend, it's the future. It is a paramount shift in how we are interacting with the internet, and it is happening at lightning speed. As business owners we can't afford to just sit back and see how it all pans out, we need to take action now. Mobile marketing provides customers with time sensitive, geographic sensitive, personalized information that promotes our goods, services and ideas. Making sure you do this in a way that both respects and resonates with the people consuming your advertising content is critical. www.theagentsofchange.com/178

Every business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, blogging is actually a fantastic and robust way to do just that. But maybe you're not confident in your writing ability, or just aren't sure how to start or what to write about. Have no fear, Rich Brooks - creator of the Agents Of Change podcast - is here to share 12 different and creative examples of blogging ideas that anyone can do. Now you have no excuse not to start that business blog and reap all of the benefits (SEO, drive traffic, establish authority, just to name a few) to help build and market your business. www.theagentsofchange.com/177

Success comes from many places - the right education, the right experience, the right mentors. But it also starts from within. Keeping your body healthy also makes the mind sharper and more focused. And who wouldn't want that edge over their competition? Jeff McMahon explains how making a few small and easy changes in your daily routine can not only lead to a healthier life for your body, but it can translate into greater success for you business-wise as well. Jeff crushes the typical excuses ("I don't have time"), and provides, easy, quick, and realistic "hacks" to your normal routine that will have you feeling healthier, more alert, more energetic, more productive and more creative. www.theagentsofchange.com/176

It's not only what you do to help a customer - but how you help them - that can make all the difference, not only for them but for your business's success. It's not always about just giving them what they ask for. Although it can mean a little more legwork, digging deeper to find out what they're really in need of - which isn't always what they initially ask for - and doing it in a transparent way that earns their trust, is the key to success for both your customers and your own business. Jillian Vorce shares her unique formula for relationship development - and pivoting into a retainer model that's more value based based than commodity based - that has allowed her to earn the trust and confidence of her clients, while also getting a deeper understanding of what her ideal customers really want. www.theagentsofchange.com/175

If you're looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform that appeals to customers in a way that blogging or other text mediums do not. It's also a fantastic way to build brand awareness as well as a personality for your company. With a little patience and common sense, you can find that Pinterest offers another playing field to not only reach your audience, but also to position yourself to get more traffic through Google and other search engines. Tina Gammon uses her Pinterest expertise to appeal to her customers - in this day and age of instant information gratification - and she does it with visuals. Her savvy and creative pins allow her customers to use them like a catalog that they can flip through to find just what they're looking for. And if you give your customers what they're looking for, they'll keep coming back. www.theagentsofchange.com/174

If you're looking for a way to really focus your time on the social media activity for your business, you may need to limit the number of platforms that you're on. Using a few key tactics and strategies - such as interviews and surveys - can help you choose the best one or two platforms to concentrate on that can really help your business grow and drive more traffic back to your website. Beth Hayden is an author and marketing expert who uses her expertise to help businesses create and implement online marketing systems that work to increase traffic and leads. www.theagentsofchange.com/173

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social media expert, and a leading authority on the topics of writing and marketing white papers. He knows the secrets to helping businesses navigate the various social channels available today with strategies and tactics that translate to success. www.agentsofchangecon.com/172

How can a small business with limited resources ever compete with the business giants when it comes to SEO? Fortunately, it's not just about volume these days. Things like inbound links and a nice library of good content will determine the winner. And those are odds even a non betting person can get behind. Concentrating on things like keyword research, link building, and on-page optimization will allow your business to build a marketing plan around specific keywords and phrases, that will in turn help you improve the quality and value of the content you're creating. Jennifer Christensen and Suzette Bergeron are the brains behind Bulletin Brands. Together they have honed a mostly organic approach to how they use SEO to build their business and can testify that approximately 95% of their new business comes from organic search alone. www.agentsofchangecon.com/171