The Agents of Change Digital Marketing Podcast

Your website contact form is potentially your best source of quality leads, so when no one's using it, you're missing out on a lot of potential business. In this article, we'll take a look at some of the biggest reasons why your site visitors aren't completing your online form, and what you can do about it so you can generate more leads and sales from your website. This past week I was doing some outreach for a side project of mine: Streamline Marketing Workshops and our first ever Spring Conference. It's a marketing conference for wedding professionals. I was contacting a number of wedding planners, venues, and other wedding professionals with information about the event through their contact forms. Although many had completely functional forms, the amount of difficult I had contacting these wedding professionals made me wonder how much business some of them are leaving on the table. www.theagentsofchange.com/189

So, it's finally here. The Lead Machine. The reason I wrote this book is because after twenty years, I've worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and English as a second language schools! So many of them came into our offices at flyte and told me that their business was unique. That they were not like other companies in their town, region, or industry. That how they did business, reached their customers, or delivered their product or service was unlike any others. www.theagentsofchange.com/188

It's not an easy thing to ask for help, but it can be particularly important when you're just starting out in business. It's been said that the key to success - both in life and in business - is all about who you know. But how do you make the right connections with the right people that can benefit everyone mutually? Making these vital connections is not just about who's popular now, but also seeking out those on the fast track with the potential to become influential over time. Katey Dietz is a social strategist with a knack for making connections through conversations and stories, and massaging those into lasting business relationships that serve long-term. www.theagentsofchange.com/187

There is no doubt that video has proven itself an effective marketing tool. When you're on camera, you're allowing your audience to make a personal connection with you. In doing so, they're earning your trust and feel a connection to you and your products or services. And with so many options out there today, there is zero excuse not to create video, whether it's your face out there or not. Amy Schmittauer's passion for video turned a hobby into marketing success. She knows how businesses can leverage the use of videos to help them grow their organic reach. www.theagentsofchange.com/186

Writing good copy is more than just coming up with a clever slogan or tagline, it's really learning how you use your words effectively. It's learning how to peel back the layers to your "problem" and come up with a "solution" that speaks to your audience as a whole, and in a language that appeals to them. Joanna Wiebe knows the art of good copy and the effect it can have for businesses trying to boost their sales with more optimized email and landing page copy. www.theagentsofchange.com/185

If you're looking to start a webinar or podcast, for example, incorporating interviews into the mix is a great way to broaden your audience and increase traffic, among other great benefits. But if you have no experience as an interviewer, there are a few key tips that you should keep in mind that will help even a rookie interviewer navigate their way from start to finish. When you have over 30 years of broadcasting experience under your belt like Rob Caldwell does, you learn a thing or two about how to do a successful interview. But success comes from practice and learning from the not so successful ones. Today Rob shares some of his experiences and tips to help you get on your way to becoming a great interviewer. www.theagentsofchange.com/184

How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their audiences, and successfully capture that crucial contact information, that will allow them to build the relationships they need with them to translate into future sales. www.theagentsofchange.com/183

In business, we want to make sure that we're always front of mind for our customers and prospects. But how do we do that without inundating them with a blizzard of information, overloading them just to make sure they remember us? Maintaining inspiration within your audience is the key. You need to make them want to keep coming back to buy from you and/or consume the content you're putting out. Andrew Davis is an author and digital marketing strategist who challenges businesses to change the way they think, in order to find new ways to market their brands in this ever-changing digital world. www.theagentsofchange.com/182

Email marketing can be a tricky beast. It's more than just making sure you have an email list that you're spewing out x number of emails to a week. You need to finesse your audience, make sure the content is informative, compelling and eye catching, and allows you to stay front of mind without bombarding them to the point of unsubscribing. Jessica Best has taught businesses how to do email the right way. Her decade of experience in email and digital marketing has allowed her to strategize for a diverse audience, while helping businesses improve their return on investment. www.theagentsofchange.com/181

Bonus Episode! If you've ever struggled with closing sales, you'll want to listen to what Meryl Snow, author of Booked It!, has to share. This is actually NOT an episode of Agents of Change, but rather the first episode of a brand new podcast I'm co-hosting, Streamline Marketing Workshops. Yes, co-hosting. :) I'm working with Destination Wedding Planner, Amber Small, to create something brand new. This is a marketing podcast specifically for the wedding and event professionals out there. Great marketing and sales advice, but with a focus on how to book yourself solid. Enjoy this bonus episode and we'll be back later this week with a brand new episode! If you want to check out our new hustle, please visit http://www.streamlinemarketingworkshops.com If you dig the show, just search for "Streamline Marketing Workshops" on iTunes!