The Agents of Change Digital Marketing Podcast

You've spent a great deal of time crafting and publishing the perfect blog post, are you getting all you can out of that content? Repurposing your content allows you to get more mileage out of the content you've created. It's not that there's extra work to be done, it's that you're able to get a lot more out of one valuable piece of content than having to continuously create new pieces of content all the time. Content repurposing is an essential part of content marketing, not just on your website, but it allows you to branch out and find your audience on all the platforms and in all the places that they're hanging out, while at the same time saving your time. http://www.theagentsofchange.com/210

Times have certainly changed since the beginning of SEO, where the objective to winning the game was to just concentrate on a few keywords. Today, it's also about researching your competitors - both direct and indirect - to see where they're ranking and what they're doing to get there. Fortunately there are a plethora of tools out there now to help us dig deeper to find out not only what keywords rank well in general but what keywords your competitors are using, what backlinks may be helping them, as well as which of their web pages are getting the most attention. This allows you to leverage that information and make tweaks to your own site and content so you can beat the competition and rank higher in search. If you find a competitor is ranking higher than you and you just can't figure out why, maybe the problem is that they are doing a better job at answering the intention of the searcher than you are. So don't go reinventing the wheel, see what they're doing as a jumping off point, and then do it better. http://www.theagentsofchange.com/209

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies. Gone are the days of just using your keyword phrases as many times as you could in your post or buying tons of backlinks to point back to your site. These days businesses need to take a more holistic approach to how they're distributing the content. And that means carefully utilizing other social platforms, reputation management, quality backlinks, as well as strategic outreach opportunities. http://www.theagentsofchange.com/208

If you took a poll and asked people to explain what exactly Public Relations is, you'd most likely hear "press releases" repeated time and again. But obviously there's a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience - both inside and outside your usual circle of influence - to promote, support, purchase from, and recognize your business, product or brand. Public relations is a very strategic process of communication where you are attempting to build mutually beneficial relationships between an organization and their audience. This means you must know what your end goal is at the start, and build upon that to enhance and grow your reputation through channels such as the press, social media, television and radio by way of tools like blogging, speaking gigs, outreach events and yes, press releases. Nikki Lamb Tudico shares her experience and knowledge of the PR industry to help us with strategies that can fit any size business, because PR isn't just for the big, national brands. http://www.theagentsofchange.com/207

When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that's not exactly true. Bogging down your website with images and content and code that is unnecessary and slows down your site is a big negative in Google's eyes. If your website doesn't provide an optimal user experience, you will be negatively impacted and rank much lower. Learning how to keep your site running fast – even if that means tweaking your content and photos slightly to accommodate things like different screen sizes and resolutions depending on the type of device it is being viewed on - will go a long way in providing both user satisfaction as well as appeal more favorable to Google. http://www.theagentsofchange.com/205

A dashboard is an information management tool that allows you to take control of the business and dig deeper into the "how" and "why" of where it's been and where it's headed, by tracking key KPIs and other key data points relative to your business. Dashboards help to calibrate the business, to not only make more money but to also support the customers. If you're seeing a dip in customer satisfaction, you also need to know why the numbers are down. Dashboards give you the granularity to know how and where to take action. In Dan Faggella's case, dashboards allowed his businesses to not rely only on him, and thus was instrumental in allowing him to sell his companies for 6 and 7 figures each, by showing that they could essentially steer themselves without relying solely on him to succeed. www.agentsofchangecon.com/204

You may think that the same SEO tactics apply to all instances, but you'd be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking for YouTube. Not every video is lucky enough to go viral on its own, so utilizing tips like saying the keyword in your video, concentrating on quality over quantity, being mindful of video length & good descriptions, engaging your audience, and piggybacking on the success of videos with the same keyword, just might help boost your vids and get you some amazing traffic. www.theagentsofchange.com/203

Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a way they understand, they will buy your products and services. And this is why SEO is so important, it makes your website easy for both users and the search engine "robots" to understand when you cater to what they're looking for. The best way to speak the language of your potential customers is to do some research into what they're "saying" when they go searching online, by looking at keywords. When you can narrow down the key search words that are most commonly being used, you are that much more likely to rank higher in Google search. And then you can take it even further and see what keywords your competitors are using and how those stack up against your own keywords. http://www.theagentsofchange.com/202

If you've been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you're taking advantage of all the info your analytics is telling you about what your readers want to hear more of will also allow you and your content to evolve and change over time. Planning out a strategy to your long form content writing will make the whole process less daunting and easier to manage and fit into your busy schedule. The goal here is to make it something you look forward to doing, instead of a chore. http://www.theagentsofchange.com/201

Measuring the success of your podcast is more than just getting in the "New & Noteworthy" section at iTunes. And that means it's more about getting people to actually subscribe to your podcast than to simply just listen to it. The most obvious way to garner buzz about your podcast is to utilize your email list. But what you tell them in the email is one of the most critical and key components to a successful podcast launch. Simply asking them to check it out will not do, you need to tell them what you want - and that is for them to hit the 'subscribe' button (even go as far as to tell them how to do it) - and of course make sure you tell them all the benefits of doing so. http://www.theagentsofchange.com/200