The Agents of Change Digital Marketing Podcast

Local SEO is an effective way for businesses to promote their products and services to local customers online at the exact time they're looking for them. By following a strategic formula that incorporates both original content and reputable curated content, as well as the often overlooked value from videos and reviews, your content will create a buzz that Google and other search engines and directories are looking for. https://www.theagentsofchange.com/260

If you've been in the business world and have a website, chances are you've been told the importance of good SEO. It's also no secret that crafting a successful SEO strategy takes a great deal of time, research and effort, and many feel it's a job best to hire out to a professional. But even if that's your game plan, it is still highly recommended that you at least know some of the basics yourself. A smart and successful SEO campaign will help you choose the most profitable keywords, understand what the search engines are looking for, be able to hone in on what your competitors are ranking for so that you can compete better with them, have a powerful link-building strategy, and of course, create compelling copy that not only educates your customers but sends them further along in your sales funnel. https://www.theagentsofchange.com/259

Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er can learn to do this effectively themselves if they just put in just a little bit of time to learn it and dig in. Even if you do decide to hire out for your SEO needs, every business owner should at least know how to find where their website ranks, which keywords are and aren't working for them, and what kind of content is both valuable to the search engines and effective at helping to grow their online footprint. It's all about prioritizing usability and keeping content and keywords fresh. https://www.theagentsofchange.com/257

We've all thought at one time or another, if I could just come up with a great idea, it will sell itself and I'll be rolling in money. Well, it's not quite that simple. Sure, the idea is the impetus of the plan, but the process that you use to keep it moving forward – through a sales funnel – is what will determine your success or not. Once you've got your big idea, make sure you're being intentional with the content that you're creating around it. An initial free guaranteed offer is a great way to earn trust and continued interest. And from there it's creating a continuous system that funnels your customers from one step to the next with continued opportunities for them, and continued revenue for you. https://www.theagentsofchange.com/258

Many small businesses offer their products and services to a specific geographical market. To be successful, they need to make sure they're being found quickly in search engines. That's why incorporating strategies specific to local search and SEO is an important part of creating a well-rounded and comprehensive online marketing strategy. To help increase your chances of getting found by customers, you can start by implementing local search strategies such as creating localized content for your website, claim and optimize your Google My Business page, obtain online reviews from customers, and claim and manage local listings and citations. https://www.theagentsofchange.com/256

After 21 years in business, I finally decided to take a sabbatical. If you've been wondering if you can take a sabbatical, or how to make it happen, I'll share my process in this episode! And, if you're not sure why you should take a sabbatical, I'll share with you why I'm taking mine, and maybe it will resonate with you. https://www.theagentsofchange.com/255

As a business you always want to be building loyalty and trust from your clients and prospective clients. The best way to do that is by telling stories that they can relate to personally. You should think of storytelling as tribe building. And if you put out your story, you're going to attract like-minded people for your products and services. And the clearer you are with story and the better you can tell that story, you're going to continually attract the kind of people who are going to grow your business. https://www.theagentsofchange.com/254

Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to engage conversationally with customers. More importantly, chatbots are available to companies of all sizes, so it allows the small guys to compete with the larger, more established brands. Chatbots have been proven to increase traffic flow, build email lists, provide a more personalized customer experience, and nurture leads. These are all things that every business wants. They also allow you to get creative with offers and promotions, and they're available 24/7, unlike traditional customer service for many businesses, so you never miss out on an opportunity to engage with your audience no matter what time it is. https://www.theagentsofchange.com/253

Your prospects and customers are researching and buying online, so you need to focus your marketing to them on digital channels as well. The way to do that is to be specific in who you're trying to reach, know where they're hanging out online, prove to them that your brand is trustworthy, and be able to measure your efforts so you're only spending your time and money on the efforts that are actually working. The first step is in creating a realistic and specific digital marketing plan. You need to give them valuable content that they can actually use to make their lives easier and that will make them keep coming back to you. It's building brand awareness and loyalty. In the world of digital marketing it's quality over quantity, and slow and steady wins the race...and the customers. https://www.theagentsofchange.com/252

Many of us have these grandiose dreams of having it all, the family and the career where we're our own boss. Well it doesn't have to be a dream, you can make that a reality if you take the right approach. The key could lie first in finding your perfect community. This is where you get support, tools, resources, connections, and even collaborations. Some people try to go too hard, too fast, but slow and steady often wins the race. Find your passion, stand for something, give value to others, and defend what you've built. In no time, you'll have a community of like-minded individuals coming along for the ride with you. https://www.theagentsofchange.com/251