The Agents of Change Digital Marketing Podcast

When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn's numerous advertising options.

If you're going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than YouTube, your focus should start there. So how do you get those views? Tim Schmoyer understands what YouTube wants, and he helps people and brands create the type of videos that address YouTube's three main concerns. What are those concerns?

The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need. Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators of propaganda. This customer-centric approach to marketing will help you not only increase sales, but also appeal to your customers in a refreshingly organic and openly straightforward way.

As you know, SEO is constantly evolving. When I first started blogging, short posts (under 500 words) that narrowly answered a question was the secret to page one success. However, now Google is looking for longer form content from authoritative websites, aka "pillar posts." What are pillar posts? How do they work? How can you create one? We answer all those questions and more with the first episode of 2019, an amazing interview with SEO expert Christine Whittemore.

When you think about it, in marketing what we're really trying to do is influence people's behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want them to open and read, or give up some personal data, or refer us to a friend. Whatever it is we're always trying to influence some kind of behavior, and behavioral science, social science, is ideal for that.

Of all the social media platforms, Facebook is probably the one that changes most frequently and most dramatically. What worked so well last year, or last month, or even yesterday, is dead in the water today. In today's episode we speak with Michael Stelzner of Social Media Examiner who shares with us evidence-based reasons on why they changed up their video marketing on Facebook and what they're doing today that's working better. He'll share both their current Facebook marketing as well as their online video strategy. What they've already learned could save you hours of frustration and thousands of dollars.

Budgets sound cheap. Budget travel, budget hotel, budget wedding. Budgets also sound restricting. What's the budget? Keep to the budget! Don't go over the budget!! But budgets are really about understanding how much your clients are worth, how much it cos

Are you just going to "roll over" your current marketing plan into next year? With 2018 rapidly coming to a close, Rich Brooks of flyte new media shares his agency's changing strategies for the new year. How they plan to refocus their attention and generate more leads going forward. He reminds us that if you plan to do the same thing in 2019 that you did in 2018 – or just more of it – then you should expect disappointing results. Remember, your competition is already pivoting with the changes and you need to, too. Whether it's diving into AI with chatbots, changing the way you create blog posts and other content, or even redesigning your own website, it's time to shift your marketing plan to compete with the ever changing digital marketing industry. https://www.theagentsofchange.com/273

Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete? Instead of looking at the future of AI in the digital marketing space as something that's eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output. Artificial Intelligence can never replace humans in areas such as empathy, sensibility, strategic capabilities, and creativity, but they can do things like sort through and analyze data quicker than the human brain can. So approach AI as a member of your team that handles some of that data for you so you have a little more time to concentrate on the parts of marketing that humans do best. https://www.theagentsofchange.com/272

Have you heard about "RankBrain"? That's the name of Google's AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google's Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages are better for searchers, but how can you take advantage of this shift to get in front of more of your ideal customers? In short, how can you optimize for RankBrain? Or is it impossible? If you want to understand more about how RankBrain in upending the search business and how you can stay on your feet, listen to Jeffrey Kranz, an SEO expert who focuses on RankBrain. https://www.theagentsofchange.com/271