The Agents of Change Digital Marketing Podcast

If you've been think about creating a blog and aren't sure where to start, Leslie Samuel can teach you how to become a blogger and create content that inspires others and keeps your audience coming back. It's vital to first know who your audience is

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora's user intent makes it a smart new option for marketers. While it offers many of the same options for marketers that they have become familiar with and embrace on platforms such as LinkedIn and Facebook, Quora also offers unique opportunities for businesses and brands to build their expertise on given topics, as well as directly answer questions coming from actual users and potential customers.

With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear by, you can actually get more traffic and higher conversions. But just as important as the content you're putting out there is how you're promoting it. The way you target and test your content will directly impact how much you're paying for your ads and how that relates to the lifetime value of your average customer.

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they're not just sharing the content they want to share, but to ensure it's the content their audience wants - and needs - to receive.

If you're looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the newest tool, Alexa Flash Briefings!

Being everywhere doesn't necessarily get you anywhere, or so says Andrew and Pete, so they've created a 90/10 rule that they believe is the backbone to great content marketing strategies. Rather than try to be a jack of all trades, be remarkable at on

What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any small business or entrepreneur succeed? What if more businesses worked together instead of against each other? It is this focus on collaboration that Nicola Smith believes is going to be a key to how businesses grow in the future.

Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he's been sharing that secret with businesses looking to grow. Thorough transparency and authenticity that only video can deliver, businesses gain not only trust but also brand awareness. Further, by using Marcus Sheridan's "Selling 7" tips for which kinds of videos you should be making, you'll develop a steady stream of new clients.

Steve Chou has cracked the code on how to effectively communicate with his customers online. By successfully utilizing Facebook Messenger's marketing opportunities – i.e., chatbots - he's been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation for different audiences, and increase his open rates and revenue per subscriber. It's all about spreading things around and having multiple ways to reach people, instead of just putting all of your eggs in one basket.

After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing juggernaut, helping not only his own businesses, but others see dramatic growth as well. Since he started in those pre-social media days and was still finding success, he quickly saw the advantages that social media could play – especially in local business – and adopted marketing plans on platforms such as Facebook and Instagram because of their incredible targeting abilities, as well as the reasonably priced paid marketing options, ability to run promotions/contests, use video, and even chat bots.