The Agents of Change Digital Marketing Podcast

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, - give them what they want, need and deserve - and market it so that you're not only retaining current members, but also enticing new members to join.

If you've been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they're having and know definitively how you can help them, creating an online learning course for them is a creative way to reach them and earn revenue at the same time. Janelle Allen is here to offer her step by step guide to help you figure out how to create and market your own successful online courses.

We are living in an age of video, and it's only continuing to grow. With mobile devices making it easy and convenient to consume video content, they're aso making it easy to create and distribute it. Smart business owners are looking to experts like Monique Johnson to help them leverage this power to grow their businesses by connecting with their customers, establishing authority, and selling their products, all while using the power of live video.

You've decided to start a podcast - Congratulations! Maybe you've already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. But how about your marketing strategy? According to Laura Pence Atencio, you should be starting this at least 90 days prior to your launch date. Unlike the field of dreams, if you build it, listeners won't just magically come to listen. You should be priming your prospective audience so that they're expecting and anxiously anticipating it by the time it actually launches.

Marketing a local business comes with its own unique set of challenges. Local business marketing expert Stacy Tuschl is here to remind us not to assume that people already know who we are, and also not to just copy what our competitors are doing.

With paid search advertising continuing its rapid growth, it's becoming more competitive and more difficult to generate great results. That's where Tim Jensen comes in, to help you inject innovation and creativity into your advertising to boost your ROI and lead gen. You need to understand not only your customers but also your competition – and test, test, test – so you have the right data that allows you to build powerful keyword lists and a campaign that spells success.

When considering a website redesign when you already have an established audience, the last thing you want to do is change everything on them that's going to give off not only a different look, but a different feel. Chris Dayley urges us to remember that your website is not for you, it's for your users, your customers, and your clients. And you need to keep that in mind when you're undergoing a redesign. There needs to be a strategic approach when it comes to website redesigns. That includes a great deal of testing, research, and analysis to figure out what works and what doesn't. It also helps to take advantage of tools like heat maps and customer surveys.

We've been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step, but any measurement marketing expert, like (Chris) Mercer, will tell you that you need to go deeper and be able to turn that basic data into insight and outcomes, and use that to drive strategy for your business. Luckily, doing this has never been easier thanks to products like Google Data Studio, which allow businesses to manage data from a variety of sources and across multiple platforms. It will save you advertising dollars, increase conversions, and redirect your marketing strategies based on what the data is actually telling you.

With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online. And with Google's current algorithms, good guys really do finish first. So experts like Dale Bertrand are here to teach you the importance of creating an e-commerce site that will build trust, authority, and rank high with Google. And for that to happen, you should be focusing on things link building, reputation, content, and how you're setting up your category and collection pages.

Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn't aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing. Everything from the copywriting, to the design elements, to the blog posts & emails, and even the titles to your podcast episodes, all of these things need to speak one unified voice that consumers recognize as your brand so it's positioned exactly where you want it to be in their minds.