The Agents of Change Digital Marketing Podcast

When it comes to creating the content on your website that will probably rank well and drive leads, it's got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you've had with clients and prospects on your website and in person. This is even more vital with niche marketing.

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a long way, according to LinkedIn trainer John Nemo, as it also strengthens your professional brand.

Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the ladies - living proof of that. He shares some great tips and tricks that he uses to boost his creativity.

Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda. According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject's response to specific products, packaging, advertising, or other marketing elements to help persuade them into taking your desired action. So stop wasting money and time marketing to the wrong part of your customer’s brain, and start implement strategies that speak to their primal brain.

Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field. But as Ed Lawrence and Dave Foulkes of Business Film Booth will attest, if your goal is to increase audience retention – and it should be – then you need to be following certain criteria to allow you to get your message out the right way in an engaging way that educates the masses, lands more sales, and proves your worth.

Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.

What message do customers want to hear from you right now? What can you say and do to nurture resilience in your team? In yourself?   While these aren't usually the topics covered in the Agents of Change podcast, these are unusual times. So I turned to my dad, Dr. Robert Brooks, a clinical psychologist who researchers, presents on, and writes about resilience. I wanted to hear from him what we should be saying to our prospects and customers, as well as our team members, to nurture resilience and help them through this crisis.

There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it’s a blog post, a podcast, or an infographic, that’s done really good for you, it just makes sense to get more mileage out of it. Not only that, it saves both time and money. Top digital marketers, like Kim Garst, preach the benefits of content repurposing as part of their strategy to help businesses build, grow, and scale. After all, why bother spending all that time creating content if you’re not planning to amplify it.

Have you ever sat down and thought about all of the life lessons you know now, but wish you knew when you were just starting out? Do you have some sage advice you’d like to pass on to a budding entrepreneur or upcoming college graduate? Business renaissance man, Guy Kawasaki, is here today dishing out advice, reflections, and truth bombs, and explaining that you’re not going to find your dream job right out of college, nor is the path to success and happiness linear. And that’s absolutely fine.