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The Agents of Change Digital Marketing Podcast

Latest episodes

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May 10, 2022 • 41min

Getting Started with TikTok Marketing - Austin Armstrong

If you’ve never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for your company. https://www.theagentsofchange.com/437
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May 4, 2022 • 40min

Creating a Customer-Centric E-Commerce Experience - Matt Edmundson

Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.
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Apr 26, 2022 • 26min

Adding Humor and Creativity to Your Marketing - Saul Colt

How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435
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8 snips
Apr 19, 2022 • 27min

The 4 Buckets of Successful Facebook Ad Campaigns - Jennifer Spivak

Struggling to attract new clients using Facebook Ads? Check out this more “personal” approach to messaging that’s working for businesses that embrace it. https://www.theagentsofchange.com/434
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Apr 13, 2022 • 46min

How to Build Anticipation into Your Marketing Campaigns - Reese Spykerman

What’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don’t give away too much!https://www.theagentsofchange.com/433
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Apr 6, 2022 • 42min

What is Inclusive Marketing? (And how do I get started?) - Lola Bakare

What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange.com/432
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Mar 30, 2022 • 31min

Content Marketing for E-commerce: Getting Those Cash Registers Ringing - Jessica Totillo Coster Totillo Coster

Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431
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Mar 23, 2022 • 43min

How to Generate More High Quality B2B Leads Online - Pam Didner

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? According to Pam Didner (https://pamdidner.com), clarity around goals is critical but often overlooked. In this episode we’ll look at how to clarify what your sales team needs in a lead and how to get there. https://www.theagentsofchange.com/430
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Mar 15, 2022 • 38min

Can AI Write All Your Content Marketing? - James Scherer

How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https://www.theagentsofchange.com/429
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Mar 8, 2022 • 31min

How to do LinkedIn Outreach…The Right Way - Bill McCormick

Most LinkedIn connection attempts fall flat. Discover a more effective, more human approach to prospecting and networking on LinkedIn. https://www.theagentsofchange.com/428

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